Financial

Black gay business owner shares joys, challenges, and the power of fragrance

Evolution Aura’s founder says ‘believe in yourself and make it happen’

Published

4 years ago

July 21, 2022

Evolution Aura sells sustainable products like hand-crafted, soy-based candles. (Photo courtesy Evolution Aura)

(Editor’s note: This is the fourth in a multi-part summer series of stories taking a closer look at how a group of diverse LGBTQ entrepreneurs survived and thrived during the pandemic. The series is sponsored by the National LGBT Chamber of Commerce. All installments in the series are available on our website.)

“Have you tried Prestige yet?” asks the luxury candle retailer Evolution Aura on its Instagram page, which features a gently flickering candle beside its elegant gold and black box. Both items rest prominently in the window corner of an apartment that promises to be rustic, chic, and relaxing.

The laid-back image with throw-back charm reveals much about this North Carolina company and its Black queer owner, Adrian Hill, the single father of a 12-year-old straight-A student and a self-described “fragrance connoisseur.”

Before starting his company initially as an e-business in 2017, he was in the fragrance department of a Nordstrom’s in Charlotte, a frequent haunt, after friends hipped him to Diptyque.

“The people there were good employees,” Hill said, adding they shared his passion for high-end fragrances. “A woman there told me to give Diptyque a try and to give my own line a try as well.”

Always one to “champion each moment,” Hill started Evolution Aura, which sells consciously sustainable products such as hand-crafted, soy-based candles while donating 20 percent of its annual profit to local charities.

“Ultimately, the line was developed for the community,” Hill told the Blade. “We wanted to be a beacon of life in the luxury space for everyone to enjoy. A kid who doesn’t have a bed may see a bed as a luxury. It’s all relative to the person, and we want them to experience luxury in their own way and to the fullest.”

But starting a Black-owned business comes with historic challenges, such as having limited access to capital.

A 2018 Small Business Credit Survey found large banks approved about 60 percent of loans for white small business owners, but only 50 percent for Latinx owners and 29 percent for Black small business owners, meaning only a third to a half of Black and brown applicants were approved compared to two-thirds of white applicants.

“I didn’t get any financing when I started the brand,” Hill said. “Financing is the number one obstacle we face as Black small business owners. But I had a slew of people around me who believed in me. I took my mission before people who said ‘I believe in it.’ Those people light a different flame in you, so failure is no longer an option.”

The problem of unequal lending practices persisted during the pandemic, according to a 2020 report by the Brookings Institute, as the Paycheck Protection Program in particular relied on mainstream financial institutions to deliver loans to small businesses.

Larger banks tended to favor existing customers, leaving Black-owned businesses like Evolution Aura to turn to what Hill called “alternative networks” to help them survive.

“I’m very grateful for any help I received,” Hill said. “If it wasn’t for my community and investor support, we would not have survived the pandemic.”

Being an e-business initially may have also helped Evolution Aura, as his luxury candles most likely helped many escape the pressures of unexpected lockdowns. Despite the odds, in 2021 Hill was able to open his first brick-and-mortar store in Charlotte’s upscale SouthPark Mall.

Both the Washington Post and Cision PR Newswire reported earlier this year that the number of Black-owned businesses increased by almost 40 percent during the pandemic while there was a slight drop in the number of white and Asian-owned businesses.

However, only 2.3 percent of businesses are Black owned even though 14 percent of the U.S. population identifies as Black.

In addition, Hill experiences unique challenges as a Black business owner who also identifies as an openly gay man.

“I wouldn’t necessarily say I had a coming out experience,” Hill said. “I was more of the effeminate one who helped change diapers and cooked and cleaned. Over time I just evolved into who I really am.”

But this evolution often adds a layer of economic challenge for the Black queer community.

According to Williams Institute data from 2021, Black LGBTQ adults experience greater economic insecurity than the larger Black population, with 56 percent of Black LGBTQ households qualifying as low income compared to 49 percent of Black non-LGBTQ households.

The study also found Black LGBTQ adults were more likely to be unemployed and to have a household income of less than $24,000 than Black non-LGBTQ adults.

Dr. Bianca Wilson, a senior scholar of public policy and one of the Williams Institute researchers for the study, told the Blade Black LGBTQ people in general fared worse than their non-LGBTQ counterparts in terms of mental health, income, and food insecurity.

