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Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

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Image courtesy of Zola

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.

The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.

According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”

One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.

Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”

On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.

On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”

The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.

Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

Outcry was swift from the LGBTQ community and its advocates.

In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”

In addition, GLAAD created a petition calling on the network to reinstate the ads.

Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.

Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”

The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.

Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”

Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”

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PHOTOS: ‘Defrosted’

Live drag musical performed at JR.’s

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'Defrosted' was performed at JR.'s on Saturday. (Washington Blade photo by Michael Key)

Highball Productions held performances of a drag musical, ‘Defrosted,’ at JR.’s on Friday and Saturday. 

(Washington Blade photos by Michael Key)

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Movies

Intense doc offers transcendent treatment of queer fetish pioneer

‘A Body to Live In’ a fascinating trip into a transgressive culture

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The late Fakir Musafar in ‘A Body to Live In.’ (Photo courtesy of Altered Innocence)

Once upon a time in the 1940s, a teenager named Roland Loomis, who lived with his devout Lutheran parents in Aberdeen, S.D., received a hand-me-down camera from his uncle. It was a gift that would change his life.

Small and effeminate, he didn’t exactly fit with the “in” crowd of his small rural town; but he had an inner life more thrilling than anything they had to offer, anyway, and that camera became the key with which it could finally be unlocked. Waiting patiently for those precious hours when he was alone in the house, he used it to capture images of himself that expressed an identity he had only begun to explore, through furtive experiments in body manipulation that incorporated exotic costuming, erotic nudity, gender ambiguity, and what many of us might call (though he would not) self-mutilation, including the piercing of his skin and other extreme forms of physical modification.

Young Roland would go on to become famous (or perhaps, notorious) in the decades to come, but it would be under a different name: Fakir Musafar, the focal figure of filmmaker Angelo Madsen’s documentary “A Body to Live In,” which opened in Los Angeles on Feb. 27 and expands to New York this weekend. 

Like Musafar himself, who died of lung cancer at 87 in 2018, it’s a documentary that doesn’t quite follow the expected rules. Eschewing “talking head” commentators and traditional narration, Madsen spins his movie from his subject’s extensive archives and allows the information to come through the voices of those who were close to him: collaborator and life partner Cléo Dubois, performance artists Ron Athey and Annie Sprinkle, and underground publisher V. Vale are among the many who contribute their memories and impressions of him, while evocative photos and film footage create a hazy “slide show” effect to provide a guided tour of his life, his art, and his legacy. Less a biography than a chronicle of profoundly unorthodox self-discovery, it details his development from those early days of clandestine self-photography through a continual evolution that would see him become a performance artist, a central figure in the burgeoning BDSM culture, a seeker who espoused eroticism as a spiritual practice, the founder of a “Radical Faeries” offshoot for the kink/fetish community, and ultimately an elder and mentor for a new generation for whom his once-taboo ideas and explorations had essentially become mainstream – thanks in no small part to his own pioneering efforts.

It’s a fascinating, hypnotic trip into a culture which might feel disturbingly transgressive to those who have never been a part of it – yet will almost certainly feel like being “seen” to those who have. It opens a window into a lifestyle where leather, kink, BDSM, gender play, and non-monogamous “situationships” are not just accepted but viewed as natural variations on the spectrum of human sexuality; and in the middle of it all is Musafar, on a deeply personal quest to connect with the deepest part of his essence through the intense and ritualistic pursuit of an inner drive that keeps pushing him further. As one reminiscing cohort remarks during the film, it’s as if he is “trying to find an answer to a question that” he “cannot form.”

Indeed, it might be said that Madsen’s movie is an exercise in forming that question; bringing his own “transness” into the mix as he examines the various aspects of Musafar’s ever-evolving relationship with self, identity, and presentation, he evokes a timely resonance in which the imperative to make physical form match psychic self-perception becomes an irresistible force, and draws a direct line between his subject’s fluid ambiguity and the plight faced by modern trans people over the bigotry of those who think gender is strictly about genitalia. Perhaps the question has to do with whether we are defined by our identities or by our physical form – or if both are malleable, adaptable, and in a constant state of flux.

In any case, with regard to Musafar, “A Body to Live In” is unquestionably a film about transformation, not just of physical manifestation but of consciousness itself. In his journey from being little Roland, the outcast schoolboy with a secret fetish, to Fakir, the spiritual psychonaut for whom sex and gender are only walls that separate us from a true and eternal essence, he is embodied by Madsen’s reverent documentary as a being in the process of breaking free from the restrictions of physical existence, of transcending all such distinctions by letting go of life itself – something underscored not only by the section of the movie dealing with the impact of the AIDS epidemic on Musafar’s deeply-bonded community, but by his own words, spoken in a deathbed interview that serves as a connecting thread throughout the film. We are kept unavoidably aware of the mortality which – for Musafar at least – seems little more than a prison that keeps us from the unfettered joy of our true nature.

But while Madsen honors his subject as a pillar – and an under-sung hero – of contemporary queer culture, he also addresses the aspects that made him a “problematic” figure; in his life, he drew criticism over perceived cultural appropriation from the indigenous American tribes whose sacred rituals inspired the kink-flavored practices which facilitated his own spiritual odyssey, and which he popularized among his own acolytes to give rise to the still-controversial “Modern Primitive” movement that has been criticized by some for turning meaningful cultural traditions into an excuse for trendy fashion accessories. Even Musafar’s survivors, whose love for him exudes palpably from the stories and memories they share of him throughout the film, make observations that point to his flaws; yet at the same time, Madsen’s documentary makes clear that Musafar himself never saw himself as perfect, either – just as someone willing to endure the kind of suffering that most of us might find unbearable in order to get closer to perfection.

