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Logo broadens programming

MTV-owned brand keeps Ru shows but gets less LGBT specific

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Drag ‘professor’ Tyra Sanchez gives a facial on Logo’s ‘Drag U’ in episode 209 with guest star Raven-Symone. (Photo by Aaron Young, courtesy Logo)

Logo, the gay and lesbian-themed cable channel launched by MTV in 2005, has announced a new programming slate that is already causing some controversy.

A February press release said “Logo is evolving its programming focus with new series and development deals that reflect gays and lesbians’ increasing integration into mainstream culture today and their desire for shows that appeal to their multiple interests. In the six years since Logo launched, there has been a seismic shift in culture and the network’s new programming slate reflects that.”

Logo has worked with the Starcom Mediavest Group to study the programming interests of the LGBT community. “The gay community continues to evolve in size, influence and identity,” said Esther Franklin, head of SMG Americas Experience Strategy. She notes that their research allows them “to understand the needs of this critical community as they emerge and to paint a clearer, more specific picture of what’s meaningful and relevant in their lives.”

Based on that research, Logo executives have concluded that while most gays and lesbians do not hide their sexuality (52 percent), most also do not prefer living and socializing in exclusively gay and lesbian communities. “Culturally, we’re past the tipping point. For gays and lesbians, it’s part of who they are, but they don’t lead with it, because many are leading fully integrated, mainstream lives,” said Lisa Sherman, executive vice president of Logo. “Our goal at Logo has always been to honestly reflect our viewers’ lives. We’re now reinforcing our commitment to them with programming that truly mirrors how many of them are living and want to be entertained today.”

The evolution of Logo programming starts with a tweaking of one of the network’s flagship shows, “RuPaul’s Drag U” which will be back for an even “draggier” third season. The show currently features RuPaul and her drag queen assistants giving “diva makeovers” to “fashion-challenged” women. Just like the popular “RuPaul’s Drag Race,” these makeovers include sequins, wigs and coaching for the lip-synch performance of a lifetime (“Lip Synch for your life!”). The new season will also include practical tips on hair, makeup and wardrobe so that the “draguates” can apply their new-found style and confidence to their everyday lives.

The evolution continues with the other shows on Logo’s development slate. “Eden Wood’s World” (already in production) will feature even more sequins and tiaras than “RuPaul’s Drag U.” At the age of 6, Eden, who was featured on TLC’s “Toddlers and Tiaras,” has already retired from the junior competition pageant circuit after winning more than 300 crowns. Now she will travel the country with her mother, her manager and her publicist to help other girls achieve their dreams of stardom while she pursues her own dream of becoming an actress/singer/model/entertainment superstar. Each week, Eden and her “E-Team” will “bring the sparkle” to a different pageant hopeful.

Another show already in production is “The Baby Wait.” Developed by the ream behind such hit shows as “Teen Mom” and “Pregnant at Sixteen,” the series will chronicle the process of open adoption and the real “modern family” that’s formed. The show will follow not only the adoptive parents, but also the biological mother after her child is adopted, and will include straight couples, gay and lesbian couples and single parents.

Other shows on Logo’s development slate include:

“Scandalicious,” a countdown show with flair.

“Wiseguys,” a screwball comedy about Michel Verdi and her crazy Italian family: her long-suffering husband Jay, her Mafioso father (newly released from prison), her mother and new step-father, her gay brother and her zany, boy-crazy cousin.

“Design My Dog,” where teams of dog owners and fashion designers compete for prizes for the finest in doggie couture.

“Love Lockdown,” which features an unorthodox therapist who leads a variety of couples through an intensive 24-hour therapy session.

And, “Outrageous,” a fresh look at the most intriguing and shocking stories in pop culture (like gay Republicans and Kim Kardashian’s expensive wedding and brief marriage).

Not surprisingly, LGBT critics are already looking askance at the shift in Logo’s programming. For starters, the network is belatedly following the broader trend in favor of reality shows and against scripted shows. More seriously, however, none of the new shows has an LGBT lead or are even strictly LGBT themed.

Writing in The Bilerico Project, television critic Victor Kerney expresses his confusion about the programming shift. He writes, “I can’t understand why the execs would take this route. If they wanted to reach a broader audience, they could start with a few scripted shows that showcase different aspects of our community, reality shows that go beyond gossip and sex and a serious news show … It feels like Logo is selling us out. Everything they stood for is being replaced to fit a more mainstream format. Yes, we want more diverse views of our community, but instead of giving us any positive images of LGBT people, we get ‘Design My Dog’?”

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Photos

PHOTOS: Capital Stonewall Democrats 50th anniversary

D.C. LGBTQ political group celebrates milestone at Pepco Edison Place Gallery

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The Capital Stonewall Democrats 50th Anniversary is held at Pepco Edison Place Gallery on Friday, March 20. (Washington Blade photo by Michael Key)

The Capital Stonewall Democrats held a 50th anniversary celebration at Pepco Edison Place Gallery on Friday. Rayceen Pendarvis served as the emcee.

