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With Crew Club closing, what’s the future of the gay bathhouse in D.C. and beyond?

Handful of major U.S. cities lack private sex clubs

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Even in 2020, no one the Blade contacted would go on the record to talk about their experiences at the Crew Club, the Washington gay gym and bathhouse that will end its 25-year run next month.

It wasn’t hard finding folks who went — the club near Logan Circle has always been popular. But attribution was hard to pin down.

“I would go occasionally. It was very hit or miss,” one Washington gay man said. “Going on a Saturday night around 2 a.m. could be insane on some nights though. Cute, tipsy out-of-town gays who were cute and fun. I had some crazy times in the sauna and steam room.”

It’s fair to say many gay and bi men in the region will miss the club. Owner DC Allen sold the building mid-2016 to a real estate developer, a deal that’s estimated to have netted them more than twice what they paid for it in 2003, according to city tax records. The 8,000-square-foot, two-story building was assessed at a value of more than $5 million for 2020, according to previous Blade reports. He cited the health of his partner and his own health (they’re 70 and 63 respectively) as the main reason they opted not to seek another location.

“We would not, at this point in time, be able to make our money back and I don’t know how we could retire if we had another business,” he said.

Allen, circumspect in a brief phone interview this week, declined to make any of his 15 employees available for comment.

He said hook-up apps like Scruff and Grindr did impact the business for “the next couple of years” after they took off, but things subsequently improved.

“Some of the more marginalized [gay bathhouses] went out of business, but the rest of us saw a regular amount of business after three-five years,” he said. “There was a correction.”

He said he kept no records on how many of his clientele were locals vs. out-of-towners. Upholding a “very strict policy for our clientele,” was of utmost importance, Allen said.

Skyrocketing real estate costs in major cities are threatening gay bathhouse culture as developers pounce on hot, valuable properties. (iStock photo by fotostorm)

So is the Crew Club’s closing a one-off or is the industry — which has been around in various forms since the Roman Empire — slowly becoming a thing of the past? A Guardian article from 2014 painted a picture of dwindling businesses and an industry that had its heyday in the ’70s. It claimed about 70 were in business at the time, down from about 200 in the disco era, figures current industry insiders say are roughly accurate.

And how likely is it that some other entrepreneur will eventually open another gay bathhouse here with Washington’s astronomical real estate prices and ongoing gentrification? Not to mention the lack of a Council member such as the late Jim Graham (who was gay) to help work through the red tape much as he did by gay businesses, such as Ziegfeld’s/Secrets, that were displaced more than a decade ago by Nationals Stadium?

Glorious Health Club (2120 West Virginia Ave., N.E.) survived the stadium invasion but was shuttered last March by the city for multiple building code violations. Its owners are hoping to open this month pending another inspection.

But it’s not the apps, overall gay mainstreaming or waning Millennial (or Gen Z) interest that is the biggest threat to U.S. gay bathhouses. The biggest issue, one long-time veteran of the industry says, is escalating real estate prices in metro areas that have enough gay population to sustain them.

Dennis Holding came out in 1971 and met Jack Campbell, who he says “pretty much was the founder” of The Club gay bathhouse chain, in 1972 in Cleveland. Holding became an investor that year in a gay bathhouse in Indianapolis (Club Indianapolis), which is still open, and has been in business for 47 years as an investor/partner. Today, he and others are behind gay bathhouses in three cities — Houston (Club Houston), Orlando (Club Orlando) and Miami (Club Aqua Miami). He’s also friendly with many others in the industry and says the situation in Washington, sadly, is not unusual.

“The greatest threat to the business is the cost of real estate and the old age of the owners,” he said by phone this week from his second home in Palm Springs. “What happened in D.C. is they couldn’t find a clear way for the operation to continue without them physically being involved and their capital, the bulk of their net worth was tied up in real estate. … I know of two or three other groups that have closed or seen their operations dwindle in the last five-seven years I guess in which the senior partner passes away and the shares end up sometimes in the hands of non-gay relatives — a sister, a brother, maybe a boyfriend, a boyfriend’s family, whatever, and they don’t quite know how to handle all of it. Their succession plans are very weak.”

Holding (who has his own succession plan in place) says in some cases a straight relative has continued a gay bathhouse business — he mentions a straight owner who formerly had clubs in Dallas, Austin and Milwaukee, who ran them for years but eventually decided to sell to hungry real estate developers rather than modernize or update the clubs.

“Sometimes it’s the right thing to do business wise,” Holding says. “He probably made about $6 million, they built an apartment house or two, and he moves to his hometown in California and has a nice, comfortable life. His kids had no interest in it and his father was about 95. There have been several situations like that where the real estate has just become so valuable.”

Holding says other clubs will likely see the same fate in time.

“I know of an operator who turned down $8 million for his real estate a month ago,” Holding says. “That’s the evil side of it, and it has nothing to do with the business.”

At the height of the app scare about seven years ago, gay bathhouse owners united to form the Men’s Sauna Association (gaybathhousesauna.com) aka the North American Bathhouse Association (NABA). The preferred industry word now, members say, is sauna. Bathhouse sounds seedy and dated, some say.

