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Powerhouse PR firm launches new multicultural division, taps Stephen Macias to lead

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Stephen Macias (Photo courtesy R&C PMK)

Entertainment PR powerhouse Rogers & Cowan PMK have announced its first major move since their merger just over seven months ago.

According to the Hollywood Reporter, the firm has launched a new multicultural communications division, to be headed by veteran executive Stephen Macias, as a means toward offering its talent and brand clients an expanded outreach to “LGBTQ+ communities, communities of color and female-driven initiatives.”

The new division will create and execute partnerships and programs with multicultural communities, as well as targeting placements in traditional, earned, digital and social media, and coming up with integrated marketing – as well as offering crisis communications, a service that has become increasingly valuable as clients, particularly “legacy brands,” navigate the adjustment to a new, demographically audience.

Macias, who was hired by Roger & Cowan PMK to lead the new practice, was most recently senior vice president, diversity and inclusion practice lead at MWWPR, overseeing a team working with companies like Comcast, FX, Netflix, Amazon Studios, Kellogg’s, and Hilton Worldwide. Before that, he was the founder of Macias Media Group LLP, which became one of the leading “boutique” PR firms focused on LGBTQ+ markets. He has worked as executive vice president and GM for Here Media Inc., and as entertainment media director for GLAAD, as well as for nonprofits like the National Gay and Lesbian Task Force, Outfest, the Los Angeles Gay and Lesbian Film Festival, Equality California, the U.N. and the Global Equality Fund. He serves on the Board of Directors for Equality California.

His role at R&C PMK will be as an Executive Vice President of Entertainment, reporting to both entertainment division chair Alan Nierob and brands president Shirley Hughes.

In a statement, Macias said, “I’m thrilled to join Rogers & Cowan PMK and help grow this next evolution of the agency’s capabilities and expertise. Rogers & Cowan PMK has a strong track record of leading the industry on many levels, in who they represent and how they serve their clients. The industry and our country are changing and wisely becoming more inclusive and strategic in reaching new segments and diverse communities. As such, smart companies are understanding that communicating with all audiences is not just the right thing to do, but the only way to do business.”

The firm’s CEO, Mark Owens, said in a statement, “With the expansion of R&C PMK over the last three years, and our continuing growth into new capabilities, adding Stephen to our already strong management team – and launching a multicultural communications division – is an important next step in our business and who we are as an agency. Stephen has a reputation for designing innovative campaigns and strategies, and with his expertise this new division will help our clients reach important and growing audiences, and transform the next generation of their businesses.”

Rogers & Cowan PMK, among other recent work in the multicultural space, served as agency of record for the LA Pride Festival. They also helping to promote the 2019 Cannes Lions award-winning documentary “5B,” about the nurses and caregivers who opened the first AIDS ward at San Francisco General Hospital, and work with such prominent clients such as Elton John, Michael B. Jordan, Rosalia, J Balvin, Caitlyn Jenner and Eugenio Derbez.

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Theater

Ford’s ‘First Look’ festival showcases three new productions

A chance to enjoy historical dramas for free before they’re completed

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José Carrasquillo, director of Artistic Programming at Ford's Theatre (Photo by Paolo Andres Montenegro)

The Ford’s Theatre Legacy Commissions: A First Look – 2026
Jan. 16 & 17
Ford’s Theatre
511 Tenth St., N.W.
FREE
Fords.org

When Ford’s Theatre debuted its new plays festival, “A First Look,” in 2023, it was unclear whether people would come for the staged readings. 

“Before the pandemic if you announced the reading of a play, 12 people might show up,” says José Carrasquillo, director of artistic programming at Ford’s Theatre. “Since then, we’ve experienced comparatively massive turnout. Maybe because it’s cheap, or because of the very newness of the works.”

This year’s fourth edition showcases readings of three pieces currently in varied stages of development. The free, two-day festival offers audiences a chance to encounter historical dramas long before they’re completed and fully produced. None are finished, nor have they been read publicly. And befitting the venue’s provenance, the works are steeped in history.

The festival kicks off with “Springs” by playwright Jeanne Sakata and directed by Jessica Kubzansky. Commissioned by The Ford’s Theatre Legacy Commissions, it’s the both epic and personal story of Sakata’s Japanese American family including her grandfather’s experience in an internment camp. 

“Sakata’s immigrant grandfather was an exceptionally skilled farmer who helped to stave off starvation in the camp. Still, he never gave up on the idea that he belonged in America. It’s very much a story of today,” says Carrasquillo. 

