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Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

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Image courtesy of Zola

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.

The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.

According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”

One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.

Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”

On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.

On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”

The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.

Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

Outcry was swift from the LGBTQ community and its advocates.

In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”

In addition, GLAAD created a petition calling on the network to reinstate the ads.

Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.

Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”

The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.

Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”

Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”

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Sports

New IOC policy bans trans women from Olympics

New regulation to be in effect at 2028 summer games in Los Angeles

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(Photo by Greg Martin; courtesy IOC)

The International Olympic Committee on Thursday announced it will not allow transgender women from competing in female events at the Olympics.

“For all disciplines on the Sports Program of an IOC event, including individual and team sports, eligibility for any Female Category is limited to biological females,” reads the new policy.

The policy states “eligibility for the Female Category is to be determined in the first instance by SRY Gene screening to detect the absence or presence of the SRY Gene.”

“On the basis of the scientific evidence, the IOC considers that the SRY (sex-determining Region Y) Gene is fixed throughout life and represents highly accurate evidence that an athlete has experienced or will experience male sex development,” it reads. “Furthermore, the IOC considers that SRY Gene screening via saliva, cheek swab or blood sample is unintrusive compared to other possible methods. Athletes who screen negative for the SRY gene permanently satisfy this policy’s eligibility criteria for competition in the Female Category.”

The policy states the test “will be a once-in-a-lifetime test” unless “there is reason to believe a negative reading is in error.”

The new regulation will be in place for the 2028 Summer Olympics in Los Angeles.

“I understand that this a very sensitive topic,” said IOC President Kirsty Coventry on Thursday in a video. “As a former athlete, I passionately believe in the rights of all Olympians to take part in fair competition.”

“The policy that we have announced is based on science and it has been led by medical experts with the best interests of athletes at its heart. The scientific evidence is very clear: male chromosomes give performance advances in sport that rely on strength, power, or endurance,” she added. “At the Olympic Games, even the smallest margins can be the difference between victory and defeat. So, it is absolutely clear that it would not be fair for biological males to compete in the female category. In addition, in some sports it would simply not be safe.”

(Video courtesy of the IOC)

Laurel Hubbard, a weightlifter from New Zealand, in 2021 became the first trans woman to compete at the Olympics.

Imane Khelif, an Algerian boxer, won a gold medal at the 2024 Summer Olympics in Paris. Khelif later sued JK Rowling and Elon Musk for cyberstalking after they questioned her gender identity.

Ellis Lundholm, a mogul skier from Sweden, this year became the first openly trans athlete to compete in any Winter Olympics when he participated in Milan Cortina Winter Olympics in Italy.

President Donald Trump in February 2025 issued an executive order that bans trans women and girls from female sports teams in the U.S.

The U.S. Olympic and Paralympic Committee last July banned trans women from competing in female sporting events. Republican lawmakers have demanded the IOC ban trans athletes from women’s athletic competitions.

“I’m grateful the Olympics finally embraced the common sense policy that women’s sports are for women, not for men,” said U.S. Sen. Tom Cotton (R-Ark.) on X.

An IOC spokesperson on Thursday referred the Washington Blade to the press release that announced the new policy.

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a&e features

Introducing the Torchbearers Awards honoring queer, trans women and nonbinary people

Meet the Legends and Illuminators lighting new paths

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The Torchbearers Awards are more than recognition—they are a continuation of legacy. They honor the quiet architects of progress in our community: those who organize, advocate, build, and protect, often without fanfare but always with purpose. Rooted in a belief in intentional recognition, this honor names those who carry our movements forward—those who make room for others, who remind us that change is both generational and generative. In a time marked by uncertainty and challenge, these leaders push forward with courage, clarity, and an unwavering commitment to expanding opportunity and equity.

This year’s honorees reflect the full breadth of our community, spanning generations, backgrounds, identities, and industries. From Legends, with decades of leadership and having created pathways for others, to Illuminators, who are lighting new paths with creativity and innovation, each Torchbearer represents the power of intergenerational leadership and the strength found in our diversity. They are organizers, advocates, artists, policy leaders, healers, and changemakers whose lived experiences shape a shared vision for equity and liberation.

This award is our love letter to queer and trans women and nonbinary people who carry the flame when it would be easier to let it dim. To those who consistently show up, who use their voice and visibility and stand firm, often without recognition, so that others may live more freely and fully. The Torchbearers Awards celebrates not just what has been done, but the enduring spirit, responsibility, and collective care that ensure the work continues, and that the flame is always passed forward. 

