Mitchell Gold + Bob Williams
25th anniversary event
A benefit for Sitar Arts Center
Mitchell Gold + Bob Williams Washington location
1526 14th St., N.W.
Mitchell Gold and Bob Williams, co-owners of the eponymous furniture company, didn’t originally intend for their company to be as big as it is today.
Gold says they were originally thinking of a modest business model in which they’d work four days a week, have a small stable of customers and do about $5 million a year in sales.
“We didn’t have to make that much money,” Gold says. “It was just the two of us living down South, it’s much less expensive to live here, and we thought we would just have this nice little company. … But as Bob often tells people, ‘It’s not that Mitchell lied — it’s just that he can’t count.’”
Started in 1989 with about $60,000, things took off rather quickly. They sold about 800 dining tables and 5,000 chairs before they started making any of the pieces. Gold, who’d been fired from the furniture company he’d worked for, had connections with major retailers like J.C. Penney, Crate & Barrel and others, which he visited armed with sketches and fabrics Williams had made. They were profitable the first year they were in business.
“We had fabrics that were different and unusual for the time,” Gold says. “So we were able to show retailers, ‘This is how this will look in your store.’ And they bought it right away. People have said I’m not a bad salesman, so I was able to close the sales and get the production going quickly.”
The two, who’d been together as domestic partners about two years before, had moved to Hickory, N.C., from New York and were interested in going into business together.
“We just thought we could do it better than traditional manufacturers,” Gold says. “We thought we could make a better commitment to customers, ship it more quickly and with Bob’s sense of style, you know, I certainly felt we could offer people a more stylish look for a better price.”
Williams worked for a small ad agency and gradually cut back his time there as he spent more and more with the company, then known as the Mitchell Gold Company (it was changed to its present name in 2002).
Now they’re celebrating 25 years and have more than 700 employees, a stable of celebrity clients, 17 stores and plans to open four more by year’s end and a 600,000-square-foot factory and home base in Taylorsville, N.C.
Several spoke at a company event two weeks ago where 11 of their original 21 employees who are still with the company were recognized. It appears, from a transcript of comments, that morale there is strong.
Ken Hipp, the company’s senior vice president of retail stores and merchandising, has been with them for seven years and calls Gold and Williams “wonderful mentors.”
“It’s been quite a ride,” says Hipp, who’s also gay. “I can’t imagine my career or my life without them.”
Known for a style they call “quintessentially American,” their products are designed to be stylish, yet comfortable. Interior designer Brian Patrick Flynn of TBS’s “Movie & a Makeover” show has called their products “custom-looking pieces at medium-to-high price-points” and says it’s a “genius brand” he and his clients “can’t get enough of.”
On Wednesday, the two will be in town for an event at their D.C. store at 1526 14th St., N.W., an anniversary event that will benefit the Sitar Arts Center. It’s one of a series of events they’re having at their various locations throughout the year.
In a country where just 25 percent of new employer firms are still in business 15 years or more after starting according to the Small Business Administration, theirs is a nearly unfettered success story.
It hasn’t all been easy going, though. Williams remembers many long hours in the early years, though he also says those were some of the most “exhilarating times of my life.”
They recall years of working what felt like round-the-clock schedules and didn’t take a vacation until two years into it, but were gratified by strong out-of-the-gate sales.
“Customers liked what we were doing immediately,” Williams says. “We never had to go call on people. The more they heard about us, the more we had people wanting to buy from us.”
They broke up on the personal side about 12 years into the business, though they’re wholly comfortable working together and are each married and have been with other men for years — Gold has been with Tim Gold for seven years; Williams has been with Stephen Heavner for 11 years.
Might their relationship have lasted if it weren’t for the company? It’s a thorny question they don’t wish to dwell on.
“We don’t give much thought to it,” Williams says.
“It takes a lot of time and energy to go back and visit the past,” Gold says. “We’re more focused on the future.”
