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Powerhouse PR firm launches new multicultural division, taps Stephen Macias to lead

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Stephen Macias (Photo courtesy R&C PMK)

Entertainment PR powerhouse Rogers & Cowan PMK have announced its first major move since their merger just over seven months ago.

According to the Hollywood Reporter, the firm has launched a new multicultural communications division, to be headed by veteran executive Stephen Macias, as a means toward offering its talent and brand clients an expanded outreach to “LGBTQ+ communities, communities of color and female-driven initiatives.”

The new division will create and execute partnerships and programs with multicultural communities, as well as targeting placements in traditional, earned, digital and social media, and coming up with integrated marketing – as well as offering crisis communications, a service that has become increasingly valuable as clients, particularly “legacy brands,” navigate the adjustment to a new, demographically audience.

Macias, who was hired by Roger & Cowan PMK to lead the new practice, was most recently senior vice president, diversity and inclusion practice lead at MWWPR, overseeing a team working with companies like Comcast, FX, Netflix, Amazon Studios, Kellogg’s, and Hilton Worldwide. Before that, he was the founder of Macias Media Group LLP, which became one of the leading “boutique” PR firms focused on LGBTQ+ markets. He has worked as executive vice president and GM for Here Media Inc., and as entertainment media director for GLAAD, as well as for nonprofits like the National Gay and Lesbian Task Force, Outfest, the Los Angeles Gay and Lesbian Film Festival, Equality California, the U.N. and the Global Equality Fund. He serves on the Board of Directors for Equality California.

His role at R&C PMK will be as an Executive Vice President of Entertainment, reporting to both entertainment division chair Alan Nierob and brands president Shirley Hughes.

In a statement, Macias said, “I’m thrilled to join Rogers & Cowan PMK and help grow this next evolution of the agency’s capabilities and expertise. Rogers & Cowan PMK has a strong track record of leading the industry on many levels, in who they represent and how they serve their clients. The industry and our country are changing and wisely becoming more inclusive and strategic in reaching new segments and diverse communities. As such, smart companies are understanding that communicating with all audiences is not just the right thing to do, but the only way to do business.”

The firm’s CEO, Mark Owens, said in a statement, “With the expansion of R&C PMK over the last three years, and our continuing growth into new capabilities, adding Stephen to our already strong management team – and launching a multicultural communications division – is an important next step in our business and who we are as an agency. Stephen has a reputation for designing innovative campaigns and strategies, and with his expertise this new division will help our clients reach important and growing audiences, and transform the next generation of their businesses.”

Rogers & Cowan PMK, among other recent work in the multicultural space, served as agency of record for the LA Pride Festival. They also helping to promote the 2019 Cannes Lions award-winning documentary “5B,” about the nurses and caregivers who opened the first AIDS ward at San Francisco General Hospital, and work with such prominent clients such as Elton John, Michael B. Jordan, Rosalia, J Balvin, Caitlyn Jenner and Eugenio Derbez.

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Bunker celebrates one year

Popular nightclub holds ‘Battle of the DJs’ to mark milestone

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(Washington Blade photo by Michael Key)

The LGBTQ nightclub Bunker held a “Battle of the DJs” party to celebrate its first anniversary on Saturday, Feb. 24.

(Washington Blade photos by Michael Key)

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Travel

Quito and the Galápagos on Celebrity Flora: blog #5

Darwin was right, it is an amazing place.

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Celebrity Flora

The last full day of our Galápagos cruise dawned bright, with clear skies. The weather would change during the day. After breakfast we boarded tenders and were told it would be a dry landing. That meant we didn’t have to get in the water to get off the tender. Instead, we got to a very nice dock on the Island of Santa Cruz, in the middle of a bustling town. We were informed by the naturalist with us the population of the Island was about 25,000. We then boarded a bus for the short ride to the Charles Darwin Station, Giant Tortoise Breeding Center. We were greeted by a life size seated statue of Darwin. It was really interesting and we got to see more giant tortoises, and baby ones as well. The Center was really close to town and they told us we had an hour to walk back to meet our bus for the next part of the day. I am sure the goal of the walk was to have us shop at the various stores along the way. Some were really nice, while some were typical tourist shops. While I rarely buy anything on my travels, as I have learned after many years, whatever I buy often ends up boxed up in a closet. But many did shop, and a couple of my traveling companions bought some really nice silver jewelry.

