Arts & Entertainment
Powerhouse PR firm launches new multicultural division, taps Stephen Macias to lead
Entertainment PR powerhouse Rogers & Cowan PMK have announced its first major move since their merger just over seven months ago.
According to the Hollywood Reporter, the firm has launched a new multicultural communications division, to be headed by veteran executive Stephen Macias, as a means toward offering its talent and brand clients an expanded outreach to “LGBTQ+ communities, communities of color and female-driven initiatives.”
The new division will create and execute partnerships and programs with multicultural communities, as well as targeting placements in traditional, earned, digital and social media, and coming up with integrated marketing – as well as offering crisis communications, a service that has become increasingly valuable as clients, particularly “legacy brands,” navigate the adjustment to a new, demographically audience.
Macias, who was hired by Roger & Cowan PMK to lead the new practice, was most recently senior vice president, diversity and inclusion practice lead at MWWPR, overseeing a team working with companies like Comcast, FX, Netflix, Amazon Studios, Kellogg’s, and Hilton Worldwide. Before that, he was the founder of Macias Media Group LLP, which became one of the leading “boutique” PR firms focused on LGBTQ+ markets. He has worked as executive vice president and GM for Here Media Inc., and as entertainment media director for GLAAD, as well as for nonprofits like the National Gay and Lesbian Task Force, Outfest, the Los Angeles Gay and Lesbian Film Festival, Equality California, the U.N. and the Global Equality Fund. He serves on the Board of Directors for Equality California.
His role at R&C PMK will be as an Executive Vice President of Entertainment, reporting to both entertainment division chair Alan Nierob and brands president Shirley Hughes.
In a statement, Macias said, “I’m thrilled to join Rogers & Cowan PMK and help grow this next evolution of the agency’s capabilities and expertise. Rogers & Cowan PMK has a strong track record of leading the industry on many levels, in who they represent and how they serve their clients. The industry and our country are changing and wisely becoming more inclusive and strategic in reaching new segments and diverse communities. As such, smart companies are understanding that communicating with all audiences is not just the right thing to do, but the only way to do business.”
The firm’s CEO, Mark Owens, said in a statement, “With the expansion of R&C PMK over the last three years, and our continuing growth into new capabilities, adding Stephen to our already strong management team – and launching a multicultural communications division – is an important next step in our business and who we are as an agency. Stephen has a reputation for designing innovative campaigns and strategies, and with his expertise this new division will help our clients reach important and growing audiences, and transform the next generation of their businesses.”
Rogers & Cowan PMK, among other recent work in the multicultural space, served as agency of record for the LA Pride Festival. They also helping to promote the 2019 Cannes Lions award-winning documentary “5B,” about the nurses and caregivers who opened the first AIDS ward at San Francisco General Hospital, and work with such prominent clients such as Elton John, Michael B. Jordan, Rosalia, J Balvin, Caitlyn Jenner and Eugenio Derbez.
Friday, March 27
Center Aging Monthly Luncheon With Yoga will be at 12 p.m. at the DC Center for the LGBT Community. Email Mac at [email protected] if you require ASL interpreter assistance, have any dietary restrictions, or questions about this event.
Go Gay DC will host “LGBTQ+ Happy Hour” at 7 p.m. at Dupont Italian Kitchen. This is a chance to relax, make new friends, and enjoy happy hour specials at this classic retro venue. Attendance is free and more details are available on Eventbrite.
Trans and Genderqueer Game Night will be at 7 p.m. at the DC Center for the LGBT Community. This is a relaxing, laid-back evening of games and fun. All are welcome and there’ll be card and board games on hand. Feel free to bring your own games to share. For more details, visit the DC Center’s website.
Trans Discussion Group will be at 7 p.m. on Zoom. This event is intended to provide an emotionally and physically safe space for trans people and those who may be questioning their gender identity/expression to join together in community and learn from one another. For more details, email [email protected].
Saturday, March 28
Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ+ community, including allies, together for delicious food and conversation. Attendance is free and more details are available on Eventbrite.
The DC Center for the LGBT Community will host “Sunday Supper on Saturday” at 2 p.m. It’s more than just an event; it’s an opportunity to step away from the busyness of life and invest in something meaningful, and enjoy delicious food, genuine laughter, and conversations that spark connection and inspiration. For more details, visit the Center’s website.
Black Lesbian Support Group will be at 1 p.m. on Zoom. This is a peer-led support group devoted to the joys and challenges of being a Black Lesbian. For more details, email [email protected].
Monday, March 30
“Center Aging: Monday Coffee Klatch” will be at 10 a.m. on Zoom. This is a social hour for older LGBTQ adults. Guests are encouraged to bring a beverage of choice. For more information, contact Adam ([email protected]).
