Living
Contemporary creations
Gay Georgetown designer says homes should be efficient and calming
Ernesto Santalla is being honored with a minority business leader award from Washington Business Journal this month. (DC Agenda photo by Michael Key)
Walking into the upstairs offices of Studio Santalla in Georgetown on a warm, sunny spring day this week, it’s clear that different people designed the exterior and interior. You climb an almost fire escape-like set of outside steps to get to the nondescript door but upon entering the spacious office a different vibe emerges. There’s one mammoth room with a day bed and coffee table in the entry way, a conference table nearby and a fleet of desks on one side of the room while large protruding bookcases built into the walls on the other side jut outwards in perfect synchronization.
Owner Ernesto Santalla emerges from a rear corner with a soft-spoken greeting. Over the course of a nearly two-hour conversation, the unflappably calm gay architect and interior designer explains his philosophies, peppering his postulates with biographical rabbit trails and side projects that reveal a modern-day renaissance man.
Without a trace of ego, it emerges from the natural flow of conversation that he’s also a writer and photographer who speaks four languages. Even with piles of work paraphernalia around — backdrops he’s planning for the gay chamber of commerce dinner, mammoth enlargements of his photos propped against a desk — the office doesn’t look like a mess, though he apologizes for the slight disarray.
Santalla, whose work is contemporary, uses the office to illustrate one of his design principles: welcoming rooms should create a sense of calm. He points to blinds on the windows that form large white rectangles. They’re echoed on the floor in swatches of white carpet that divide the room. They appear again as doors on the ends of the bookshelves.
“It doesn’t hit you over the head, but your mind reads it and it’s unconscious and you say, ‘Oh, this is a well-organized space,'” Santalla, 49, says. “And so that’s part of how we use colors and materials to create a sense of calm. You’ve come in from the outside where you’re on information overload. In here is more of an oasis.”
One imagines — though it isn’t discussed — Santalla has been just as careful planning and arranging the intersections of lines and planes on his face. Impeccably manicured eyebrows peer above tiny but severe rectangular silver glasses. He’s a striking presence and much more soft-spoken than one might guess.
Santalla — who was profiled in the Washington Post in February and is getting a minority business leader award from Washington Business Journal this month — is a local entrepreneurial success. He and a former boyfriend moved here immediately after finishing college at Cornell in 1984. He worked for a local architectural firm for 10 years, then started Forma Design Company with his former colleague Andreas Charalambous in 1994. In 2001 he started Studio Santalla and has stayed busy with it ever since. He usually has between eight and 10 projects on the table at once. Spring and fall are his busiest seasons. He’s rebounded nicely from the recession, though there was a rough period.
“One fine day the phone just stopped ringing,” he says. “The summer had been slow, but it’s always slow. Or slower. But then people start calling in September. Well in 2008, they didn’t. And of course it kept going down, down, down, down, down until April of last year because the luxury business was affected immediately. It’s the first thing people give up. But we started to rebound last year.”
Santalla was born in Cuba but immigrated with his family to the U.S. 11 days before the missile crisis in 1962. He was 2. They lived in St. Louis where they had family until Santalla was 10 when they moved to San Juan, Puerto Rico where he stayed until college. It was a tough move, he says. He and his sister had been completely assimilated into U.S. culture and then had to radically switch gears. He found it a blessing in retrospect, though.
He knew he had an artistic drive early on but found few outlets for it in school. He was discouraged from taking an art elective course in junior high and opted for French instead.
“There was a stigma with it,” he says. “You either took one or the other, French or art, so it was kind of like, ‘Oh, well you can’t do French, then you do art.”
It came in handy years later though. Six years of French study proved advantageous for the biggest project of his career — renovating a 700-year-old, five-story second home of his clients Holly and Jan Grent in the south of France. He’d already done two houses for them in Gainesville, Va., where they live about half the year. He imagined a radical redesign that incorporated nearly all facets of his architectural and design skill, knocking down walls, taking out staircases, building new rooms, installing a swimming pool and a patio and terrace.
“He did a complete redesign and an architectural miracle on this place,” Holly Grent says. “Everyone who comes to the house in France, even just people selling magazines, the minute they walk in the door, they say, ‘Oh, I love the way your house is.'”
She describes his work as “simple yet elegant, straightforward and contemporary.”