“These differences are the largest among Black LGBT women,” she added.

The Movement Advancement Project reported these challenges were partly due to a history of unsafe schools, hiring bias, and on-the-job barriers to presenting authentically in the workplace. As a result, “LGBT people of color are some of the most disadvantaged workers in the United States – and face extraordinarily high rates of unemployment and poverty.”

However, despite the bleak data, Hill is amazingly upbeat and points to the successes of both him and his son despite their challenges. He considers community support as a blessing not only for his business, but for him as a survivor of sexual trauma and as a single parent.

“Fortunately for me, I have always had a very strong village of family and friends,” Hill said. “From the time I adopted my son, everyone rallied around and championed his undertaking. Even without a partner, there hasn’t been a moment I haven’t felt supported.”

Hill explained how it was important for him to express to his son and others that while things can start out rough, to keep focused on the “next chapters of your life” and maintain your journey.

Hill’s advice to future LGBTQ business owners, especially those of color, is to do their research and find support, including from organizations like the National LGBTQ Chamber of Commerce.

“The NGLCC has been monumental to my growth,” Hill said. “I definitely would say the minority business chamber of commerce, the Carolina Chamber of Commerce and the NGLCC all rallied behind me during the pandemic crisis to support my brand.”

This year, Evolution Aura celebrates its fifth anniversary, and Hill points out that small businesses like his are critical to the economy’s recovery. He stated they should be supported because they are best positioned to employ and support the local communities they are a part of.

“We are the ones that take care of our community,” Hill said. “And we hire from within our communities. Dollars spent here will go further in that effort.”

But most importantly, Hill points out that the sky’s the limit for LGBTQ youth, and they should let who they are shine as brightly as the candles he sells.

“Being LGBTQ should be empowering,” he encouraged. “Who you are is going to shine – and for every person that won’t support you, 10 people will. It’s just about believing in yourself and jumping out there and making it happen.”

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Real Estate

Spring into sold

Budget-friendly ways to prepare your home for hottest selling season

Published

2 weeks ago

February 27, 2026

Justin Noble

Painting your home is the cheapest, easiest way to improve its appearance when selling.

As the days grow longer and buyers re-emerge from winter hibernation, the spring market consistently proves to be one of the strongest times of year to sell a home. Increased inventory, motivated buyers, and picture-perfect curb appeal make it a prime window for homeowners ready to list.

The good news? Preparing your home for spring doesn’t require a full renovation or a contractor on speed dial. A few thoughtful, cost-effective updates can dramatically elevate your home’s appeal and market value.

Here are smart, inexpensive ways to get your property market-ready:

Fresh Paint: The Highest Return on a Small Investment

Few improvements transform a home as quickly and affordably as paint. Neutral tones remain the gold standard, but today’s buyers are gravitating toward warmer tan hues that create an inviting, elevated feel without overwhelming a space. Soft sandy beiges and warm greige-leaning tans provide a clean backdrop that photographs beautifully and allows buyers to envision their own furnishings in the home.

Freshly painted walls signal care and maintenance — two qualities buyers subconsciously look for when touring properties.

Removable Wallpaper: Style Without Commitment

For homeowners wanting to introduce personality without permanence, removable wallpaper offers a stylish solution. A subtle textured pattern in a powder room, a soft botanical print in a bedroom, or a modern geometric accent wall can add depth and character. Because it’s easily removed, it appeals to both sellers and buyers — creating visual interest without long-term risk.

Upgrade Light Fixtures for Instant Modernization

Outdated lighting can age a home instantly. Swapping builder-grade fixtures for modern, streamlined options is one of the simplest ways to refresh a space. Consider warm metallic finishes or matte black accents to create a cohesive, updated look. Proper lighting not only enhances aesthetics but also ensures your home feels bright and welcoming during showings.

Elevate Curb Appeal: First Impressions Matter Most

Spring buyers often decide how they feel about a home before they ever step inside. Refreshing curb appeal doesn’t require major landscaping. Simple updates such as fresh mulch, trimmed shrubs, seasonal flowers, a newly painted front door, and updated house numbers can dramatically improve first impressions. Power washing the driveway and walkways also delivers a clean, well-maintained appearance for minimal cost. Even if you don’t have a curb to appeal- think potted plants on your patio, balcony and change out your door mat.

