Financial
Amazon doesn’t keep LGBT outreach in stock
Critics say behemoth lacks marketing, philanthropy footprint in community

From books to booze to pop-up tents to toiletries, tell Amazon what you want, and they’ll deliver almost anything — except a straight answer about their outreach to the LGBTQ+ community, as it pertains to advertising, marketing, and communication.
“Hi Scott – we don’t have anything to share at this time. Thanks!”
Peppy use of the exclamation point notwithstanding, Amazon public relations representative Mackenzie Ritter’s sole substantial reply (if one can say that of a 12-word email) to this reporter’s weeks-long request for comment cut like the whirling blades of a failed drone delivery test.
“We don’t provide details regarding our marketing programs – you can find out more about how we support the LGBTQ community here,” said Mackenzie in a quote attributed directly to Amazon, which arrived a few hours after one final appeal.
Follow that link and you’ll find “carefully considered and deeply held” progressive positions on everything from the federal minimum wage to immigration reform to heat-induced climate change.
It’s the LGBTQ+ rights section, however, that gives credence to the sticking point of Troy Masters, publisher and editor of the Los Angeles Blade (the Washington Blade’s sister publication).
Amazon cites its “early and strong support of marriage equality” and ongoing commitment to “advocate for protections and equal rights for transgender people,” noting they “stand together with the LGBTQ community,” and crowing about their “perfect score” on the Human Rights Campaign Foundation’s Corporate Equality Index for the last three years.
Standing together with our community, says Masters, must translate into direct engagement, by going beyond providing gender transition benefits to employees or advocating for legislation at the federal and state level (both of which Amazon does).
“I am unaware that they have a marketing or philanthropy footprint inside our community,” says Masters. “They don’t seem hostile, but they are not an active flag-raiser, except perhaps via employee groups at very select events. To me, that kind of marketing is dark marketing — it’s dark because it is not at all inclusive.”
Now there’s a zinger Masters says can be applied to “every other company like them, every company that chooses to rub elbows at our multi-million dollar fundraisers, make a relatively small donation, buy a table at an event, and get their LGBT employees drunk for a night. It’s an offensive strategy, in my opinion, if it is not backed up with general community-wide visibility and outreach.”
“They’re missing the chance to reinforce their already pretty good reputation in the gay community,” says Pride Source Media CFO Jan Stevenson, who, along with her wife, Susan Horowitz, has been publishing Michigan’s weekly newspaper, Between the Lines, for 26 years. “The demographic of the gay community tends to be very close to Amazon’s ideal customer. We’re first adopters. We’re loyal. Even aside from the social aspect of it, I just think it makes good business sense.”
Stevenson recalls attempting to engage Amazon, which has “a huge distribution facility not far from our offices. When they were doing ‘Help Wanted,’ we approached them about ads, but they didn’t take us up on it.”
Masters has a similar tale of unsuccessful outreach at the local level.
“I attempted to get live-streaming release ads from Amazon video,” he says, “since they own nearly every billboard in Los Angeles and they are doing a great deal of LGBT-specific or themed programming as part of their multi-billion dollar content spree in Hollywood.”
Nationally, adds Masters, “Todd Evans and his team are the LGBT liaisons for our community, with such accounts.”
As noted in two previous similarly themed articles focusing on Apple and Starbucks, Evans is president and CEO of Rivendell Media, which places advertisements for the National LGBT Media Association. Together, the association’s members — including Boston’s Bay Windows and NYC’s Gay City News — reach an estimated 500,000 weekly print and online readers.
“In 2013,” Evans notes, “Amazon did the funny Kindle same-sex beach commercial. In 2018, they did another one for Fire TV featuring two gay men,” and also what Evans calls “the lonely ad”—a single-page print ad for Amazon’s wedding registry, in the April issue of Out Magazine.
The fact that he’s able to cite three ads that acknowledge LGBT consumers, says Evans, “is what’s different about them. They’re at least doing something, whether it’s to provoke thought or just test the waters, to see what various responses are.”
Evans says he’s surprised Amazon didn’t do a deeper dive.
