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Powerhouse PR firm launches new multicultural division, taps Stephen Macias to lead

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Stephen Macias (Photo courtesy R&C PMK)

Entertainment PR powerhouse Rogers & Cowan PMK have announced its first major move since their merger just over seven months ago.

According to the Hollywood Reporter, the firm has launched a new multicultural communications division, to be headed by veteran executive Stephen Macias, as a means toward offering its talent and brand clients an expanded outreach to “LGBTQ+ communities, communities of color and female-driven initiatives.”

The new division will create and execute partnerships and programs with multicultural communities, as well as targeting placements in traditional, earned, digital and social media, and coming up with integrated marketing – as well as offering crisis communications, a service that has become increasingly valuable as clients, particularly “legacy brands,” navigate the adjustment to a new, demographically audience.

Macias, who was hired by Roger & Cowan PMK to lead the new practice, was most recently senior vice president, diversity and inclusion practice lead at MWWPR, overseeing a team working with companies like Comcast, FX, Netflix, Amazon Studios, Kellogg’s, and Hilton Worldwide. Before that, he was the founder of Macias Media Group LLP, which became one of the leading “boutique” PR firms focused on LGBTQ+ markets. He has worked as executive vice president and GM for Here Media Inc., and as entertainment media director for GLAAD, as well as for nonprofits like the National Gay and Lesbian Task Force, Outfest, the Los Angeles Gay and Lesbian Film Festival, Equality California, the U.N. and the Global Equality Fund. He serves on the Board of Directors for Equality California.

His role at R&C PMK will be as an Executive Vice President of Entertainment, reporting to both entertainment division chair Alan Nierob and brands president Shirley Hughes.

In a statement, Macias said, “I’m thrilled to join Rogers & Cowan PMK and help grow this next evolution of the agency’s capabilities and expertise. Rogers & Cowan PMK has a strong track record of leading the industry on many levels, in who they represent and how they serve their clients. The industry and our country are changing and wisely becoming more inclusive and strategic in reaching new segments and diverse communities. As such, smart companies are understanding that communicating with all audiences is not just the right thing to do, but the only way to do business.”

The firm’s CEO, Mark Owens, said in a statement, “With the expansion of R&C PMK over the last three years, and our continuing growth into new capabilities, adding Stephen to our already strong management team – and launching a multicultural communications division – is an important next step in our business and who we are as an agency. Stephen has a reputation for designing innovative campaigns and strategies, and with his expertise this new division will help our clients reach important and growing audiences, and transform the next generation of their businesses.”

Rogers & Cowan PMK, among other recent work in the multicultural space, served as agency of record for the LA Pride Festival. They also helping to promote the 2019 Cannes Lions award-winning documentary “5B,” about the nurses and caregivers who opened the first AIDS ward at San Francisco General Hospital, and work with such prominent clients such as Elton John, Michael B. Jordan, Rosalia, J Balvin, Caitlyn Jenner and Eugenio Derbez.

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Celebrity News

Dolly Parton dies at 80

LGBTQ ally passed away in Nashville

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Dolly Parton (Photo by DFree/Bigstock)

Superstar Dolly Parton died on Tuesday at a Nashville hospital. She was 80.

The Human Rights Campaign and Lambda Legal are among the groups that mourned the long-time LGBTQ ally’s passing.

“We are heartbroken by Dolly’s passing,” said HRC President Kelley Robinson in a statement. “She showed the world what it looks like to lead with love and stood with our community long before others in entertainment, using her voice and platform to create a world where LGBTQ+ people feel seen and celebrated. Her music and her spirit touched millions; and her generosity, especially toward children, will be felt for generations. We will miss her dearly, and we will carry forward the light she shared with all of us.”

The Washington Blade will update this story.

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Theater

New GALA show about WWII spy full of conflict, intrigue

‘GARBO: The Actor Who Saved the World’ an inspired true story

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Kevin Jorges in ‘GARBO: The Actor Who Saved the World’ at GALA Hispanic Theatre.

‘Garbo: The Actor Who Saved the World’
Sept. 3-27
GALA Hispanic Theatre
3333 14th St., NW
$25-$50
galatheatre.org

Conflict, intrigue, and abundant imagination – all the elements for an extraordinary story. Add real-life Spanish spy Juan Pujol García who worked as a double agent loyal to the United Kingdom against Nazi Germany during World War II to the mix and it’s truly inspired.

Code-named “Garbo” by the British (a nod to his acting prowess), the anti-fascist’s mission took him from Madrid to Lisbon and later a London suburb where he created fictitious reports while unassumingly blending in with middle-class commuters. 

By inventing a phony spy network of 27 agents with intricate backstories and tales of espionage worthy of Balzac’s pen, Garbo convinced Hitler’s generals that the D-Day invasion would hit Calais instead of Normandy, saving thousands of lives along the way. 

And now the tale unfolds on stage in “GARBO: The Actor Who Saved the World,” a premiere thriller at GALA Hispanic penned by GALA artistic director Gustavo Ott, staged by Cuban director Carlos Celdrán, and starring out actor Kevin Jorges in the title role. 

When Jorges was tapped to play Garbo, he (like the rest of the cast) was utterly unfamiliar with the play’s cunning protagonist.   

But that changed quickly. Jorges, 37, has immersed himself in the biography and become increasingly interested and somewhat enamored with the character. 

