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‘Heated Rivalry’ star takes it off in new ads for Under Armour

François Arnaud becomes global brand ambassador

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François Arnaud stars in a new ad campaign for Under Armour. (Screen capture via underarmour.com)

Actor François Arnaud made a splash as gay hockey player Scott Hunter in “Heated Rivalry.” Now the Under Armour athletic apparel company is counting on the actor to make a splash promoting its HeatGear sportswear line.

The Baltimore-based company announced on July 23 that it has made Arnaud its newest global brand ambassador and that he will headline “For When It’s Hot,” a promotional campaign celebrating its HeatGear franchise.

 A 45-second video released by the company features Arnaud exercising in Under Armour gear – lifting weights, doing crunches and battling ropes while the neighbors gawk — and then taking his shirt off, wiping his face with it and throwing it at the camera. A jogger passing by is apparently so flustered that he runs into a couple of trash cans.

“It’s hot out there,” an announcer says. “Temperatures are expected to keep rising.” 

Arnaud, 41, never made it to The Cottage, but he had a prominent role in the steamy gay hockey romance show, which debuted last fall on HBO Max and the Canadian streaming service Crave. His character wore tight-fitting Under Armour products throughout the series, including a memorable scene where he meets his love interest Kip, played by Robbie G. K. (Robbie Graham-Kuntz), at the fictional Straw + Berry smoothie shop. Hunter’s Under Armour logo is hard to miss as he waits for his extra-banana blueberry smoothie.

“Arnaud has earned international recognition for his dynamic work across film and television, most recently captivating audiences with his breakout role in ‘Heated Rivalry,’” Under Armour said in announcing its partnership with the actor. “His performance sparked widespread fan engagement and conversation online, including enthusiasm around the character’s connection to sport, training and Under Armour products featured throughout the series.”

 “What drew us to François was more than his obvious talent and looks, it was what he represents,” said Matt Dornic, chief communications officer for Under Armour, in a statement. “The character he portrays ultimately finds his greatest success when he stops trying to fit someone else’s mold and embraces who he truly is. That’s a lesson that resonates deeply with us. The best athletes perform with confidence, conviction and authenticity, and we believe the strongest brands do too. As Under Armour continues to evolve, we’re focused on being unmistakably ourselves, and François embodies that mindset in everything he does.”

 Long known for its partnerships with professional athletes, Under Armour also names ambassadors from the fields of entertainment and culture. Others include country music star Parker McCollum and Grammy-nominated rapper Gunna. These partnerships, the company says, “reflect the brand’s expanding view of performance and its belief that athletic mindset extends far beyond the field of play.”

 “The connection between sport and culture is stronger than ever, and that’s creating exciting opportunities to engage athletes and fans in new ways,” said Tyler Rutstein, Under Armour’s Senior Vice President of Global Brand and Americas Marketing, in a statement.

 “François is at the center of a moment that fans are genuinely passionate about, and we’re excited to be part of it,” he continued.” As a brand, we’re focused on showing up in authentic sport moments and clever cultural crossovers. When we recognized François wearing Under Armour organically, we knew a partnership would feel authentic to both of our fan bases.”

 “François’s character held a cultural mirror up to the brand and we liked what it reflected — hardworking, relentless and an athlete whose performance improved when he embraced his authentic self,” Dornic told ADWEEK. “That is especially meaningful at this moment for UA. With [founder] Kevin [Plank] returning as CEO, we’ve been really intentional about connecting with our roots and reigniting what makes UA great.” 

Arnaud identifies as bisexual. His “For When It’s Hot” campaign for Under Armour has launched globally and will run across Under Armour’s social channels, including Instagram, TikTok, and YouTube.

 To celebrate the occasion, Under Armour had a pop-up “HeatGear Smoothie Bar” at its headquarters over the weekend. One popular flavor was named “Blue Moon over Baltimore” – a nod to Scott Hunter’s favorite smoothie in the show, “Blue Moon over Brooklyn.”

“If you’d told the skinny awkward kid I used to be that one day I’d be an ambassador for a sportswear brand, I would’ve laughed,” Arnaud said in Under Armour’s announcement. “What makes this moment feel so special is that it’s [a] reminder that we don’t always end up where we expect, and growth can look very different from what we imagined. Grateful and honored to partner with Under Armour who were willing to meet me right where I want to be.”

