Financial
Presidential hopefuls not showing love to LGBTQ media
Few ad buys in niche outlets in 2020 campaign
When it comes to covering the concerns of our community, nobody does it better than LGBTQ print and digital media outlets. Readers hungry for in-depth journalism know the value of hearing it from the horse’s mouth—so why is that lost on the lion’s share of donkeys and elephants?
“I personally have reached out to Buttigieg, Biden, Sanders, Warren, and Bloomberg, with no response from anyone about advertising,” said Justin Wyse, sales manager for South Florida Gay News, in a Feb. 23 email (before Buttigieg, the gay former mayor of South Bend, Ind., suspended his campaign). Democratic presidential hopefuls may be rebuffing Wyse’s overtures, but PACs sometimes have the paper’s back: The Log Cabin Republicans, he notes, planned to advertise in the two issues prior to Florida’s March 17 primary.
Still, not a single candidate has advertised with the paper in past presidential election cycles, says Wyse. “They all say they support our community, but do they? They sure don’t show it, by their silence.”
That silence, if broken, could speak volumes, says Rivendell Media president and CEO Todd Evans. “For a million dollars, you could completely saturate the LGBTQ media market. For $100,000, you will get the back cover in most gay print publications in top U.S. markets,” notes Evans, who places advertisements for the National LGBT Media Association—whose 12 members have a combined weekly print and online reach of approximately 500,000. (The Washington Blade and Los Angeles Blade are members.)
Of that niche market, says activist and Philadelphia Gay News publisher Mark Segal, “One of the things we share with the African-American and Latino community is, LGBTQ print is king. When candidates are trying to get to a community, they go in all manners—mailings, targeted social media. So when you go after our votes,” says Segal, of LGBTQs, “part of that is advertising.”
Over the years, says Evans, “We have compiled campaigns and reach-outs to the DNC. They’ve asked for it, even. But they’ve never done anything on a national scale, to my knowledge, ever… Let’s go back to the reason companies target LGBTQs: Primarily, for trend-setting. Why wouldn’t you want to carry that into getting yourself more visibility within our community?”
In anticipation of Pennsylvania’s April 28 primary, Segal notes that despite early outreach to Democrats with designs on the White House, “What they all say is, ‘Get back to us on April 1.’ ” (Sanders and Clinton did advertise with the paper in 2016; the former, with a mainstream ad, and the latter, with one designed for LGBTQ+ readers.)
Using the National LGBT Media Association as his calling card, this reporter requested comment from the RNC, DNC, and Democratic candidates. Only two campaigns responded.
Touting their track record of “locking arms and marching during Pride” as well as attending the National LGBTQ Task Force’s Creating Change Conference and RuPaul’s Drag Con, “Team Warren knows the importance of meeting LGBTQ+ voters where they are,” said Daniel Lander, Elizabeth Warren’s National Director for LGBTQ+ Outreach, in a Feb. 24 email.
This article’s deadline forced us to call off the search for answers to our reply, in which we asked if the Warren campaign had taken its message directly to the LGBTQ, Hispanic, or African-American press, via paid advertising.
Bloomberg campaign rep Natalie Johnson assured, in a Feb. 20 email, “We have great team members that can speak to this topic.” But after a phone call at her behest, “to get a better sense of the interview,” it was radio silence after we declined to send a list of questions prior to securing an interview.
Past NYC mayor and present billionaire Michael Bloomberg, who dropped out of the race on March 4 after a dismal Super Tuesday showing, did indeed purchased a presence in the LGBTQ press, albeit a general interest ad that appeared as part of a company-wide buy with Schneps Media, whose properties include NYC’s Gay City News (GCN), a member of the National LGBT Media Association.
When we spoke with GCN founding editor-in-chief and associate publisher Paul Schindler, he noted the issue that hit the streets on Jan. 30 had a back page ad from Bloomberg.
“In his mayoral campaigns,” recalls Schindler, of Bloomberg, “he blanketed our newspapers and our digital with ads. He so outspent his Democratic rivals, there was no competition.”
