Arts & Entertainment
Powerhouse PR firm launches new multicultural division, taps Stephen Macias to lead
Entertainment PR powerhouse Rogers & Cowan PMK have announced its first major move since their merger just over seven months ago.
According to the Hollywood Reporter, the firm has launched a new multicultural communications division, to be headed by veteran executive Stephen Macias, as a means toward offering its talent and brand clients an expanded outreach to “LGBTQ+ communities, communities of color and female-driven initiatives.”
The new division will create and execute partnerships and programs with multicultural communities, as well as targeting placements in traditional, earned, digital and social media, and coming up with integrated marketing – as well as offering crisis communications, a service that has become increasingly valuable as clients, particularly “legacy brands,” navigate the adjustment to a new, demographically audience.
Macias, who was hired by Roger & Cowan PMK to lead the new practice, was most recently senior vice president, diversity and inclusion practice lead at MWWPR, overseeing a team working with companies like Comcast, FX, Netflix, Amazon Studios, Kellogg’s, and Hilton Worldwide. Before that, he was the founder of Macias Media Group LLP, which became one of the leading “boutique” PR firms focused on LGBTQ+ markets. He has worked as executive vice president and GM for Here Media Inc., and as entertainment media director for GLAAD, as well as for nonprofits like the National Gay and Lesbian Task Force, Outfest, the Los Angeles Gay and Lesbian Film Festival, Equality California, the U.N. and the Global Equality Fund. He serves on the Board of Directors for Equality California.
His role at R&C PMK will be as an Executive Vice President of Entertainment, reporting to both entertainment division chair Alan Nierob and brands president Shirley Hughes.
In a statement, Macias said, “I’m thrilled to join Rogers & Cowan PMK and help grow this next evolution of the agency’s capabilities and expertise. Rogers & Cowan PMK has a strong track record of leading the industry on many levels, in who they represent and how they serve their clients. The industry and our country are changing and wisely becoming more inclusive and strategic in reaching new segments and diverse communities. As such, smart companies are understanding that communicating with all audiences is not just the right thing to do, but the only way to do business.”
The firm’s CEO, Mark Owens, said in a statement, “With the expansion of R&C PMK over the last three years, and our continuing growth into new capabilities, adding Stephen to our already strong management team – and launching a multicultural communications division – is an important next step in our business and who we are as an agency. Stephen has a reputation for designing innovative campaigns and strategies, and with his expertise this new division will help our clients reach important and growing audiences, and transform the next generation of their businesses.”
Rogers & Cowan PMK, among other recent work in the multicultural space, served as agency of record for the LA Pride Festival. They also helping to promote the 2019 Cannes Lions award-winning documentary “5B,” about the nurses and caregivers who opened the first AIDS ward at San Francisco General Hospital, and work with such prominent clients such as Elton John, Michael B. Jordan, Rosalia, J Balvin, Caitlyn Jenner and Eugenio Derbez.
Friday, October 4
“Center Aging Friday Tea Time” will be at 2 p.m. on Zoom. This is a social hour for older LGBTQ+ adults. Guests are encouraged to bring a beverage of choice. For more details, email [email protected].
Go Gay DC will host “First Friday LGBTQ+ Community Social” at 7 p.m. at The Commentary. This event is ideal for making new friends, professional networking, idea-sharing, and community building. This event is free and more details are available on Eventbrite.
Saturday, October 5
Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ+ community, including allies, together for delicious food and conversation. Attendance is free and more details are available on Eventbrite.
LGBTQ+ People of Color Support Group will be at 1:00p.m. on Zoom. This peer support group is an outlet for LGBTQ People of Color to come together and talk about anything affecting them in a space that strives to be safe and judgment free. For more details, visit thedccenter.org/poc or facebook.com/centerpoc.
Sunday, October 6
Go Gay DC will host “LGBTQ+ Community Dinner” at 6:30 p.m. at Federico Ristorante Italiano Freddie’s Beach Bar & Restaurant. Guests are encouraged to come enjoy an evening of Italian-style dining and conversation with other LGBTQ folk. Attendance is free and more details are available on Eventbrite.
AfroCode DC will be at 4 p.m. at Decades DC. This event will be an experience of non-stop music, dancing, and good vibes and a crossover of genres and a fusion of cultures. Tickets cost $40 and can be purchased on Eventbrite.
Monday, October 7
Center Aging: Monday Coffee & Conversation will be at 10 a.m. on Zoom. This is a social hour for older LGBTQ adults. Guests are encouraged to bring a beverage of their choice. For more details, email [email protected].
Tuesday, October 8
Pride on the Patio Events will host “LGBTQ Social Mixer” at 5:30 p.m. at Showroom. Dress is casual, fancy, or comfortable. Guests are encouraged to bring their most authentic self to chat, laugh, and get a little crazy. Admission is free and more details are on Eventbrite.
Coming Out Discussion Group will be at 7 p.m. on Zoom. This is a peer-facilitated discussion group. It is a safe space to share experiences about coming out and discuss topics as it relates to doing so. For more details, visit the group’s Facebook page.
Trans Support Group will be at 7 p.m. on Zoom. This group is intended to provide emotionally and physically safe space for trans* people and those who may be questioning their gender identity/expression to join together in community and learn from one another. For more details, email [email protected].
Wednesday, October 9
Job Club will be at 6 p.m. on Zoom. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit www.thedccenter.org/careers.
