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Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

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Image courtesy of Zola

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.

The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.

According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”

One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.

Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”

On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.

On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”

The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.

Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

Outcry was swift from the LGBTQ community and its advocates.

In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”

In addition, GLAAD created a petition calling on the network to reinstate the ads.

Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.

Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”

The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.

Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”

Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”

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Arts & Entertainment

In an act of artistic defiance, Baltimore Center Stage stays focused on DEI

‘Maybe it’s a triple-down’

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Last year, Baltimore Center Stage refused to give up its DEI focus in the face of losing federal funding. They've tripled down. (Photo by Ulysses Muñoz of the Baltimore Banner)

By LESLIE GRAY STREETER | I’m always tickled when people complain about artists “going political.” The inherent nature of art, of creation and free expression, is political. This becomes obvious when entire governments try to threaten it out of existence, like in 2025, when the brand-new presidential administration demanded organizations halt so-called diversity, equity and inclusion (DEI) programming or risk federal funding.

Baltimore Center Stage’s response? A resounding and hearty “Nah.” A year later, they’re still doubling down on diversity.

“Maybe it’s a triple-down,” said Ken-Matt Martin, the theater’s producing director, chuckling.

The rest of this article can be found on the Baltimore Banner’s website.

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Books

Susan Lucci on love, loss, and ‘All My Children’

New book chronicles life of iconic soap star

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(Book cover image courtesy of Blackstone Publishing)

‘La Lucci’
By Susan Lucci with Laura Morton
c.2026, Blackstone Publishing
$29.99/196 pages

They’re among the world’s greatest love stories.

You know them well: Marc Antony and Cleopatra. Abelard and Heloise. Phoebe and Langley. Cliff and Nina. Jesse and Angie, Opal and Palmer, Palmer and Daisy, Tad and Dixie. Now read “La Lucci” by Susan Lucci, with Laura Morton, and you might also think of Susan and Helmut.

When she was a very small girl, Susan Lucci loved to perform. Also when she was young, she learned that words have power. She vowed to use them for good for the rest of her life.

Her parents, she says, were supportive and her family, loving. Because of her Italian heritage, she was “ethnic looking” but Lucci’s mother was careful to point out dark-haired beauties on TV and elsewhere, giving Lucci a foundation of confidence.

That’s just one of the things for which Lucci says she’s grateful. In fact, she says, “Prayers of gratitude are how I begin and end each day.”

She is particularly grateful for becoming a mother to her two adult children, and to the doctors who saved her son’s life when he was a newborn.

Lucci writes about gratitude for her long career. She was a keystone character on TV’s “All My Children,” and she learned a lot from older actors on the show, and from Agnes Nixon, the creator of it. She says she still keeps in touch with many of her former costars.

She is thankful for her mother’s caretakers, who stepped in when dementia struck. Grateful for more doctors, who did heart-saving work when Lucci had a clogged artery. Grateful for friends, opportunities, life, grandchildren, and a career that continues.

And she’s grateful for the love she shared with her husband, Helmut Huber, who died nearly four years ago. Grateful for the chance to grieve, to heal, and to continue.

And yet, she says of her husband: “He was never timid, but I know he was afraid at the end, and that kills me down to my soul.”

“It’s been 15 years since Erica Kane and I parted ways,” says author Susan Lucci (with Laura Morton), and she says that people still approach her to confirm or deny rumors of the show’s resurrection. There’s still no answer to that here (sorry, fans), but what you’ll find inside “La Lucci” is still exceptionally generous.

If this book were just filled with stories, you’d like it just fine. If it was only about Lucci’s faith and her gratitude – words that happen to appear very frequently here – you’d still like reading it. But Lucci tells her stories of family, children and “All My Children,” while also offering help to couples who’ve endured miscarriage, women who’ve had heart problems, and widow(ers) who are spinning and need the kindness of someone who’s lived loss, too.

These are the other things you’ll find in “La Lucci,” in a voice you’ll hear in your head, if you spent your lunch hours glued to the TV back in the day. It’s a comfortable, fun read for fans. It’s a story you’ll love.

The Blade may receive commissions from qualifying purchases made via this post.

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Theater

Minimal version of ‘Streetcar Named Desire’ heading to Dupont Underground

Director Nick Westrate on this traveling take on Williams’s masterwork

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Lucy Owen and Nick Westrate (Photo by Walls Trimble)

‘A Streetcar Named Desire’
Produced by The Streetcar Project
April 20-May 4
Dupont Underground
19 Dupont Circle, N.W.
Tickets start at $85.
Dupontunderground.org

An aggressively minimal version of Tennessee Williams’s “A Streetcar Named Desire” is poised to run at Dupont Underground (April 20-May 4), the nonprofit cultural space located in a repurposed, abandoned 1949 streetcar station beneath Dupont Circle.