The Stonewall Democratic Club of NYC and Lambda Independent Democrats of Brooklyn “have endorsed Elizabeth Warren,” notes Schindler, “so if Warren remains viable by the time of the [April 28 NY Democratic] primary, I think there’s a decent shot those clubs would buy an ad, but not much more than two or three weeks before the primary.” (Those clubs, if advertising, won’t be bolstering Warren: The Massachusetts senator called it quits on March 5.)
There’s good reason, says Schindler, that candidates are absent from the local landscape until their time in the primary sun is at hand. “Unlike other consumer products, they are not ‘on sale’ everywhere at the same time… I want to make it very clear that I’m stepping aside from my role as editor, when I say I’m glad they’re spending their money where they are [in battleground states and pre-primary buys]. That’s not something smart for me to say, businesswise, but it’s a cold political fact.”
Even colder and considerably more calculated, is the quest to bypass ads altogether, by pricking up LGBTQ+ ears with a compelling sound bite.
“Candidates [in 2020] do seem to be a bit more reluctant to tap into niche markets by paying for media,” says T.J. Billard, a Ph.D. candidate at the USC Annenberg School for Communication & Journalism. “They tend to focus on the mainstream,” or rely on “earned media,” i.e., no-cost editorial coverage, as was the case numerous times, notes Billard, when Warren, “just in the course of talking about violence, mentioned transgender women of color. For a general audience, it doesn’t do much. But the fact that she said it is going to be news in the LGBTQ press. So by throwing that in, she’s able to assure a certain degree of visibility in the LGBTQ community that requires no [financial] investment.”
“I’ve seen the tone shift, now that we’re in a post-marriage equality era,” says public affairs and media professional Kenn Campbell, who served as a national advance associate on behalf of the Obama White House, the Office of Secretary Hillary Rodham Clinton, and Hillary for America. “Campaigns aren’t reaching out as early as they were, and they aren’t targeting the LGBT community as aggressively as I think they should be … I would hope DNC Chair Perez has a [general election] plan for that. But at this point, I haven’t seen any outreach effort.”
Scott Wazlowski, vice president of advertising for San Francisco’s Bay Area Reporter, was in talks with a presidential candidate when we spoke, but under “a fairly comprehensive” non-disclosure agreement. Wazlowski notes the paper’s “strong voting bloc” garners advertising from the city’s Department of Elections “prior to every election in the city and county,” as well as advertising from Congresswoman Nancy Pelosi, prior to annual Pride celebrations.
Even for a paper of BAR’s visibility, notes Wazlowski, “Reaching the right person who makes the decision on who buys media for anything other than a small local campaign is almost impossible.”
Of the LGBTQ press, “We are on the front lines, in terms of our local communities,” says Michael Yamashita, president and CEO of BAR Media Inc., and BAR publisher. “I don’t think campaigns really appreciate that direct and close relationship we have.”
As the spring market hits its stride, we are beginning to see more inventory and an increase in days on the market in parts of the DMV. This may result in professional home inspections becoming routine parts of contract offers again. A thorough home inspection can help catch safety issues early and is an opportunity to learn about the operation and maintenance of items in your home.
Pay attention to flickering lights, frequently tripped breakers, and discolored outlets—these are signs of potential electrical hazards. Outdated wiring, overloaded outlets, and faulty appliances can lead to electrical fires.
Structural issues are often overlooked until it’s too late. Crumbling foundations, weak or damaged stairs, loose railings, and uneven flooring can cause trips and falls. Water damage from leaks or flooding can weaken the integrity of floors and walls, creating a risk of collapse.
Toxic chemicals can pose serious threats to health and safety, often without obvious warning signs. Understanding and addressing these risks is crucial for maintaining a safe living environment for you and your loved ones.
Household products such as cleaners, pesticides, air fresheners, and even cosmetics can emit volatile organic compounds (VOCs). These compounds, when inhaled regularly, can cause a range of health issues including headaches, respiratory problems, hormonal disruptions, and in some cases, even cancer. To minimize these risks, homeowners should opt for low-VOC or VOC-free products, ventilate regularly, and consider investing in an air purifier.
