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Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

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Image courtesy of Zola

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.

The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.

According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”

One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.

Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”

On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.

On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”

The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.

Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

Outcry was swift from the LGBTQ community and its advocates.

In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”

In addition, GLAAD created a petition calling on the network to reinstate the ads.

Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.

Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”

The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.

Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”

Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”

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Out & About

‘How We Survived’ panel set for March 25

‘Living History’ discussion to be held at Spark Social

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Local activist Earline Budd will serve on a panel discussion titled, ‘Part One, Living History: How We Survived.’ (Washington Blade file photo by Michael Key)

Friends of Dorothy Cafe will host “Part One, Living History: How We Survived,” will take place on Wednesday, March 25 at 7:30 p.m. at Spark Social House.

This event will be moderated by Abby Stuckrath, host of the “Queering the District” podcast. Panelists include: Earline Budd, activist, trans rights advocate; TJ Flavell of Go Gay DC; DC LGBTQ+ Center Board Member David Bissette; and Alexa Rodriguez, founder and executive director, Trans-Latinx DMV.

This event is part of a four-part storytelling series called “Living History,” which centers LGBTQ elders, activists, artists, and icons sharing their lived experiences and reflections with younger generations. The conversations explore themes like resilience, community organizing, chosen family, and the lessons earlier generations hope today’s LGBTQ+ and ally communities will carry forward.

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Calendar

Calendar: March 21-26

LGBTQ events in the days to come

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Saturday, March 21

Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ+ community, including allies, together for delicious food and conversation.  Attendance is free and more details are available on Eventbrite.

The DC Center for the LGBT Community will host “Sunday Supper on Saturday” at 2 p.m. It’s more than just an event; it’s an opportunity to step away from the busyness of life and invest in something meaningful, and enjoy delicious food, genuine laughter, and conversations that spark connection and inspiration. For more details, visit the Center’s website

Sunday, March 22

LGBTQ+ Community Coffee and Conversation will be at 12 p.m. at As You Are. This event is for people looking to make more friends and meaningful connections in the LGBTQ community. Attendance is free and more details are available on Eventbrite

Monday, March 23

Center Aging: Monday Coffee Klatch” will be at 10 a.m. on Zoom. This is a social hour for older LGBTQ+ adults. Guests are encouraged to bring a beverage of choice. For more information, contact Adam ([email protected]).

Queer Book Club will be at 7 p.m. on Zoom. The Queer Book Club meets on the fourth Monday of the month to discuss queer books by queer authors. For more details, visit the DC Center’s website

Tuesday, March 24

Coming Out Discussion Group will be at 7 p.m. on Zoom. This is a safe space to share experiences about coming out and discuss topics as it relates to doing so — by sharing struggles and victories the group allows those newly coming out and who have been out for a while to learn from others. For more details, visit the group’s Facebook

Genderqueer DC will be at 7 p.m. on Zoom. This is a support group for people who identify outside of the gender binary, whether you’re bigender, agender, genderfluid, or just know that you’re not 100% cis. For more details, visit www.genderqueerdc.org or Facebook

Wednesday, March 25

Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit www.thedccenter.org/careers.

Thursday, March 26

The DC Center’s Fresh Produce Program will be held all day at the DC Center for the LGBT Community. People will be informed on Wednesday at 5 p.m. if they are picked to receive a produce box. No proof of residency or income is required. For more information, email [email protected] or call 202-682-2245. 

Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breath work and meditation that allows LGBTQ+ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC Center’s website.  

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Celebrity News

Housewives take Capitol Hill by storm

Bravolebrities promote expanded PrEP access, HIV/AIDS funding

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U.S. Sen. Tammy Baldwin (D-Wis.) speaks with NeNe Leakes at the U.S. Capitol on March 18, 2026. (Washington Blade photo by Joe Reberkenny)

Real Housewives from across the country took over Capitol Hill on Wednesdayto advocate for expanded PrEP access and to push for continued — if not increased — funding for HIV/AIDS research.

The event brought together Housewives from multiple franchises, including NeNe Leakes and Phaedra Parks from Atlanta; Candiace Dillard Bassett from Potomac; Erika Jayne from Beverly Hills; Luann de Lesseps from New York; Melissa Gorga from New Jersey; and Marysol Patton from Miami, alongside Tristan Schukraft, founder and CEO of MISTR, an online platform that connects people to HIV prevention tools and care.

MISTR, the nation’s largest telehealth platform for sexual health, brought stars from across Bravo’s Real Housewives franchise to Washington for Housewives on the Hill, a day of advocacy focused on expanding access to HIV prevention and treatment. During the event, the Housewives shared personal stories on how HIV has impacted their lives and the ongoing impact of HIV across communities in the U.S.

PrEP, the medication MISTR helps get out to the public, is a medication that can, if taken properly, reduce the risk of contracting HIV through sex by up to 99 percent, according to public health officials. Advocates say wider access to the medication — including through insurance coverage and telehealth services — is critical to reducing new HIV infections across the United States.

The day began with a panel in the ornate Kennedy Caucus Room of the Russell Senate Office Building, where the Housewives shared personal stories about the importance of HIV prevention.

Many of the Housewives offered personal accounts of why HIV prevention matters to them.

Bassett drew on her experience under the Obama-Biden administration in public affairs and spoke about how policy decisions can directly impact marginalized communities.

