Apple announced the launch of the iPhone 7 on Thursday along with a commercial that features a gay couple.
In the ad, a couple sits on the New York City subway together while they watch a video recorded on iPhone 7. One man’s head affectionally rests on the shoulder of the other in the brief scene.
Openly gay CEO Tim Cook led the keynote which broke down the new features of the latest generation iPhone. Thursday’s keynote also included a live performance of “The Greatest” by Sia, whose music video was a tribute to the 49 lives lost in the Pulse nightclub shooting in Orlando.
iPhone 7 is available for pre-order starting Friday and available to buy on Sept. 16.