Unlike “Springs,” the festival’s two other works weren’t commissioned by Ford’s. But they both fit the history brief and likely will benefit from the exposure and workshopping. 

“Providence Spring,” by California based playwright Richard Helesen and directed by Holly Twyford, portrays Clara Barton (played by local favorite Erin Weaver) as a hero beyond the Red Cross whose then-radical initiatives included cataloguing the Civil War dead, many pulled from mass graves. 

Directed by Reginald L. Douglas, “Young John Lewis: Prodigy of Protest” explores a slice from the life of the legendary civil rights activist and longtime congressman. With book and lyrics by Psalmayene 24 and music by Kokayi this collaboratively staged reading between Ford’s and Mosaic Theater is slated to premiere fully produced at Mosaic as a 90-minute musical in the spring of 2026. 

“When I was hired at Ford’s in 2018, we began discussing hiring writers who do historical drama,” says Carrasquillo. “Our intention was resolute, but we didn’t do it right away. It took getting through the pandemic to revisit the idea.” 

At the same time, the racial reckoning spurred Ford’s to hire playwrights of color to tell stories that had previously been forgotten or ignored. 

For Carrasquillo, who is gay, the impulse to commission was crystalized when he saw the film “Hidden Figures,” a true story about “three brilliant African-American women — at NASA during the Space Race, overcoming racial and gender discrimination to make crucial contributions to America’s spaceflight success.” He says, “the film floored me. How many stories like this are there that we don’t know about?”

One of the festival’s happiest experiences, he adds, was the commission of playwright Chess Jakobs’s “The American Five” and its subsequent success. It’s the story of Martin Luther King Jr. and his inner circle, including Bayard Rustin (MLK’s brilliant, unsung gay adviser) leading up to the 1963 March on Washington. The play later premiered fully produced in Ford’s 2025 season. 

Increasingly, the readings at Ford’s have become popular with both artists and audiences. 

At Ford’s, Carrasquillo wears many hats. In addition to selecting plays and organizing workshops, he serves as an in-house dramaturg for some of the nascent works. But he’s not alone. Also helming the festival are senior artistic advisor Sheldon Epps, and The Ford’s Theatre Legacy Commissions advisor Sydné Mahone. 

Because the plays are in development, comments from directors, dramaturgs, and the audience are considered and may become part of the playwrights’ rewrites and changes. If and when the play resurfaces fully produced, audience members might find their suggestion in the completed work. 

Is this year’s festival queer influenced? Yes, both by those involved and the topics explored. 

Carrasquillo explains, “While Sakata’s “Springs” is primarily about immigration, its message is relevant to the queer community. Civil rights are being taken away from us. We need this playwright’s story to know what has happened and what can happen to any of us. 

“Many of Ford’s legacy commissions underscore the importance of civil rights in our country and that’s important to all of us. Queer and not queer.”

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Bars & Parties

Mid-Atlantic Leather kicks off this week

Parties, contests, vendor expo and more planned for annual gathering

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A scene from the 2025 Mr. Mid-Atlantic Leather competition. (Washington Blade file photo by Michael Key)

The Mid-Atlantic Leather Weekend will begin on Thursday, Jan 15.

This is an annual three-day event in Washington, D.C., for the leather, kink, and LGBTQ+ communities, featuring parties, vendors, and contests.

There will be an opening night event hosted the evening of Thursday, Jan. 15. Full package and three-day pass pickup will take place at 5:30 p.m. at Hyatt Capitol B. There will also be “Kinetic Dance Party” at 10 p.m. at District Eagle. 

For more details, visit MAL’s website

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Photos

PHOTOS: ‘ICE Out For Good’

Demonstrators protest ICE across country following shooting

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D.C. shadow representative Oye Owolewa speaks at a rally outside of the White House on Saturday, Jan. 10. (Washington Blade photo by Michael Key)

A protest was held outside of the White House on Saturday following the killing of Renee Nicole Good by a U.S. Immigration and Customs Enforcement agent in Minneapolis. Across the Potomac, picketers held signs calling for “Justice for Renee” in Tysons, Va.

“ICE Out For Good” demonstrations were held in cities and towns across the country, according to multiple reports. A march was held yesterday in Washington, D.C., as the Blade reported. Further demonstrations are planned for tomorrow.

(Washington Blade photos by Michael Key)

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