Of course, it probably helped that he enjoyed that so-called “suffering,” but that’s perhaps too glib an observation in the face of a film that so clearly makes a case for the deep and sincere commitment he held for his quest for transcendence; but it’s also a helpful reminder that his practices – which might seem macabre and twisted to the uninitiated – were also an experience of joy, an exercise in rising above pain and making it a vehicle toward enlightenment, and in achieving a deeper understanding of one’s own place in this confusing place we call the universe.

Full disclosure: “A Body to Live In” is an intense experience, replete with candid sexual conversation, frequent nudity, and graphic scenes of extreme fetish practices – like suspension by metal hooks through the skin – which might be hard to handle for those who are unprepared to be confronted by them. Even so, as dark and menacing as it might be for the squeamish outsider, the world revealed in Madsen’s eloquent portrait is full of treasures and steeped in dark beauty, and it’s hard to imagine a more fitting way than that to portray a queer pioneer like the former Roland Loomis.

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Nightlife

In D.C. comedy, be sure to shop local

A thriving patchwork of queer-friendly stages in Washington, Baltimore

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(Photo courtesy of Jamie Mack)

Most people know stand-up comedy from Netflix specials or late-night sets on Comedy Central. The reality is far different for local working comics like me. A few times a month, I might get paid $50 for a 10-minute set and my photo on a bar flyer to show off to the ladies in my scrapbooking club.

Still, it’s a joy sharing laughs about my well-worn Washington career arc — from conservative reporter to openly trans organic grocery store worker and nightclub comedian. Or, as I like to say onstage, from Fox to foxy.

Stand-up is hard. Offstage, it’s even harder. It took more than a year and nearly 80 open mics to land my first paid set. Since then, I’ve performed in coffee shops, bars, restaurants and even on a city sidewalk. I once performed in the Catskills, which felt like a big deal — even if it was a bigger deal in the 1950s.

As an older trans comic in Washington, I’ve found it nearly impossible to get stage time — or even the courtesy of a returned email — at the big, corporate-owned comedy clubs. Fortunately, there’s a thriving patchwork of queer-friendly producers in Washington and Baltimore creating shows that reflect the diversity of our communities, instead of straight male-dominated lineups that look like the cast of “Ice Road Truckers.”

“There are so many kinds of funny people, but a lot of barriers exist for women and queer people because it’s a very masculine culture,” said Dana Fleitman, who runs the Just Kidding Comedy Collective and is helping produce the Woke Mob Comedy Festival in April, featuring many women and queer comics.

Full disclosure: I’m not performing in the festival. But I am proud to be one of more than 50 women and nonbinary comics Fleitman and her colleagues have helped “train up” through an incubator program she first ran through Grassroots Comedy and now through Just Kidding Comedy Collective.

Another trans comic, Charlie Girard, who splits time between New York and Washington, runs an incubator program called Queers Can’t Take a Joke. He has trained more than 100 comics in Washington.

Girard has one rule: no punching down.

“The best comics speak truth to power,” Girard said. “Making fun of marginalized communities is simple lazy writing based on tired, old stereotypes.”

Ultimately, Girard wants to prepare students not just for queer rooms, but to find their voice and expand into all kinds of spaces.

Comics trained by Girard and Fleitman have gone on to produce or help run shows like Clocked Comedy, Backbone Comedy, the Crackin’ Up open mic and Funny Side Up. Several have found a home on Barracks Row at As You Are — one of my favorite places to perform. In Washington, comic Jenny Cavallero’s show Seltzer is a sober comedy night frequently featuring local queer comics.

In Washington, performer and producer Arzoo Malhotra, who runs Zoo Animal Productions, said it’s a critical moment to support community-based comedy producers, often the first hit by worsening economic conditions.

“We’re losing spaces faster than we’re creating them,” Malhotra said. “We are in the use-it-or-lose-it stage. If there’s a restaurant you like or a performer you want to keep seeing, patronize them now — because they’re going away.”

I’m also grateful for producers in Baltimore, which has a thriving queer comedy scene. Comic Hannah Alden Jeffrey’s monthly “The Really Cool Open Mic,” created for women and trans performers but open to all, regularly draws up to 100 people.

Hannah’s mic and Kenny Rooster’s “Dramedy” open stage have provided safety and opportunity when other stages felt out of reach. Comedians Michael Furr and Jake Leizear also produce shows regularly featuring queer comics.

“We started the REALLY COOL Open Mic because every other mic in town catered toward straight dudes that dominated the Baltimore scene,” Alden Jeffrey said. “Contrary to the lineups of many shows today, people don’t want to see a show of eight guys being bigots. Go figure.”

One of the most important moments for me came when I attended a free showcase at a well-known Adams Morgan club. Like other big venues, it hadn’t responded to emails from a new comic looking for a shot. I sat in the back row thinking maybe these comics were just way funnier than I am.

Then a straight male comedian — with hair even more gorgeous than mine — launched into a long joke comparing eating pizza to performing oral sex on a woman.

At that moment, I walked out feeling better about myself. I remember thinking: nope. I absolutely deserve to be on that stage, too.

Lots of us do.

Jamie Mack is a stand up comedian, speaker and writer. Follow them on Instagram at @jamiemack_blt or email [email protected].

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