They acknowledge there were “a few little awkward moments, but not too much,” as Gold says. Keeping the company strong was chief among their priorities as always, they say.
The only time they had any significant downsizing was in 2008. Gold says it was a hard, but at the time necessary, decision in the face of a huge recession.
The company prides itself on the health care package it offers, on-site day care and cafeteria and unabashed LGBT advocacy work.
They say providing such amenities pays off in the long run.
“I think what we have proven is that you can be profitable and do the right thing,” he says. “When you have people who aren’t sick, they’re being more productive and that makes things more profitable. With our day care, if little junior has a problem, somebody goes and takes care of it and is back in 15 or 20 minutes, not the three hours it would take to go across town.”
They guess about 15 percent of their employees are also LGBT and estimate between 15-20 percent of their clientele is as well. Gold says it’s “certainly higher than other furniture retailers.”
Gold, who wrote a book called “Crisis: 40 Stories Revealing the Personal, Social and Religious Pain and Trauma of Growing up Gay in America” in 2008, says being open about such things is a central component to the company.
He relishes telling of a celebration dinner they had with loan officers after paying back a $25 million loan they’d used to expand. Several of the bank execs told him how reading “Crisis” had given them new compassion for LGBT issues, from one man who stepped up his giving at a homeless shelter to another whose wife came out.
“One by one, they went around the table and told us how much our advocacy work had meant to them,” Gold says.
Coming from a staid banking environment, Hipp says finding a place he could be out on the job was a revelation.
“I thought I loved banking but I realized banking did not love me,” he says. “I was very uncomfortable and very conflicted over my future and I was met with some very harsh realities. I could not believe that someone of my age, I was in my early 20s at the time, could actually go to work someplace where it was OK for me to be who I was. I didn’t have to tuck any part of myself under my sleeve. I could actually say that I was gay and it didn’t matter. … I was just a kid from the south and I thought that was the best it would get.”
Some of the 25th anniversary events will benefit LGBT and AIDS causes. Gold next plans an open letter to the Pope urging him to change Vatican teaching that homosexuality is sinful behavior.
“When you get down to it, that’s really the seminal reason why people think gay people should not have equality,” Gold says. “The whole issue of sin is really the crux of why people are against it.”
But has there been backlash or lost sales along the way?
“Our business just keeps going at such a pace that’s ahead of the industry with sales and growth and things like that,” he says. “You know, we can’t worry about the one or two people who aren’t going to buy from us because we’re gay and outspoken.”
Mitchell Gold and Bob Williams on:
• Their all-time favorite products:
GOLD: Leather club chairs they designed after spotting vintage pieces at a Paris flea market.
“If something sells that well and looks pretty, I sure do like it,” he says.
WILLIAMS: “Our slipcovers are great because they’re just so versatile — you can dress them up or down, change the style and they just give off this great ambience of relaxed, casual comfort.”
• How practical the whites and neutrals they use so often are for everyday
GOLD: “Today’s fabrics are a lot different from what you saw 20-30 years ago. They’re much friendlier to live with and stain resistant.” And if you spill red wine? “In a lot of the fabrics, yes, it will come out. But you have to get it quickly, not let it sit there a day.”
• Nate Berkus
GOLD: “We love Nate Berkus.”
WILLIAMS: “He has great hair.”
GOLD: “Yes, he has great hair, he’s cute and adorable and we’re fairly friendly with him. I like his work a lot.”
WILLIAMS: “His last book was great.”
• Thom Filicia (of “Queer Eye” fame)
GOLD: “Sweet guy and talented. We were at a design kind of home in South Hampton and his room was really a standout.”
• 2013 sales?
GOLD: “Over $100 million.”
• Lulu, the company mascot
GOLD: “She’s resting in peace. She was 12 and a half and she will be the mascot in perpetuity. The thing about bulldogs is once they decide on something, that’s it. They figure out a way to get it. She came to work with us everyday and loved walking around and saying hi to everyone.”