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Logo broadens programming

MTV-owned brand keeps Ru shows but gets less LGBT specific

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14 years ago

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Drag ‘professor’ Tyra Sanchez gives a facial on Logo’s ‘Drag U’ in episode 209 with guest star Raven-Symone. (Photo by Aaron Young, courtesy Logo)

Logo, the gay and lesbian-themed cable channel launched by MTV in 2005, has announced a new programming slate that is already causing some controversy.

A February press release said “Logo is evolving its programming focus with new series and development deals that reflect gays and lesbians’ increasing integration into mainstream culture today and their desire for shows that appeal to their multiple interests. In the six years since Logo launched, there has been a seismic shift in culture and the network’s new programming slate reflects that.”

Logo has worked with the Starcom Mediavest Group to study the programming interests of the LGBT community. “The gay community continues to evolve in size, influence and identity,” said Esther Franklin, head of SMG Americas Experience Strategy. She notes that their research allows them “to understand the needs of this critical community as they emerge and to paint a clearer, more specific picture of what’s meaningful and relevant in their lives.”

Based on that research, Logo executives have concluded that while most gays and lesbians do not hide their sexuality (52 percent), most also do not prefer living and socializing in exclusively gay and lesbian communities. “Culturally, we’re past the tipping point. For gays and lesbians, it’s part of who they are, but they don’t lead with it, because many are leading fully integrated, mainstream lives,” said Lisa Sherman, executive vice president of Logo. “Our goal at Logo has always been to honestly reflect our viewers’ lives. We’re now reinforcing our commitment to them with programming that truly mirrors how many of them are living and want to be entertained today.”

The evolution of Logo programming starts with a tweaking of one of the network’s flagship shows, “RuPaul’s Drag U” which will be back for an even “draggier” third season. The show currently features RuPaul and her drag queen assistants giving “diva makeovers” to “fashion-challenged” women. Just like the popular “RuPaul’s Drag Race,” these makeovers include sequins, wigs and coaching for the lip-synch performance of a lifetime (“Lip Synch for your life!”). The new season will also include practical tips on hair, makeup and wardrobe so that the “draguates” can apply their new-found style and confidence to their everyday lives.

The evolution continues with the other shows on Logo’s development slate. “Eden Wood’s World” (already in production) will feature even more sequins and tiaras than “RuPaul’s Drag U.” At the age of 6, Eden, who was featured on TLC’s “Toddlers and Tiaras,” has already retired from the junior competition pageant circuit after winning more than 300 crowns. Now she will travel the country with her mother, her manager and her publicist to help other girls achieve their dreams of stardom while she pursues her own dream of becoming an actress/singer/model/entertainment superstar. Each week, Eden and her “E-Team” will “bring the sparkle” to a different pageant hopeful.

Another show already in production is “The Baby Wait.” Developed by the ream behind such hit shows as “Teen Mom” and “Pregnant at Sixteen,” the series will chronicle the process of open adoption and the real “modern family” that’s formed. The show will follow not only the adoptive parents, but also the biological mother after her child is adopted, and will include straight couples, gay and lesbian couples and single parents.

Other shows on Logo’s development slate include:

“Scandalicious,” a countdown show with flair.

“Wiseguys,” a screwball comedy about Michel Verdi and her crazy Italian family: her long-suffering husband Jay, her Mafioso father (newly released from prison), her mother and new step-father, her gay brother and her zany, boy-crazy cousin.

“Design My Dog,” where teams of dog owners and fashion designers compete for prizes for the finest in doggie couture.

“Love Lockdown,” which features an unorthodox therapist who leads a variety of couples through an intensive 24-hour therapy session.

And, “Outrageous,” a fresh look at the most intriguing and shocking stories in pop culture (like gay Republicans and Kim Kardashian’s expensive wedding and brief marriage).

Not surprisingly, LGBT critics are already looking askance at the shift in Logo’s programming. For starters, the network is belatedly following the broader trend in favor of reality shows and against scripted shows. More seriously, however, none of the new shows has an LGBT lead or are even strictly LGBT themed.

Writing in The Bilerico Project, television critic Victor Kerney expresses his confusion about the programming shift. He writes, “I can’t understand why the execs would take this route. If they wanted to reach a broader audience, they could start with a few scripted shows that showcase different aspects of our community, reality shows that go beyond gossip and sex and a serious news show … It feels like Logo is selling us out. Everything they stood for is being replaced to fit a more mainstream format. Yes, we want more diverse views of our community, but instead of giving us any positive images of LGBT people, we get ‘Design My Dog’?”

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Out & About

Love board games and looking for love?