“Tea Time! A Local DC Drag Comedy Show” will be at 3 p.m. at Spark Social. This is a live drag comedy show where drag legends TrevHER & Tiara Missou Sidora host spill all the tea in the DMV. This event is free and more details are available on Eventbrite.
Tuesday, March 31
Visibili-TEA Party will be at 6 p.m. at Restoration Station. Guests are encouraged to come sip, celebrate, and shine together. This event is a Trans Day of Visibility celebration and a special collaboration between Auntie’s Home and Damien Ministries. This is a boozy tea party with intention and the dress code reflects the vibe. More details are available on Eventbrite.
Wednesday, March 1
Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit thedccenter.org/careers.
Thursday, April 2
The DC Center’s Fresh Produce Program will be held all day at the DC Center for the LGBT Community. People will be informed on Wednesday at 5 p.m. if they are picked to receive a produce box. No proof of residency or income is required. For more information, email [email protected] or call 202-682-2245.
Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breathwork and meditation that allows LGBTQ+ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC Center’s website.
Unconventional Diner will host “Cherry Blossom Drag Bingo Party” on Friday, April 3, at 6:30 p.m.
Guests will be treated to an unforgettable night of drag performances, bingo, food and drink and prizes. Highlights of the evening include themed cocktails, drag performances and bingo prizes.
Tickets can be secured via Resy.
Sports
New IOC policy bans trans women from Olympics
New regulation to be in effect at 2028 summer games in Los Angeles
The International Olympic Committee on Thursday announced it will not allow transgender women from competing in female events at the Olympics.
“For all disciplines on the Sports Program of an IOC event, including individual and team sports, eligibility for any Female Category is limited to biological females,” reads the new policy.
The policy states “eligibility for the Female Category is to be determined in the first instance by SRY Gene screening to detect the absence or presence of the SRY Gene.”
“On the basis of the scientific evidence, the IOC considers that the SRY (sex-determining Region Y) Gene is fixed throughout life and represents highly accurate evidence that an athlete has experienced or will experience male sex development,” it reads. “Furthermore, the IOC considers that SRY Gene screening via saliva, cheek swab or blood sample is unintrusive compared to other possible methods. Athletes who screen negative for the SRY gene permanently satisfy this policy’s eligibility criteria for competition in the Female Category.”
The policy states the test “will be a once-in-a-lifetime test” unless “there is reason to believe a negative reading is in error.”
The new regulation will be in place for the 2028 Summer Olympics in Los Angeles.
“I understand that this a very sensitive topic,” said IOC President Kirsty Coventry on Thursday in a video. “As a former athlete, I passionately believe in the rights of all Olympians to take part in fair competition.”
“The policy that we have announced is based on science and it has been led by medical experts with the best interests of athletes at its heart. The scientific evidence is very clear: male chromosomes give performance advances in sport that rely on strength, power, or endurance,” she added. “At the Olympic Games, even the smallest margins can be the difference between victory and defeat. So, it is absolutely clear that it would not be fair for biological males to compete in the female category. In addition, in some sports it would simply not be safe.”
(Video courtesy of the IOC)
Laurel Hubbard, a weightlifter from New Zealand, in 2021 became the first trans woman to compete at the Olympics.
Imane Khelif, an Algerian boxer, won a gold medal at the 2024 Summer Olympics in Paris. Khelif later sued JK Rowling and Elon Musk for cyberstalking after they questioned her gender identity.
Ellis Lundholm, a mogul skier from Sweden, this year became the first openly trans athlete to compete in any Winter Olympics when he participated in Milan Cortina Winter Olympics in Italy.
President Donald Trump in February 2025 issued an executive order that bans trans women and girls from female sports teams in the U.S.
The U.S. Olympic and Paralympic Committee last July banned trans women from competing in female sporting events. Republican lawmakers have demanded the IOC ban trans athletes from women’s athletic competitions.
“I’m grateful the Olympics finally embraced the common sense policy that women’s sports are for women, not for men,” said U.S. Sen. Tom Cotton (R-Ark.) on X.
An IOC spokesperson on Thursday referred the Washington Blade to the press release that announced the new policy.
Trump tells Fox News he won the ‘gay vote’ — but polls tell a different story
Anti-trans visa ruling echoes Nazi regime destroying trans documents
Japanese Supreme Court to consider marriage equality
The outrage economy is not the LGBTQ community
Calendar: March 27-April 2
Trans Day of Visibility events planned
Virginia General Assembly’s 2026 legislative session ends
Markwayne Mullin confirmed as next DHS secretary
Gay man murdered in Va.
