Arts & Entertainment
‘Heated Rivalry’ star takes it off in new ads for Under Armour
François Arnaud becomes global brand ambassador
Actor François Arnaud made a splash as gay hockey player Scott Hunter in “Heated Rivalry.” Now the Under Armour athletic apparel company is counting on the actor to make a splash promoting its HeatGear sportswear line.
The Baltimore-based company announced on July 23 that it has made Arnaud its newest global brand ambassador and that he will headline “For When It’s Hot,” a promotional campaign celebrating its HeatGear franchise.
A 45-second video released by the company features Arnaud exercising in Under Armour gear – lifting weights, doing crunches and battling ropes while the neighbors gawk — and then taking his shirt off, wiping his face with it and throwing it at the camera. A jogger passing by is apparently so flustered that he runs into a couple of trash cans.
“It’s hot out there,” an announcer says. “Temperatures are expected to keep rising.”
Arnaud, 41, never made it to The Cottage, but he had a prominent role in the steamy gay hockey romance show, which debuted last fall on HBO Max and the Canadian streaming service Crave. His character wore tight-fitting Under Armour products throughout the series, including a memorable scene where he meets his love interest Kip, played by Robbie G. K. (Robbie Graham-Kuntz), at the fictional Straw + Berry smoothie shop. Hunter’s Under Armour logo is hard to miss as he waits for his extra-banana blueberry smoothie.
“Arnaud has earned international recognition for his dynamic work across film and television, most recently captivating audiences with his breakout role in ‘Heated Rivalry,’” Under Armour said in announcing its partnership with the actor. “His performance sparked widespread fan engagement and conversation online, including enthusiasm around the character’s connection to sport, training and Under Armour products featured throughout the series.”
“What drew us to François was more than his obvious talent and looks, it was what he represents,” said Matt Dornic, chief communications officer for Under Armour, in a statement. “The character he portrays ultimately finds his greatest success when he stops trying to fit someone else’s mold and embraces who he truly is. That’s a lesson that resonates deeply with us. The best athletes perform with confidence, conviction and authenticity, and we believe the strongest brands do too. As Under Armour continues to evolve, we’re focused on being unmistakably ourselves, and François embodies that mindset in everything he does.”
Long known for its partnerships with professional athletes, Under Armour also names ambassadors from the fields of entertainment and culture. Others include country music star Parker McCollum and Grammy-nominated rapper Gunna. These partnerships, the company says, “reflect the brand’s expanding view of performance and its belief that athletic mindset extends far beyond the field of play.”
“The connection between sport and culture is stronger than ever, and that’s creating exciting opportunities to engage athletes and fans in new ways,” said Tyler Rutstein, Under Armour’s Senior Vice President of Global Brand and Americas Marketing, in a statement.
“François is at the center of a moment that fans are genuinely passionate about, and we’re excited to be part of it,” he continued.” As a brand, we’re focused on showing up in authentic sport moments and clever cultural crossovers. When we recognized François wearing Under Armour organically, we knew a partnership would feel authentic to both of our fan bases.”
“François’s character held a cultural mirror up to the brand and we liked what it reflected — hardworking, relentless and an athlete whose performance improved when he embraced his authentic self,” Dornic told ADWEEK. “That is especially meaningful at this moment for UA. With [founder] Kevin [Plank] returning as CEO, we’ve been really intentional about connecting with our roots and reigniting what makes UA great.”
Arnaud identifies as bisexual. His “For When It’s Hot” campaign for Under Armour has launched globally and will run across Under Armour’s social channels, including Instagram, TikTok, and YouTube.
To celebrate the occasion, Under Armour had a pop-up “HeatGear Smoothie Bar” at its headquarters over the weekend. One popular flavor was named “Blue Moon over Baltimore” – a nod to Scott Hunter’s favorite smoothie in the show, “Blue Moon over Brooklyn.”
“If you’d told the skinny awkward kid I used to be that one day I’d be an ambassador for a sportswear brand, I would’ve laughed,” Arnaud said in Under Armour’s announcement. “What makes this moment feel so special is that it’s [a] reminder that we don’t always end up where we expect, and growth can look very different from what we imagined. Grateful and honored to partner with Under Armour who were willing to meet me right where I want to be.”