“It’s so much easier to carry it to fruition, into LGBT media, where everybody is going to be paying attention to it,” says Evans. “There are plenty of other gay publications to advertise in.”
Of the Fire TV commercial, notes Evans, “There are plenty of digital networks you could run a TV ad on today. You could even run it on Logo, where you have a super-friendly gay audience… More than most companies, they already target consumers based on buying habits. So they should have an understanding of how important the LGBT consumer is. Like Apple and Starbucks, I feel these are all good companies that just really need to be educated on how to reach large numbers of LGBTs in ‘our’ specific media.”
One company that got, and continues to get, the message is Absolut Vodka. As of last year, Absolut had spent $31 million on LGBTQ marketing, and donated over $40 million to gay and lesbian charities.
Unlike Apple, Starbucks, and Amazon — none of which responded to our outreach with detailed comment — Absolut Vice President Regan Clarke was quick to respond, noting Absolut “was the first spirits brand to publicly support the LGBTQ community, beginning in 1981.”
Clarke called that move, unheard of for its time, “a risky decision for mainstream brands, because taking a stand for equality meant risking backlash from conventional culture. Today, Absolut is proud to stand as a beacon of diversity and inclusivity alongside LGBTQ communities, and continues to push the envelope of cultural progress – while celebrating and supporting the people and actions that have made that progress possible.”
It’s a far cry from the Amazon approach, says Masters, who is confounded by the chasm between knowledge and action.
“They know we are customers,” says Masters, of Amazon. “They believe in marketing, and they even believe in targeted marketing — yet they exclude us intentionally while also appearing to embrace us. It’s been happening much too long, this equation of elite support. We need to reel it in before our own media cease to exist and our journalistic voice is replaced by rubber chicken dinners at five-star hotels.”
Real Estate
The rise of accidental landlords
How changing market conditions are impacting property management
Why are there more “accidental landlords” renting out their properties in the Washington, D.C., metro area?
The answer, according to The New York Times and other sources, is the current state of the real estate market. A growing number of accidental landlords are emerging as homeowners rethink their options in a challenging sales market. Rather than accept lower offers than they feel their properties deserve, many are choosing to rent instead of sell.
This shift reflects both financial caution and changing market dynamics, where holding onto an asset and generating rental income can seem more appealing than locking in a perceived loss.
A Market in Transition
The D.C. housing market remains fundamentally strong, but it has clearly shifted from the frenzied seller’s market of prior years. Inventory has increased significantly, and according to Redfin, active home listings in the Washington, D.C., metro area have increased significantly, with reports indicating a rise of roughly 33% to 50% year-over-year in late 2025 and early 2026.
This surge in inventory, coupled with falling demand, has shifted the market in favor of buyers, with roughly 22% more homes for sale than interested buyers. At the same time, homes are taking longer to sell. Buyers are still active, but they’re more selective, more price-sensitive, and less likely to engage in bidding wars.
This combination of rising inventory and longer selling timelines has created a key tension: sellers are no longer guaranteed the price they want. What’s a homeowner to do? Rent.
Why Homeowners Are Choosing to Rent
Rather than reduce their asking price, many homeowners are choosing to hold onto their properties and rent them out. National data confirms this shift. According to a report from Zillow, the share of rental listings made up of homes that failed to sell has climbed to near-record levels, with these accidental landlords accounting for a growing portion of rental supply. The number of these homeowners nationwide is at a three-year high.
The underlying psychology is simple: most sellers are not under immediate pressure to sell. And instead of accepting what they perceive as a discounted price, they opt to generate rental income and wait for more favorable market conditions.
For many homeowners, renting offers a way to “pause” the sales process without exiting the market entirely.
The Ripple Effect on the Rental Market
This influx of accidental landlords is reshaping the rental landscape. And this could be you!
- This trend is increasing rental supply. When unsold homes are converted into rentals, they add inventory to a market that has already seen new apartment deliveries and multifamily expansion. This is one reason rent growth has cooled in recent months, with national increases slowing to modest levels.
- Additionally, it is changing the type of available rental housing. Accidental landlords are more likely to offer single-family homes, townhouses, or condos; properties that differ from traditional apartment stock. Zillow notes that single-family homes make up the largest share of these rentals now.
