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GLAAD extols LGBTQ ads, trolls One Million Moms on eve of Super Bowl

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A Doritos ad starring Little Nas X is one of 7 LGBTQ-inclusive spots that will air during this weekend’s Super Bowl broadcast (Image courtesy Doritos/Frito-Lay)

With the news that this weekend’s live broadcast of Super Bowl LIV will feature at least eight LGBTQ-inclusive ads, it’s fitting to pause and take a moment to appreciate how far we’ve come in the struggle for LGBTQ acceptance – even if it’s only to remind ourselves that, no matter how disheartening the political tides may be, there is still reason to hope that support for the community continues to grow within the culture at large.

On Friday, GLAAD issued a statement marking what they called “an unprecedented level of LGBTQ inclusion” scheduled for Sunday’s FOX airing of the NFL championship game, as well as the milestone represented by San Francisco 49ers coach Katie Sowers, who is the first out LGBTQ woman to serve as a coach in a Super Bowl game. They also took the opportunity to give the homophobic conservative advocacy group One Million Moms a taste of their own medicine, announcing they had launched petition a calling for the organization to “call it quits.”

The statement included comments from GLAAD President and CEO Sarah Kate Ellis, who said, “The level of diverse LGBTQ inclusion from at least seven brands during advertising’s biggest night, coupled with Katie Sowers’ trailblazing role on the field as Offensive Assistant Coach of the 49ers, mark a rainbow wave at the Super Bowl this year.”

GLAAD went on to chart some of the progress that has been made in LGBTQ representation by advertisers on the Super Bowl broadcast, citing a 2007 Snickers ad depicting two men who become disgusted when they accidentally kiss, a Coca-Cola ad from  was celebrated for an ad featuring a diverse collection of American families, a Coca-Cola ad from 2014 that featured a family with two dads, and another from 2018 that used gender-neutral pronouns.

In addition, the LGBTQ media advocacy organization noted several out LGBTQ celebrities who have appeared in Super Bowl commercials over the years, such as RuPaul (who was the first drag queen to do so, twenty years ahead of this year’s ad featuring “Drag Race” alumni Kim Chi and Miz Cracker), Ellen DeGeneres, Neil Patrick Harris (who has appeared twice), and Carson Kressley, who co-starred with Cindy Crawford in a 2005 Diet Pepsi ad.

The brands offering this year’s eight LGBTQ inclusive ads, as noted by GLAAD, are:

Pop Tarts (with Jonathan Van Ness)
Sabra (with Kim Chi and Miz Cracker, former contestants on “RuPaul’s Drag Race”)
Microsoft (with 49ers coach Katie Sowers)
TurboTax (with Trace Lysette and Isis King, as well as other LGBTQ members of the ballroom community)
Doritos (with out Grammy-winner Lil Nas X)
Olay (with Lilly Singh, out bisexual host of NBC’s “A Lilly Late with Lilly Singh,” and the host of the GLAAD Media Awards in New York on March 19)
Amazon Alexa (with Ellen DeGeneres and Portia de Rossi
Budweiser (with married World Cup champs GLAAD also took note of a petition launched over Sabra’s ad by One Million Moms, a group they have previously called out (along with its sole spokesperson, Monica Cole) for being run by the American Family Association, a conservative lobbying organization officially designated by the Southern Poverty Law Center as an anti-LGBTQ hate group. In the petition, OMM raises issue to the commercial’s inclusion of drag queens Kim Chi and Miz Cracker, saying, “Normalizing this lifestyle is contrary to what conservative, Christian parents are teaching their children about God’s design for sexuality.”

In response to OMM’s latest in a long history of failed campaigns against brands that have taken steps toward LGBTQ inclusion, GLAAD announced that it has launched its own petition, blasting the organization for claiming a mission to “stop the exploitation of children” when “nearly all of their public work and actions center on targeting brands/networks that include LGBTQ people in programming or ads,” and calling on them “to pack it up and go home.”

Ellis commented, “Leading brands have learned that fringe anti-LGBTQ organizations like Monica Cole and so-called One Million Moms project of the AFA, are not a reflection of where Americans are. Family-friendly brands today include all families, including LGBTQ ones.”

When the eight scheduled LGBTQ-friendly commercials air during Sunday’s game between the 49ers and the Kansas City Chiefs, it will mark a record level of inclusivity for ads airing during the Super Bowl.


As Ellis puts it, “Now, American families will see and cheer on LGBTQ icons… it’s about time.”

Below, you can watch Little Nas X star opposite movie icon Sam Elliott in his Doritos ad, which will air during the Super Bowl LIV broadcast on Sunday, February 2, at 6:30pm ET.

