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The business of a broadening pride in equality

Corporate America openly embraces gay community in marketing

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corporate, gay news, Washington Blade
corporate, gay news, Washington Blade

Enterprise takes as much pride in standing with us as we do in joining with one another and a supportive community. (Washington Blade photo by Michael Key)

Gay Pride celebrations across the country this summer have offered a unique reflection of an astounding moment in time. Now part internal community celebration and a simultaneous measure of external engagement and broader public affirmation, these annual events have increasingly become more party and less protest.

In D.C., some have casually predicted that the local Capital Pride festivities will soon involve attendance by as many non-gay area residents as the high-profile Halloween-themed “High-Heel Race” now does each October on 17th Street in the Dupont Circle neighborhood. Others wonder whether gay participation in Pride events will begin to diminish in coming years, especially in localities like the District where the LGBT community enjoys a full complement of civil equality and commonplace community embrace.

The annual Pride Parade on Saturday that kicks off the early June weekend in the nation’s capital each year has gradually become at least as well-attended as the next-day downtown Festival and a broadly shared community-wide event. More than ever before, this year an entire city and metropolitan area took notice of the dual events amid a wave of unprecedented local media coverage, community news features and special publication and broadcast profiles.

Businesses large and small, and national and local, are the major event sponsors and primary financial underwriters.

Dorothy, I don’t think we’re in Kansas anymore.

The accelerating nationwide acceptance of lesbians and gays alongside political approval of same-sex relationships and marriage equality has heightened the focus of the larger community. With distinct national majorities now in full support of gay rights and approving of our relationships and right to marry should we so choose, locally it seemed an entire city wanted to share in a commemoration of that development. It was essentially “gay weekend” for everyone, unlike any previous iteration.

Of course, all of this might be merely a temporary phenomenon, perhaps a collective exhale that local and national culture has progressed to dominant status with normative acceptance of gays and lesbians within a framework of equal treatment under the law as the new societal standard. The larger citizenry’s involvement in marking this advance may end up mirroring our own declining and potentially growing disinterest in this tradition of memorialized revelry.

For the time being at least, broad civic engagement and corporate sponsorship of these annual Stonewall-saluting events will remain substantial and business engagement is likely to grow even more prominent. As notable as the increasing corporate participation and brand affiliation with Pride events has become, it represents an overall explosion in general marketing to the gay community year-round. While prior national outreach to gays and lesbians was largely limited to alcohol and other specific product categories with already-established consumer and venue relationships, commercial communication now involves an enlarged spectrum of commerce.

Especially significant, no longer is this association narrow in breadth of exposure or limited to being “dog-whistle” in nature. It is direct and non-ambiguous, as well as pervasive, utilizing images as authentic as our lives today. Conveyed with the nonchalance it should be, corporate outreach is now an ordinary marketplace activity.

Companies have caught on that the benefits of reaching out to a wide range of diverse market segments without hesitation or hidden from others includes the gay community. Businesses understand the value of target-specific communication, whether a national or local product or service. Nowadays it also reaps benefit within other demographics by signifying a contemporary cultural affinity critical to creating a positive brand image reflective of modern mores.

Cultural codification through corporate encouragement rivals even the impact of legislation, as it empowers the community change in attitude that paves the way for it.

Corporate America and local businesses alike are strong allies for equality. Enterprise takes as much pride in standing with us as we do in joining with one another and a supportive community.

That’s important to business and is the part of winning that should make us proud.

Mark Lee is a long-time entrepreneur and community business advocate. Follow on Twitter: @MarkLeeDC. Reach him at [email protected].

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Why I’m supporting Gary Goodweather for D.C. mayor

In a word, longtime local resident has the character for the job

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Gary Goodweather (Washington Blade photo by Michael Key)

Hey fellow LGBTQ+ Democrats, this is worth reading! Especially if you’re a voter in Washington, D.C. who’s planning to cast a ballot for the nomination of local candidates in the District of Columbia in 2026.

Because next Tuesday June 16 is a really Big Deal for D.C. Democrats. It’s the first time in two decades that the doors to filling the crucially important job of mayor are wide open because no incumbent is on the ballot. 

That is, Mayor Muriel Bowser is not running for election. Instead she will — at last, and after three terms in office — symbolically ride off into the political sunset. And to considerable and well deserved applause. Because she’s been rightly lauded for many important accomplishments, including her well documented record of supporting the many diverse issues concerning the LGBTQ+ community. 

