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Corporate LGBTQ Pride 2026 on life support

A rainbow washout as marketing dollars disappear

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(Photo by insidestudio/Bigstock)

Terrified of becoming targets of right wing media and activists, businesses and brands are fleeing Pride support in 2026. The fear of boycotts and retribution have seen Pride sponsorships plummet to previously unseen levels. Further, there is now a complete corporate reevaluation of marketing and advertising activities in the LGBTQ consumer sector writ large. 

No more rainbow washing. For the past 30 years, corporations have literally wrapped their brands in rainbow colored monikers during the month of June. This practice, know as “rainbow washing,” sought to ingratiate companies with the over $1 trillion LGBTQ consumer segment. From rainbow filled Oreos to rainbow wrapped Burger King Whoppers, brands actively engaged in developing relationships with this coveted consumer. Now, it’s considered taboo. 

No more multi-million dollar beer sponsorships in the aftermath of the Bud Light disaster. For the first time since the over 100 Pride festivals accepted marketing opportunities, major brands including Bud Light, Miller and Corona have decided that reputational risk, boycotts and the like are more dangerous than the commercial reward. Their non-participation and the significance of this loss cannot be overstated. 

When right-wing bloviators co-opted the meaning of the word woke, they turned a positive definition into a pejorative. Now, corporations and brands are petrified of being labeled as woke, and in turn, are curtailing marketing outreach to niche consumer segments, LGBTQ included.

Anti-woke legislation has now appeared in a multitude of states, primarily around transgender issues. Bathroom bills, as they are known, are ubiquitous. Boys playing in girls sports,is portrayed as a national emergency.  These issues are a constant presence on social media as well as at every level of government, and have had a major impact on LGBTQ-related corporate activities.

But perhaps most devastating, is the federal government effort to enact elements of the right-wing’s Project 2025 agenda, seeking to eradicate DEI at every level. Companies, universities, and nearly all institutions that previously championed diversity, equity, and inclusion, have rapidly and radically disbanded and defunded all DEI efforts and activities within their organizations. Discontinuing supplier diversity initiatives, defunding support for internal ERG’s (employee resource groups), and decamping from participation in HRC’s (Human Rights Campaign) Equality Index. Importantly, this index is considered  the gold standard for corporate DEI evaluation, and its repudiation is having a profound effect on corporate behavior.  

DEI is now in the ICU on life support, with little chance of resuscitation. Companies that once embraced DEI have retreated in fear, in spite of critical positive facts. In 2023, McKinsey and Company, no bastion of liberalism stated, “that for five years, our research has shown a positive, statistically significant correlation between company financial outperformance and diversity, on the dimensions of both gender and ethnicity.”

What happens next is unknown. We have entered uncharted territory where the confluence of so many factors is having negative effects. June 2026 has seen many companies severely curtail or fully exit partnerships with Pride organizations and LGBTQ marketing programs in general, citing among other things, economic concerns. However, no company can honestly deny that overall fear and the increasingly hostile climate for DEI and LGBTQ issues have prompted brands to rethink their overall support and initiatives. This, despite pressure from stakeholders and shareholders, and vital employee recruitment and retention efforts. 

Political winds have outcomes. It would be naïve to think that there might be an immediate rethinking should the Congress or presidency change parties. Business cycles, though more agile than government, take longer to work through. Years, not months. So just as quickly as “rainbow washing” has come to a precipitous end, so too is the arrival and reckoning with the blistering Rainbow Washout.


Andrew A. Isen is the founder and president of WinMark Concepts, a D.C.-based marketing and communications firm. For 35 years, WinMark has been advising companies and brands on defining and developing effective LGBTQ business strategies. 

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US no longer refuge for LGBTQ refugees

More than 30 percent of Rainbow Railroad’s 2025 requests for help came from US

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The American flag flies outside the Adams County Correctional Center, a privately-run U.S. Immigration and Customs Enforcement detention facility in Natchez, Miss., in 2020. (Washington Blade photo by Yariel Valdés González)

I have spent the past eight years leading programs at Rainbow Railroad that support LGBTQI+ people fleeing persecution and violence. What began as a small, volunteer-led effort has grown over the past two decades into an international organization that has supported more than 50,000 people around the world. That growth reflects what is possible when communities choose solidarity in the face of rising hate. 

Yet the forces that make Rainbow Railroad’s work necessary have not diminished. In many places, they are accelerating, including in countries like the United States that have historically been viewed as places of refuge for LGBTQI+ people. 

In 2025, Rainbow Railroad received a record 20,215 requests for help from people around the world. Over 30 percent of these requests came from people living in the U.S., making it the top country of origin for LGBTQI+ people seeking assistance for the second year in a row. It’s a trend that began following the 2024 presidential election, when 1,177 people reached out for support the day after the results were finalized. That single day generated more than twice the number of requests for help we had received from across the United States during the previous 10 months combined. 