For renters in D.C., this means more choices, particularly in neighborhoods where rental inventory was previously limited.
Operational Challenges for Accidental Landlords
While renting may seem like a straightforward fallback strategy, many accidental landlords quickly discover that property management is a complex, operationally intensive business. Some of the most common challenges include:
- Tenant screening and leasing compliance. D.C. has robust tenant protections and rent control regulations, particularly for older multifamily buildings. One wrong step can create legal complications home owners are not prepared for.
- Maintenance and repairs. Deferred maintenance can quickly erode profitability and tenant satisfaction. And tenants do have the power to cut into your monthly profit when certain livability standards are not met.
- Cash flow management. Not all rental income covers mortgage payments, especially for owners with higher interest rates.
- Regulatory compliance. Licensing, inspections, and rent stabilization rules can create administrative burdens.
In short, many homeowners underestimate the complexity involved in the transition from owner-occupant to landlord. What begins as a temporary strategy can evolve into a long-term operational commitment.
Property Management Firms Are Stepping In
As a result, property management companies across the D.C. metro area are seeing increased demand, particularly from first-time landlords. These owners often lack the infrastructure, systems, and expertise required to manage a rental property effectively. Professional management firms provide an array of solutions including marketing and leasing services, tenant screening and placement, rent collection and financial reporting, maintenance coordination, and compliance with D.C.’s evolving regulatory environment. For accidental landlords, outsourcing these functions can turn a reactive decision into a more structured investment strategy.
Green Renting: A Strategic Advantage in D.C.’s Rental Market
One often overlooked opportunity for accidental landlords—especially in Washington, D.C.—is the growing demand for “green renting.”
Energy efficiency is no longer just a lifestyle preference. For many renters, particularly in a high-cost city like D.C., it is a financial decision. Utility costs in the District can be significant, especially during peak summer and winter months. Properties that offer lower monthly energy expenses immediately stand out in a competitive rental market.
Installing solar panels, where feasible, can meaningfully reduce or even offset tenant electricity costs. For renters comparing similar properties, the difference between a standard utility bill and a reduced or stabilized energy cost can be a deciding factor. This is particularly true in D.C., where tenants are often highly-informed, environmentally-conscious, and sensitive to total monthly living expenses, not just base rent.
For landlords, the benefits extend beyond tenant appeal. Solar installations can help reduce vacancy, support longer lease terms, and create a premium perception that differentiates a property from competing listings. In some cases, landlords may also benefit from local incentives, tax credits, or increased property value tied to energy improvements.
In a market where many accidental landlords are competing on similar housing stock—single-family homes, condos, and townhouses—energy efficiency can become a key differentiator. It is not just about sustainability; it is about positioning a property to perform better financially.
A Local Market With Unique Dynamics
Washington, D.C., is a housing market shaped by federal employment, policy changes, and macroeconomic uncertainty. Recent developments, including fluctuations in the federal workforce and return-to-office mandates, have influenced both housing supply and demand. In some cases, these shifts have contributed to increased listings and more cautious buyer behavior. At the same time, D.C.’s high cost of entry continues to support rental demand. This dual dynamic creates ideal conditions for the rise of accidental landlords. Are you ready for this seismic shift?
Scott Bloom is owner and Senior Property Manager of Columbia Property Management.
Are you prepared to meet the changing expectations of tenants? Tenant priorities are continuously shifting. As professional property managers, my team has witnessed firsthand the evolving demands of tenants over the last few years.
Frankly, today’s D.C. residents have high standards. Many have shifted to remote work, and they are placing a growing emphasis on sustainability. And these expectations are poised to evolve even further, with factors like affordability, technology integration, and community-driven amenities taking center stage.
Understanding these changes and adapting your rental to meet the growing demands of tenants and their evolving preferences will not only help you attract high-quality residents but also settle into long-term success in a competitive market. Let’s look at key tenant trends for 2026 in Washington, D.C. by providing practical strategies that help owners and investors navigate this shifting landscape, ensuring your property remains desirable and profitable in an increasingly growing rental market.
