Arts & Entertainment
Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.
The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.
According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”
One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.
Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”
On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.
On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”
The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.
Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”
Outcry was swift from the LGBTQ community and its advocates.
In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”
In addition, GLAAD created a petition calling on the network to reinstate the ads.
Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.
#Halmark, any employees have #LGBTQ friends or family members? How do you make them feel, when you show support for anti-same sex marriage? Is this your idea of inclusiveness?#HallmarkChannel the Heart of TV for the #Homophobic#HomophobicHallmark #BoycottHallmarkChannel pic.twitter.com/YbJ13WQdeY
— WHY (@8w8h8y8) December 15, 2019
Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”
The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.
Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”
Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”
Movies
‘Pillion’ director on bikers, BDSM, and importance of being seen
‘We put a lot of thought and effort into how we depicted the community’
One of the highlights of last week’s Mid-Atlantic Leather Weekend came not on the dance floor, but in a movie theater. In a new partnership, the independent film studio A24 brought its leather-clad new film “Pillion” — not yet in wide release — to D.C. for special showings for the MAL crowd.
“Pillion,” a term for the motorcycle passenger seated behind the driver, delves into the complicated relationship between an introverted, quiet Londoner Colin (Harry Melling) who embarks on a journey finding himself while entering into a sub relationship with a new Dom named Ray (Alexander Skarsgård) he meets during Christmas.
It’s writer-director Harry Lighton’s feature-length debut, sharing Skarsgård’s impossibly toned physique with both Colin and audiences, and offering an eye into the BDSM community by an LGBTQ director for the general public. This from a studio that also just released a movie about ping-pong starring Timothée Chalamet.
The Washington Blade was able to catch a screening at Regal Gallery Place on Jan. 18, hosted by MAL and Gary Wasdin, executive director, Leather Archives & Museum. The Blade also had a chance to interview Lighton about the experience.
Blade: How did you get involved in this film, especially as this is your directorial debut?
Lighton: I was sent “Box Hill,” the novel on which “Pillion” is based, by Eva Yates (the head of film at the BBC). I’d spent years working on a sumo film set in Japan, and then suddenly that became impossible due to the pandemic so I was miserable. And then I read this book that I found bracing, funny, moving. All the good things.
Blade: Are you involved with the leather community? Did you draw on any personal experiences or make connections with the community?
Lighton: I’m involved in the wrestling scene but not the leather community. So I spent lots of time with people who are [in the community] during the writing process, and then ended up casting a bunch of them as bikers and pillions in the film. They were incredibly generous to myself, Harry, and Alex with their knowledge and experiences. We have them to thank for lending credibility to the world on screen.
Blade: What kind of reception have you received at film festivals and with the LGBTQ community? Was it what you imagined?
Lighton: Obviously not everyone’s going to like the film — for some people it’ll be too explicit, for some not explicit enough; some people will feel seen, some won’t. But the general reaction’s been extremely positive so far. If I’m honest I thought it would divide opinion more.
Blade: How was it working with the actors?
Lighton: I had a lot of respect for both of them going in, and wondered if that might make me a bit too deferential, a bit too Colin-coded. But besides being extremely talented, they’re both lovely. And committed. And fun! With my shorts I always felt a bit out of my depth working with actors, but here I discovered a real love for it.
Blade: Turning to the plot, the parents are pretty supportive, especially Colin’s dad. How did you decide to draw his parents? What does it mean to show parents with nuanced viewpoints?
Lighton: I wanted to reverse the typical parent-child dynamic in queer film, where parents go from rejecting to accepting their queer kid. We meet Colin’s parents actively pushing him toward a gay relationship. But when the relationship he lands on doesn’t meet her definition of healthy, his mum withdraws her acceptance. I wanted to ask: Are they projecting their romantic model onto their son, or do they have a legitimate concern for his wellbeing with Ray?
Blade: How did you decide to place the setting?
Lighton: Practically, we needed somewhere within reach of London. But I liked the idea that Colin, who lives life on the periphery, grew up on the edge of the capital. One of our producers, Lee Groombridge, grew up in and around Bromley and showed me all the spots. I loved the atmosphere on the high street, the markets, and the contrast between the high street and the idyllic park. And I thought it would be a funny place for Alexander Skarsgård to have settled.
Blade: What do you hope audiences take away from the film?
Lighton: There’s no one message. Different people will take different things from it. Personally, Colin inspires me to jump off cliffs, to push beyond my comfort zone because that’s where life begins. From Ray I get the courage to be ugly, to fly in the face of social convention if it doesn’t make you happy or it’s not built for you.
Blade: Talk about the soundtrack — especially the Tiffany “I Think We’re Alone Now” song.