“Before my career in entertainment, I actually worked in the White House Offices of Public Engagement and Intergovernmental Affairs, and part of my job was to liaise between the White House and communities,” Bassett shared to the crowded room. “And so I got to see firsthand the effect that federal policy could have on those communities and the outcomes that could come out of that work, particularly marginalized communities.”

She then looked toward her fellow Housewives, pointing out that the issue does not affect all communities equally, with minority groups disproportionately impacted by HIV.

“And just what Phaedra said about this disease and HIV and AIDS, and how it disproportionately affects so many, particularly Black people — we make up, as you said, 12 percent of the population, and we are 40 percent of those affected by HIV. Just let that sink in. Let the walls hear that … It’s so important that we have these conversations, not just in forums like this, but around your kitchen tables, in your group chats, on the street — wherever we are. We need to be talking about what we can be doing as communities and as individuals to combat HIV and AIDS.”

After the panel, the group moved to the Lincoln Room, part of the Majority Whip’s office suite, where they continued conversations with lawmakers and staff about access to care, education, and prevention.

Bassett, fresh out of “The Traitors” castle, emphasized the need to humanize heavy topics like HIV.

“While you may not have anyone in your direct family affected by HIV, six degrees of separation — everyone knows someone who has been affected,” Bassett told the Washington Blade. “If you can tie the nature of dealing with illness back to families, they have to hopefully see themselves in it. People want community. Social media has done a good job connecting us in that way.”

Bassett encouraged attendees to be brave, to educate themselves about preventive measures, and to take advantage of telemedicine through platforms like MISTR.

“Step out and have faith that the people who are supposed to bind you are supposed to help you,” she added.

Schukraft said the turnout reflected the public’s strong interest in HIV prevention and awareness.

“Over 400 people attended the panel, and we had to turn people away,” Schukraft told the Blade. “These are real communities across the country, sharing stories and emphasizing the importance of HIV prevention and long-term care. Telemedicine is key — it helps rural and urban communities, reduces stigma, and allows people to consult doctors from home. The more honest you are with the doctor, the better care you get.”

For Leakes, using her iconic voice to educate others was a natural extension of her platform.

“Talking about sex, HIV, those topics can be embarrassing,” she admitted. “Atlanta has a high HIV rate, particularly in the Black and gay communities. Confidence to speak and educate my community feels good. The number of people that came out to support us this morning — some were turned away — was amazing. It’s important to make the conversation fun and approachable for the younger generation.”

“Atlanta has a high HIV rate, particularly in the Black and gay communities,” Leakes added to the Blade. “The South, Miami, Houston — these areas remain high, and ignorance contributes. Confidence to speak and educate my community feels good.”

Parks echoed the sentiment, highlighting both the challenges and the resilience of the LGBTQ community.

“Many people need this incentive and don’t have a voice. Medical care is expensive and inaccessible for some, so MISTR provides resources and telemedicine access to PrEP,” Parks said. “The LGBTQ+ community fights battles daily; sometimes they lose, but they keep going. Housewives show that women can stay the course.”

The lawyer, who also teased some new and upcoming projects, highlighted Atlanta’s return to Bravo on April 5 with “two new peaches in the house,” which she assured would be must-see TV. She also mentioned her upcoming role in “Dancing with the Stars.”

Patton said that the atmosphere on the Hill was very welcoming (more so than Andy Cohen’s couch at reunion time, one might assume.) She also noted that by working with Schukraft and MISTR, she was able to see firsthand how technology and telehealth can remove barriers to care.

“Everyone’s been so friendly, enthusiastic, and encouraging,” said Patton. “I was impressed with MISTR — how they get medication to people who can’t see a doctor or don’t have funds. Telehealth and medication delivery reduce stigma and help prevent the spread of HIV. Access needs to be available for prevention to work.”

Jayne gave the Blade a more personal reflection, particularly touching on how much treatment has changed since the disease began in the 1980s.

“Growing up in the late ‘80s and early ‘90s, an HIV diagnosis meant death,” she said. “The stigma was terrible, and I lost many people in the arts community. Now, people live longer, but the disease remains. I think it’s important to use whatever influence I have to educate.”

U.S. Sen. Tammy Baldwin (D-Wis.), the first openly lesbian senator who has long advocated for HIV research and prevention, said the Housewives’ visit underscored the importance of public awareness and celebrity influence in the fight against HIV.

“When I first got involved, AIDS was a death sentence — no treatment, no cure. Now we know so much more due to public education and health research. Advocacy spreads awareness that PrEP exists, prevents transmission, and funds research toward a cure. Bipartisan pressure is needed to keep funding going.”

Baldwin continued, explaining that this is not a one-and-done effort. To end the epidemic, all of Congress must come together to fight a virus that does not recognize political party, class, sexuality, or gender.

“We have the end of this epidemic within our reach, but we have to keep focused on it. We have to keep investing. That’s why what we’re doing today, and why … the Real Housewives coming to Capitol Hill with their celebrity and pressing this topic is so important because we have seen this administration, the Trump administration, propose cuts globally, drastic cuts globally, to the fight against AIDS, but also locally. I’m in a position as a member of the Senate Appropriations Committee to fight back, to actually fund programs that they’re trying to cut, but that’s not a given, and we need to really keep the pressure up on a bipartisan basis to keep that funding going.”

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