Fan reaction to the collaboration was overwhelmingly positive, with one commenter on social media suggesting that Under Armour rename itself “Under Arnaud.”
“It’s a great day to be bisexual,” said a second.
“Such a big deal to have an out and proud bisexual man to be the new ambassador of a major sports brand campaign like this!” said a third. “Love our bi king François and shoutout to Under Armour!”
Out & About
LGBTQ Military Happy Hour set for Sept. 15
In-person gathering to be held at Tom’s Watch Bar
Modern Military Association of America will host “Pride in Service: An LGBTQ+ Military Happy Hour” on Tuesday, Sept. 15 at 4 p.m. at Tom’s Watch Bar.
This in-person gathering is the perfect chance to connect, share stories, and celebrate the diversity within the military community. Come relax, meet fellow LGBTQ+ service members and allies, and enjoy a fun, supportive atmosphere. Don’t miss out on an evening full of pride, camaraderie, and good vibes. Visit Eventbrite for more details.
Friday, September 11
Go Gay DC will host “Out in DC LGBTQ+ Community Social” at 7 p.m. at Hotel Zena.This is a chance to relax, make new friends, and enjoy happy hour specials at this classic retro venue. Attendance is free and more details are available on Eventbrite.
Women in their Twenties and Thirties will meet at 8 p.m. on Zoom. This is a social discussion group for queer women in the Washington, D.C. area. For more details, visit Facebook.
Saturday, September 12
Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ+ community, including allies, together for delicious food and conversation. Attendance is free and more details are available on Eventbrite.
The DC LGBTQ+ Community Center will host screenings of “Princess Sparkles” and “Kiloran Bay” at 1:30 p.m. “Kiloran Bay” is a 13-minute musical short set amid the wild beauty of the Scottish Hebrides and the fierce joy of a wedding cèilidh. “Princess Sparkles” is about a girl who accidentally signs up to pet-sit a princess only to discover she’s actually a nippy, Fox News-watching pig. More details are available on the DC LGBTQ+ Community Center’s website.
Sunday, September 13
“Nellie’s DC Drag Brunch” will be at 12 p.m. at Nellie’s Sports Bar. Come get served like a queen by a queen. Join Sapphire Blue, Deja Diamond and their team of amazing drag performers for the most fun you’ll have all weekend. Tickets are $58.51 and are available on Eventbrite.
Monday, September 14
“Center Aging: Monday Coffee Klatch” will be at 10:00a.m. on Zoom. This is a social hour for older LGBTQ+ adults. Guests are encouraged to bring a beverage of choice. For more information, contact Adam ([email protected]).
Tuesday, September 15
Center Bi Pan+ Roundtable will be at 7 p.m. on Zoom. This is an opportunity for people to gather in order to discuss issues related to bisexuality or as Bi individuals in a private setting. Visit Facebook or Meetup for more information.
Wednesday, September 16
Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit thedccenter.org/careers.
The DC LGBTQ+ Community Center will host “Movement for Healing” at 3 p.m. This trauma- and yoga therapy–informed class is designed to help guests gently reconnect with their body and their breath. Through mindful movement, somatic awareness, and grounding practices, guests will explore how to release tension, increase mobility, and cultivate a deeper sense of safety and ease within. For more details, visit the DC Center’s website.
Thursday, September 17
The DC Center’s Fresh Produce Program will be held all day at the DC LGBTQ+ Community Center. People will be informed on Wednesday at 5:00 pm if they are picked to receive a produce box. No proof of residency or income is required. For more information, email [email protected] or call 202-682-2245.
Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breathwork and meditation that allows LGBTQ+ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC LGBTQ+ Community Center’s website.
Books
Historiography with heart
Pioneering author John D’Emilio continues to enlighten us in new book ‘Making Gay History’
‘Making Gay History, Memoir of a Scholar-Activist’
By John D’Emilio
Dukeupress.edu/making-gay-history
“Dear Dr. Kameny,” wrote the earnest graduate history student almost 50 years ago. “As you know, the academic community only rarely deemed the lives of gay men and women to be worthy of serious scholarly study. To my knowledge, no American history faculty at a major university has yet sponsored a dissertation that deals with gays historically.”
That student was a young man from the Bronx who would change all that. His name is John D’Emilio.