Lighton: Skarsgård’s Ray has the surface masc-ness that comes with looking like a Viking. I wanted to combine that with details that indicate he’s been a part of gay culture and “I Think We’re Alone Now” is nothing if not a camp classic.
Blade: What does it mean to you to show the film at MAL?
Lighton: When I told the bikers from the film I was coming to MAL they practically wet themselves with excitement. We put a lot of thought and effort into how we depicted the community in the film and there’s so much variety, no two Masters or subs are the same, but seeing a theater full of men in leather laugh, cry, and clap for the film meant the world.
a&e features
Alexander Skarsgård describes ‘Pillion’ in 3 words: lube, sweat, leather
Highly anticipated film a refreshingly loving look at Dom-sub life
Whether you’ve seen him in popular HBO series like “True Blood,” “Succession,” and “Big Little Lies,” the dynamic Swedish actor Alexander Skarsgård has that smoldering gaze that immediately draws viewers in.
Following in the footsteps of his father Stellan, (who just won the Golden Globe for “Sentimental Value”) the Golden Globe, Emmy, and SAG winner Skarsgård continues to be an actor who is fearless in the roles he takes on.
That courageousness is evident in Skarsgård’s latest film, the BDSM black comedy “Pillion,”which he also executive produces. He plays Ray, the handsome, hyper-dominant leader of a gay bike gang. The film was written and directed by Harry Lighton, and is based on the 2020 novel “Box Hill,” by Adam Mars-Jones.
“This was a small film by a first time filmmaker and it wasn’t financed when I read it,” Skarsgård told journalists at a recent awards news conference. “And I felt that, if I could help in any small way of getting it financed, I wanted to, because I thought it was such an incredible screenplay and I believe in Harry Lighton so much as a filmmaker. And it felt tonally unlike anything I’d ever read. It was such an exciting, surprising read.”
Skarsgård was blown away by the quality of the unconventional script. “When I heard BDSM relationship, biker culture, I expected something very different. I didn’t expect it to have so much sweetness and tenderness and awkwardness.”
For the sex scenes and nudity with co-star, Harry Melling — who excels in his portrayal as Ray’s submissive Colin — Skarsgård talked very early on with Lighton about how he wanted to shoot those scenes, and why they were in the film.
“I often find sex scenes quite boring in movies because a lot of the tension is in the drama leading up to two people hooking up, or several people hooking up, as in our movie. But what I really enjoyed about these scenes — they are all pivotal moments in Colin’s journey and his development. It’s the first time he gets a blowjob. It’s the first time he has sex. It’s the first time he has an orgasm. And these are pivotal moments for him, so they mean a lot. And that made those scenes impactful and important.”
Skarsgård was happy that Lighton’s script didn’t have gratuitous scenes that shock for the sake of just shocking. “I really appreciated that because I find that when this subculture is portrayed, it’s often dangerous and crazy and wild and something like transgressive.”
He continued: “I really love that Harry wanted it to feel real. It can be sexy and intense, but also quite loving and sweet. And you can have an orgy in the woods, rub up against a Sunday roast with the family. And that kind of feels real.”
One of the obstacles Skarsgård had to work with was Ray’s emotionally distant personality.
“Ray is so enigmatic throughout the film and you obviously never find out anything about him, his past. He doesn’t reveal much. He doesn’t expose himself. And that was a challenge to try to make the character interesting, because that could easily feel quite flat…That was something that I thought quite a lot about in pre production…there are no big dramatic shifts in his arc.”
For the film, Lighton consulted the GMBCC, the UK’s largest LGBT+ biker club, attending their annual meetup at which 80 riders were present.
“Working with these guys was extraordinary and it brought so much texture and richness to the film to have them present,” said Skarsgård. “They were incredibly sweet and guiding with us — I can’t imagine making this movie without them. I’d go on a road trip with them anytime.”
Added Skarsgård: “To sum up ‘Pillion’ in three words: lube, sweat, and leather. I hope people will connect with Colin and his journey, and come to understand the nuance and complexity of his bond with Ray.”
This year is shaping up to be a busy one for Skarsgård. “Pillion” premieres in select cities on Feb. 6 and then moves into wide release on Feb. 20. After that for Skarsgård is a role in queer ally Charli XCX’s mockumentary, “The Moment,” which premieres at the Sundance Film Festival. HIs sci-fi comedy series, Apple TV’s “Murderbot,” which he also executive produces, will begin filming its second season. And this weekend, he hosts “Saturday Night Live.”
The LGBTQ youth services organization SMYAL held its annual fundraiser, ‘SMYAL for the New Year,’ at Shakiki (2012 9th Street, N.W.) on Thursday, Jan. 22.
(Washington Blade photos by Michael Key)