According to Buildium’s 2025 Industry Report, tenant retention is rising, and that’s due to a number of factors. It’s expensive to move, so if residents are enjoying a peaceful and pleasant rental experience and they appreciate where they live, it’s unlikely they will spend more money to live somewhere else.
The “2026 State of the Property Management Industry Report” also noted the rise of “Resident Benefit Packages,” which has contributed to retaining good residents. When landlords and property managers offer benefits such as protection against late payment fees, online conveniences, credit monitoring, air filter drop shipments, preventative maintenance services, and even concierge amenities, they increase tenant satisfaction and retention.
By investing in resident benefits, you can increase the likelihood of keeping your tenants satisfied. They’re more likely to renew their lease agreements and contribute to the care and upkeep of their home.
Provide smart home tech
According to data gathered by Nasdaq, Washington, D.C., is one of the top 10 U.S. cities where remote work is most popular, with more than one-third of the population working from home at least part of the time. Even with the federal government calling many people back into the office over the last year, remote work continues to be normalized. Tenants are working and studying from home, and they need their home to support that lifestyle shift.
They’re looking for technology, and that factor provides you the opportunity for you to attract remote workers as residents. While smart home technology was once a fairly niche amenity, it’s now becoming the standard. It’s an expectation of most tenants in Washington, D.C., that at the very least they’ll be able to:
- Connect to fast Wi-Fi at their home
- Enjoy online rental payment platforms that are secure and convenient.
- Make routine maintenance requests through resident portals
It was also recommended considering installing keyless entry systems, offering upgraded security such as video doorbells, investing in smart thermostats, and making it as easy as possible for tenants to integrate their own digital platforms and apps into their home life, whether that’s Alexa or Siri or their own personal AI-driven digital assistant.
Community-Driven Amenities in Washington, D.C., Rentals
Are you renting out units in a multi-family building or an apartment? Washington, D.C., tenants are focused on community and social connection, and so the demand for community-driven amenities is on the rise.
In 2026, renters are looking beyond traditional features like gyms or pools, seeking spaces that allow for interaction, well-being, and a sense of belonging. Co-working spaces, communal kitchens, and rooftop gardens are now more popular in buildings that are working to attract tenants who prioritize shared experiences. A recent report from Ronco Construction reports that these are the emerging trends in multi-family housing amenities:
- Rooftop decks
- Outdoor lounges
- Community gardens
- Fitness studios
- Dog parks and pet spas
- Co-working space
Know your tenant pool
If you rent out single-family homes, you’re dealing with tenants who prefer privacy and space. In those multi-family buildings and condo communities, however, tenants are likely looking for opportunities to connect with their neighbors and make friends. We have seen tenants drawn to properties that offer event programming, such as fitness classes, happy hours, or cultural gatherings, helping create a sense of community in a neighborhood atmosphere.
As an owner, investing in these types of amenities can increase tenant satisfaction, encourage long-term leases, and set your property apart in a competitive market where residents crave more than just a place to live, but also a place to connect.
‘Green Renting’ in D.C.
Tenants want to save money on energy and utilities. Most of them would also rather do whatever they can to be more conscious of their effect on the planet. The city of Washington, D.C., actively encourages this. According to Building Innovation Hub, Washington, D.C., wants to cut greenhouse gas emissions in half by 2032. More efficient building standards and energy incentives are making that possible.
Rental property owners can meet tenant expectations around sustainable living and environmental-friendly features by providing LED lighting, energy-efficient appliances, low-flow plumbing fixtures, and modern programs for managing waste and recycling.
Every tenant in Washington, D.C., is different of course, but there are common expectations that come with residents when they’re looking for a new home. Those highlighted here are even more important to tenants in 2026.
Find out how to make your Washington, D.C., rental property more competitive on the market. Engage a professional property manager for the advice you need.
Scott Bloom is owner and senior property manager of Columbia Property Management.
Real Estate
Surviving spring cleaning
Create a space that feels comfortable, welcoming, and easy to maintain
Whether or not you are getting ready to sell your home, spring is finally upon us — you know, the time of year when you can open the windows to a warm breeze and commit to decluttering and thoroughly cleaning your home.
