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Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

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Image courtesy of Zola

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.

The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.

According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”

One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.

Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”

On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.

On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”

The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.

Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

Outcry was swift from the LGBTQ community and its advocates.

In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”

In addition, GLAAD created a petition calling on the network to reinstate the ads.

Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.

Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”

The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.

Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”

Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”

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Nightlife

In D.C. comedy, be sure to shop local

A thriving patchwork of queer-friendly stages in Washington, Baltimore

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(Photo courtesy of Jamie Mack)

Most people know stand-up comedy from Netflix specials or late-night sets on Comedy Central. The reality is far different for local working comics like me. A few times a month, I might get paid $50 for a 10-minute set and my photo on a bar flyer to show off to the ladies in my scrapbooking club.

Still, it’s a joy sharing laughs about my well-worn Washington career arc — from conservative reporter to openly trans organic grocery store worker and nightclub comedian. Or, as I like to say onstage, from Fox to foxy.

Stand-up is hard. Offstage, it’s even harder. It took more than a year and nearly 80 open mics to land my first paid set. Since then, I’ve performed in coffee shops, bars, restaurants and even on a city sidewalk. I once performed in the Catskills, which felt like a big deal — even if it was a bigger deal in the 1950s.

As an older trans comic in Washington, I’ve found it nearly impossible to get stage time — or even the courtesy of a returned email — at the big, corporate-owned comedy clubs. Fortunately, there’s a thriving patchwork of queer-friendly producers in Washington and Baltimore creating shows that reflect the diversity of our communities, instead of straight male-dominated lineups that look like the cast of “Ice Road Truckers.”

“There are so many kinds of funny people, but a lot of barriers exist for women and queer people because it’s a very masculine culture,” said Dana Fleitman, who runs the Just Kidding Comedy Collective and is helping produce the Woke Mob Comedy Festival in April, featuring many women and queer comics.

Full disclosure: I’m not performing in the festival. But I am proud to be one of more than 50 women and nonbinary comics Fleitman and her colleagues have helped “train up” through an incubator program she first ran through Grassroots Comedy and now through Just Kidding Comedy Collective.

Another trans comic, Charlie Girard, who splits time between New York and Washington, runs an incubator program called Queers Can’t Take a Joke. He has trained more than 100 comics in Washington.

Girard has one rule: no punching down.

“The best comics speak truth to power,” Girard said. “Making fun of marginalized communities is simple lazy writing based on tired, old stereotypes.”

Ultimately, Girard wants to prepare students not just for queer rooms, but to find their voice and expand into all kinds of spaces.

Comics trained by Girard and Fleitman have gone on to produce or help run shows like Clocked Comedy, Backbone Comedy, the Crackin’ Up open mic and Funny Side Up. Several have found a home on Barracks Row at As You Are — one of my favorite places to perform. In Washington, comic Jenny Cavallero’s show Seltzer is a sober comedy night frequently featuring local queer comics.

In Washington, performer and producer Arzoo Malhotra, who runs Zoo Animal Productions, said it’s a critical moment to support community-based comedy producers, often the first hit by worsening economic conditions.

“We’re losing spaces faster than we’re creating them,” Malhotra said. “We are in the use-it-or-lose-it stage. If there’s a restaurant you like or a performer you want to keep seeing, patronize them now — because they’re going away.”

I’m also grateful for producers in Baltimore, which has a thriving queer comedy scene. Comic Hannah Alden Jeffrey’s monthly “The Really Cool Open Mic,” created for women and trans performers but open to all, regularly draws up to 100 people.

Hannah’s mic and Kenny Rooster’s “Dramedy” open stage have provided safety and opportunity when other stages felt out of reach. Comedians Michael Furr and Jake Leizear also produce shows regularly featuring queer comics.

“We started the REALLY COOL Open Mic because every other mic in town catered toward straight dudes that dominated the Baltimore scene,” Alden Jeffrey said. “Contrary to the lineups of many shows today, people don’t want to see a show of eight guys being bigots. Go figure.”

