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Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

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6 years ago

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Image courtesy of Zola

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.

The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.

According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”

One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.

Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”

On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.

On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”

The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.

Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

Outcry was swift from the LGBTQ community and its advocates.

In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”

In addition, GLAAD created a petition calling on the network to reinstate the ads.

Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.

Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”

The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.

Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”

Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”

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Calendar: March 27-April 2

LGBTQ events in the days to come

Published

14 hours ago

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March 27, 2026

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Friday, March 27

Center Aging Monthly Luncheon With Yoga will be at 12 p.m. at the DC Center for the LGBT Community. Email Mac at [email protected] if you require ASL interpreter assistance, have any dietary restrictions, or questions about this event.

Go Gay DC will host “LGBTQ+ Happy Hour” at 7 p.m. at Dupont Italian Kitchen. This is a chance to relax, make new friends, and enjoy happy hour specials at this classic retro venue. Attendance is free and more details are available on Eventbrite. 

Trans and Genderqueer Game Night will be at 7 p.m. at the DC Center for the LGBT Community. This is a relaxing, laid-back evening of games and fun. All are welcome and there’ll be card and board games on hand. Feel free to bring your own games to share. For more details, visit the DC Center’s website. 

Trans Discussion Group will be at 7 p.m. on Zoom. This event is intended to provide an emotionally and physically safe space for trans people and those who may be questioning their gender identity/expression to join together in community and learn from one another. For more details, email [email protected]. 

Saturday, March 28

Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ+ community, including allies, together for delicious food and conversation.  Attendance is free and more details are available on Eventbrite.

The DC Center for the LGBT Community will host “Sunday Supper on Saturday” at 2 p.m. It’s more than just an event; it’s an opportunity to step away from the busyness of life and invest in something meaningful, and enjoy delicious food, genuine laughter, and conversations that spark connection and inspiration. For more details, visit the Center’s website. 

Black Lesbian Support Group will be at 1 p.m. on Zoom. This is a peer-led support group devoted to the joys and challenges of being a Black Lesbian. For more details, email [email protected]. 

Monday, March 30

“Center Aging: Monday Coffee Klatch” will be at 10 a.m. on Zoom. This is a social hour for older LGBTQ adults. Guests are encouraged to bring a beverage of choice. For more information, contact Adam ([email protected]).

“Tea Time! A Local DC Drag Comedy Show” will be at 3 p.m. at Spark Social. This is a live drag comedy show where drag legends TrevHER & Tiara Missou Sidora host spill all the tea in the DMV. This event is free and more details are available on Eventbrite. 

Tuesday, March 31

Visibili-TEA Party will be at 6 p.m. at Restoration Station. Guests are encouraged to come sip, celebrate, and shine together. This event is a Trans Day of Visibility celebration and a special collaboration between Auntie’s Home and Damien Ministries. This is a boozy tea party with intention and the dress code reflects the vibe. More details are available on Eventbrite. 

Wednesday, March 1

Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit thedccenter.org/careers.

Thursday, April 2

The DC Center’s Fresh Produce Program will be held all day at the DC Center for the LGBT Community. People will be informed on Wednesday at 5 p.m. if they are picked to receive a produce box. No proof of residency or income is required. For more information, email [email protected] or call 202-682-2245. 

Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breathwork and meditation that allows LGBTQ+ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC Center’s website.  

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Out & About

Celebrate cherry blossoms the drag way

Unconventional Diner hosts bingo party

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14 hours ago

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March 27, 2026

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The cherry blossoms are here. Celebrate at a unique event hosted by Unconventional Diner. (Washington Blade photo by Michael K. Lavers)

Unconventional Diner will host “Cherry Blossom Drag Bingo Party” on Friday, April 3, at 6:30 p.m.

Guests will be treated to an unforgettable night of drag performances, bingo, food and drink and prizes. Highlights of the evening include themed cocktails, drag performances and bingo prizes.

Tickets can be secured via Resy.

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Sports

New IOC policy bans trans women from Olympics

New regulation to be in effect at 2028 summer games in Los Angeles

Published

2 days ago

on

March 26, 2026

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(Photo by Greg Martin; courtesy IOC)

The International Olympic Committee on Thursday announced it will not allow transgender women from competing in female events at the Olympics.

“For all disciplines on the Sports Program of an IOC event, including individual and team sports, eligibility for any Female Category is limited to biological females,” reads the new policy.

The policy states “eligibility for the Female Category is to be determined in the first instance by SRY Gene screening to detect the absence or presence of the SRY Gene.”

“On the basis of the scientific evidence, the IOC considers that the SRY (sex-determining Region Y) Gene is fixed throughout life and represents highly accurate evidence that an athlete has experienced or will experience male sex development,” it reads. “Furthermore, the IOC considers that SRY Gene screening via saliva, cheek swab or blood sample is unintrusive compared to other possible methods. Athletes who screen negative for the SRY gene permanently satisfy this policy’s eligibility criteria for competition in the Female Category.”

The policy states the test “will be a once-in-a-lifetime test” unless “there is reason to believe a negative reading is in error.”

The new regulation will be in place for the 2028 Summer Olympics in Los Angeles.

“I understand that this a very sensitive topic,” said IOC President Kirsty Coventry on Thursday in a video. “As a former athlete, I passionately believe in the rights of all Olympians to take part in fair competition.”

“The policy that we have announced is based on science and it has been led by medical experts with the best interests of athletes at its heart. The scientific evidence is very clear: male chromosomes give performance advances in sport that rely on strength, power, or endurance,” she added. “At the Olympic Games, even the smallest margins can be the difference between victory and defeat. So, it is absolutely clear that it would not be fair for biological males to compete in the female category. In addition, in some sports it would simply not be safe.”

(Video courtesy of the IOC)

Laurel Hubbard, a weightlifter from New Zealand, in 2021 became the first trans woman to compete at the Olympics.

Imane Khelif, an Algerian boxer, won a gold medal at the 2024 Summer Olympics in Paris. Khelif later sued JK Rowling and Elon Musk for cyberstalking after they questioned her gender identity.

Ellis Lundholm, a mogul skier from Sweden, this year became the first openly trans athlete to compete in any Winter Olympics when he participated in Milan Cortina Winter Olympics in Italy.

President Donald Trump in February 2025 issued an executive order that bans trans women and girls from female sports teams in the U.S.

The U.S. Olympic and Paralympic Committee last July banned trans women from competing in female sporting events. Republican lawmakers have demanded the IOC ban trans athletes from women’s athletic competitions.

“I’m grateful the Olympics finally embraced the common sense policy that women’s sports are for women, not for men,” said U.S. Sen. Tom Cotton (R-Ark.) on X.

An IOC spokesperson on Thursday referred the Washington Blade to the press release that announced the new policy.

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