Arts & Entertainment
Powerhouse PR firm launches new multicultural division, taps Stephen Macias to lead

Entertainment PR powerhouse Rogers & Cowan PMK have announced its first major move since their merger just over seven months ago.
According to the Hollywood Reporter, the firm has launched a new multicultural communications division, to be headed by veteran executive Stephen Macias, as a means toward offering its talent and brand clients an expanded outreach to “LGBTQ+ communities, communities of color and female-driven initiatives.”
The new division will create and execute partnerships and programs with multicultural communities, as well as targeting placements in traditional, earned, digital and social media, and coming up with integrated marketing – as well as offering crisis communications, a service that has become increasingly valuable as clients, particularly “legacy brands,” navigate the adjustment to a new, demographically audience.
Macias, who was hired by Roger & Cowan PMK to lead the new practice, was most recently senior vice president, diversity and inclusion practice lead at MWWPR, overseeing a team working with companies like Comcast, FX, Netflix, Amazon Studios, Kellogg’s, and Hilton Worldwide. Before that, he was the founder of Macias Media Group LLP, which became one of the leading “boutique” PR firms focused on LGBTQ+ markets. He has worked as executive vice president and GM for Here Media Inc., and as entertainment media director for GLAAD, as well as for nonprofits like the National Gay and Lesbian Task Force, Outfest, the Los Angeles Gay and Lesbian Film Festival, Equality California, the U.N. and the Global Equality Fund. He serves on the Board of Directors for Equality California.
His role at R&C PMK will be as an Executive Vice President of Entertainment, reporting to both entertainment division chair Alan Nierob and brands president Shirley Hughes.
In a statement, Macias said, “I’m thrilled to join Rogers & Cowan PMK and help grow this next evolution of the agency’s capabilities and expertise. Rogers & Cowan PMK has a strong track record of leading the industry on many levels, in who they represent and how they serve their clients. The industry and our country are changing and wisely becoming more inclusive and strategic in reaching new segments and diverse communities. As such, smart companies are understanding that communicating with all audiences is not just the right thing to do, but the only way to do business.”
The firm’s CEO, Mark Owens, said in a statement, “With the expansion of R&C PMK over the last three years, and our continuing growth into new capabilities, adding Stephen to our already strong management team – and launching a multicultural communications division – is an important next step in our business and who we are as an agency. Stephen has a reputation for designing innovative campaigns and strategies, and with his expertise this new division will help our clients reach important and growing audiences, and transform the next generation of their businesses.”
Rogers & Cowan PMK, among other recent work in the multicultural space, served as agency of record for the LA Pride Festival. They also helping to promote the 2019 Cannes Lions award-winning documentary “5B,” about the nurses and caregivers who opened the first AIDS ward at San Francisco General Hospital, and work with such prominent clients such as Elton John, Michael B. Jordan, Rosalia, J Balvin, Caitlyn Jenner and Eugenio Derbez.
Out & About
Rehoboth’s Aqua to celebrate 20th anniversary Sunday
Event marks culmination of Pride weekend in beach community
Aqua Bar & Grill in Rehoboth Beach will celebrate its 20th anniversary on Sunday, July 19 from 2-7 p.m. DJ Biff will entertain the crowd; there will be complimentary birthday cake and surprise guests.
The event marks the culmination of Pride weekend in Rehoboth Beach, which runs all weekend with panel discussions, parties, and more.
Books
New book reveals what we can learn from animal sex
‘Poking the Squid’ on homosexuality, gender swapping, and more
‘Poking the Squid: What We Can Learn from Animal Sex’
By Perrin Roosevelt Ireland
c.2026, W.W. Norton
$29.99 241 pages
Birds do it.
According to Cole Porter, bees do, too, but it’s not exactly what he imagined. Wild and tame, avians, insects, and mammals all have sex – although not always as you’ve been told or for reasons you might think. Even educated fleas do it and, as in the new book, “Poking the Squid” by Perrin Roosevelt Ireland, humans can learn from them all.

If you read through scientific papers on animal reproduction, you might notice something unusual: for scientists, the word “sex” means a lot of different things.
Says Ireland, “It’s used to describe behaviors, biology, life histories, and more.”
That might be because animals are not simply binary.
Take, for instance, hyenas. It’s easy for the casual observer to mistake a male hyena for a female and vice versa because of stereotypes of anatomy. Mating, for hyenas, requires subordination for the male and a nifty trick on the part of the female’s body to get things done.
Our feathered friends are no birdbrains, either: black-browed albatrosses were once thought to be monogamous but global warming seems to have changed their nesting habits sometimes. Male flamingos have sex with one another, as a territorial thing; other birds and animals form same-sex pairs for other reasons.
The Chinese mantis eats her mate after fertilization. Female snakes, alpacas, guinea pigs, and monkeys are anatomically able to enjoy sex. Genitalia between species varies quite a bit; in fact, the vaginas of ducks “are highly complex.” Lionesses will mate up to 100 times when in heat. Female damselflies will change into a “third sex” to avoid overly aggressive mating males. Bearded dragons can change their sex, if needed, as can yellow clown goby fish. And seahorse pregnancy and birth sparked a book banning in Tennessee.
So, asks Ireland, if animals, including us, vary so much in biology and life, “… why are we using the word sex like it means something, anything, consistent?!”
Pick up “Poking the Squid,” page through it a few seconds, and you’ll see that the information here is largely told through cartoon-like drawings mixed with captions. It seems to be something on the lighter side, but don’t let that artwork fool you.
Author Perrin Roosevelt Ireland offers readers solid information that cozies up to the scholarly, with hard science, philosophy, feminism, and quotations from researchers to support it, thus furthering the narrative and hitting the points squarely. If you see the art and expect something lighthearted, comic, and small-talk-worthy, you could be disappointed.
On the other hand, if you want solid, wryly serious facts, you’re in for a treat.
There’s lots of learning to be gleaned here, and some slight nudge-wink whimsy to emphasize the absurdity of wrong-headed thinking. This can make readers feel like they’re in-the-know on the jokes, and the playfulness balances the seriousness of the information well.
So, serious, scholarly, or slightly silly, none of these are negative but you’re going to know what you want from a book like this. For the right reader, someone in the mood, “Poking the Squid” is wild.
The Blade may receive commissions from qualifying purchases made via this post.
The eighth annual Westminster Pride Festival was held at Westminster City Park in Westminster, Md. on Saturday, July 11.
(Washington Blade photos by Michael Key)














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