He elicits similar raves from another former client who became a friend. Nancy Penczner was getting her nails done shortly after moving to Potomac, Md., from Nashville where she and her husband, Marius, directed country music videos. She knew she wanted some radical work done on her new house but didn’t know where to begin. She and Santalla clicked immediately.
“He said, ‘You know, Nancy, the most important thing in the room should be you,'” Penczner remembers with a laugh. “I said, ‘You’re hired.'”
She says the renovations, completed five years ago, haven’t aged at all and she still loves her home.
“I just admired his style and I wanted a clutter-free home,” she says. “I think you have to find somebody whose style you admire but he was also good at collaborating with me. My furniture was in a jumble. I had inherited a lot of stuff. He did a great job of understanding where I came from. It’s modern and sleek, but it also has charm.”
Grent says it’s amazing to watch Santalla at work.
“I’m not exaggerating — he can walk onto a room. He puts his hand on his chin. I know because I’ve seen him do this so many times. He pans the room and he starts seeing things and starts verbalizing and then Jan and I see it also once he describes it. And really, like 99 times out of 100, we agree with him.”
Santalla’s motto is “sustainable space for life.” He’s committed to moving toward sustainable living and work spaces and believes houses and offices should be designed so all their space is used. He loathes big McMansions in which certain rooms or spaces sit empty. He says his architectural training gives him an edge other designers don’t have.
“They’re one in the same in a way,” he says. “Architecture doesn’t end at one certain place where design picks up. It’s our unique selling point, this whole integrated approach.”
So how true is the stereotype that all interior designers are gay?
“The word on the street is yes,” Santalla says with a chuckle. But he quickly points to several famous architects who were straight. He says it’s not a big deal and most of his clients have been straight.
“I know a lot of artists, they might be straight or gay. I don’t really care one way or the other. It’s like there’s this big thing now, ‘Oh, Ricky Martin’s gay.’ So? It’s not like I stand a chance anyway or any of my female friends did, so what does it matter to me?”
One of Santalla’s gay clients ended up becoming his partner — local attorney Glen Ackerman, whose condo Santalla renovated when Ackerman relocated here from Florida in 2006. They’d both been in long-term previous relationships but were single and bonded during the project, which was featured in the Post in February. They live together now with their two dogs.
“We’re just a same-sex couple,” Santalla says. “We live together and we’re part of society in general. … I don’t segregate myself. I’ve been invited to join people of color groups and that’s fine, it’s my heritage. But it should really come down to am I good or not. Hire me because I’m good, not because you think it’s going to be cheap, because it’s not, or because you want to work with a Hispanic or a gay. Work with me because I’m good and you like me.”
Real Estate
What property should I purchase if I’m not sure how long I’ll be in D.C.?
Row homes, English basements and more options abound
Great question! If you are looking at real estate as an investment – two great property types to look at would be a smaller row home and also a row home that has an English basement. Some property types that you might want to stay away from would be a condo or a co-op unit. Let’s take a look at why these properties would be good and bad:
Smaller Row Home
Row homes are a great investment for many reasons. You can often find smaller two-bedroom row homes in the same price point as those of a two-bedroom condo, which might be seen as a “condo alternative” and afford you much more freedom. There are no condo associations or home owner associations that you must belong to so this keeps your monthly carrying costs on the lower end and you are allowed to make more independent decisions. For example, if you wanted to paint the house purple – in most cases you would be allowed to. If you wanted to change the color of the front door or put shutters on the windows – you would be allowed to. This is usually not the case with condo or co-ops.
When it comes to the rental market – similarly renters like the independence of privacy in a home and not being among many other people. The luxury of perhaps direct off-street parking, outdoor space or even just more space at the same rental amount that a two bedroom condo rent would be – this is more appealing for a renter and would likely rent faster than that of a condo or co-op. For this model – you would obviously need to move out before you could take advantage of the investment of this type of real estate.
A row home with an English basement
With this type of real estate you can immediately begin receiving income after your purchase. You can occupy the upstairs of the row home, which is usually the larger portion of the home, or you could even occupy the basement, which is usually the 1-2 bedroom smaller portion of the home and receive rental income for the other half of the home. This can be in the way of a yearly traditional tenant or in the manner of short-term rentals (check with the most recent STR policies within the District). With this model, you stand to make even more of a return on your investment upon your move out of the home as you can rent the entire home or you can rent the top unit and basement unit independently to gross a larger amount of income. It is important to note that it is never advised to purchase a row home unless you can fully afford it WITHOUT the idea of accepting additional rental income to offset the mortgage cost.