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Photos

PHOTOS: Miss Gay Old Bay

Maryland drag pageant held at The Lodge

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From left: Miss Gay Old Bay winner Vanya Varushka, Miss Gay Maryland America 2025 Ivanna Rights, and Miss Gay Old Bay first alternate Glitter Douglas.

The Miss Gay Old Bay pageant was held at The Lodge in Boonsboro, Md. on Friday, Aug. 29. Vanya Varushka was crowned the winner. Glitter Douglas was named first runner-up. Both Varushka and Douglas qualify to compete in the Miss Gay Maryland pageant in October.

(Washington Blade photos by Michael Key)

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Theater

Immersive ‘Nation-State’ imagines a society free of authoritarianism

Queer duo brings unique theater experience to Dupont Underground

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Gabriel de la Cruz and Victor Salinas (Photo courtesy of La Pluma Theatre) 

‘Nation-State: A Live Experiment’
Sept. 2-13
La Pluma Theatre
Dupont Underground
19 Dupont Circle, N.W.
$25-40
Dupontunderground.org
Industry Night: September 7. Free for all theater makers

A relevant piece replete with borders and passports, La Pluma Theatre’s “Nation-State: A Live Experiment”is immersive, site-specific, and testimonial. 

With the production, the company’s queer co-founders Victor Salinas and Gabriel de la Cruz pose unique situations and experiences. In lieu of tickets, audience members get passports. What follows are questions and tests, and whether they gain entrance into a nation built to protect its citizens from authoritarianism, resource theft, and colonization remains to be seen.

Originally from Mexico and Peru, respectively, Salinas and de la Cruz met at a birthday party in D.C. and instantly clicked as theater makers, sharing outlook and ambition. Reluctant to go it alone, both had been searching for artistic and producing collaboration. That all changed. 

And while their enterprise is primarily Latino and queer, these professional partners refused to be confined to a box, choosing rather to amplify the voices of all of D.C.’s diverse communities. In line with their plans, “Nation-State” is open to serving many points of view.  

As director of “Nation-State,” de la Cruz mostly guides the questioning. He’s the right man for the job. Since arriving in the U.S. six years ago, he has been consistently curious about certain things. Who belongs here? How do you make this your home? And who is creating the rules?

“But the writing process is shared,” de la Cruz corrects. “I come up with questions. I provide Victor the topic and he goes from there. We’re both writing what happens next.”

He adds, “the most exciting moment for people is when they share something unique. As a questioner, you need to find the confidence and the right moment to ask the question. If you provide the space for that, the actor or audience member will give you something singular.”

Since before La Pluma opened in November 2025, its creators have agreed that “the most beautiful thing is when you use theater to fashion something innovative. Theater is the place where you can create new frameworks and rehearse new ways to live.”

At just an hour, “Nation-State” is performed in English at Dupont Underground – the company’s historic residence, a once subterranean street car barn located beneath Dupont Circle. For the production, the tunnels serve as boundaries, and its different curved spaces make up a micro nation and welcome different guest actors who will come to share their stories. 

At certain times, Salinas plays Officer Salinas, Director of N.I.C.E. (Non-Discriminatory, Inclusive Customs Enforcement), a humorous social critic of the system and border patrol. Other times, it’s Salinas as himself telling his real-life stories. He says, “it’s a level of vulnerability that I’ve never experienced. The script is my personal life with zero censorship. But I think, if not now in a play that we are pouring our souls into, then when?

“As a kid I dreamed of being TV show host and now I am. I will sing and tell my stories. I feel comfortable and ready to do it.”

In Spanish, “pluma” means both pen and feather. For the company, it’s the latter, and comes with lively associations. Salinas explains. In mysticism, feathers serve as a portal between the real and spiritual worlds, like that between fact and fiction. And in Spanish and Latin American slang “showing feathers” (in other words, showing queerness). La Pluma encourages a good display of authenticity. 

And specifically for Salinas, there’s a personal story involving his beloved grandmother with whom he was extremely close. After she died, he has regularly found feathers as if she’s making contact. “A bit romantic, I know. But I think if you’re open you can see these things,” he says.

“Nation-State” is challenging but fun. It’s unmistakably La Pluma. In the end, the company wants to build a world where everyone feels safe to tell their own stories, as individuals and performers.

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Books

New book examines Trump cuts to LGBTQ healthcare

‘Aftershocks’ details impact of policy shifts on HIV response, broader public health

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(Book cover via Amazon)

As LGBTQ and HIV advocates continue to grapple with the Trump administration’s attacks on healthcare, a new book offers a timely look at what happens when public health systems — and the democratic institutions that sustain them — are pushed to their limits.