While decluttering, you will be faced with the challenge of what to keep and what to discard. Mysterious items may appear: the missing charger, the set of keys that open nothing, or, with any luck, that one important document you know you put “in a safe place.” The journey often turns into an archaeological dig through the layers of your daily life. Along the way, you will likely encounter objects that have been misplaced or are no longer needed, and you’ll wonder why you kept them in the first place.
The kitchen junk drawer, for example, is a universal catch-all that defies categorization. You might open it looking for a rubber band and instead discover a lone screw of unknown origin, a tube of hardened Super Glue, and at least four pens that no longer work.
Closets offer another layer of surprises, where you can find things that don’t seem to belong at all: cash in a coat pocket, a single glove, a book you meant to read, or a box filled with cables for devices you no longer own.
It’s guaranteed that if you only have one of a pair of something, its mate will appear shortly after you have thrown away the one you had. And, if you were intentionally searching for an item, it will turn up in the last place you look, simply because once you found it, you stopped looking.
Linen closets and bathroom cabinets can also harbor oddities. Now is the time to discard half-used or duplicate products you don’t remember buying, travel-sized toiletries from trips long past, or expired medications.
Under furniture is where things get truly mysterious. Reaching beneath a couch or bed in search of a dropped item often yields a collection of the unexpected: assorted coins, dust-covered pet toys, a missing sock, and perhaps something that makes you pause, like a long-lost piece of jewelry or an object you were convinced had disappeared forever.
Organizing garages and basements takes the experience to another level, where consolidating tools or seasonal decorations stored there can quickly turn into an encounter with objects that defy explanation. Why is there a box of tiles from a renovation that happened a decade ago? Do you really need the instruction manuals for appliances you no longer own? What could possibly be in the box that hasn’t been opened since you moved in?
Even searches within a home office – looking through files, drawers of old electronics, or stacks of paperwork—can yield similarly strange results. I recently found several flash drives with client files from 2014, a cache of notebooks containing names and phone numbers of prospects who left the area 15 years ago, and Turbo Tax installation CDs from as far back as 1997.
If decluttering hasn’t defeated you, then thoroughly cleaning your house may not be as overwhelming as you might think. Breaking it into manageable steps makes the process far simpler and even satisfying. A consistent method is the key to success.
Before you reach for cleaning supplies, take one last walk through each room and gather items that belong elsewhere for return to their proper place. Put away clothing and take out trash. This step instantly makes your home look better and clears the way for more effective cleaning. Working from top to bottom, dust ceiling fans, light fixtures, shelves, and blinds first so that any debris falls to the floor for addressing later. Use a microfiber cloth or handheld Swiffer to trap dust rather than spreading it around. Don’t forget overlooked areas like the tops of door frames, windowsills, and baseboards.
Move on to surfaces. Wipe down countertops and furniture with appropriate cleaners. Squeegee windows to let the sun shine in. Pay special attention to kitchen appliances. Stovetops, microwaves, and refrigerator handles tend to collect grime quickly, as do the tops of upper cabinets. In bathrooms, disinfect sinks, toilets, tubs, and showers.
Lastly, vacuum carpets, rugs, draperies, and upholstered surfaces thoroughly, including along edges and under furniture where dust accumulates. For hard floors, sweep first, then mop using a cleaner suitable for the surface type. This final step pulls the whole cleaning effort together and leaves your home feeling and smelling fresh.
Ultimately, cleaning your house doesn’t have to be a daunting chore. With a clear plan and a little consistency, you can create a space that feels comfortable, welcoming, and easy to maintain – at least until this time next year.
Valerie M. Blake is a licensed Associate Broker in D.C., Maryland, and Virginia with RLAH @properties. Call or text her at 202-246-8602, email her at [email protected] or follow her on Facebook at TheRealst8ofAffairs.
-
District of Columbia5 days agoMemorial service for trans rights advocate SaVanna Wanzer set for May 17
-
Cannabis Culture4 days agoLGBTQ people, weed, and mental health: what you need to know
-
District of Columbia4 days agoYour guide to D.C. region’s many Pride celebrations
-
The Vatican4 days agoNew Vatican report acknowledges LGBTQ Catholics feel isolated in the church
