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Logo broadens programming

MTV-owned brand keeps Ru shows but gets less LGBT specific

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Drag ‘professor’ Tyra Sanchez gives a facial on Logo’s ‘Drag U’ in episode 209 with guest star Raven-Symone. (Photo by Aaron Young, courtesy Logo)

Logo, the gay and lesbian-themed cable channel launched by MTV in 2005, has announced a new programming slate that is already causing some controversy.

A February press release said “Logo is evolving its programming focus with new series and development deals that reflect gays and lesbians’ increasing integration into mainstream culture today and their desire for shows that appeal to their multiple interests. In the six years since Logo launched, there has been a seismic shift in culture and the network’s new programming slate reflects that.”

Logo has worked with the Starcom Mediavest Group to study the programming interests of the LGBT community. “The gay community continues to evolve in size, influence and identity,” said Esther Franklin, head of SMG Americas Experience Strategy. She notes that their research allows them “to understand the needs of this critical community as they emerge and to paint a clearer, more specific picture of what’s meaningful and relevant in their lives.”

Based on that research, Logo executives have concluded that while most gays and lesbians do not hide their sexuality (52 percent), most also do not prefer living and socializing in exclusively gay and lesbian communities. “Culturally, we’re past the tipping point. For gays and lesbians, it’s part of who they are, but they don’t lead with it, because many are leading fully integrated, mainstream lives,” said Lisa Sherman, executive vice president of Logo. “Our goal at Logo has always been to honestly reflect our viewers’ lives. We’re now reinforcing our commitment to them with programming that truly mirrors how many of them are living and want to be entertained today.”

The evolution of Logo programming starts with a tweaking of one of the network’s flagship shows, “RuPaul’s Drag U” which will be back for an even “draggier” third season. The show currently features RuPaul and her drag queen assistants giving “diva makeovers” to “fashion-challenged” women. Just like the popular “RuPaul’s Drag Race,” these makeovers include sequins, wigs and coaching for the lip-synch performance of a lifetime (“Lip Synch for your life!”). The new season will also include practical tips on hair, makeup and wardrobe so that the “draguates” can apply their new-found style and confidence to their everyday lives.

The evolution continues with the other shows on Logo’s development slate. “Eden Wood’s World” (already in production) will feature even more sequins and tiaras than “RuPaul’s Drag U.” At the age of 6, Eden, who was featured on TLC’s “Toddlers and Tiaras,” has already retired from the junior competition pageant circuit after winning more than 300 crowns. Now she will travel the country with her mother, her manager and her publicist to help other girls achieve their dreams of stardom while she pursues her own dream of becoming an actress/singer/model/entertainment superstar. Each week, Eden and her “E-Team” will “bring the sparkle” to a different pageant hopeful.

Another show already in production is “The Baby Wait.” Developed by the ream behind such hit shows as “Teen Mom” and “Pregnant at Sixteen,” the series will chronicle the process of open adoption and the real “modern family” that’s formed. The show will follow not only the adoptive parents, but also the biological mother after her child is adopted, and will include straight couples, gay and lesbian couples and single parents.

Other shows on Logo’s development slate include:

“Scandalicious,” a countdown show with flair.

“Wiseguys,” a screwball comedy about Michel Verdi and her crazy Italian family: her long-suffering husband Jay, her Mafioso father (newly released from prison), her mother and new step-father, her gay brother and her zany, boy-crazy cousin.

“Design My Dog,” where teams of dog owners and fashion designers compete for prizes for the finest in doggie couture.

“Love Lockdown,” which features an unorthodox therapist who leads a variety of couples through an intensive 24-hour therapy session.

And, “Outrageous,” a fresh look at the most intriguing and shocking stories in pop culture (like gay Republicans and Kim Kardashian’s expensive wedding and brief marriage).

Not surprisingly, LGBT critics are already looking askance at the shift in Logo’s programming. For starters, the network is belatedly following the broader trend in favor of reality shows and against scripted shows. More seriously, however, none of the new shows has an LGBT lead or are even strictly LGBT themed.

Writing in The Bilerico Project, television critic Victor Kerney expresses his confusion about the programming shift. He writes, “I can’t understand why the execs would take this route. If they wanted to reach a broader audience, they could start with a few scripted shows that showcase different aspects of our community, reality shows that go beyond gossip and sex and a serious news show … It feels like Logo is selling us out. Everything they stood for is being replaced to fit a more mainstream format. Yes, we want more diverse views of our community, but instead of giving us any positive images of LGBT people, we get ‘Design My Dog’?”

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History

Julius’ Bar ‘sip-in’ laid groundwork for Stonewall

Tuesday marked 60 years since four gay activists held protest

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(Washington Blade photo by Ernesto Valle)

While Stonewall is widely considered the birthplace of the modern LGBTQ rights movement in the U.S., a lesser-known protest inside a Greenwich Village bar three years earlier helped lay critical groundwork for what would follow.

Tuesday marked 60 years since the Julius’ Bar “sip in.”

On April 21, 1966, four gay rights activists — Dick Leitsch, Craig Rodwell, John Timmons, and later Randy Wicker — walked into Julius’ Bar and staged what would become known as a “sip-in” to challenge state liquor regulations on serving alcoholic beverages to gay men — with a drink.

Modeled after the sit-ins that challenged racial segregation across the American South, the protest was designed to confront discriminatory practices targeting LGBTQ patrons in public spaces.