Formaldehyde is another common toxin found in pressed wood products, insulation, and certain paints. Long-term exposure can lead to chronic respiratory problems and has been linked to cancer.
Radon gas, another possible carcinogen, is prevalent in the DMV. Your home inspector can do a radon test or there are DIY kits available at many hardware stores. If levels are above EPA standards, a professional remediation firm can install a system that extracts the radon and vents it safely outdoors.
Carbon monoxide (CO), a colorless, odorless gas, is produced by gas stoves, heaters, and fireplaces. Exposure can lead to headaches, dizziness, nausea, and even death. Install CO detectors near bedrooms and ensure that all fuel-burning appliances are properly maintained and ventilated.
Additionally, older homes may still contain asbestos in insulation, floor tiles, or roofing materials. If disturbed, asbestos fibers can become airborne and are highly dangerous when inhaled, leading to serious diseases such as mesothelioma, so when renovating an older home, it’s critical to have materials tested for asbestos before beginning work.
Mold and mildew thrive in damp, poorly ventilated areas such as bathrooms, basements, and around leaky pipes. While some molds are harmless, others can cause allergic reactions or respiratory problems and aggravate conditions such as asthma. Black mold (Stachybotrys chartarum) is notorious for producing mycotoxins that may lead to severe health issues.
Signs of mold include musty odors, visible growth on walls or ceilings, and excessive humidity. Preventing mold growth requires controlling moisture levels—using dehumidifiers and vapor barriers, fixing leaks promptly, and ensuring adequate ventilation. Professional mold remediation may be necessary for severe infestations.
Though banned in residential paints in 1978, lead-based paint still exists in millions of older homes. Lead exposure is especially dangerous for children, causing developmental delays, learning difficulties, and behavioral issues. Adults are not immune – lead can lead to high blood pressure, kidney damage, and reproductive problems.
Even dust from deteriorating lead-based paint can be hazardous. The EPA recommends professional lead testing for any home built before 1978, especially if renovations are planned. Certified abatement professionals can safely remove or encapsulate lead paint.
Improper use of heating equipment, fireplaces, unattended candles, and cooking accidents are common sources of home fires. Smoke alarms and fire extinguishers are essential for early detection and response. Test smoke detectors monthly and change batteries at least once a year.
Homes that are safe for adults may not be safe for children or pets. Small objects, unsecured cabinets, toxic plants, and open staircases can pose significant risks. Childproofing measures such as outlet covers, safety gates, and cabinet locks, along with safe storage of chemicals and medications, are essential precautions.
The good news is that many of these risks can be mitigated with awareness and action. Here are a few simple steps to enhance home safety:
• Conduct a thorough safety audit using checklists available online.
• Ensure proper ventilation to reduce indoor air pollutants.
• Regularly check for leaks and signs of water damage.
• Keep cleaning and chemical products out of reach of children.
• Educate all household members about emergency procedures, including fire escapes and first aid.
Our homes should protect us, not pose threats to our well-being. By identifying and addressing these toxic and unsafe issues, we can transform our living spaces into truly safe havens.
Valerie M. Blake is a licensed Associate Broker in D.C., Maryland, and Virginia with RLAH @properties. Call or text her at 202-246-8602, email her via DCHomeQuest.com, or follow her on Facebook at TheRealst8ofAffairs.
Real Estate
April showers bring May flowers in life — and in real estate
Third time’s the charm for buyer plagued with problems
Working in the real estate sector in D.C. can be as uniquely “D.C.” as the residents feel about their own city. On any given day, someone could be selling a home that their grandmother bought, passed on to the relatives, and the transfer of generational wealth continues. In that same transaction, the beginning steps of building of generational wealth could be taking place.
