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Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

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Image courtesy of Zola

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.

The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.

According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”

One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.

Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”

On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.

On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”

The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.

Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

Outcry was swift from the LGBTQ community and its advocates.

In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”

In addition, GLAAD created a petition calling on the network to reinstate the ads.

Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.

Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”

The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.

Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”

Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”

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Television

Repression, toxic masculinity fuel intense queer drama ‘Half Man’

A solidly crafted, well-acted, fascinating binge watch

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Jamie Bell and Richard Gadd in ‘Half Man.’ (Photo courtesy of BBC1/HBO Max)

In 2024, when Richard Gadd’s “Baby Reindeer” became a stock-boosting hit for Netflix, there were few Americans who knew his name.

In the UK, however, the Scottish writer/comedian/actor had already emerged as a talent to be reckoned with, blending autobiographical stand-up comedy with theater to create a reputation as an edgy and provocative creator whose shows tended to be equal parts divisive and successful. One of these, his fictionalized true-life story of being stalked and sexually harassed by a female fan, became an Olivier Award-winning hit in the London theater; that was “Baby Reindeer,” and – in the form of a seven-episode miniseries adaptation – it became the vehicle that carried him to wider fame.

Two years later, Gadd has returned with another high-profile miniseries, this time for HBO Max, and like its predecessor, it’s a story that deals with queer sexual repression, unhealthy attachments, and a central relationship that can safely be described without exaggeration as “toxic” – and it’s an even darker (and more twisted) ride that stretches across decades. 

“Half Man,” which debuted on April 23 and continues with one episode per week through May 14, is the story of two “brothers” – Niall (Jamie Bell) and Ruben (Gadd) – whose mothers (Neve McIntosh and Marianne McIvor) have become a lesbian couple after leaving their relationships with the boys’ respective fathers. They are seeming opposites in personality; Niall is quiet, sensitive, and secretly unsure about his sexuality, while Ruben is tough, rebellious, and prone to violence – and unsurprisingly, it’s a match made in hell.

We meet them at the top of the first episode as adults, on the day of Niall’s wedding, when Ruben shows up without warning; his appearance triggers what looks like fear in his “brother from another lover,” and a private meeting between them in a barn at the wedding site turns ugly, launching a flashback format that takes us back to their schooldays, when young Ruben (Stuart Campbell) – already in trouble with the law and trying for a new start – comes home from juvenile detention to become roommate, protector, and bully to young Niall (Mitchell Robertson), all in one.

It’s the dawn of a new and epic relationship, despite a history that has made Niall terrified of the older boy; their seemingly opposite qualities somehow mesh into a kind of symbiotic bubble, in which a tense equilibrium turns them into unlikely allies. Ruben makes sure Niall has nothing to fear from the sniggering schoolyard homophobes who target him, and Niall helps Ruben pass the tests he needs to pass in order to stay in school, Nevertheless, their dynamic is equal parts surprisingly tender and alarmingly lopsided. Though they form a bond, it’s a volatile one, and by the end of episode one – after an uncomfortable-to-watch late night incident that amounts to a sexual assault – there is little doubt that Ruben is a psychopath. By then, however, it’s too late; Niall has become hopelessly ensnared by his manipulations, and their dangerous attachment has taken permanent root.

In episode two, the timeline moves the past forward several years (while rolling the wedding-day story back a few hours as well), bringing Niall forward to his college years. Ruben is once again absent from his life, but the bond is still deep. He struggles to make connections in his new setting – including with another student, the openly gay Alby (Bilal Hasna), who recognizes a side of him that he has still yet to accept for himself. Though he gradually begins to adapt to his new social circle, his insecurities get the better of him – and despite warnings from his mother not to do so, he calls Ruben to come and visit. His arrival triggers another escalating series of incidents, this time entangling Niall’s new friends and culminating in a shocking, jealous-fueled explosion of violence.

Without going on with the story – after all, the two remaining episodes have yet to be released, so we wouldn’t want to spoil anything – it’s safe to say there’s a pattern here, and it’s intentional.

Gadd has already been public about his own struggles with repression, which were directly explored (albeit fictionally) in “Baby Reindeer,” and it’s clear that he had more to say about the effects they had on his life and identity.

As he put it himself, in an interview with the Hollywood Reporter, “Themes of, I guess, masculinity, or what it means to be a man, or ‘I’ve gone through a masculinity crisis’ come into [the show] probably because I’ve been through that in my life, and I feel I can write to it and speak to it.

“I always think that the best kind of art is kept close to your chest, kept close to your heart, kept close to your experiences, and I guess with ‘Half Man,’ there’s a lot in it that I relate to. It’s not an autobiographical piece by any stretch, it’s purely fiction, but it certainly borrows from themes and struggles and issues that I understand.”