 Fan reaction to the collaboration was overwhelmingly positive, with one commenter on social media suggesting that Under Armour rename itself “Under Arnaud.”

 “It’s a great day to be bisexual,” said a second.

 “Such a big deal to have an out and proud bisexual man to be the new ambassador of a major sports brand campaign like this!” said a third. “Love our bi king François and shoutout to Under Armour!”

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Out & About

Blade Foundation to host fundraiser in Rehoboth on Sept. 12

Mayor-elect Stewart, state Rep. Snyder-Hall to give remarks

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Rehoboth Mayor-elect Susan Stewart will speak at the Blade Foundation fundraiser on Sept. 12.

The Washington Blade Foundation will host a fundraiser on Saturday, Sept. 12 in Rehoboth Beach featuring remarks from Rehoboth’s Mayor-elect Susan Stewart and Delaware state Rep. Claire Snyder-Hall.

The Foundation funds fellowships for aspiring queer journalists and enterprise journalism projects.

The event will be held at a private home in Rehoboth. Tickets are $100 and include open bar from Diego’s, catered appetizers from the Blue Moon, entertainment, guest speakers, and an auction. Tickets are available here.

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Books

New book examines fashionista Audrey Smaltz’s fabulous life

‘Every Inch a Lady’ reveals finding true love with another woman

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(Book cover image courtesy of Amistad)

‘Every Inch a Lady’
By Audrey Smaltz with Alina Mitchell
c.2026, Amistad
$27.99/256 pages

Snaps, zippers, buttons, ties.

Toss that garment on, pull it up, wrap it around, you know what you like and how to wear it. The color is perfect for your skin tone, the fabric enhances your form. Yep, you always look your best and, as in the new book “Every Inch a Lady” by Audrey Smaltz (with Alina Mitchell), that best is fabulous.

”Born, bred, toasted, buttered, jellied, and honeyed in Harlem” in 1937, Audrey Smaltz was a force to be reckoned with almost from the time she could walk. Her parents imbued confidence in her, they nurtured her creativity and sent her to charm school, but they never allowed her to create a stir.

“That,” says Smaltz, “is not what ladies did.”

By the time she was a teenager, Smaltz was modeling for New York City designers. Shortly thereafter, she started working for a married man with whom she had an affair, and whom she loved very much. She broke up with him, attended college, worked a series of jobs that taught her about fashion and jobs that didn’t seem to fit her. An ill-fated marriage took her to Chicago where she ultimately landed a position that sent her to work in Ebony magazine’s New York office.

Working at Ebony was a career-changer, in a way. Smaltz was able to travel the world and learn more about fashion, but she didn’t exactly get along with her boss.

Finally, seizing an opportunity, Smaltz decided to launch her own company, Audrey Smaltz, Inc., a “fashion production business,” but she couldn’t get any designers to take a chance on her. Undaunted, she reorganized, re-branded, hit the streets, and knocked on doors until she finally found one client, which led to many others.

Through it all, her personal life was a whirlwind. She dated “more men than you can shake a book at,” settling down occasionally, briefly. Fashion had always been her first love, but she accidentally found real love, “the love of a woman,” at a leadership course.

There’s an old saying that writers need to add lots of “color” into their stories. Read a little of “Every Inch a Lady,” and you’ll notice immediately that author Audrey Smaltz (with Alina Mitchell) quite literally takes that to heart by mentioning nearly every color of the spectrum here. Hmm.

That oddity aside, Smaltz is a wonderfully lively storyteller, speaking with the energy of a woman much younger to the heart of anyone who loves fashion. That glee extends to collectors of vintage clothing, who will be delighted to read about the industry long ago and the way things worked then. Smaltz says she experienced racism, which is not unusual for pre-Civil Rights America, but doors were surprisingly closed for other reasons that will astound anyone who’s savvy about the fashion industry, even today.

There’s quite a bit of name-dropping in this book but most of it belongs in the anecdotes, so you likely won’t mind. If you’re a fashionista, too, find “Every Inch a Lady,” and snap it up.

The Blade may receive commissions from qualifying purchases made via this post.