Across town, an international buyer could be looking for a condo with very specific characteristics that remind them of the way things are “back home.” Maybe they want to live in a building with a pool because they grew up by the sea. Maybe they want a large kitchen so they can cook grandma’s recipes. Maybe they will be on MSNBC once a month and need to have a home office fit for those Zoom sessions where they will be live on air, or recording their podcast. Perhaps they play the saxophone and want a building with thick walls so they can make a joyful noise without causing their neighbors to file a cease-and-desist order.
What I found fascinating was getting to know my buyers. Why were they purchasing their property? What did they want to do with it? Was this their grandmother’s dream that they would have a place of their own someday? Did they finally think they would write that award-winning play in the home office? What dreams were going to be fulfilled while taking part in this transaction?
Somedays, the muck and paperwork slog of navigating home inspection items and financing checklists could get to be distracting at best, and almost downright disheartening at worst.
One of my clients was under contract on THREE places before we finally closed on a home. One building was discovered to have financing issues, and the residents were not keeping up with their condo fees. Another building had an issue with the title to the unit, which meant the seller could not sell the home for at least another year until that legal snag was resolved. As the months rolled by, she was losing heart and feeling defeated. When we finally found the third home, everything seemed great – and then about two weeks before the settlement, the rains came down and the windows leaked into the bedrooms.
Another delay. (Our THIRD). This time, for several more weeks.
I think she wanted to pack a suitcase, go to the airport, get on a plane somewhere and never come back. What ultimately happened? The building repaired the windows, the seller’s insurance replaced the hardwood floors, and she bought her first condo, which she still enjoys to this day.
As Dolly Parton says, “If you want the rainbow, you’ve got to put up with a little rain.” And finally, after months of looking, waiting, and overcoming obstacles, the rainbow peeked out from behind the clouds.
Joseph Hudson is a referral agent with Metro Referrals. He can be reached at 703-587-0597 or [email protected].
Real Estate
Spring updates to sell your home for pride and profit
Consider new landscaping, power washing, creative staging
Selling a home is a big deal for anyone, but for members of the LGBTQ+ community, it comes with unique considerations—from finding affirming professionals to ensuring your home is represented in a way that reflects your values. Whether you’re a first-time gay home seller or a seasoned LGBTQ+ homeowner looking to move up, maximizing your home’s value is key to a successful and empowering sale.
Here’s how to prepare your home, your mindset, and your real estate strategy to get the most value—financially and emotionally—from your home sale.
1. Start with an LGBTQ+-Friendly Real Estate Agent
Before diving into renovations or staging, make sure your agent truly understands your needs. A gay-friendly or LGBTQ+-affirming real estate agent brings more than just market expertise—they bring cultural competence, safety awareness, and a network that supports you throughout the selling process.
At GayRealEstate.com, you can find experienced, vetted LGBTQ+ real estate agents who have been proudly serving the community for over 30 years. Working with someone who shares or supports your identity ensures your selling journey is respectful, inclusive, and effective.
2. Enhance Curb Appeal—With a Welcoming Vibe
The outside of your home is the first impression a potential buyer gets. Make it count—especially for LGBTQ+ buyers looking for a home that feels safe and welcoming.
- Fresh landscaping: Add colorful flowers, neatly trimmed shrubs, or low-maintenance greenery to appeal to eco-conscious buyers.
- Update the entrance: A new front door, stylish lighting, or even a rainbow doormat can make your home feel like a safe space from the start.
- Clean and repair: Power wash the exterior, touch up paint, and make any necessary repairs to gutters, windows, or siding.
3. Stage with Intention and Inclusivity
Home staging can add thousands to your sale price. But beyond the usual decluttering and neutral palettes, think about how your space tells a story—and who it’s telling it to.
- Create a warm, inclusive feel: Subtle touches like LGBTQ+ art, books, or even coffee table magazines can show off your personality and affirm the space for queer buyers.
- Depersonalize—but don’t erase: You don’t need to hide your identity to appeal to buyers. Let your home feel lived in and loved—while still being a blank canvas others can imagine themselves in.
- Highlight multi-use areas: Home offices, gender-neutral nurseries, or flex spaces resonate with LGBTQ+ families and professionals.