“I must be able to uncover ‘manuscript’ sources, that is unpublished and unique historical materials,” he explained to D.C. gay civil rights pioneer Dr. Franklin E. Kameny who lived in a house stacked to the ceiling with “unique historical materials.” In reality, these were piles of correspondence with government officials and politicians, legal filings, mimeograph copies, gay newspapers, press releases, Mattachine Society brochures and picket signs. Frank Kameny, a self-described “pack rat,” invited D’Emilio into his private world of papers and memorabilia to begin uncovering an erased and forgotten pre-Stonewall history. This was one of many such research forays into “basements, garages and overcrowded living rooms” across America conducted by John D’Emilio. He was a young man on fire to complete a Ph.D. dissertation at the frontier of a distant galaxy — writing a scholarly gay and lesbian history backed by original research where there had been none, only a void.
Reading D’Emilio’s memoir “Making Gay History” (2026, Duke University Press) one has the sense of watching an emerging galaxy spinning around a galactic core of New York scholars and their mentors, young activists, and community historians throbbing with the New York City energy celebrated by Walt Whitman a century before in his epic poem “Mannahatta”. Spinning out of the ‘60s anti-Vietnam War activism; Marxist historical analysis, the Stonewall riots and gay liberation, we can see it coalescing around this one history student’s search for a dissertation topic and himself piecing together a new history that “no one had yet written about … a pioneering work in this newly emerging field.” D’Emilio pitches his idea for a dissertation that “spanned the length of U.S. history, moving from the religious teachings that shaped law and social attitudes … to how the federal government dealt with the increasing visibility of a homosexual world in the twentieth century.” With the blessings of Columbia’s Department of History, he completed his dissertation leading to the publication of his groundbreaking history: “Sexual Politics, Sexual Communities: The Making of a Homosexual Minority in the United States” (1983). When he received his first copy of the bound book in the mail, he “cradled the book in my arm holding it close to my chest….It was as if I had fathered a child.”
More so, D’Emilio fathered a new history. Historiography is the story of how history gets written, conducting original research, uncovering the data and creating the narrative(s) — often a snoozing read of academic process. But not this historiography. “Making Gay History” is a historiography with heart.
“Nothing was going to stop me from giving everything I had to this effort at making change in society and myself,” he declares while connecting with others who share his “boundless excitement for the collection of documents.” There were many others in this spiral with D’Emilio who are mentioned and play important roles. In the spiral were Jonathan Ned Katz (“Gay American History”, 1976); Allan Berube (“Coming Our Under Fire” 1990), Martin Duberman (“Hidden from History”, 1989); Daughters of Bilitis activists Del Martin and Barbara Gittings; Civil War historian Eric Foner and author/activist Larry Kramer. No libertarians among them. Well, maybe the divine Bette Midler who was well known for performing uptown at the Continental Baths who makes an appearance at a Washington Square rally.
He craved his parents’ approval. Among the most riveting scenes in the memoir are a series of family dinners in the Bronx with his old-school parents who go into near shock when he tells them he is gay. How to evade this any longer, especially now that his dissertation is going to be on homosexuality? It is a moving and hilarious sequence. After he says it out loud, “I am gay”: “No. No. No!” his father gasps. “This can’t be true. It can’t be.” D’Emilio thinks, “Oh my God, he’s going to die. I’ve killed my father.”
The D’Emilios — Vincent and Sophie — so resemble the wonderful Castorinis in “Moonstruck,” I am thinking “Oh my God, this is Cher coming out to her parents Cosmo and Rose.” The young graduate student survives the family dramatics even more certain that this was not just his success but “a gay liberation success.” From the family dinner table to the streets, he writes how he marched in the 1973 Pride parade beneath a banner held high: “Gay Socialists.” This man is a born scholar-activist.
D’Emilio does not seem able to pull back. There are passages that veer into autobiographical minutia, detail about the grind to earn a living from the University of North Carolina Greensboro to the University of Illinois Chicago. He writes, ”I would be living on less than half my usual salary for the year, but with the small amount of royalties that I got for my three books, plus some occasional speaking gigs and dipping into savings…”. Much of this is gray matter compared to the galaxy John D’Emilio helped energize that even now brightens our sky.
Charles Francis is president of The Mattachine Society of Washington, D.C. and author of “Archive Activism: Memoir of a ‘Uniquely Nasty’ Journey” (University of North Texas, 2023)
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