Charismatic with an easy smile and rich, warm voice, Jorges says he had to put aside his sensibility as a gay man in order to portray Garbo, who was a straight, patriarchal figure. But he also embraced similarities with the spy, like their shared aversion to physical violence. 

And Jorges cites what he finds a pivotal moment: Garbo says to his British MI5 case officer and handler Thomas Harris (played by gay GALA veteran Carlos Castillo) that after what they’ve been through, neither will be what they once wanted to be. They are changed. They’ll never be the same. 

Performed at 90 minutes in Spanish with user friendly English surtitles, “Garbo” is about imagination as resistance. “It’s also about a theatrical vocation that went unfulfilled,” says Ott. “That is perhaps the greatest disappointment of modernity: the insurmountable obstacles a vocation faces.

“Through his imagination, Garbo attempts to reclaim his lost calling—that of being an artist—and in his new trade as a spy, he uses it as a lifeline.”

Ott adds, “Walt Whitman viewed imagination as a traveling companion. He could rely on it when he was alone, when he lost hope, and when life slammed every door shut.”

Jorges was was attracted to acting at an early age, but the murder of his father in Caracas in 1999, made it more than an interest, theater became a refuge that saved him from tragedy. Today, he believes that theater is a refuge for many Venezuelan artists, it’s a way for them to contribute to society despite difficult circumstances.  

Despite enjoying a successful early career in Caracas with many roles and accolades, Jorges had no choice but to seek new horizons. Political turmoil and economic collapse prompted him to leave Caracas in 2019 for Spain where he worked outside of his profession for a few years. 

The actor credits “migrant persistence” for his return to the stage. On New Year’s Eve in 2022, Jorges made a pilgrimage to the famous monument to Cervantes at Plaza de España in Madrid where he made a heartfelt wish to act again. 

Soon after, Jorges was collaborating with playwright and director Elio Palencia on “Timón Of(f) Caracas,” a personal one-man adaptation of Shakespeare’s “Timon of Athens, reframing the universal themes of betrayal, excess, and misanthropy to mirror the sociopolitical realities of Venezuela. To much success and acclaim, the production toured important cities throughout Spain. 

It was Palencia who suggested to GALA’s Ott that Jorges hop the pond to play Garbo in D.C. 

While he once viewed each acting job as an opportunity, Jorges now sees them as gifts. And, he says, the part of Garbo is a gift filled with possibilities: “It’s wonderful performing in Spanish with English translation. I love the interaction of culture. I really enjoy seeing the way things are done at GALA. Maybe sometime I’ll be performing in English too.” 

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Books

Exploring Renée Richards’s life through lens of a trans author

Surprises await in new book about pioneering tennis star

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(Book cover image courtesy of HarperOne)

‘Finding Renée Richards’
By Julie Kliegman
c.2026, HarperOne
$28.99/272 pages

Come on in, the water’s fine.

Wade into it up to your ankles, your calves, your waist, you’ll be OK. You’ll adjust to the waves that swirl around you so come on, dive in, it’s all good. As in the new book “Finding Renée Richards” by Julie Kliegman, that goes for swimming, and for controversy.

Assigned to do a story on books written by trans tennis great Renée Richards, Julie Kleigman read the books and became “transfixed by a woman who had fought so hard to simply live as who she had long known she was….”. Their editor had figured that, as a nonbinary and trans individual, Kleigman would have “something incisive to say…” in an article. Instead, once they met and began interviewing Richards, Kliegman was left frustrated.

Born in the late summer of 1934, Richard Henry Raskind seemed to have arrived with a tennis racket in his hand. His mother was a psychiatrist; his father was an orthopedic surgeon who hoped “Dick” would follow his footsteps but Raskind was drawn instead to ophthalmology and tennis. He was also irresistibly drawn to wearing women’s clothing.

His sister knew of this pull and Raskind eventually came out to both parents, but few others on the tennis circuit were aware. When Raskind visited his hometown of New York City, however, he enjoyed furtively going out in women’s clothing but he also tried to squash the desire; in the meantime, he fell in love, married, fathered a son, and eventually learned that it was possible to become the woman he knew he really was.

To continue playing tennis professionally was a bonus.

And right there were the disagreements Kleigman had with Richards.

Richards, “To this day… [makes] a point of describing herself as a woman, period,” says Kleigman, but she firmly acknowledged Richard, almost as a separate individual, insisting that Kleigman use “him/his” pronouns when describing her earlier life.

And as for tennis and trans women’s participation in the sport, Richards had something even more frustrating to say.

Take that as a fair warning: you might be equally surprised at what author Julie Kliegman uncovered in “Finding Renée Richards,” and you may be truly gobsmacked by reading opinions from other women about the topic of trans women in sports.

That’s the main, huge point of interest in this fascinating book; the other is Richards’s life as seen through the lens of a trans individual. Kleigman’s wrestling with the 90-year-old Richards’ firmly dug-in heels is, in itself, worth your time as a study of highly varying viewpoints. That Kleigman and Richards have both lived at least a part of trans history is somewhat of a key to understanding how this book unfolds, as Kleigman offers up Richards’s tale. Readers who are able to read between the lines will be riveted.

If you’re a sports fan and you have opinions, you must read this book – and that goes double if it’s tennis you love. Also check out “Finding Renée Richards” if you just want a raucously good and very fine read.

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