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Theater

Actress takes on bisexual ‘Ma’ Rainey in new Round House production

Haskins relishes playing ‘impassioned Black woman who sticks to her guns’

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Nicole Michelle Haskins (Photo by Ian McLaren)

‘Ma Rainey’s Black Bottom’
Sept. 9-Oct. 11
Round House Theatre
4545 East-West Highway
Bethesda, MD 20814
$50 and up
Roundhousetheatre.org

Among the Black blues women of the 1920s and 1930s, being “in the life” wasn’t uncommon. Self-supporting and often on the road, they followed the Great Northern Migration to places like Chicago and Harlem, where they lived independent lives, made music, enjoyed same-sex relationships, and partied with like-minded ladies. 

Gertrude “Ma” Rainey, best known as the “mother of the blues,” fit the bill. A big star, Ma toured the country and sold hit records nationwide. She lived an openly bisexual life. 

In 1925, hosting an “indecent” all-female party at a Chicago apartment, landed Ma in jail, but blues singer Bessie Smith, Ma’s protégée and erstwhile girlfriend, promptly bailed her out. Three years later, Ma released a popular track whose lyrics included “Went out last night with a crowd of my friends / They must’ve been women, ’cause I don’t like no men.” 

She was also a woman who knew her value. Ma’s voice was a powerful passport. 

Ma Rainey is the ultimate force of strength and resistance in August Wilson’s 1982 play, “Ma Rainey’s Black Bottom,” the first of the late playwright’s brilliant Century Cyle, a collection of mostly Pittsburgh-set plays that chronicle the 20th century African-American experience.

Poised to kick off a month-long run at Round House (Sept. 9-Oct. 11), the production (co-produced with Olney Theatre Center) is directed by Lili-Anne Brown and features out actor and powerhouse vocalist Nicole Michelle Haskins making her Round House debut as Ma Rainey. 

Set in a Chicago recording studio in 1927, the drama follows Ma, her Black band members and white producers as they try to record a new album of her sons. Tensions over artistic control, racial exploitation, and personal ambitions come to the fore. Amid the difficulties and a fair bit of humor, arises a serious clash involving hotheaded young trumpet player Levee (Yao Dogbe) who wants to alter musical arrangements on the titular song. 

Playing blues icon Ma Rainey wasn’t on Haskins’s radar. Because the bulk of her work is in musical theater, Haskins never foresaw being tapped to do a Wilson play. 

“It’s kind of like Shakespeare. Not restrictive but respected; not everyone gets a ticket to the party. So, I figured that I just wouldn’t pursue that,” she says matter-of-factly. 

However, fate would dictate differently. Haskins and director Brown are longtime friends and collaborators. They recently worked together on “The Color Purple” at Chicago’s prestigious Goodman Theatre where Haskins played Sofia, another powerful Black woman who, not unlike Ma, is navigating life in a patriarchal white world. 

When the opportunity came up to play Ma at Round House, Brown encouraged Haskins to audition. She did and got the part.  “I’m so grateful to be working with a wonderful director like Lili-Anne, especially during my introduction to Wilson’s work. He is a theater god, and I’m swept every day.” 

And is it special to be queer and playing queer? “For me, it’s special to play any role where there is an impassioned Black woman who sticks to her guns and fights for the things she deserves. Her sexuality is the icing on the cake.” 

The production adheres to Wilson’s text and the text describes a woman who is in a relationship with another woman. Though her sexuality is provocative, it’s not the only thing about her that’s compelling. She’s also portrayed as an artist, businesswoman, and a loving aunt. 

Haskins, a New York-based actor who made her name on the Chicago theater scene, grew up in Detroit. At 12, she became involved with the Mosaic Youth Theatre of Detroit; after high school she went on to earn a BFA at Detroit’s Wayne State University. Detroit is also where Haskins learned storytelling: “It’s very natural for a Detroit native to greet people on the street. There’s an expectation to be open to someone else’s story and to share your own. I’ve done this many times.” 

Queer characters are famously underrepresented in Wilson’s work. “I see that, but do we really know for sure? After the first day’s read through of the play, some of the actors, for different reasons, wondered if in addition to Ma, perhaps one or two of the other characters might be queer too. Now wouldn’t that be interesting? That’s something I’d like to see.”

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