The fears reflected in the requests for help we received during those first hours were well-founded. With the stroke of a pen, on his first day in office, the president suspended the US Refugee Admissions Program (USRAP), upending the lives of refugees who were already processed and approved for resettlement in the U.S. Many of these individuals remain in limbo. 

Months later, the president authorized a cap of just 7,500 refugees to resettle in the U.S. for fiscal year 2026 and ordered a review of refugees admitted under former President Joe Biden. At the same time, he cut asylum-related services and legal support, making it even harder for vulnerable migrants to navigate an increasingly complex system. 

Despite these barriers and increasing hostility, LGBTQI+ individuals continue to seek safety in the United States, often relying on their own resources and determination to flee to the pockets of safety in cities and states that protect their rights. 

It is in that spirit that I’ve witnessed the community stepping up to support LGBTQI+ migrants. 

Following the collapse of federal programs such as Welcome Corps, which allowed Americans to sponsor refugees looking to resettle in the U.S. Rainbow Railroad launched Communities of Care, a volunteer-driven ecosystem of post-relocation services for LGBTQI+ migrants. Across 

the country, volunteers are helping newcomers navigate unfamiliar systems, build social connections, and begin rebuilding their lives.

While volunteers’ commitment has been extraordinary, community-led efforts cannot replace the infrastructure governments have dismantled. Volunteers can offer community, guidance and practical support, but they cannot replace refugee resettlement programs, legal services, or a functioning asylum system. As need grows and public support shrinks, the gap between what communities can provide and what governments should provide continues to widen. 

I think often about the LGBTQI+ people Rainbow Railroad helped reach safety in the U.S. over the years. For many, the United States represented possibility, a place where they could finally live openly and without fear. To now see the U.S. become the country generating more requests for help than any other is profoundly alarming. 

The question on my mind this Pride month is whether we will collectively meet this moment with the urgency it demands. Governments must restore and strengthen refugee and asylum protections. Volunteers must step up to provide connections to care and community. Donors must support organizations in filling critical gaps. And all of us must recognize that welcoming LGBTQI+ people seeking safety is a responsibility we all share. 

Devon Matthews is the chief programs officer for Rainbow Railroad.

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My trans daughter thrived in Chicago public schools

Washington wants to make that impossible

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(Washington Blade photo by Michael Key)

I am a Chicagoan whose daughter is transgender. But that is not the most important fact about her. My daughter loves fashion, sings in choir, is active at church, and is, by every measure, your classic American teenager. 

Yet it is her gender identity that politicians in Washington have once again decided to make their business.

She’s had the benefit of attending school in a district that affirms her, with educators who have added protections for students like her to a contract, in a city that benefits from and believes in diversity.

If the Republican-led Congress that is subpoenaeing the CEO of Chicago Public Schools truly was interested in “inappropriate content” and its impact on students, they would start with the anti-trans state legislation that increases youth suicide attempts by 72%, not the school districts making them feel safe and welcomed. Protecting these kids in school is not a culture war talking point. It is suicide prevention.

But that is not what they are doing. Instead, they are calling to question the head of a school district where Chicago’s values have made our schools safer places for students of every gender, race, and nationality.

The same administration that has yet to investigate the Epstein files but is moving the FCC to put warning labels on television shows that portray inclusive families and characters of different sexualities, is telling on itself in what they think is permissible and what they think is harmful for school-age youth. They say this is about parental rights and children’s well-being, but the parental right I care most about is the right for my daughter and all children to walk into a school building and feel safe and affirmed instead of scared and threatened.

My daughter spent 13 years in Chicago public schools. Her teachers used her chosen name. Her classmates accepted her for who she is. She wore a formal dress at choir concerts, landed a female lead in the school musical, and used the women’s bathroom without anyone batting an eye. When she went to a school dance, her teachers celebrated her like any other student, gushing over her dress, cheering her on. Nobody treated her like a problem to be managed.

That is not luck. That is Chicago. It’s the result of educators who fought hard for these protections. While MAGA has moved other states to bar teachers from even acknowledging LGBTQ+ students, the Chicago Teachers Union ratified a contract that does the opposite. It puts gender support coordinators in every network, codifies protections for chosen names and pronouns, and incorporates CPS guidelines for transgender students into the collective bargaining agreement itself. 

Those are not bureaucratic details. They are what stands between a child like mine and the bully who, without them, could decide she does not deserve dignity and hurt her without consequence.

Chicago believes every student, including LGBTQ+ children, belongs in school and deserves to feel safe there. Our city has grit and resolve and a deep sense of pride in the diversity that makes it what it is. I believe that is exactly why this administration has put us in its crosshairs. This is a city that shuts down its streets for the Pride parade, Puerto Rican Day Parade, St. Patrick’s Day, and the Bud Billiken Parade. This is the Chicago I am raising my daughter in. The Republicans in Congress have decided that belief is the problem.