Deep Clean & Declutter (Seriously, It Matters)

A deep, top-to-bottom cleaning is basically free and one of the most impactful things you can do. Scrub floors, windows, grout, baseboards, appliances, bathrooms, and everything in between. Don’t forget to clean windows inside and out — natural light is a huge selling point. Declutter by packing up excess stuff, clearing off countertops, and minimizing personal items so buyers can see the space, not your life.

Let the Light Shine

Make your home feel bright and inviting by cleaning windows, opening blinds, and replacing dark or dated light fixtures with contemporary, budget-friendly options. Swapping in LED bulbs offers brighter light and lower utility costs — a small change that buyers appreciate. Pro tip: I always recommend removing widow screens to allow as much light in as possible

Neutralize Scents

Make sure the home smells fresh. Neutralizing odors — whether from pets, cooking, or moisture — creates a clean, welcoming atmosphere. Light natural scents like citrus or subtle florals can be inviting during showings. Think of how your favorite hotel smells and go for that.

Spring market rewards preparation. By focusing on high-impact, low-cost improvements, sellers can position their homes to stand out in a competitive environment. With thoughtful updates and strategic presentation, homeowners can maximize both buyer interest and potential sale price — all without overextending their renovation budget.

As activity increases and inventory begins to rise, now is the time to prepare. A little polish today can translate into significant results tomorrow.

Justin Noble is a Real Estate professional with Sotheby’s International Realty Servicing Washington D.C., Maryland, and the beaches of Delaware.

Real Estate

2026: prices, pace, and winter weather

Lingering snow cover, sub-freezing temperatures have impacted area housing market

Published

3 weeks ago

February 22, 2026

Valerie Blake

17th Street in Dupont Circle on Jan. 26, 2026, after 7" inches of snow and sleet fell in D.C. (Washington Blade photo by Michael K. Lavers)

The D.C. metropolitan area’s housing market remains both pricey and complex. Buyers and sellers are navigating not only high costs and shifting buyer preferences, but also seasonal weather conditions that influence construction, inventory, showings, and marketing time.

Seasonality has long affected the housing market across the U.S. Activity typically peaks in spring and summer and dips in winter; however, January and February 2026 brought unusually cold spells to our area, with extended freezing conditions.

Persistent snow and ice-covered roads and sidewalks have gone for days, and in some cases weeks, before melting. While snow accumulation normally averages only a few inches this time of year, this winter saw below-normal temperatures and lingering snow cover that has significantly disrupted normal activity.

Rather than relying on neighborhood teenagers to shovel snow to make some extra money, the “snowcrete” has required ice picks, Bobcats, and snow removal professionals to clear streets and alleys, free our cars from their parking spaces, and restore availability of mass transit.

These winter conditions have had an adverse impact on the regional housing market in several ways.

Construction slowdown: New builds and exterior improvements often pause during extended cold, resulting in delayed housing starts when we need affordable housing in the worst way.
Listing preparation: Cleaning crews, sign installers, photographers, and stagers with trucks full of furniture may be unable to navigate roads and need to postpone service.
Showings and open houses: Simply put, buyers are less inclined to schedule visits in hazardous conditions. Sellers must ensure walkways and parking areas are clear and de-iced and be able to vacate the property while viewings are taking place.
Inspection and appraisal delays: Like buyers and sellers, ancillary professionals may be delayed by unfavorable weather, slowing timelines from contract to close.
Maintenance and repairs: Properties with winter damage (e.g., ice dams or frozen pipes) may experience repair delays due to contractor availability and supply chain schedules. Snow and cold can also affect properties with older and more delicate systems adversely, leading some sellers to delay listing until better conditions arrive.
Availability of labor: Increasingly, construction, landscaping, and domestic workers are reluctant to come into the District, not because of ice, but because of ICE.

Overall, the District has shown a notable increase in days on the market compared with past years. Homes that once sold in a week or less are now often listed for 30+ days before obtaining an offer, especially in the condominium and mid-range house segments. While part of this shift can be attributed to weather and climate, interest rates, uncertain employment, temporary furloughs, and general economic conditions play key roles.

Nonetheless, we continue to host some of the region’s most expensive residences. Historic estates, including a Georgetown mansion that sold for around $28 million, anchor the luxury segment and reflect ongoing demand for premium urban property.