The book, “Aftershocks: Trump 2.0, Public Health, and Our Better Angels,” was written by Dr. José M. Zuniga, president/CEO of Fast-Track Health. Zuniga is a globally recognized public health leader with more than three decades of experience advancing responses to HIV, communicable and non-communicable diseases, and the health impacts of climate change. He is also editor-in-chief of the Journal of Fast-Track Health.

The book covers the first year of the second Trump administration. It chronicles the impact of federal policy shifts and budget cuts on the HIV response and public health more broadly, including for LGBTQ communities. Drawing from policy analysis, frontline insight, and lived experience, the author reveal how decades of hard-won progress became vulnerable through Project 2025 and DOGE, but also a paralysis in the HIV and public health communities following the outcome of the 2024 elections. 

“In other words, we were caught flat-footed when our opposition had a detailed plan to create chaos and disruption,” Zuniga says. “Thus, the book also offers Horizons 2028 as an antidote to Project 2025 as a starting point for a wide-ranging conversation about how we will build back better given the baseline pre-Trump 2.0 was already imperfect.”

Below is an excerpt from the book.

What Could Not Be Left Unsaid

Let me begin with a simple truth: I did not set out to write this book. Like many in the public health community, I set out daily to do the work of scaling prevention, expanding access to care, strengthening health systems, and ensuring that dignity, equity, and justice are operational realities. Writing, for me, has always been in service of action: policy briefs to shape decisions, editorials to provoke accountability, reports to document progress or failure, and books to synthesize experience into insight that can guide public health action. But Aftershocks is something different; it is not merely an analysis. Instead, it is a record of rupture, of response, and of what it means to continue when the ground beneath your work begins to shift.

This book was written because something changed, and that change came into sharp relief during the beginning days of the second Trump administration, including the erosion of norms, the weaponization of rhetoric, and the recalibration of governance itself. The change was not limited to policy reversals or budget cuts, though there were many. Moreover, it was not confined to rhetoric, though language played a central role. The change was structural and moral: a redefinition of how power understood its obligations to people, to evidence, and to truth itself. And for those of us working in public health, the effects were immediate and personal. We experienced a purposeful disruption of the public health ecosystem and a direct repudiation of the “health for all” principle that guides our work….

Writing this book was, unexpectedly, an act of catharsis. Not because it resolved anything, but because it created space to process what would otherwise have been overwhelming… Amid what many in the public health community experienced as both individual and collective trauma, documenting itself was stabilizing, allowing reflection without detachment and critique without disengagement. But catharsis alone is insufficient. This book is not an exercise in lament; it is also a response. If the period it chronicles is defined by disruption, then its purpose is to offer direction. Where Project 2025 represented a blueprint for ideological capture of institutions, language, and governance, this book offers a counterpoint: Horizons 2028… 

Horizons 2028 is grounded in a simple premise: that the future of public health – and of democratic governance more broadly – depends on rebuilding systems that are resilient to political volatility. That means strengthening not only federal capacity, but subnational leadership. It means embedding community-led accountability into data systems. It means aligning health outcomes with social determinants and recognizing that equity is not an endpoint but a continuous process of adjustment and correction. It means treating global engagement not as optional, but as essential to national well-being. In other words, it is a roadmap not for returning to what was, but for building what is required…

I write as an Independent. Not in the sense of detachment, but in the sense of accountability to evidence, to outcomes, and to the people whose lives depend on both… Independence does not mean neutrality in the face of harm; it means refusing to filter reality through partisan allegiance. Importantly, it also means being guided by a consistent commitment to equity, dignity, and justice. These are not abstract values… They are tested in moments of crisis, when the gap between principle and practice becomes most apparent. They demand accountability not only for what is said, but for what is done – and for what is allowed to persist unchallenged. And they require the courage to name harm clearly, even when doing so is inconvenient or politically unwelcome.

That commitment shapes the analysis that follows, but it is also what makes the writing difficult. Because to document harm is to confront it. To trace its origins is to name decisions and their consequences. And to do so honestly is to risk being read as partisan in a landscape where truth itself has become politicized. But the alternative – silence, or false equivalence – is not acceptable. Not when the stakes are as high as they are. There is, however, a thread that runs through this book that resists cynicism, is not optimism, at least not in the conventional sense, but is something quieter and more durable: a belief that even in moments of rupture, there remains a capacity – within institutions, within communities, within individuals – to reorient toward something better. 

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