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12 hours ago

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January 16, 2026

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(Image by VLADGRIN/Bigstock)

Quirk Events will host “Board Game Speed Dating for Gay Men” on Thursday, Jan. 22 at 7 p.m. at KBird DC. 

Searching for a partner can be challenging. But board games are always fun. So what if you combined board games and finding a partner?

Picture this: You sit down for a night of games. A gaming concierge walks you through several games over the course of the night. You play classics you love and discover brand new games you’ve never heard of, playing each with a different group of fun singles. All while in a great establishment. 

At the end of the night, you give your gaming concierge a list of the folks you met that you’d like to date and a list of those you met that you’d like to just hang out with as friends. If any two people put down the same name as each other in either column, then your gaming concierge will make sure you get each other’s e-mail address and you can coordinate a time to hang out.

Tickets cost $31.80 and can be purchased on Eventbrite. 

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Calendar

Calendar: January 16-22

LGBTQ events in the days to come

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12 hours ago

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January 16, 2026

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Friday, January 16

Friday Tea Time will be at 12 p.m. at the DC Center for the LGBT Community. This is a social hour for older LGBTQ+ adults. Bring your beverage of choice. For more information, contact Mac ([email protected]).

Trans and Genderqueer Game Night will be at 7 p.m. at the DC LGBTQ+ Community Center. This is a relaxing, laid-back evening of games and fun. For more details, visit the DC Center’s website. 

Go Gay DC will host “LGBTQ+ Social in the City” at 7 p.m. at Hotel Zena. This event is ideal for making new connections and community building or just to unwind and enjoy extended happy hour. Attendance is free and more details are available on Eventbrite.

Saturday, January 17

Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ+ community, including allies, together for delicious food and conversation.  Attendance is free and more details are available on Eventbrite.

The DC LGBTQ+ Community Center and SMYAL will host a free film screening of “Mama Bears” celebrating queer youth, resilience, and the power of living authentically. Whether you’re a movie lover, looking to make new friends, or simply want a safe, affirming space to relax, this event is for you. Click this link to RSVP. 

LGBTQ People of Color will be at 7 p.m. on Zoom. This peer support group is an outlet for LGBTQ people of color to come together and talk about anything affecting them in a space that strives to be safe and judgement free. There will be all sorts of activities like watching movies, poetry events, storytelling, and just hanging out with others. For more details, visit thedccenter.org/poc or facebook.com/centerpoc.

Sunday, January 18

Go Gay DC will host “LGBTQ+ Community and Conversation” at noon at As You Are. This event is for those looking to make more friends and meaningful connections in the LGBTQ+ community. Look for the Go Gay DC sign on the long table near the front window. Attendance is free and more details are available on Eventbrite.

Monday, January 19

“Center Aging: Monday Coffee Klatch” will be at 10 a.m. on Zoom. This is a social hour for older LGBTQ adults. Guests are encouraged to bring a beverage of choice. For more information, contact Adam ([email protected]).

Tuesday, January 20

Center Bi+ Roundtable will be at 7 p.m. on Zoom. This is an opportunity for people to gather in order to discuss issues related to bisexuality or as Bi individuals in a private setting.Visit Facebook or Meetup for more information.

Tae Kwon Do Class with Avi Rome will be at 12:30 p.m. This inclusive and beginner-friendly class, led by Instructor Avi Rome, offers a light warm-up, stretching, and instruction in basic techniques, patterns, and striking padded targets. Each session is designed to be adaptable for all ability and mobility levels, creating a welcoming space for everyone to build strength, confidence, and community through martial arts. For more details, visit the DC Center’s website.

Wednesday, January 21

Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit thedccenter.org/careers.

Thursday, January 22

The DC Center’s Fresh Produce Program will be held all day at the DC Center for the LGBT Community. People will be informed on Wednesday at 5 p.m. if they are picked to receive a produce box. No proof of residency or income is required. For more information, email [email protected] or call 202-682-2245. 

Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breathwork and meditation that allows LGBTQ+ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC Center’s website.  

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Sports

Capitals to host 10th annual Pride night

Pre-game block party planned at District E

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12 hours ago

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January 16, 2026

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(Washington Blade file photo by Michael Key)

The Washington Capitals will host Pride Night on Saturday, Jan. 17, when they host the Florida Panthers at Capital One Arena. A special ticket offer featuring a Pride-themed Capitals rainbow jersey is available at washcaps.com.

Fans are invited to a pre-game Block Party at District E beginning at 5 p.m. The event will feature a performance by the band NovaKane. Specialty happy hour food and beverages will be available, as well as giveaways. There will also be a presence by several local LGBTQ+ community organizations.

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