But even in this high-end housing sector, marketing strategies are evolving based on seasonal realities. Price reductions on unique or niche properties, such as undersized or unconventional homes, reflect a broader market adjustment where competitive pricing can shorten selling time.

For example, a beautifully renovated, 4-story brick home with garage parking and multiple decks that overlook the Georgetown waterfront sold in early February for 90 percent of the list price after 50 days on the market.

At the other end of the spectrum, a 2-bedroom investor-special rowhouse in Anacostia only took eight days to sell for under $200,000, down 14 percent from its original list price. In addition, four D.C. homes took more than 250 days to sell, including an 8-bedroom rooming house that was on the market for 688 days and closed after a 23 percent downward price adjustment.

Some frustrated sellers are simply taking their homes off the market rather than dropping prices below their mortgage balances, although we are beginning to see the resurgence of short sales for those who must sell.

Condominiums and cooperatives offer many opportunities for buyers and investors, with 1,100 of them currently on the market in D.C. alone. List prices run the gamut from $55,000 for a studio along the Southwest Waterfront to nearly $5 million for five bedrooms, four full baths, and 4,400 square feet at the Watergate.

So, while Washington metro area prices remain high, the pace of sales now reflects both seasonal and economic realities. Homes taking longer to sell, in part caused by elements of winter, signal a shifting market where buyers can take more time to decide which home to choose and have a better negotiating posture than in recent years.

Accordingly, sellers must continue to price strategically, primp and polish their homes, and prepare for additional adverse circumstances by reviewing fluctuating market conditions with their REALTOR® of choice.

Valerie M. Blake is a licensed Associate Broker in DC, MD & VA with RLAH @properties. Call or text her at (202) 246-8602, email her at [email protected] or follow her on Facebook at TheRealst8ofAffairs.

Real Estate

Home is where the heart is

Tying Valentine’s Day to LGBTQ buyers and sellers

Published

3 weeks ago

February 16, 2026

Scott Helms

(Photo by sundaemorning/Bigstock)

Valentine’s Day is often portrayed as a celebration of romantic love — flowers, chocolates, and candlelit dinners. But for many LGBTQ+ individuals and couples, Valentine’s Day can also be a moment to reflect on something deeper: the love that creates a safe, welcoming home.

For LGBTQ+ home buyers and sellers, homeownership is more than a financial milestone—it is an act of belonging, resilience, and pride. Owning a home can mean finally having a place where you can hold hands with your partner on the front porch, decorate with your authentic style, and build a life free from judgment. In this way, buying or selling a home is one of the most meaningful love stories many LGBTQ+ people will ever write.

This Valentine’s Day, whether you’re a first-time gay home buyer, a same-sex couple upgrading your space, or an LGBTQ+ seller moving on to your next chapter, it’s worth thinking about how love, identity, and real estate intersect—and how to navigate that journey with confidence, protection, and the right support.

Love, Identity, and the Meaning of ‘Home’

For generations, LGBTQ+ people were denied equal access to housing, homeownership, and legal protections. Even today, many LGBTQ+ home buyers still face subtle bias, uncomfortable interactions, or outright discrimination in the real estate process.

That’s why finding LGBTQ+ friendly real estate and an affirming gay friendly realtor or lesbian realtor matters so much. A home isn’t just a building—it’s a personal sanctuary. Working with LGBTQ+ real estate agents who understand your lived experience can make all the difference between a stressful transaction and a joyful one.

For over 30 years, GayRealEstate.com has been the leading gay real estate network, connecting LGBTQ+ home buyers and sellers with gay real estate agents, lesbian real estate agents, and LGBTQ+ friendly realtors who truly “get it.” Their mission has always been simple yet powerful: to ensure that every LGBTQ+ person has access to safe, respectful, and inclusive real estate services.

Finding Your Match: Choosing the Right LGBTQ+ Friendly Realtor

Much like dating, finding the right real estate agent is about compatibility, trust, and communication. Here are some key tips for choosing the best LGBTQ+ real estate representation:

Look for experience with LGBTQ+ clients. Search for a gay realtor near me or lesbian realtor near me through GayRealEstate.com, where agents are vetted for cultural competency and community commitment.
Ask about their experience with same-sex couple home buying. A strong agent should understand issues like joint ownership, legal protections, and financing considerations.
Choose someone who listens. You should feel safe sharing your priorities—whether that includes proximity to LGBTQ+ nightlife, affirming schools, or lesbian-friendly neighborhoods.
Prioritize respect and transparency. Your agent should advocate for you, not just push a quick sale.