4. Update Kitchens and Bathrooms Strategically
These rooms matter most to buyers—and even small updates can yield big returns.
- Kitchen: New cabinet hardware, a fresh backsplash, and modern lighting can elevate the entire room without a full remodel.
- Bathroom: Replace old fixtures, re-caulk tubs and sinks, and add plush towels and inclusive décor.
- Energy-efficient upgrades: Touchless faucets, smart appliances, or low-flow toilets are not only trendy—they signal sustainability, which matters to LGBTQ+ buyers.
5. Make Your Home More Energy Efficient
LGBTQ+ homebuyers often prioritize sustainability. These updates not only reduce energy bills but make your home more marketable.
- Install a smart thermostat (like Nest or Ecobee)
- Upgrade insulation or windows
- Consider solar panels (especially in sun-drenched regions like California or Florida)
Bonus: You may qualify for state or federal tax credits, which can be a great selling point.
6. Know and Advocate for LGBTQ+ Housing Rights
Although housing discrimination is illegal under the Fair Housing Act, it still happens. As an LGBTQ+ seller, be aware of your rights—and those of potential buyers.
- Avoid steering or bias: Even with good intentions, make sure you’re not inadvertently influencing who views or buys your home based on identity.
- Work with affirming professionals: From inspectors to lenders, choose partners who support inclusive practices.
- Report discrimination: If you or a buyer encounters bias, report it to HUD or your local housing authority.
7. Price Your Home Right—and Market It Smartly
Setting the right price is essential to maximizing value. Your LGBTQ+-friendly agent can run a comparative market analysis, considering current trends and buyer demographics.
- Leverage LGBTQ+ real estate networks: Promote your home through platforms like GayRealEstate.com to reach an audience that understands and values your space.
- Use inclusive language in listings: Avoid gendered terms or heteronormative assumptions. Instead of “his and hers closets,” use “dual walk-ins” or “double closets.”
- High-quality photos and video tours: Showcase your home with professional, visually inclusive marketing that appeals to diverse buyers.
8. Consider Timing and Local LGBTQ+ Trends
Selling during WorldPride or just before local LGBTQ+ events may boost visibility. Also consider if you’re in or near an LGBTQ+ friendly city or neighborhood.
Not sure which areas are top destinations? GayRelocation.com tracks and shares the best cities for LGBTQ+ homebuyers, helping you tap into motivated buyers.
Final Thought: Sell with Confidence—and Community
Selling your home isn’t just about getting top dollar—it’s about closing a chapter with pride and integrity. When you center your values, work with LGBTQ+ affirming experts, and prepare your home with purpose, you’re not just maximizing your home’s value—you’re creating an empowering experience for yourself and the next owner.
Whether you’re buying, selling, or both—GayRealEstate.com is your trusted partner in every step of your journey. With a nationwide network of gay and lesbian realtors, decades of experience, and deep community ties, we ensure your home transition is safe, smart, and full of pride.
GayRealEstate.com is the nation’s leading online platform connecting LGBTQ+ home buyers and sellers with LGBTQ+ friendly real estate agents, ensuring a safe and supportive experience.
Scott Helms is president of GayRealEstate.com. To find an agent or learn more, visit GayRealEstate.com, GayRelocation.com or call 1-888-420-MOVE.
Comings & Goings
DJs to hold panel discussion on music, identity
Calendar: May 9-15
Mayor joins ribbon-cutting for opening of D.C. LGBTQ seniors home
‘A New Alliance for a New Millenium, 2003-2020’
American cardinal chosen as next pope
Your guide to the many Pride celebrations in D.C. region
Supreme Court allows Trump admin to enforce trans military ban
WorldPride permits for National Mall have yet to be approved
Rubio mum on Hungary’s Pride ban
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The Vatican1 day agoAmerican cardinal chosen as next pope
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a&e features1 day agoYour guide to the many Pride celebrations in D.C. region
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U.S. Supreme Court3 days agoSupreme Court allows Trump admin to enforce trans military ban
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District of Columbia2 days agoWorldPride permits for National Mall have yet to be approved