NORTHBROOK, Il. – Imagine being a ‘Mom’ running a frenetic household of four kids juggling all of the tasks one associates with parenting in the modern age. Then add a twist when the youngest begins to emerge from the chrysalis of what appeared as an early traditional childhood gender path transforming over time into a butterfly of the opposite gender.

That sort of metamorphosis presents a myriad of challenges for parents least of which is the emotional acceptance of a reality apart from that envisioned as their child is born. Then comes the added burdens of fear created by a societal and cultural non-acceptance and oft time discriminatory bullying treatment of trans and non-binary identifying youth and the overwhelming need to protect their child from that level of cruelty.

Jen Grosshandler and her husband John faced these challenges as their youngest child, their daughter Chazzie, unfurled her butterfly’s wings for the first time as a proud and out trans youth.

Searching for positive stories and reaching out to their immediate community in suburban Chicago, the Grosshandlers were introduced to Gearah Goldstein. Goldstein is nationally recognized LGBTQ+ Diversity and Inclusion Consultant, a speaker, educator, and trainer on LGBTQ+ issues. But for the Grosshandlers, the key factor was that Goldstein identifies as a fully empowered trans female and best of all- a parent herself.

At about the time the three met and started conversing about offering a path to cast a spotlight on just how amazing transgender and non-binary kids are, the Trump Administration commenced a series of attacks on the Trans community. These attacks included trying to eliminate trans healthcare, the ban on military service by trans Americans, and backing efforts by certain school districts to prevent trans youth from being able to use bathrooms according to their chosen gender.

For the Grosshandlers and Goldstein, greater impetus was placed on the critical need to accentuate the positive of trans and non-binary youth against the backdrop of the attacks by the Trump administration and the unkind attacks by a plethora of rightwing extremist anti-LGBTQ groups. The genesis of what became the GenderCool project was born and the stated goal was to take and redirect the negative into a positive by creating systemic change that will improve the lives of transgender and non-binary young people.

“The strategy we employ is to evolve opinions of decision makers and the general public by showing them that transgender and non-binary young people are remarkable. The GenderCool Champions —  youth ages 12-17 — are leaders in their community. They are articulate, poised, intelligent, talented and ambitious young people. 

Most importantly, they are thriving, and their ability to connect with the public and key influencers in an exclusively positive way is translating into support and change at every level,” a mission statement from GenderCool reads.

In a phone interview this past weekend with the Blade, Jen Grosshandler chuckled, recalling that “We didn’t have a business plan- no revenue stream, but we did have the motivation and more importantly we had these amazing kids.”

She pointed out that the GenderCool adults felt that there wasn’t enough focus or even concentration on Gender Queer spaces. “It just seemed to me that with of all the negative stories and things said about these kids, one thing stood out and that was 70 to 80% of those being negative had never met a non-binary or Trans kid,” Grosshandler said. “There was fear, awful opinions, but mostly there was just inaccurate information,” she added.

After being handed the phone, Goldstein continued telling the Blade that the fortuitous email exchange between neighbors about kids and transitions, “It was a five page long emailed response to Jen’s neighborhood inquiry,” Goldstein remembered, had led to a dynamic partnership that was breaking through many barriers, particularly for youth in understanding Gender Identity versus sexual identify and orientation.

“There’s a need to not conflate those two and we need to help these young people out by creating awareness of that,” she said and added, “Mostly we are focused on telling their stories, letting people see how amazing they are- they are inspiring and are filled with hope and strength.”

In three and a half years, a “kitchen-table project” has turned GenderCool into a worldwide movement, the idea evolved into concrete actions utilizing data from the Movement Advancement Project (MAP).  According to an internal memorandum shared with the Blade by GenderCool, MAP’s data revealed that one of the best ways to build support among the large majority of people in the U.S. for the LGBTQ+ community is to communicate shared values and beliefs.  In essence, to show them that transgender and non-binary people and their families are normal and just like theirs.

The best focal point? The positive stories of the amazing youth and their families.

Incorporating a well thought-out and designed website coupled with multi-media and social media campaigns the momentum propelled GenderCool and the Champions into a formidable group with national exposure which included a 23 minute live launch on TODAY with veteran NBC weatherman and anchor Al Roker; NYT, Rolling Stone, ABC News, USA Today, CNN, Forbes, NBC News, Washington Post, MSNBC and other media outlets.

The GenderCool founders managed to create an environment that fostered advocacy and support from corporate America: GenderCool partners include Nike, Dell Technologies, General Mills, NBCUniversal, Intuit, Intel, Indeed, and Bank of America.

All that hard work parlayed into a special invitation from President Joe Biden and First Lady Dr. Jill Biden for the GenderCool Project to attend the first White House celebration of LGBTQ Pride Month since the Obama administration.

Although scaled back due to the coronavirus pandemic, the highlight of the event held in the East Room of the White House was the GenderCool Project’s own Champion Ashton Mota, who was asked to speak about his life and work with GenderCool and then personally introduce the President.

Enriching that moment was Mota himself being introduced by the first openly gay member of a presidential cabinet confirmed by the United States Senate, U.S. Secretary of Transportation Pete Buttigieg.

The focus now is embracing the future and expanding the foundations of the Project while placing the organization on a firm financial footing and a strategic plan for expansion and continuing the mission. GenderCool now has a seat at the table, collaborating with the nation’s leading advocacy organizations including Out & Equal, HRC, NCTE, PFLAG, GLAAD, Lambda Legal and others associated with advancing LGBTQ Equality rights.

Recently though came a boost that will immeasurably assist the GenderCool Project.

The Denver, Colorado based Gill Foundation, one of the largest funders of efforts to secure full equality for LGBTQ people, which has thus far invested more than $390 million in programs and nonprofits across the country working to advance equal rights for LGBTQ people, has bestowed a $500,000 contribution to the GenderCool Project.

“We’re honored to receive this grant from the Gill Foundation. It is a game-changing vote of confidence in our mission to help people understand how talented, driven, and kind transgender and nonbinary youth are, showcasing who they are as remarkable young people,” said the Grosshandlers, and Goldstein. “We’re thrilled that these resources will help us do just that so GenderCool — led by the incredible young people we call Champions — can continue to make an impact changing hearts and minds.”

The stories, the exceptional kids, real change, these are the GenderCool Champions, and now a future for them that looks brighter and more inclusive.