The Streetcar Project’s production performs in site-specific spaces. It’s almost entirely without design elements. There is no steamy, cramped Vieux Carré apartment. You won’t see Blanche’s battered trunk exploding with cheap finery, faded love letters, and demands for back property taxes, or the familiar costumes. 

Co-created by Lucy Owen (who stars as Blanche DuBois) and out director Nick Westrate in 2023, this traveling spare take on Williams’s masterwork about a fragile woman on the margins in conflict with her brutish brother-in-law seems a reaction to necessity. It’s also an exploration of whether, like Shakespeare’s “Henry V,” it can subsist on language alone.   

With little distractions (even Blanche’s cultivated southern belle accent has been daringly stripped away), the spotlight shines almost solely on text. “This play holds that,” says Westrate, 42. “I remind the actors that the while there is plenty of movement, language is really the only game in town.”

New York-based Westrate, who’s best known as an esteemed actor with New York and regional credits including Prior Walter in János Szász’s production of “Angels in America” at Arena Stage, describes “Streetcar” as “the most perfect play on earth” but not one he thinks of acting in (“I’m not right for Stanley Kowalski or Mitch”) though he agreed to direct. 

“These days if you’re not a not a movie star or an established director, you’re not likely to do “Streetcar.” So, for us, we have to be able to do it with almost nothing, on the New York subway if necessary. And that’s kind of how we built it.” 

Westrate first experienced Dupont Underground while attending a staged reading. He was so obsessed with the space as a prospective place to take the production, he found it hard to concentrate. He says, “With its long, curved track and tunnel, Dupont Underground is a terrifying, beautiful room that carries so much metaphorical weight, so much possibility for our production.”

WASHINGTON BLADE: Is finding the right space for this “Streetcar” part of the thrill?

NICK WESTRATE: Whenever I enter a weird room or pass by an abandoned CVS, I try to figure out how we might do the show there, especially places that are dilapidated, architecturally odd, or possibly haunted. And each space we use, lends something to the production. The Rachel Comey store in Soho was a very Blanche coded space. And an artist’s workshop on Venice Beach in California with its huge saws and metal hooks lent raw imagery. The scenes between Blanche and Stanley near the end were absolutely terrifying.

BLADE: More recently that same bare bones production has played in more traditional spaces like the Wheeler Opera House in Aspen and San Francisco’s A.C.T. Is it hard to now go to Dupont Underground? 

WESTRATE: Each time we do this we have to crack open the play again because the staging is entirely new, but we’re used to performing in unusual spaces and Dupont Underground rather takes us back to form. As a former streetcar station, it’s the most appropriate space we’ve had yet. 

The cast will literally act on streetcar tracks and go without dressing rooms but they’re game, and because they have history and authorship over the work, the sacrifice is more meaningful than if they were just some hired guns.

BLADE: Audiences have an expectation, especially with a work they’re likely to know. How do they react seeing such an unadorned take on Williams’s American classic?

WESTRATE: For the first 10 or 15 minutes, they’re unsure. Then, you can pretty much see the audience members’ brains click in and their imaginations turn on. It’s like they’re scratching an itch that they didn’t even know they had.

BLADE: Did you and Lucy foresee gaining this kind of momentum behind your vision?

WESTRATE: Absolutely not. Lucy had a philosophy that we’ll just walk through open doors. Early on, we were given spaces and artists filled the seats, and increasingly we’ve begun to rent some spaces and attract more regular theatergoers. 

We basically sell tickets in order to pay a living wage to artists involved. There isn’t some big institution or commercial producer who’s getting a lot of money from this. Audiences of all types seem to respond to this mode of making theater.

BLADE: In presenting “Streetcar” intermittently, usually with the same cast over three years in wildly varying venues, have you learned more about a piece that you already loved?

WESTRATE: Mostly I’ve come to realize that Blanche is the smartest character I’ve ever read in a play. She’s like Hamlet – tormented by dreams and terrified of death. She’s skilled at wordplay and always ahead of everyone else in the room. Also like Hamlet, people think she’s insane and she uses that to her advantage. 

Blanche is certainly the Everest of roles for actresses and watching Lucy sort of break it apart in a different way than you’ve ever seen, and knowing that I’ve helped to facilitate this performance has been one of the great joys of my career.

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