That understanding translates to the series through its focus on tracing the roots of Niall and Ruben’s relationship by methodically tracking the cause-and-effect chain that links the major events of their lives together. It explores the contradictory combination of worship and terror, the transgressive eroticism that intertwines danger and desire, the power of the forbidden to make us want it more, and the self-loathing that punishes itself through violence toward others. The inverted framework of the storytelling, which works both forward and back to meet at (we assume) some definitive point, makes following it a bit like putting together a puzzle, which also has the effect of building suspense as we wait to see the “moment of truth.”

Of course, those who prefer a more straightforward narrative might not appreciate the additional challenge, especially when the subject matter – which revolves around experiences, feelings, and behavior that might be entirely unfamiliar to many audiences – is challenging enough by itself, in its own way. Likewise, and for much the same reason, there will be viewers who are unable to relate to its characters, as some of the show’s less-favorable reviews have pointed out.

But it would be naive to assume that the themes in “Half Man” – of fragile masculinity, internalized homophobia, misdirected rage, nihilistic rebellion, conflicted desires, projected shame, and the other ingredients that infuse this shadow-boxing psychodrama with such a distinctive musky odor – do not apply to more men in today’s culture of incels, “looksmaxxers,” and “the Man-o-sphere” than any of them would like to admit. We’d wager that its portrait of a same-sex, sub/Dom, borderline incestuous relationship might resonate more urgently there than within a queer community that has been grappling with those issues for generations already and are just waiting for everybody else to catch up.

In any case, Gadd’s newest variation on a theme is a solidly crafted, well-acted, and hypnotically fascinating (if sometimes uncomfortable) exercise in the kind of “can’t look away” drama that makes for a perfect binge watch. Or, at least, it will once all the episodes drop.

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PHOTOS: Miss Gay Western Maryland

Maria R. Posa crowned winner at Lodge pageant

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Maria R. Posa is crowned Miss Gay Western Maryland 2026 at The Lodge on Friday, May 1. (Washington Blade photo by Michael Key)

The Miss Gay Western Maryland pageant was held at The Lodge in Boonsboro, Md. on Friday, May 1. Maria R. Posa was crowned the winner with Aura Fixation named first alternate. Both winners are qualified to compete in the 2026 Miss Gay Maryland America pageant.

(Washington Blade photos by Michael Key)

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Arts & Entertainment

A reign defined by commitment and human impact

Nicole Murray Ramirez defined era in International Imperial Court System

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Nicole Murray Ramirez (Washington Blade file photo by Vladyslav Rekhovskyy)

Writing about the reign of Nicole Murray Ramirez and the close leadership of King Father Terry Sidie requires far more than listing achievements, because what has been built over these years cannot be reduced to titles, ceremonies, or public recognition. It must be understood as the result of a sustained vision rooted in service, memory, solidarity, and the real ability to build bridges within and beyond the LGBTQ community.

At this point, looking back and assessing this period means acknowledging that this was not just another chapter in the history of the International Imperial Court System. It was a time shaped by far-reaching initiatives, a clear commitment to concrete causes, and a style of leadership that moved confidently between symbolic representation and public action. In that context, Nicole Murray Ramirez’s announcement that her reign will conclude in February 2027, along with the coronation of the person who will assume the throne as the new Queen Mother of the Americas, should not be read simply as the end of an era, but as a moment to fully recognize what has been built while also understanding that a new chapter is about to begin.

One of the most defining aspects of this reign has been its understanding that visibility alone is not enough. Visibility matters, but it only becomes meaningful when it leads to action, support, and measurable change. That has been a consistent strength of the work led by Nicole Murray Ramirez alongside key figures such as Terry Sidie.

The Jose Nicole Terry Scholarship and Educational Fund reflects that commitment. Reaching $400,000 is significant, but what matters most is what that represents in terms of opportunity and access.

This leadership also prioritized historical memory through initiatives like the National LGBTQ Wall of Honor at the Stonewall Inn and the recognition of Jose Julio Sarria.

Efforts such as the Harvey Milk postage stamp, the USNS Harvey Milk, and multiple recognitions for Sarria reflect a sustained commitment to public recognition and justice.

International outreach, financial support to global causes, advocacy for transgender communities, and engagement with organizations beyond national borders further define this period.

The expansion into Canada and the opening of a new chapter that includes Puerto Rico highlight the evolving nature of this leadership. The upcoming June coronation marks an important step in that direction.

Acknowledging that the reign was not perfect does not weaken its legacy. It reinforces its authenticity.

This was not an individual effort. It was collective work supported by a broad network.

As the transition toward Feb. 5, 2027, continues, what remains is a legacy built on action, commitment, and responsibility.

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