Co-Creators of the Torchbearers Awards: Shannon Alston, June Crenshaw, Heidi Ellis

Torchbearers Awards Advisory Board: Aditi Hardikar, Lesley Bryant, Jasmine Wilson-Bryant, Stephen Rutgers

ILLUMINATOR AWARDEES

  1. Representative Sharice Davids (she/her), (D, KS-03)
    — U.S. House of Representatives
  2. Greisa Martinez Rosas (she/her/ella)
    — Executive Director, United We Dream
  3. Paola Ramos (she/her)
    — Journalist & Correspondent
  4. Meagan A. Fitzgerald (she/her)
    — Journalist & Correspondent
  5. Jessica L. Lewis (she/her)
    — Founder / Producer, Play Play DC
  6. Savannah Wade (she/her)
    — Founder,  OAR Agency
  7. Suhad Babaa (she/her)
    — Filmmaker/ Former Executive Director of Just Vision
  8. Ashlee Davis (she/her)
    — Global Head of Inclusive Outcomes, Ancestry
  9. Jazmine Hughes (she/her)
    — Journalist and Former Editor at New York Times Magazine
  10. Queen Adesuyi (she/they)
    — Policy Advisor & Organizer, ReFrame Health & Justice
  11. Michele Rayner, Esq. (she/her)
    — Civil Rights Attorney, State Representative (Florida House of Representatives) 
  12. Gaby Vincent (she/her)
    — Sports/Cultural Commentator and Community Leader
  13. Jenny Nguyen (she/her)
    — Founder & Owner, The Sports Bra
  14. Denice Frohman (she/her)
    — Independent Artist, Poet / Performer
  15. Vida Rangel (she/her)
    — Founder, Our Trans Capital
  16. Roxanne Anderson (they/them)
    — Executive Director, Our Space
  17. Ann Marie Gothard (she/her)
    — Director of Programs, Pride Live (Stonewall Visitor Center)
  18. Diana Rodriques (she/her)
    — Program Leader, Pride Live (Stonewall Visitor Center)
  19. Wendi Cooper (she/her)
    — Founder / Executive Director, Transcending Women
  20. Toya Matthews (she/her)
    — City of San Antonio, Texas
  21. Mayor Gina Ortiz Jones (she/her)
    — Sports/Cultural Commentator and Community Leader
  22. Charity Blackwell (she/her)
    — Poet, LGBTQ Advocate & Community Leader
  23. Wilhelmina Indermaur (she/her)
    — Director of Communications, Tyler Clementi Foundation
  24. Em Chadwick (she/her)
    — CMO, For Them & Autostraddle
  25. Kylo Freeman (they/he)
    — CEO, For Them & Autostraddle

LEGEND AWARDEES

  1. Sheila Alexander-Reid (she/her)
      — Executive Director, PHL Diversity, Philadelphia Convention & Visitors Bureau
  2. Cassandra Cantave Burton (she/her)
    — Interim Director of Thought Leadership & Senior Research Advisor, AARP
  3. leigh h. mosley (she/her)
      — Photographer / Educator, PhotoFlo Photography
  4. Jenn M. Jackson, PhD (they/them)
      — Assistant Professor of Political Science; Author & Columnist, Syracuse University
  5. Jordyn White (she/her)
      —  COO, Washington Prodigy / VP of Leadership Development & Research, HRC Foundation
  6. AJ Hikes (they/them)
      — Deputy Executive Director, ACLU
  7. RaeShanda Lias (she/her)
    — Digital Creator, RL Lockhart
  8. Donna Payne-Hardy (she/her)
    — Educator, EEO Specialist, Former Leader at the Human Rights Campaign
  9. Courtney R. Snowden (she/her)
      — Principal, Blueprint Strategy Group
  10. Gaye Adegbalola (she/her)
    — Musician & Activist, Musician / Inductee of the Blues Hall of Fame
  11. Cheryl A. Head (she/her)
    — Independent Author, Novelist (Crime Fiction)
  12. Letitia Gomez (she/her)
    — The American LGBTQ+ Museum, Formerly of Voto Latino 
  13. Lynne Brown (she/her)
      — Publisher, Washington Blade 
  14. Shay Franco-Clausen (She/Her/Ella/Queen)
    — Political Strategist and Organizer
  15. Melissa L. Bradley (she/her)
      — Founder & Managing Partner, New Majority Ventures
  16. Meghann Burke (she/her)
      — Executive Director, NWSL Players Association
  17. Victoria Kirby York, MPA (she/they)
      — Director of Public Policy & Programs, National Black Justice Coalition
  18. Joli Angel Robinson (she/her)
      — CEO, Center on Halsted
  19. Jeannine Frisby LaRue (she/her)
      —  CEO, Moxie Strategies
  20. Alice Wu (she/her)
      — Film Director (Saving Face, The Half of It) / Screenwriter
  21. Storme Webber (she/her)
      — Interdisciplinary Artist / Educator, University of Washington
  22. Kim Stone
    — CEO of the Washington Spirit, Washington Spirit
  23. Mickalene Thomas
      — American Visual Artist, Mickalene Thomas Studio
  24. Erika Lorshbough (any/they/she)
    — Executive Director, interACT
  25. J. Gia Loving (she/ella)
      — Co-Executive Director, GSA Network
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Celebrity News

D.C. goes gaga for Gaga

Bisexual icon brought ‘The Mayhem Ball’ tour to Washington this week

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Lady Gaga brought "The Mayhem Ball" tour to Capital One Arena this week. (Washington Blade photo by Michael K. Lavers)

Lady Gaga this week took D.C. by storm.

The bisexual icon and LGBTQ rights champion brought “The Mayhem Ball” tour to Capital One Arena on Monday and Tuesday.

“Abracadabra,” “Paparazzi,” “Applause,” and “Bad Romance” are among the songs Lady Gaga performed during the 2 1/2-hour long concert. Lady Gaga also celebrated her many queer fans.

“You are precious to us,” she said on Tuesday night before she performed “Born This Way.”

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