The right gay friendly real estate agent isn’t just helping you buy a house—they’re helping you find a place to build your life.

Best Cities for LGBTQ+ Home Buyers

If love is your compass, location is your map. Some of the best cities for LGBTQ+ home buyers consistently offer strong community presence, legal protections, and welcoming neighborhoods:

Wilton Manors, Florida – A hub for LGBTQ+ culture with thriving LGBTQ+ real estate opportunities
Palm Springs, California – A long-standing LGBTQ+ retirement and second-home destination
Provincetown, Massachusetts – Historic LGBTQ+ community with progressive housing protections
Asheville, North Carolina – Growing market with inclusive real estate services
Fort Lauderdale, Florida – Diverse, welcoming, and highly sought-after for LGBTQ+ home ownership

Working with GayRealEstate.com allows you to connect with local LGBTQ+ real estate experts who know these markets inside and out.

Navigating Legal Protections in LGBTQ+ Real Estate

Love is universal—but legal protections are not always consistent. Understanding your rights is essential when buying or selling a home as an LGBTQ+ person.

Key protections include:

Fair Housing Act (FHA): Prohibits discrimination based on sex, which courts have increasingly interpreted to include sexual orientation and gender identity.
State and local protections: Many cities and states offer additional safeguards against LGBTQ+ housing discrimination.
Same-sex couple legal considerations: If you are married, joint ownership is typically straightforward. If not, consult an attorney about co-ownership agreements.

A knowledgeable LGBTQ+ friendly realtor from GayRealEstate.com can help guide you through these complexities and connect you with trusted legal professionals when needed.

Buying a Home as an LGBTQ+ Person: Practical Tips

If you’re embarking on your home-buying journey this Valentine’s season, here are smart, practical steps to take:

Clarify your priorities. Do you want a vibrant LGBTQ+ neighborhood, quiet suburbs, or access to queer community spaces?
Get pre-approved for a mortgage. This strengthens your position in competitive markets.
Work with an LGBTQ+ real estate agent. Searching “finding a gay real estate agent” or “finding a lesbian real estate agent” through GayRealEstate.com is a great first step.
Research inclusive communities. Some neighborhoods are more welcoming than others.
Know your rights. If you experience bias, document it and seek legal guidance.

Buying a home is an act of self-love—and community love.

Selling a Home as an LGBTQ+ Person

Selling can be just as emotional as buying, especially if your home represents years of memories with your partner, friends, or chosen family.

When selling a home as an LGBTQ+ person, consider:

Working with a gay friendly realtor who will market your home inclusively
Highlighting LGBTQ+ community appeal in listings
Being prepared for potential buyer bias (and knowing how to respond)
Leaning on GayRealEstate.com’s LGBTQ+ real estate services for trusted guidance

Your story—and your home—deserve respect.

Real Estate for LGBTQ+ Families

More LGBTQ+ couples are raising children, fostering, or building blended families. This makes homeownership even more meaningful.

When searching for real estate for LGBTQ+ families, consider:

LGBTQ+ affirming school districts
Family-friendly queer communities
Safe neighborhoods with inclusive values
Access to LGBTQ+ resources and social networks

GayRealEstate.com specializes in helping LGBTQ+ families find homes that truly fit their lives.

Love, Pride, and Homeownership

At its core, Valentine’s Day is about connection. For LGBTQ+ people, homeownership can be one of the most profound expressions of love—love for yourself, your partner, your family, and your future.

Whether you are a first-time gay home buyer, a same-sex couple relocating, or an LGBTQ+ seller moving forward, you deserve an experience rooted in dignity, fairness, and celebration.

For over three decades, GayRealEstate.com has stood as the leading source for LGBTQ+ real estate, gay real estate, lesbian real estate, and LGBTQ+ home buying and selling representation. Their nationwide network of gay real estate agents, lesbian-friendly real estate agents, and LGBTQ+ friendly realtors ensures that your real estate journey is guided by professionals who understand your heart—and your home.

This Valentine’s Day, let your next chapter be written in a place where you can truly belong. Because when love leads the way, home is never far behind.

Scott Helms is president and owner of Gayrealestate.com.