(Washington Blade photos by Michael Key)

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Theater

‘Inherit the Wind’ isn’t about science vs. religion, but the right to think

Holly Twyford on new role and importance of listening to different opinions

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Holly Twyford

‘Inherit the Wind’
Through April 5
Arena Stage
1101 Sixth St., S.W.
Tickets start at $73
Arenastage.org

When “Inherit the Wind” premiered on Broadway in 1955 with a cast of 50, its fictional setting of Hillsboro, an obscure country town described as the buckle on the Bible Belt, was filled with townspeople. And now at Arena Stage, director Ryan Guzzo Purcell has somehow crowded Arena’s large Fichandler space with just 10 actors, five principals and a delightful ensemble of five playing multiple roles. 

Inspired by the real-life Scopes Monkey Trial of 1925, Jerome Lawrence and Robert E. Lee’s fictionalized work pits intellectual freedom against McCarthyism via the imagined trial of Bertram Cates (Noah Plomgren), a Tennessee educator charged with teaching evolution. Drawn into the fracas are big shot lawyers, defense attorney Henry Drummond (Billy Eugene Jones), and conservative prosecutor, Matthew Harrison Brady (Dakin Matthew). On hand to cover the closely watched story is wisecracking city slicker and Baltimore reporter E.K. Horneck (played by nonbinary actor Alyssa Keegan). 

Out actor Holly Twyford, a four-time Helen Hayes Award winner who has appeared in more than 80 Washington area plays, is part of the ensemble. In jeans and boots, she memorably plays Meeker, the bailiff at the Hillsboro courthouse and the jailer responsible for holding Cates in the days leading to his trial. 

Twyford also plays Sillers, a slack jawed earnest employee at the local feed store who’s called to serve on the jury. And more importantly she plays Brady’s quietly strong wife Sarah whom he affectionately calls “Mother.”

When Twyford makes her memorable first entrance as Meeker, she’s wiping shaving cream from her face with a hand towel. With shades of Mayberry R.F.D., the jail is run casually. Meeker says Cates isn’t the criminal type, and he’s not. 

“There’s a joke among actors,” says Twyford. “When an actor gets his shoes, they know who their character is. And it’s sort of true. When you put on boots, heels, or flip flops, there’s a different feeling, and you walk differently.”

Similarly, shares Twyford, it goes for clothes too: “When Mother slips a pink coat dress over her cowboy boots, dons a little hat and ties her scarf, or Meeker puts on his work shirt, I know where I am. And all of that is thanks to a remarkable wardrobe crew. 

“Additionally, some of the ensemble characters are played broadly which is helpful to the actors and super identifying for the audience too.”   

During intermission, an audience member loudly described the production as “a proper play” filled with beautifully written passages. And it’s true. Twyford agrees, adding “That’s all true, and it’s also been was fun for us to be a part of the Arena legacy as well. Arena took ‘Inherit the Wind’ to the Soviet Union in the early ‘70s when the respective governments did a cultural exchange. At the time, the iron curtain was very much in place, and they traveled with a play about a man with his own thoughts.”

When the ensemble was cast, actors didn’t know which tracts exactly they were going to play. “What came together was a cast, diverse in different ways. Some directors, including myself when I direct, are interested in assembling a cast that’s a good group. No time for egos. It’s more about who will make the best group to help me tell this story.” 

At one point during rehearsal, ensemble members began to help one another with minor onstage costume changes, like jackets and hats: “We just started doing it and Ryan [Guzzo Purcell] picked up on it, saying things really began to come alive when we helped each other, so we went with that.”

“For me, it was reminiscent of ‘The Laramie Project’ [Ford’s Theatre in 2013] when we played five different parts and we’d help each other with a vest or jacket in a similar way. It worked so well then too,” says Twyford.

“Inherit the Wind” isn’t about science versus religion. It’s about the right to think, playwright Jerome Lawrrence has been quoted as saying. And it’s a quote that makes the play that much more relevant today. 

Twford remembers a chat in a hair salon: “I was getting my hair cut and the woman next to me shared that she was tired of message plays. Understandably there are theater makers who believe that message plays are the point, while others think it’s all about entertainment. I feel like ‘Inherit the Wind’ sits in a nice place in the middle.” 

She adds “the work is a creative way of showing different opinions and that, I think, is what we should be paying attention to right now. Clearly, it’s not right or wrong to express what you think.”

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Out & About

‘How We Survived’ panel set for March 25

‘Living History’ discussion to be held at Spark Social

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Local activist Earline Budd will serve on a panel discussion titled, ‘Part One, Living History: How We Survived.’ (Washington Blade file photo by Michael Key)

Friends of Dorothy Cafe will host “Part One, Living History: How We Survived,” will take place on Wednesday, March 25 at 7:30 p.m. at Spark Social House.

This event will be moderated by Abby Stuckrath, host of the “Queering the District” podcast. Panelists include: Earline Budd, activist, trans rights advocate; TJ Flavell of Go Gay DC; DC LGBTQ+ Center Board Member David Bissette; and Alexa Rodriguez, founder and executive director, Trans-Latinx DMV.

This event is part of a four-part storytelling series called “Living History,” which centers LGBTQ elders, activists, artists, and icons sharing their lived experiences and reflections with younger generations. The conversations explore themes like resilience, community organizing, chosen family, and the lessons earlier generations hope today’s LGBTQ+ and ally communities will carry forward.

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