Sports
Apparel companies expand LGBT product lines
Nike, Adidas, others marketing to new generation of out fans

The Washington Nationals created an LGBT-themed cap and shirt; both items sold out.
After decades of a misconception that the LGBT community isn’t interested in sports, the secret is finally out.
The LGBT community likes to play sports, talk about sports and watch sports. It also actively supports local professional teams. All over the country, LGBT community nights are popping up at college, minor league and major league sports games. And, similar to other community nights that recognize the military and children’s charities among others, sports apparel is starting to appear in support of the LGBT community.
Obtaining the necessary licensing to produce sports clothing related to teams can be tricky. Everything down to the design has to be checked off before items can be produced by approved apparel companies. ’47 is a company that sees a huge opportunity and market for licensed sports merchandise.
Located in Westwood, Mass., ’47 is a licensed partner with Major League Baseball, the National Hockey League, the National Football League, the National Basketball Association and more than 650 colleges.
’47 has a niche market with its Black Fives clothing line that honors the all-black basketball teams and their associated cities. The teams existed in the United States between 1904 and 1950 until they were integrated into the National Basketball Association.
’47 is one year into testing the market for the response on another niche market — LGBT sports apparel.
“We are still in the infancy of our LGBT line of apparel,” said Brian Maurer, a sales rep for ’47. “We started on a small scale and so far have only produced caps and shirts.”
’47 first reached out to Major League Baseball, which first approved apparel for the Boston Red Sox, San Francisco Giants and the New York Yankees.
“We don’t want to focus on the team’s logo. Instead we want to show off the city, the sport and the pride in the city,” Maurer says. “This is about people representing their city.”
Washington, D.C. is home to the popular Night OUT Series hosted by Team DC with LGBT community nights held annually with professional sports teams such as the Washington Nationals, D.C. United, Washington Mystics, Washington Kastles and the Washington Prodigy.
The 11th Annual Night OUT at the Nationals was held in June and ‘47 was contacted by the Washington Nationals to create an LGBT-themed cap and shirt for the event.
“The feedback has been overwhelmingly positive as evidenced by how quickly we sold out of the items,” says Jennifer Giglio, vice president of communications for the Nationals. “We have heard from fans both in person and via social media who loved the items and asked us to stock more of them in the store.”
Due to popular demand, both of the items have been re-issued for this season. The shirt is available at the main team store at Nats Park. The cap is expected to arrive in the next couple weeks and will be available there as well.
“Beginning on opening day in 2016, fans should expect to see more options arriving at the stadium,” Giglio says.
The annual United Night OUT event with D.C. United will be held on Sept. 19 at RFK Stadium and the idea of LGBT apparel was recently proposed to their front office.
“We don’t have anything at the moment, but we certainly support our LGBT fans,” said Craig Stouffer, director of communications for D.C. United. “We’re always listening to the community and considering new and different ideas.”
Three major sports apparel companies have jumped into the market in a different way.
The #BETRUE collection from Nike offers a variety of shoes and shirts that feature rainbow colors as a reflection of the diversity in sports. At least $300,000 has been donated to groups that are furthering the LGBT sports movement such as GO! Athletes.
In honor of LGBT Pride, Adidas released its Pride Pack, which re-imagined three types of iconic footwear into rainbow-themed styles. Proceeds from the line are being donated to Portland-area LGBT groups, including New Avenues for Youth, an LGBT youth advocacy program.
Converse, which is Nike-owned, released three items in the Proud to Be line of its Chuck Taylor All-Stars. Two designs were dedicated to San Francisco and New York because of their history with the LGBT community.
Perhaps the most interesting show of apparel support is coming in the form of minor league teams wearing LGBT awareness uniforms during a match. In some cases it is just in warm-ups, but others such as the San Francisco Bulls (hockey) and Detroit City FC (soccer) played a complete match in those uniforms.
It’s a little far-fetched to think that a team in major professional sports would outfit themselves in LGBT apparel for games that are part of their regular schedule. However, a soccer team in Madrid has set an inclusive example with the release of its first away kit for next season.
Rayo Vallecano has produced a rainbow-themed kit and will donate roughly $10 from the sale of each jersey to seven causes that represent the colors of the rainbow. The seven charitable causes are environmental protection, the fight against HIV/AIDS, sexual discrimination, child abuse, gender-based violence, discrimination for disabilities, and to ”never lose hope.”
More than a dozen LGBTQ athletes won medals at the Milan Cortina Winter Olympics that ended on Sunday.
Cayla Barnes, Hilary Knight, and Alex Carpenter are LGBTQ members of the U.S. women’s hockey team that won a gold medal after they defeated Canada in overtime. Knight the day before the Feb. 19 match proposed to her girlfriend, Brittany Bowe, an Olympic speed skater.
French ice dancer Guillaume Cizeron, who is gay, and his partner Laurence Fournier Beaudry won gold. American alpine skier Breezy Johnson, who is bisexual, won gold in the women’s downhill. Amber Glenn, who identifies as bisexual and pansexual, was part of the American figure skating team that won gold in the team event.
Swiss freestyle skier Mathilde Gremaud, who is in a relationship with Vali Höll, an Austrian mountain biker, won gold in women’s freeski slopestyle.
Bruce Mouat, who is the captain of the British curling team that won a silver medal, is gay. Six members of the Canadian women’s hockey team — Emily Clark, Erin Ambrose, Emerance Maschmeyer, Brianne Jenner, Laura Stacey, and Marie-Philip Poulin — that won silver are LGBTQ.
Swedish freestyle skier Sandra Naeslund, who is a lesbian, won a bronze medal in ski cross.
Belgian speed skater Tineke den Dulk, who is bisexual, was part of her country’s mixed 2000-meter relay that won bronze. Canadian ice dancer Paul Poirier, who is gay, and his partner, Piper Gilles, won bronze.
Laura Zimmermann, who is queer, is a member of the Swiss women’s hockey team that won bronze when they defeated Sweden.
Outsports.com notes all of the LGBTQ Olympians who competed at the games and who medaled.
Sports
US wins Olympic gold medal in women’s hockey
Team captain Hilary Knight proposed to girlfriend on Wednesday
The U.S. women’s hockey team on Thursday won a gold medal at the Milan Cortina Winter Olympics.
Team USA defeated Canada 2-1 in overtime. The game took place a day after Team USA captain Hilary Knight proposed to her girlfriend, Brittany Bowe, an Olympic speed skater.
Cayla Barnes and Alex Carpenter — Knight’s teammates — are also LGBTQ. They are among the more than 40 openly LGBTQ athletes who are competing in the games.
The Olympics will end on Sunday.
Sports
Attitude! French ice dancers nail ‘Vogue’ routine
Cizeron and Fournier Beaudry strike a pose in memorable Olympics performance
Madonna’s presence is being felt at the Olympic Games in Italy.
Guillaume Cizeron and his rhythm ice dancing partner Laurence Fournier Beaudry of France performed a flawless skate to Madonna’s “Vogue” and “Rescue Me” on Monday.
The duo scored an impressive 90.18 for their effort, the best score of the night.
“We’ve been working hard the whole season to get over 90, so it was nice to see the score on the screen,” Fournier Beaudry told Olympics.com. “But first of all, just coming out off the ice, we were very happy about what we delivered and the pleasure we had out there. With the energy of the crowd, it was really amazing.”
Watch the routine on YouTube here.
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