Fashion Santa, also known as model Paul Mason, is giving Santa Claus a sophisticated makeover at Yorkdale Shopping Centre in Toronto.
This mall Santa won’t be the typical man in the red suit people wait in lines for to sit on his lap and have a professional photo taken. Instead, Fashion Santa is a stylish version of St. Nick that has been revamped for the modern times.
Fashion Santa has a sculpted beard, trendy clothes and a cool demeanor that makes him a complete departure from the tried and true Claus.
Making the experience as modern as possible, people can come to the Yorkdale Shopping Centre to pay to take selfies with Mason using the hashtag #YorkdaleFashionSanta. Yorkdale will be donating $1 to the SickKids Foundation.