But she’s been equally derided for her far too spineless a record recently, of (not) effectively opposing President Donald Trump and his outrageous stationing of outsider National Guard armed troops all across D.C. This despicably sad state of affairs has been a grim statement that Washington, D.C. (not being a state) is subject to the Donald’s feral instincts for nastily mean-spirited retributions. But she’s been meek and mild, and even actively complicit with Trump, when other mayors have told Trump to buzz off. And they succeeded.

But enough about Mayor Bowser. Her “sell by date” fast approaches. The old order changes. And a new day dawns. 

Next Tuesday, two candidates of this old (and by now seriously outmoded) order seek to win the coveted Democratic nomination for mayor on June 16.  First, there’s Janeese Lewis George, who’s a great first or second choice by any measure. And (ahem) then there’s Kenyan McDuffie.

But this is Ranked Choice Voting and it’s brand new. It’s not “either/or” binary, just like we now appreciate that sexual orientation and identity are also non-binary.  

My first choice is clear because I know him. His name is Gary Goodweather. But so, who is this outsider candidate for mayor anyway?

It goes like this. First, together with his remarkable wife, successful D.C. Realtor Meredith Margolis, Gary and their two college age kids are all 20-year residents of Dupont Circle.  I actually first met Gary and Meredith a year ago at a BBQ event, when he was a speaker at the historic, progressive, feminist Woman’s National Democratic Club. 

So once again, who’s this Gary Goodweather? And why should you seriously consider him for your personal first or second or even third choice?

Here’s why.  He’s new to politics in the conventional old paradigm of “politics.” But he knows Washington, D.C. forwards and backwards and inside and out. Because he’s been involved for many years in successful local private sector business investments, including the development of neighborhood-based BIDs, or Business Improvement Districts including the one in NoMa.

And his thinking is typically “out-of-the box.” For example, he’s currently an actual active advocate for establishing agriculture in our densely populated urban environment —  through so-called “tiered gardens.” Yes, D.C., trust me, this is an actual thing. And yes, it requires street smarts to deal with challenging zoning issues; but it’s a real example of what fresh blood and new thinking and real imagination can bring to our hogtied and often over-regulated city.

Gary was in the U.S. Army and the National Guard for four years as a captain in the armored command.  He earned his MBA in finance from Johns Hopkins University in night school. 

If elected, Gary would be D.C.’s first Jewish mayor. (His is Reform Judaism. Repair the breach!)

He’s become my friend and I admire his intelligence and diligence and imagination and in a word his character. 

Here’s what he said to me about what he calls his political North Star: “All D.C. residents should be protected, regardless of who they love. Love is love. Love who you want. Identify how you choose to be.”

Look, it’s always time for good weather in our city. Maybe it’s time for Gary Goodweather as mayor too. First choice or second choice. Then let’s all see what happens next.


David Hoffman is a freelance writer and retired federal government civil servant. He is a longtime resident of the H Street Northeast corridor. He is a member of both the Woman’s National Democratic Club and DSA, Democratic Socialists of America Metro DC chapter. 

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Don’t just vote for change — vote for Hope Solomon for mayor

LGBTQ community isn’t separate from Washington’s story — it is our story

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Hope Solomon

My name is Hope Solomon, and I’m running for mayor of Washington, D.C.

I’ve spent my entire life here. I attended D.C. Public Schools. I grew up working in my family’s small business here in D.C. I live in Dupont Circle. For 17 years, I worked in national security with the Department of Defense, FBI, and Department of Homeland Security. Then last July, I got DOGE’d by Elon Musk.

I don’t recommend it as a career strategy.

But it did give me something I hadn’t had in a long time: perspective.

For the first time in years, I had space to slow down and ask a simple question: Why does it feel like Washington is being run by the same small group of people playing musical chairs, while everyone else is just expected to live with the results?

That’s when I decided to run.

I wasn’t raised in Washington’s political circles. I was raised in Washington. There’s a difference.

Some of my earliest memories are going to see the AIDS Quilt on the National Mall with my mother. I didn’t fully understand it at the time, but I understood enough to know it mattered—because it made something the country had been trying not to see completely impossible to ignore.

My family’s version of a home-cooked meal has always been Annie’s or Mr. Henry’s. I grew up going to Pride, the High Heel Race, drag brunches, and drag shows. As a kid, I thought that was just what cities were like—sequins, show tunes, queens, neighbors, everything mixed together.

Turns out that wasn’t every city.

It was Washington.

The arts shaped me just as much as anything else. I started at Fillmore Arts Center, trained for years with the Washington School of Ballet, and performed across the city—from the Kennedy Center to Warner Theatre to Lisner Auditorium.

The arts taught me discipline and confidence. But more than that, they taught me something Washington has always understood: A city works when people are free to be exactly who they are.