These two options listed above are the most typical found within the District because they are fee simple, standalone pieces of real estate and are not within a condo association, HOA, or a co-op with governing documents that tell you what you can and cannot do which makes row homes an attractive type of real estate for a long-term hold.
When looking at types of properties that you might want to stay away from – condos and co-ops come to mind and I say this with a caveat. You can surely purchase these types of real estate but must first understand the in’s and out’s of their governing documents. Condos are bound by the governing condominium documents which will tell you for how long your lease must be, a minimum of lease days, you can only rent after you have lived in the residence for a number of years, likely will stipulate no transient housing – which means no short term rentals. It could also quite possibly say that you can only rent for a specific amount of time and lastly it will also stipulate that only a specific amount of people can rent at one time in order to stay below the regulated lending requirements set forth by Fannie and Freddie Mac. Similarly, Co-ops are even more strict – they can tell you that you are just not able to rent at all or if you can you can only do so for a specific number of years and then you are required to sell or return back to the unit as your primary residence.
As you can see, when it comes to condos and co-ops there are more specific and stringent bylaws that owners must agree to and follow that limit or even outlaw your ability to rent your piece of real estate. When you purchase a row home – there are no regulations on what you can and cannot do regarding rentals (outside of the short-term regulations within the District).
When looking for a piece of real estate in the District it is important to think through how long you could possibly wish to hold onto this property and what the future holds. If you think this is a long-term hold then you might consider a row home option – again, you can find a smaller two-bedroom row home that amounts to that price similar to a two-bedroom condo and would afford you a more flexible lifestyle. It’s important to work with a real estate agent to ensure that they guide you in this process and help answer any questions you might have. It’s also always advised to speak directly to a short-term rental specialist should you wish to go down that route as they will truly understand the in’s and out’s of that marketplace.
All in all, there are specific property types that work for everyone and within the District we have a plethora of options for everyone.
Justin Noble is a Realtor with Sotheby’s International Realty licensed in D.C., Maryland, and Delaware for your DMV and Delaware beach needs. Specializing in first-time homebuyers, development and new construction as well as estate sales, Justin provides white glove service at every price point. Reach him at 202-503-4243, [email protected] or BurnsandNoble.com.
Business
Heather Lawver’s journey to growth, inclusion with Ceemo.ai at StartOut’s Growth Lab
‘A program that embraces unique challenges LGBTQ+ founders have’
In the bustling world of startups, where innovation and diversity intertwine to forge new pathways, Heather Lawver, founder and CEO of D.C.-based Ceemo.ai stands out not just as a visionary entrepreneur but as a beacon of inclusivity and determination. Her journey to build Ceemo.ai, an advertising and branding platform dedicated to revolutionizing how startups conceive and market their brands, has reached a pivotal milestone with its selection into StartOut’s esteemed Growth Lab Accelerator, sponsored by J.P. Morgan.
With less than one percent of startup funding being allocated toward LGBTQ+ founders in 2023, according to a recent StartOut study, this five-month program is critical in providing resources and education to help LGBTQ+ entrepreneurs grow and compete.
Ceemo.ai joins eight other companies nationwide for this exclusive five-month training program.
A commitment to inclusion
Lawver founded Ceemo.ai in 2021 as a way to help entrepreneurs build better brands and seamlessly apply them to the marketing and pitch materials they need to launch the company of their dreams. The company’s simple five-step brand quiz helps founders think strategically about how they want to be perceived by their customers to then generate a full brand book with wordmark logo, color scheme, and font suite. Ceemo then applies that new brand book to a full suite of marketing and pitch materials, giving founders a roadmap to making sales and securing investment.
Her application to the Growth Lab Accelerator cohort was driven by more than the desire for business growth; it was fueled by her longstanding volunteer work with StartOut and a profound commitment to fostering an environment where LGBTQ+ founders are not only included but celebrated.
The selection of Ceemo.ai for StartOut’s Growth Lab, an accelerator known for its top-quality mentoring, education, and networking opportunities tailored for LGBTQ+ founders, marks a pivotal chapter in Lawver’s mission to help cultivate a more inclusive entrepreneurial landscape.
“Being in an accelerator where I’m not the only queer person in the room is not just empowering; it’s transformative,” she shares. “It means so much to be selected for a program that embraces the unique challenges LGBTQ+ founders have, and these issues are not just acknowledged but are central to the narrative of success and innovation.”