We had been told where to meet the group, which was back at the dock, for the second part of the day. We again got on busses, and headed to a tortoise preserve in the highlands. On the way we stopped for a Scalesia tree planting activity. It is a restoration project supported by Celebrity. We each got boots to put on, two baby trees, and a trowel. Then were led into the forest to plant our trees. On the way back to our bus, my group was stuck behind a giant tortoise, who was meandering along the same path we were taking. It was fun to watch him, until we could finally walk around him, and be on our way. 

Then back on the bus to the El Manzanillo Ranch and tortoise preserve. There are a lot of tortoises on Santa Cruz Island. At the ranch we had a great buffet lunch, and were treated to entertainment, a wonderful dance program by kids in a folk-dance group. They were fun to watch. The program for the day called for us to then take a walk through the preserve. But during lunch the rains began, and they came down in buckets. So many of us chose to pass on the walk, get back on the busses, and head to the dock in town. We had been told the tenders would be running regularly and that we had up to three hours to stay on the Island and shop. I don’t know anyone who did. It was still drizzling and we all decided to head back to the ship. We heard later from the final group that came back, those who chose to take the walk through the preserve, that they nearly got stuck on the farm. There was so much rain it was washing out roads, and they needed to bring out two by fours to get the bus, and the people, out of the mud. Thankfully they did finally get out of the mud, and back to the ship.

We had a nice relaxed evening on The Flora and were treated to a slide show of pictures, taken by the naturalists, of our group, which they shared with each of us the next morning. Sunday morning The Flora headed back to Baltra Island, and we headed to the airport. It was time to say goodbye to the wonderful crew of The Flora. Of course, Captain Patricio who I have written about. But then the ship wouldn’t be the same without John Flynn, Hotel Director. From the moment we stepped on board, John was everywhere on the ship. He was always smiling and ready to answer any question someone had. He clearly kept things running superbly. He is an amazing guy. Then Boris Peralta, a Maître D. He is a really nice guy and it was incredible how many of our names he remembered, always greeting me by name. He was smiling at 6:00 am when I went for coffee, and again at the door to the dining room for dinner. Then there was Guillermo, one of the dining room staff. He was charming and also was always smiling. Always ready to bring a coffee, or anything else you needed. As I mentioned in a previous blog, there were nine naturalists on the Flora. They were all great. One who stood out to me, and answered any question I would throw at him, was Sebastian.  Clearly the competence and professionalism of the crew on The Flora, made all the difference to our great week on the ship.  

At the airport we all checked in to our chartered flight back to Quito. But there, some of the group, were heading to Peru, and on to Machu Picchu, while many of us would spend another day, or two, in Quito, before heading home. Those of us in Quito had dinner in the hotel, courtesy of Celebrity, and then on Monday, a group of us headed to the botanical gardens. It was a really nice relaxed day. But for me it was an early night, as a group of us were going to meet in the lobby of the hotel at 3:00 am to head to the airport for our 6:00 am flight to Miami, and connection to DC. That will be a separate column as I got bumped from 1st class on the Miami to DC flight, and am still debating the issue with American Airlines. So far, I have spoken to four people and got four different reasons for being bumped. Not a great look for American. But that small issue, couldn’t stop me from thinking, all-in-all, it was an amazing eleven days in Quito and the Galápagos. I got to spend time with good friends, and meet some wonderful new ones.  I would recommend a trip to the Galápagos to anyone. Darwin was right, it is an amazing place.

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Sports

Gay figure skater Colin Grafton shares his story and his dream

Boston native is contestant on British television’s ‘Dancing On Ice’

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Colin Grafton (Photo courtesy of Grafton's Instagram page)

For a second year, Boston native and professional figure skater Colin Grafton is carving up the ice on British television’s “Dancing On Ice,” and now he’s doing it as his authentic self. 

“I told my closest friends. I told the people around me and I eventually told my parents,” Grafton, 32, recalled in an interview with PinkNews, in which he discussed coming out as gay. “I was maybe 24 when all that happened. I know there’s a lot of curiosity about my sexual orientation and my love life, but I never actually came out to the public,” said ITV personality. 

“I guess this is me announcing it to you guys.”