Growing up here, LGBTQ+ Washingtonians were my neighbors, my teachers, fellow business owners, artists, friends, and family.

They helped build the Washington I know.

And that’s why this moment matters.

Washington is facing a budget crisis. Small businesses are struggling. The federal government is openly hostile toward our city. But what worries me most isn’t just policy—it’s whether we lose what makes Washington itself while trying to fix it.

Because the soul of this city is in places like Annie’s. It’s in neighborhood restaurants, small theaters, Pride celebrations, independent businesses, and the people who make this city feel like home.

As mayor, I’ll fight to protect that. I’ll stand up for LGBTQ+ rights, support LGBTQ+ youth, invest in the arts, strengthen public safety, and back the small businesses that keep our neighborhoods alive.

Most importantly, I’ll lead with the understanding that the LGBTQ+ community isn’t separate from Washington’s story.

It is Washington’s story.

If you want another career politician, you’ve got plenty of options.

If you want someone who was shaped by this city, believes in this city, and is ready to fight for this city, I’m asking for your vote.

Learn more at HopeForDC.com. On Election Day, don’t just vote for change. Vote for Hope.


Hope Solomon is a candidate for D.C. mayor.

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Vote Kenyan McDuffie for D.C. mayor

He will best protect D.C.’s interests amid federal meddling

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Kenyan McDuffie (Washington Blade file photo by Michael Key)

Elections are always important, but this year in D.C. they will bring major changes. Because of that, your vote in the Democratic primary on June 16 is more important than ever. D.C. is so overwhelmingly Democratic it is a near certainty the winners in the Democratic primary will win the general election. So, I urge everyone eligible, take the time to vote. 

D.C. makes it very easy. Every registered voter has received a ballot in the mail. I cast mine before I left for a vacation. When you read this don’t put your ballot in the mail, rather vote at an early voting location, or put your ballot in one of the drop boxes around the city, or vote in person on June 16. You can find the locations for these options nearest you by going to the DCBOE website.

This year for the first time D.C.is dealing with rank choice voting, and who you rank second, or third, can make a difference in the outcome. It is important to note that you don’t have to rank the candidates. You can bullet vote for the one you like, or rank up to five. If there is one or more you like, you can simply choose a #1 and #2. Again, there is no requirement that you rank more people. From what I am seeing, in most of the races, even if five, six, or more, are running and listed on the ballot, in most of those races it will come down to one or two who have any chance. The way the city handles giving out our public money, it will cost us a lot of taxpayer dollars for all those people with no chance at all to win. I hope after these elections the Council will take a close look at how we do our public financing, and reform it. I am all for public financing, just not at the rate D.C. does it. We must ensure anyone who gets city money, accounts for every penny of it. It should never be spent on personal items. If it is not all used, it needs to be refunded to the city.

I have not made endorsements in every race, but clearly the most important race this year in D.C. is for mayor. After 12 years of Muriel Bowser serving as our mayor, there will be someone new sitting in that office after Jan. 1, 2027. What people must remember when voting for mayor, is the person we elect, even if Democrats take back Congress, and I think we will, must continue dealing with the felon in the White House for the first two years of their term. We have seen doing that requires the skill to walk a tightrope. While fighting him on nearly all he is doing, it’s crucial the mayor understands they must not alienate him to the point where he goes all out to attack the city, and the residents here. Remember, home rule gives the felon in the White House, and Congress, enormous power over us. Congress gets to review all our legislation, and our budgets, before they become law. The president controls the D.C. National Guard, and the federal agencies that in many cases get involved, and impact the work of our city. That includes housing, parks, the MPD, and others. There is only one person on the ballot who fully understands that, and has shown, by word and action, they know how to deal with him in the way that will benefit all the people in our city. That person is Kenyan McDuffie. I urge your #1 vote for him. If you have decided to vote for one of the other candidates, I would hope you would list him on your ballot as #2. 

Then for Democratic Council-at-large I urge you to consider a #1 vote for Kevin Chavous. Then Brian Schwalb for Attorney General, Phil Mendelson for Council Chair, and Brooke Pinto for delegate to Congress. For Ward 5 Council I recommend Zachary Parker. For Democratic Party slots, I urge a vote for all those running on the Democrats United for a Free D.C. slate. 

Then for the Independent Council-at-Large seat I urge a vote for Jacque Patterson or if you vote for Doni Crawford, rank Jacque #2. 

Again, the results of this election will determine the future of the District of Columbia. It is the most important election here in years. I urge everyone who can vote in the primary to do so. Your vote can make a difference to you, and all your neighbors. 


Peter Rosenstein is a longtime LGBTQ rights and Democratic Party activist.

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