At the time, the Mattachine Society — one of the country’s earliest gay rights groups — was actively pushing back against policies enforced by the New York State Liquor Authority. One of those policies could have resulted in the loss of liquor licenses for serving known or suspected gay men and lesbians. The participants had visited multiple establishments, openly identified themselves as homosexual, and requested a drink — with the anticipation of being denied.

Their final stop was Julius’, where reporters and a photographer had gathered to document the moment. When Leitsch declared their identity, the bartender covered their glasses and refused service, reportedly saying, “I think it’s against the law.” The next day, the New York Times ran a story with the headline, “3 Deviates Invite Exclusion by Bars,” cementing the moment in the public record.

Though initially framed with disrespect — the term “sip-in” itself was coined as a play on civil rights protests — the action marked a turning point. It brought national attention to the systemic discrimination LGBTQ people faced and helped catalyze changes in how liquor laws were enforced. In the years that followed, the protest contributed to the emergence of licensed, more openly gay-friendly bars, which became central social and organizing spaces for LGBTQ communities.

The Washington Blade originally covered when the bar was officially added to the National Park Service’s National Register of Historic Places in 2016.

Today, historians and advocates increasingly recognize the “sip-in” as a key pre-Stonewall milestone. According to the New York City LGBTQ Historic Sites Project, the protest not only increased visibility of the early LGBTQ rights movement but also exposed widespread surveillance and entrapment tactics used against the community.

Marking the 60th anniversary of the event, commemorations have taken place in New York and across the country. Reflecting on its enduring legacy, Amanda Davis, executive director of the NYC LGBTQ Historic Sites Project, spoke about the event.

“Julius’ Bar is a place you can visit and viscerally connect with history,” said Davis. “We’re thrilled to have solidarity locations across the country join us in commemorating the ‘sip-in’’s 60th anniversary and the queer community’s First Amendment right to peaceably assemble.”

For current stewards of the historic bar, the responsibility of preserving that legacy remains front of mind.

“It’s a privilege and a responsibility to be the steward of a place so important to American and LGBTQ history,” said current owner of Julius’ Bar, Helen Buford. “The events of the 1966 Sip-In here at Julius’ resonated across the country and inspired countless others to stand proud for their rights.”

The timing couldn’t have come at a more important moment, Kymn Goldstein, executive director of the June L. Mazer Lesbian Archives, explained.

“At a time when our community faces renewed challenges, coming together in resilience and solidarity reminds us of the power in our collective resistance,” Goldstein said.

The American Civil Liberties Union, an organization dedicated to defending rights and liberties guaranteed by the Constitution, is currently tracking 519 anti-LGBTQ bills across the U.S. The majority are targeted at restricting transgender rights — particularly related to gender-affirming care, sports participation, and the use of public bathrooms.

Some additional groups and bars that held their own “sip-in” as solidarity events to uplift this historic milestone are from across the country include:

Alice Austen House at Steiny’s Pub, Staten Island, N.Y.

Bellows Falls Pride Committee at PK’s Irish Pub, Bellows Falls, Vt.

Brick Road Coffee, Mesa, Ariz.

Brick Road Coffee, Tempe, Ariz.

Dick Leitsch’s Family at Old Louisville Brewery, Louisville, Ky.

The Faerie Playhouse & LGBT+ Archives Project of Louisiana at Le Cabaret, New Orleans

Harlem Pride & John Reddick at L’Artista Italian Kitchen & Bar, New York

JOYR!DE KiKi at Loafers Cocktail Bar, New York

Matthew Lawrence & Jason Tranchida / Headmaster at Deadbeats Bar, Providence, R.I.

Mazer Lesbian Archives at Alana’s Coffee, Los Angeles

New Hope Celebrates at The Club Room, New Hope, Pa.

Queer Memory Project at the University of Evansville Multicultural Student Commons / Ridgway University Center, Evansville, Ind.

Sandy Jack’s Bar, Brooklyn, N.Y.

St. Louis LGBT History Project at Just John Club, St. Louis

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Photos

PHOTOS: National Champagne Brunch

Gov. Beshear honored at annual LGBTQ+ Victory Fund event

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Gov. Andy Beshear (D-Ky.) speaks at the LGBTQ+ Victory Fund National Champagne Brunch on Sunday, April 19. (Washington Blade photo by Michael Key)

The LGBTQ+ Victory Fund National Champagne Brunch was held at Salamander Washington DC on Sunday, April 19. Gov. Andy Beshear (D-Ky.) was presented with the Allyship Award.

(Washington Blade photos by Michael Key)

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PHOTOS: Night of Champions

Team DC holds annual awards gala

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Team DC President Miguel Ayala speaks at the Night of Champions Awards Gala at the Georgetown Marriott on Saturday, April 18. (Washington Blade photo by Michael Key)

The umbrella LGBTQ sports organization Team D.C. held its annual Night of Champions Gala at the Georgetown Marriott on Saturday, April 18. Team D.C. presented scholarships to local student athletes and presented awards to Adam Peck, Manuel Montelongo (a.k.a. Mari Con Carne), Dr. Sara Varghai, Dan Martin and the Centaur Motorcycle Club. Sean Bartel was posthumously honored with the Most Valuable Person Award.

(Washington Blade photos by Michael Key)

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