Thursday, October 10
Virtual Yoga with Charles M. will be at 7 p.m. on Zoom. This is a free weekly class focusing on yoga, breathwork, and meditation. For more details, visit the DC Center for the LGBT Community’s website.
South Asian LGBTQ+ Support Group will be at 7 p.m. on Zoom. KHUSHDC provides a safe, confidential space for South Asian LGBTQ community members to come together and share experiences. This peer support group is an outlet for South Asian-identified LGBTQ individuals to come and talk about anything affecting them. For more details, email [email protected].
a&e features
Author of new book empowers Black ‘fat’ femme voices
After suicidal thoughts, attacks from far right, a roadmap to happiness
In 2017, Jon Paul was suicidal. In nearly every place Paul encountered, there were signs that consistently reminded the transgender community that their presence in America by the far right is unwelcomed.
Former President Donald Trump’s anti-trans rhetoric is “partly” responsible for Paul’s suicidal contemplation.
“I’m driving out of work, and I’m seeing all of these Trump flags that are telling me that I could potentially lose my life over just being me and wanting to be who I am,” Paul said. “So, were they explicitly the issue? No, but did they add to it? I highly would say yes.”
During Trump’s time as president, he often disapproved of those who identified as transgender in America; the former president imposed a ban on transgender individuals who wanted to join the U.S. military.
“If the world keeps telling me that I don’t have a reason for me to be here and the world is going to keep shaming me for being here. Then why live?” Paul added.
The rhetoric hasn’t slowed and has been a messaging tool Trump uses to galvanize his base by saying that Democrats like Vice President Kamala Harris “want to do transgender operations on illegal aliens that are in prison.” Trump made that claim at the presidential debate against Democratic presidential nominee Kamala Harris.
Not only do Trump’s actions hurt Paul, but they also affect 17-year-old Jacie Michelleé, a transgender person at Friendly Senior High School.
“When former President Donald J. Trump speaks on transgender [individuals] in a negative light, it saddens my heart and makes me wonder what he thinks his personal gain is from making these comments will be,” Michelleé said.
“When these comments are made toward trans immigrants or the transgender community, it baffles me because it shows me that the times are changing and not for the better,” Michelleé added.
The Congressional Black Caucus Foundation responded to Trump’s rhetoric that opposes the transgender community and how it affects democracy through programming at its Annual Legislative Conference in Washington.
“Our agendas are not set by what other groups are saying we should or shouldn’t do. It is set by our communities and what we know the needs and the most pressing needs are for the Black community, and we know that our global LGBTQAI+ communities have needs; they are a part of our community,” said Nicole Austin-Hillery, president and CEO of the Congressional Black Caucus Foundation.
One pressing need is suicide prevention, which the National Institute of Health deems necessary, as 82% of transgender individuals have reported having suicidal thoughts, while 40% have attempted suicide. This research applies to individuals like Paul, who reported contemplating suicide.
But instead of choosing to self-harm, Paul met Latrice Royale, a fourth-season contestant on “RuPaul’s Drag Race,” who was awarded the title of Miss Congeniality while on the show. Paul said that meeting brought meaning when there was barely any left.
“It was like I met them at a time where I really, truly, not only needed to see them, but I needed to be able to actively know ‘girl’ you can live and you can have a really a good life, right? And Latrice was that for me,” Paul said.
Though Trump is representative of a lot of movements that are clashing with society, the Democratic Party is actively pushing back against anti-transgender movements and says there is “still much work to be done.”
Not only did Royale model success for Paul, but they also share the same appearance. Paul proudly identifies as “fat” and uses this descriptor as a political vehicle to empower others in the book “Black Fat Femme, Revealing the Power of Visibly Queer Voices in the Media and Learning to Love Yourself.”
“My book, my work as a Black, fat femme, is inherently political. I say this at the very front of my book,” Paul said. “All three of those monikers are all three things in this world that the world hates and is working overtime to get rid of.”
“They’re trying to kill me as a Black person; they’re trying to get rid of me as a fat person. They are trying to get rid of me as a queer person,” Paul added.
Besides Paul’s political statements, the book’s mission is to give those without resources a blueprint to make it across the finish line.
“I want them to look at all the stories that I share in this and be able to say, ‘wow,’ not only do I see myself, but now I have a roadmap and how I can navigate all of these things that life throws at me that I never had, and I think that’s why I was so passionate about selling and writing the book,” Paul said.
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Out & About
Capital Pride to honor LGBTQ heroes
50 years of Pride in D.C. celebrated at Facebook Live event
The Capital Pride Alliance, in partnership with Team Rayceen Productions and the 50th anniversary subcommittee of Pride in the Nation’s Capital, will host “An Evening with LGBTQ+ Heroes” on Tuesday, Oct. 1, at 7 p.m. on Facebook Live.
Capital Pride will celebrate 50 years of Pride in D.C. by highlighting the heroes who were recognized at the Capital Pride Honors annual event, formerly called the Heroes Gala. The event will feature some of these honorees who will share their history and thoughts on what Pride means.
Panelists include Earline Budd, legendary community advocate, co-founder of Transgender Health Empowerment and Capital Pride Superhero; June Crenshaw, Co-Chair, 2025 World Pride Steering Committee, Executive Director, Wanda Alston Foundation; Jose Gutierrez, founder of the Latino GLBT History Project, the DC Latino Pride and co-founder of the Rainbow History Project; and Peter Rosenstein, activist, journalist and author “Born this Gay: My Life of Activism, Politics, Travel, and Coming Out.”
For more details, visit Facebook.
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