“The founders in our 2024 Cohort are problem solvers, developing unique products and solutions across a range of industries, from technology and software to food and beverage,” said David Barbee, Head of LGBTQ+ Initiatives, J.P. Morgan Commercial Banking. “As they continue to scale, these companies will need access to resources like capital and banking solutions, investors and business advisors. We are proud to provide mentorship and access to our firm-wide capabilities to help them reach the next level.”
“This platform is not just an accelerator; it’s a community where the unique challenges and triumphs of LGBTQ+ founders are acknowledged, celebrated, and used as a springboard for groundbreaking business success,” said Lawver.
Ambitious goals for bright future
Over the past decade, Lawver’s expertise in enhancing pitch decks and fundraising strategies has been instrumental in securing more than $170 million for minority entrepreneurs across various demographics, including women, BIPOC, LGBTQ+, disabled individuals, and seniors.
Her vision for her time in the five-month cohort is characterized by ambition and a keen focus on leveraging the program’s resources to scale Ceemo.ai’s impact. Her top goals include refining the platform’s Crunchbase algorithms to offer unparalleled market insights for startups, enhancing their organic sales funnels, and forging strategic partnerships with tech giants like Canva, Adobe, Google, Shopify, and Squarespace. These objectives are not just growth metrics but stepping stones towards revolutionizing how startups approach branding and marketing in a highly competitive digital landscape.
(Founded in 2009, StartOut, a national 501(c)(3) non-profit organization, is the largest national organization to support LGBTQ+ entrepreneurs with more than 28,000 members nationwide. Its mission is to accelerate the growth of the LGBTQ+ community to drive its economic empowerment, building a world where every LGBTQ+ entrepreneur has equal access to lead, succeed, and shape the workforce of the future.)
Real Estate
The rise of virtual home tours
Adapting to changing consumer preferences in spring real estate
In today’s dynamic real estate market, the spring season brings not only blooming flowers but also a surge of activity as buyers and sellers alike prepare to make their moves. However, in recent years, there’s been a notable shift in how consumers prefer to explore potential homes: the rise of virtual tours.
For the LGBTQ community, these virtual experiences offer more than just convenience; they provide accessibility, safety, and inclusivity in the home buying process.
Gone are the days of spending weekends driving from one open house to another – unless that’s your thing of course, only to find that the property doesn’t quite match expectations. With virtual tours, you can explore every corner of a home from the comfort of your own space – find something interesting? Schedule a showing with any LGBTQ Realtor at GayRealEstate.com.
This is particularly significant for LGBTQ individuals, who may face unique challenges or concerns when attending in-person showings. Whether it’s the ability to discreetly view properties without fear of discrimination or the convenience of touring homes located in LGBTQ-friendly neighborhoods across the country, virtual tours offer a sense of empowerment and control in the home buying process.
Moreover, virtual tours cater to the diverse needs of the LGBTQ community. For couples or families with busy schedules or those living in different cities or states, these digital walkthroughs provide a convenient way to view properties together without the need for extensive travel. Additionally, for individuals who may be exploring their gender identity or transitioning, virtual tours offer a low-pressure environment to explore potential living spaces without the added stress of in-person interactions.
At GayRealEstate.com, we understand the importance of adapting to changing consumer preferences and leveraging technology to better serve our community. That’s why our agents offer an extensive selection of virtual tours for LGBTQ individuals and allies alike – visit our website, choose an agent and within minutes you’ll have access to the Multiple Listing Service (MLS) via their website.
From cozy condominiums in bustling urban centers to sprawling estates in picturesque suburbs, virtual tours showcase a wide range of properties tailored to diverse tastes and lifestyles.
In addition to virtual tours, GayRealEstate.com provides comprehensive resources and support to guide LGBTQ buyers and sellers through every step of the real estate journey. Our network of LGBTQ-friendly agents is committed to providing personalized service, advocacy, and representation to ensure that all individuals feel respected, valued, and empowered throughout the process. Plus, we are happy to provide a free relocation kit to any city in the USA or Canada if you are a home buyer.
As we embrace the spring season and all the opportunities it brings in the real estate market, let’s also celebrate the power of virtual tours to revolutionize the way we find and experience our future homes. Whether you’re searching for your first apartment, forever home, or investment property, GayRealEstate.com is here to help you navigate the exciting world of real estate with confidence, pride, and inclusivity.
Jeff Hammerberg is founding CEO of Hammerberg & Associates, Inc. Reach him at [email protected].
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