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Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

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Image courtesy of Zola

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.

The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.

According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”

One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.

Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”

On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.

On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”

The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.

Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

Outcry was swift from the LGBTQ community and its advocates.

In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”

In addition, GLAAD created a petition calling on the network to reinstate the ads.

Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.

Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”

The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.

Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”

Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”

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Movies

Quest for fame becomes an obsession in entertaining ‘Lurker’

Psychological thriller explores the dynamics of power and control

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Archie Madekwe and Théodore Pellerin in ‘Lurker.’ (Photo courtesy of MUBI)

It was nearly 60 years ago when über-queer icon Andy Warhol pronounced to the world his prediction that “in the future, everyone will be famous for 15 minutes.” While it may have been an overstatement, we’re now experiencing the future he was talking about; and though it remains statistically impossible for “everybody” to achieve fame, that doesn’t mean that we can’t all “feel” like we’re famous. If social media has delivered any gift to the human race, that might just be it.

In the real-life dystopia that is 2026, Warhol’s 1967 quip has become a kind of cultural mantra: influencers are more famous than movie stars, podcasters can shape political policy, and anybody with a “hot take” can change the way we perceive even the most fundamentally held opinions. Whether or not this is progress is probably a moot point; it’s the reality we live in, and we have a government full of “cosplaying” charlatans to prove it.

That’s why Alex Russell’s “Lurker” – a 2025 Sundance favorite that’s now streaming on HBO Max after a limited theatrical run last summer – cuts so close to the quick. A psychological thriller exploring the dynamics of power and control within the entourage of a rock star, it strikes some uncomfortably familiar chords for an era when “bootlicking” seems to have become a national pastime.

It centers on Matthew (Théodore Pellerin), a young Angeleno who lives in his grandmother’s apartment and works in a trendy designer boutique on Melrose Avenue. When rising pop musician Oliver (Archie Madekwe) brings his entourage to the store one afternoon, Matthew sees a chance to make an impression; plugging his phone into the shop’s sound system, he plays a song that he knows the pop star admires – and minutes later, he’s been given a backstage pass to Oliver’s next concert and invited to hang out with the star himself.

Their relationship continues to develop quickly at the show. Though he’s met at first with some discomfortable hazing from members of the entourage, by the end of the evening he’s on his way to becoming part of the inner circle. Chosen by Oliver to become his “official documentarian,” he’s soon a fixture in the entourage himself, sparking jealousy from members higher in the “pecking order” than he is; but Matthew is better at the game than they suspect, and despite their attempts to keep him in his place, he uses his proximity to Oliver – and a few surgically precise acts of sabotage – to rise quickly to the top.

Staying there, however, is not so easy. Within the volatile social politics of the entourage, he must always be on guard, and his efforts to thwart others from displacing him become increasingly ruthless. Eventually, he crosses a line, resulting in a fall from Oliver’s grace and his ejection from the group; but being close to fame leads to its own kind of fame, and Matthew has worked too hard to give it up so easily – even if it means using his Machiavellian powers to go after Oliver himself.

Slick, stylish, and as hypervisual as any viral pop music video you can imagine, Russell’s sardonically amoral exploration of fame – or rather, the desire for it – is as much a satire as it is a psychological drama, but it plays like a horror movie. Matthew is a protagonist cut from the same cloth as the title character of “The Talented Mr. Ripley,” a schemer whose endearingly awkward appearance masks a devious purpose and a diabolical mind. Oliver, whose creativity seems more about his “vibe” than his actual music, is charismatic but aloof, beneficent but mercurial, and seemingly blind to the massive ego that hides beneath his “chill” persona. There’s a kind of tension between these two characters that feels distinctly romantic, even homoerotic, and though it’s expressed only through subtext, it provides a palpable edge that makes their relationship feel dangerous – as if this were a love story in which anyone who tries to come between them is likely to get hurt.

As to what they actually feel about each other, “Lurker” keeps quiet about it. Matthew “reads” like a queer character, but his inner life is never revealed to us save through the conclusions we can draw from his behavior, and Oliver seems so much in love with himself that nobody else can compare; even so, there’s something between them that plays as much more intimate than the enthusiastic “bro”-ish affection that they exhibit together. 

In the end, however, the “love story” here is not about romance, nor even sex; it’s about fame. Matthew, even if his own creative talents may be more solid than Oliver’s, is enamored primarily with fame; perhaps he longs for importance, for a life of more excitement and opportunity than his thankless existence as a low-level retail employee, and as the movie proceeds it becomes clear that he is willing to go as far as he has to go in order to achieve it. For Oliver, maybe it’s about the longing of the famous for something more than sycophantic lip-service, for finding the adulation of his fans personified in an authentic, tangible, and individual form. Whatever it is, there’s very little love involved.