Grafton, who has been skating since he was 7, reflected on how watching Tara Lipinski win an Olympic gold medal at the 1998 Winter Games inspired him to pursue this career. But being a male figure skater was “really tough” in the 1990s and 2000s, he told PinkNewsUK.

“I remember feeling so nervous at various points in my childhood,” said Grafton. ”I’d be skating and the hockey players would come and bang on the side of the rink and shout words. That was something all male skaters had to deal with back then. It wasn’t easy but all of it made me stronger because I took it and focused everything on my sport.”

Grafton’s focus catapulted him to competing for Team USA, winning a bronze medal at the Junior U.S. championships in 2012, with his former partner Kylie Duarte. The memory of those who taunted him only fueled him to work harder. 

“When somebody tells you, you can’t do something, or somebody makes fun of you, just prove them wrong.”

Grafton ended his competitive career in 2013 and transitioned to professional skating, leading several European tours, and even becoming a coach. Then came the COVID-19 pandemic.

“I feel very fortunate about the fact that I’ve been able to kind of dabble in so many different areas in the professional world, but tour life is quite hard, all the travel and being away for so long,” he said. “So, when ‘Dancing on Ice’ came up, I jumped on it.” That was in 2023. 

The program is broadcast Sunday nights on ITV’s Channel 3 from studios in Bovingdon, a village in Hertfordshire about an hour northwest of London. During that first season, Grafton made history being paired with “RuPaul Drag Race” star The Vivienne, the first drag performer on the show and the first time “Dancing On Ice” featured a same-sex team. They made it all the way to the finals, finishing in third place.

“Being a part of that representation, being a part of that team, it was just wonderful,” he said. “The support we got from everyone was just fantastic. If I’m honest, I didn’t really understand the impact that it would make in the end.”

And at the conclusion of last season, Grafton finally found time to read the many messages of encouragement from fans, as well as from viewers who wrote, “Seeing us helped them and gave them the courage to either come out or be themselves,” he said. “It was truly something.”

And now, as a regular on the show’s 16th season, Grafton has decided he wants everyone to know who he really is, and in doing so, show others they are not alone. 

“If I’m honest, I never really felt the need to announce it before, but the reason I am saying this now, is because I want to show that there is representation in any way I can”, the TV personality explains.

Along the way to self-acceptance, Grafton revealed he had a lot of “small steps and small triumphs” leading him to finally feel comfortable being himself in the public eye. “It was on my own terms,” he said, and feels “blessed” to have found support among friends. 

“It’s been a long journey but now I am proud of myself and I’m proud of my sexual orientation and I want to let other people know that they should be proud of every part of themselves too,” said Grafton, acknowledging he had concerns about coming out publicly. “I was really nervous of doing that to myself. It was like, ‘OK, if I come out as gay then people are going to think I’m this or that,’ when in reality the human sexuality spectrum is so vast and it’s just one small part of the person you are.”

But appearing in primetime on such a popular TV show means that Grafton is the target of speculation about his personal life. He admits to having “lived and breathed skating” until finally getting in a relationship at age 24, around the same time he decided to come out to friends and family.

While that lasted two and a half years, Grafton’s frequent travel commitments and work on the ice left him no other chance for love. “I just didn’t really have an opportunity,” he said. “You might meet someone while you’re on a contract for six months and after that, you’re both off in different directions, so, I wasn’t really able to hold down a relationship because of that.”

But now that London is his home, Grafton told PinkNewsUK he feels ready to settle down. His perfect match? Someone local and appreciative of his business obligations. 

“We live really crazy fast-paced lives as skaters,” he said. “Personally, I want to meet someone who is also fast-paced and able to keep up with that, but they don’t have to be a fellow skater. I just want someone who supports me and I can support them, too.”

“At the end of the day, we’re all just humans doing our thing on this planet and trying to find love.”

Until he does, Grafton said he is excited to keep skating on television.

“I absolutely love ‘Dancing on Ice.’ Every season that I’m asked to do it, I feel like I’m blessed and I feel very lucky to be able to keep doing the show. I would love to continue doing it while I can or while my body allows me to as well,” he said. And when it doesn’t? Grafton imagines he might try his hand at acting. 

“I think that’s what life is all about,” he said. “Learning new things and pushing yourself to do other things.”

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