They have already passed a bill to pull federal funding from any school that affirms a transgender student’s identity without first notifying parents. They’re attempting to withhold funds from Chicago and other districts for programs that reverse generations of discrimination and disinvestment. They want to dismantle the Department of Education and have already passed a law to fund private religious schools with public dollars. Putting our school district under the lights of their circus is just one tactic in their political agenda.

I wanted my daughter to read, to do math, to graduate ready for whatever comes next, and find her place in the world. Every parent I know wants that. My daughter recently graduated. She got there because she had good teachers, she applied herself, and she never had to walk into school ashamed of who she was or afraid of what might happen. 

It matters to me that my daughter was in a district intentionally seeing to her safety, immigrant students’ sanctuary, and Black students’ success. What they see as a violation is really our city’s commitment to the dignity of all students

What they are running is not a parental rights agenda. It is a defunding agenda against parents, students, and educators who don’t subscribe to their beliefs, and Chicago is just the beginning.

Washington can hold all the hearings it wants, but they’ll never be able to erase children like my daughter. And I pray that our schools will never make children like her think twice before walking through those doors for the most formative years of their lives. Whether they attend a school district that supports them in holding their heads high or one that bends the knee to make them fearful instead is what this fight is actually all about. 


Mary Kay Devine is a Chicago resident.

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Congratulations to Lewis George and all winners in D.C.’s primary

New mayor will have to navigate a hostile president

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(Washington Blade file image by Aram Varitan)

The primary is just about over and we are about to have a new mayor in D.C.

For the first time D.C. has ranked choice voting. Because of this, we don’t have a final winner for every race on election night. It will take a few days to declare some winners. I opposed ranked choice, and would rather see a run-off between the top two candidates, but the voters of D.C. spoke, so we have ranked choice.

Let me congratulate Janeese Lewis George, the apparent winner of the primary for mayor. Now it will be on to the general election where we can be close to 100% certain she will be the next mayor. I campaigned against her for a variety of reasons, and those reasons still hold. But she will have my support, and I congratulate her on her win. It is my hope she will become a good mayor for all the people of the District. That she will be a mayor we can all trust, and work with. That she will always speak up for the LGBTQ community, and speak out against anyone who wants to discriminate against us. Just as I hope she will actively fight antisemitism, Islamophobia, sexism, and racism. That she will fight for economic equality. So, again, I give her my full support at this time, trusting she will do all those things, because we all want only the best for all the people of the District. So, Janeese Lewis George, I salute you on your win, and wish you success.

In addition to a new mayor, we will have a new delegate to Congress, Robert White. I wish him well, and hope he will work to form the coalitions we will need if we are ever to get statehood. But also hope his first goal as we fight for that, will be to get us legislative and budget autonomy. Then we reelected Brian Schwalb as Attorney General, Phil Mendelson as Council Chair, and Zachary Parker as Council member for Ward 5. I hope they all continue the good work they have been doing. Then congratulations to Oye Owolewa for his win as Democratic Council member- at-Large. Then in the special election for Independent Council member-at-Large, Elissa Silverman reclaimed her seat. I hope those who endorsed her will fare better than I did when I previously endorsed her. I was nominated by the mayor for a seat on a board, and Ms. Silverman said she couldn’t participate in my committee review, or vote for me, as it would look bad for her as I had endorsed her. Figure that one out. Thankfully, the other 12 members of the Council had no problem confirming me. 

I hope the people in Ward 1 will get fair and equal representation, from former Metro DC Democratic Socialists of America chair, Aparna Raj, who apparently won that election. Congratulations also to Matthew Frumin, reelected in Ward 3, and Charles Allen, reelected in Ward 6. Then congratulations to my friend Phil Pannell, and all the others elected to Democratic Party posts. 

With the new members of the Council, and the new mayor, we can definitely anticipate some changes in how our government is run, and which issues will be a priority. I just hope considering the frustration we all feel with the felon in the White House, they will be able to hold in check some of their thoughts, understanding he can inflict pain, and has shown a willingness to do so, on the people of D.C., if he is challenged too fiercely, and too directly, especially true when the challenge comes from the mayor. He can, and will, react negatively, and we have seen that. The new mayor must know how to walk a tight rope, because it’s a skill she will need when dealing with the lying, racist, sexist, homophobic felon in the Oval Office. Disgusting or not, he will be around for the first two years of the new mayor’s term. I would rather see him in jail, but so be it. 

The new mayor and the Council will be working on some of the same issues that have been around for a number of years, and some new ones. They will still be fighting the rat problem, and I mean the animals, and then we look forward to the new RFK stadium, and the Commanders return to D.C. The team made certain promises, and it is up to the government to hold them accountable, including working with the community, building affordable housing, a new supermarket, and a host of other commitments. They must monitor hiring to ensure residents of D.C. are given all the opportunities possible, for jobs at every level on the various projects. 

Again, congratulations to all the winners. 


Peter Rosenstein is a longtime LGBTQ rights and Democratic Party activist. 

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