Of course, there’s an unavoidable comparison to be made between the mentality on display in “Lurker” with the prevailing trend in our American consciousness, in which performative loyalty and opportunistic friendship feel like the order of the day; from the fickleness of “fan culture” to the escalation of outrage-baiting on social media to the barely-concealed cutthroat narcissism on daily display in our very government, the message that comes through loud and clear is a chilling throwback to the Reagan-era “greed is good” philosophy: loyalty, feelings, and friendship are for suckers, and the most vicious player is the winner who takes it all.

As usual in a character-driven piece like this one, it’s ultimately the actors who make it work; Pellerin (a Canadian actor who won his country’s equivalent of an Oscar for “Family First” in 2018) is the lynch pin, and he delivers an endlessly fascinating portrait of obsessively determined duplicity that we find ourselves rooting for him even as we recoil from the coldness of his tactics; Madekwe captures the vapid pretension of a pop artist who has faked his way to success, but infuses Oliver with enough well-meaning sincerity that we can still feel a little bit sorry for him. In a smaller role, Hannah Rose Liu (“Bottoms”) makes an impression as the manager who keeps Oliver’s life running, offering an anchor of relative sanity in a sea of madness. 

Russell’s taut and tantalizingly opaque screenplay manages to capture all these things and more into a compact narrative that keeps us engaged while weaving its observations seamlessly into the plot, and his direction – which somehow yields an expansive scope through an intimate and sometimes frenetic focus – reinforces the unpredictable instability of fame, status, power, and the social hierarchy that governs them all. There are occasionally twists that feel a bit too convenient to be believable, but all in all, it’s a solid piece of cinematic workmanship.

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Out & About

Here’s how to celebrate Black queer joy

Brunch and Day Party planned for Saturday

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(Photo by Whatawin/Bigstock)

Katrina Campbell-Frazier will host “Black Queer Joy: Brunch and Day Party” on Saturday, May 23 at 12 p.m. at Mixxed Food and Drinks. 

This event will bring together beautiful energy, music, games, and unforgettable moments — because joy like this deserves to be shared. 

Guests can expect unlimited rainbow mimosa flights, a “Build Your Pride” cocktail bar, full food menu and music by DJ Kei-Note K69, among other things. 

This event is free and more details are available on Eventbrite

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Calendar

Calendar: May 22-28

LGBTQ events in the days to come

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Friday, May 22

Center Aging Monthly Luncheon With Yoga will be at 12 p.m. at the DC LGBTQ+ Community Center. Email Mac at [email protected] if you require ASL interpreter assistance, have any dietary restrictions, or questions about this event.

Trans Discussion Group will be at 7 p.m. on Zoom. This event is intended to provide an emotionally and physically safe space for trans people and those who may be questioning their gender identity/expression to join together in community and learn from one another. For more details, email [email protected]

Saturday, May 23

Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ community, including allies, together for delicious food and conversation. Attendance is free and more details are available on Eventbrite

Black Lesbian Support Group will be at 1 p.m. on Zoom. This is a peer-led support group devoted to the joys and challenges of being a Black Lesbian. For more details, email [email protected]

Sunday, May 24

Mobilizing Our Brothers Initiative will host “Sundae Tea: Legendary Community Talk-Back” at 6 p.m. at the Howard Theatre. This is a laid-back gathering where community vibes meet lively conversations. This legendary talk-back is your chance to share thoughts, hear stories, and connect with awesome people. Admission is free and more details are available on Eventbrite

Monday, May 25

Queer Book Club will be at 7 p.m. on Zoom. The Queer Book Club meets on the fourth Monday of the month to discuss books by queer authors. This month’s reading is “To Shape a Dragon’s Breath” by Moniquill Blackgoose For more details, visit the DC Center’s website

Tuesday, May 26

Genderqueer DC will be at 7 p.m. on Zoom. This is a support group for people who identify outside of the gender binary, whether you’re bigender, agender, genderfluid, or just know that you’re not 100% cis. For more details, visit genderqueerdc.org or Facebook

Wednesday, May 27

Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit thedccenter.org/careers.

Thursday, May 28

The DC LGBTQ+ Community Center’s Fresh Produce Program will be held all day at the DC LGBTQ+ Community Center. People will be informed on Wednesday at 5 p.m. if they are picked to receive a produce box. No proof of residency or income is required. For more information, email [email protected] or call 202-682-2245. 

Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breath work and meditation that allows LGBTQ+ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC LGBTQ+ Community Center’s website

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