One of the most important moments for me came when I attended a free showcase at a well-known Adams Morgan club. Like other big venues, it hadn’t responded to emails from a new comic looking for a shot. I sat in the back row thinking maybe these comics were just way funnier than I am.

Then a straight male comedian — with hair even more gorgeous than mine — launched into a long joke comparing eating pizza to performing oral sex on a woman.

At that moment, I walked out feeling better about myself. I remember thinking: nope. I absolutely deserve to be on that stage, too.

Lots of us do.

Jamie Mack is a stand up comedian, speaker and writer. Follow them on Instagram at @jamiemack_blt or email [email protected].

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Liza Minnelli makes surprise appearance at GLAAD Media Awards

Laverne Cox’s fiery speech earned standing ovation

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Liza Minnelli surprises at the GLAAD Media Awards (Photo courtesy of GLAAD)

Last night’s GLAAD Media Awards had a few pleasant surprises in store.

Throughout the evening, which was hosted by “Mean Girls” star Jonathan Bennett on Thursday at the Beverly Hilton in Los Angeles, the audience was clued into the fact that a mystery guest would make an appearance. By the end of the night, it was revealed to be none other than “Cabaret” star and queer icon Liza Minnelli, who was in attendance to accept the newly-created Liza Minnelli Storyteller Award.

An emotional Minnelli told the crowd of queer attendees and creatives, “You make me so proud because you’re so strong, and you stand up for what you believe in. You really do, and it’s so nice to be here. I feel like a five-year-old!” Everyone then joined in a happy birthday celebration for Minnelli’s upcoming birthday on March 12, and the release of her upcoming memoir, “Kids, Wait Till You Hear This!”

Another moment that got the audience standing and cheering was when “Orange Is the New Black” star Laverne Cox took to the stage to call out how “what is going on right now in the United States of America is not right.”

She said, “Identify, I said this earlier, and I’m going to say it again, what dehumanizing language and images are. Call it out and don’t buy into it! So much of my struggle over the past several years [has been] trying to figure out how to combat this assault on my community, rhetorically. I do not want to have the conversation about my life and my humanity on the oppressor’s terms.”

That message was echoed by Bowen Yang and Matt Rogers when accepting the Stephen F. Kolzak Award for their “Las Culturistas” podcast and pledging to donate $10,000 to Equality Kansas after the state revoked transgender people’s driver’s licenses. “We cannot accept this award without condemning the rampant active transphobia from this administration,” Rogers said. “We are also here to let them know in advance that they are fighting a losing battle. When we gather in rooms like this, we are always going to have each other’s backs.”

Among the big winners last night were “Heated Rivalry” for outstanding new TV series, “The Traitors” for outstanding reality competition program, “Stranger Things” for outstanding drama series, “Palm Royale” (which was just cancelled after two seasons) for outstanding comedy series, “Come See Me in the Good Light” for outstanding documentary, “Kiss of the Spider Woman” for outstanding wide theatrical release film and a tie between “A Nice Indian Boy” and “Plainclothes” for outstanding limited theatrical release film.

Quinta Brunson received the Vanguard Award for her hit TV series “Abbott Elementary,” which features Jacob, an openly queer character played by Chris Perfetti. Brunson said, “Queer people have been a part of my life since birth. I have to shout out my uncle … who was the first example of representation in my life of queer people, who allowed me to be free. There are so many people in the room who changed my life.”

On the music side, Young Miko won for outstanding music artist, and KATSEYE won for outstanding breakthrough music artist. Demi Lovato even opened the show with a steamy performance of her single “Kiss.”

The GLAAD Media Awards will officially air Saturday, March 21 on Hulu.

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PHOTOS: Sydney Gay and Lesbian Mardi Gras Parade

48th annual LGBTQ event held in Australian city

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A scene from the 2026 Sydney Gay and Lesbian Mardi Gras Parade. (Photo by Cori Mitchell)

The 48th annual Sydney Gay and Lesbian Mardi Gras Parade was held on Feb. 28.

(Photos by Cori Mitchell)

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