About 90 percent of gay bathhouses/saunas in the U.S. are members. They joined forces for several reasons — joint bargaining power with suppliers, to provide aid to new businesses getting the run-around from various municipalities not interested in “adult” businesses, to brainstorm how to make the apps work to their advantage and other matters of joint interest.

The industry, overall, is quite strong, says Tom Gatz-Nibbio, NABA executive director. All the major U.S. chains — Clubs (Indianapolis, Pittsburgh, Philadelphia, Dallas, Columbus), Steamworks (Berkeley, Chicago, Seattle) and Midtowne Spa (Los Angeles, Denver) are members. He says the businesses that are doing the best are the ones whose owners have invested in serious remodeling.

“They’re really the industry leaders,” Gatz-Nibbio says. “The ones who have really stepped up and remodeled to provide a clean, safe environment.”

Holding agrees. He estimates annual U.S. revenue industry wide to be approaching $100 million. Club Houston just finished a major renovation a few months ago.

“Our slogan is ‘good clean fun,’” he says. Cleanliness is critical to the success of the business. And having what I call attractions in the play areas, the dark room — you need to have clever places to play but dirty, dank, smelly — that doesn’t work.”

Gatz-Nibbio scrolls mentally over the country, mentioning markets not yet referenced here. He knows of two in New York City (East Side Club, West Side Club) and says it’s odd there aren’t more in that market. He says private sex parties are more “a thing” there. One closed in Chicago, but another remains. There are two each in Detroit and Las Vegas. Denver, Phoenix, Atlanta and San Diego each have one. Seattle has a Steamworks. One closed in Honolulu. There are none in San Francisco proper (the city outlawed them at the height of the AIDS crisis) but there is one nearby in Berkeley (Steamworks Berkeley) and another in San Jose (The Watergarden). Some exist in unexpected markets — Grand Rapids, Mich., (The Diplomat Club) and Colorado Springs, Colo. (Buddies Private Club).

Washington could soon join Boston and New Orleans as major U.S. cities lacking one. Prohibitive real estate costs, especially anywhere near the French Quarter, have prevented anything from blossoming there, Gatz-Nibbio says.

Holding says the apps turned out to be more of a hiccup than any serious disruption.

“We felt it at first until people started realizing going into a stranger’s home or having a stranger into your home isn’t always the smartest thing to do,” he says. “And people started to wake up to the false advertising. You’re expecting a 6 foot, 2 blonde hunk but the real thing at the door is not that.”

Gatz-Nibbio says some apps are working with the saunas in joint partnerships. Squirt, for example, was at the last NABA convention and is partnering on an initiative.

Gay bathhouse industry professionals at the NABA 2019 National Convention in Orlando last September. (Photo courtesy NABA)

December was a record month for Holding in Houston and Miami. He’s friendly with the owner of Club Dallas, which he says is also booming.

“It might have slowed growth a little, but we never lost money,” he says.
A much bigger scare years ago, of course, was AIDS.

“The day Rock Hudson died, our business fell off about 40, 50 percent,” Holding says.

Working with area health departments, offering testing in the clubs and, of course, later the advances of protease inhibitors helped things rebound.

“We never stopped being profitable,” he says. “We just cut a lot of expenses. We ran with less labor, which was a big factor, we just tightened our belts. I remember the first meeting after we realized we’d just been really walloped, but we just tightened our belts. We had limited profitability, then good profitability within four to five years, I guess.”

Escorting and prostitution were never big problems, Holding says. Most members reported them to staff if they were propositioned. Police usually were happy to work with them.

He says a police squad in Dallas was known to be overzealous in previous years.

“They thought we were just a den of iniquity,” he says with a chuckle. “But it was mainly about drugs. They liked to break down doors and have mass arrests but eventually we convinced them not to be stupid about it and we’d work with them.”

Drugs, he says, are a constant issue. A list of barred patrons is kept for those who violate the policy. Too rigorous a bag or body check at the door deters customers, he says.

In other ways, police liked having the businesses there, he says.

“They like it because if they catch somebody in a park or public place, they can say, ‘Get out of here you asshole, you know there’s a place you can go for that.’ That’s basically been their attitude. It’s not warm and friendly, but they like it that there’s a place in town you can go for that and that’s fine by us. That’s the way it should be.”

Holding never kept records of how many of his clients were semi-local to each business vs. out of town. If local is a 40-mile radius, he guesses the majority are local if for no other reason than the business tends to do well with repeat consumers. It’s an older crowd in the daytime, and owners cater to them.

Not everyone is there for sex, he says. The music and lighting changes after 6 p.m., when the working-age crowd tends to come. Get them in once — for an open house, a guest visit or whatever — and if the club is clean and well run, they’ll be back, he says.

Holding knows of no horror stories of anti-gay city bureaucracies holding up entrepreneurs. He’s never heard of a citizen petition movement against a pending gay bathhouse. A business association his Orlando property was seeking to join many years ago was headed by two lesbians who took issue with the no women policy, but that eventually blew over. He can recall no major pushback from LGBT activist organizations that have sometimes painted heteronormative pictures of gay life to conservative constituents.

Allen says one change he noticed over the years was how credit card use spiked from roughly 20 percent in his early years in business to about 70-80 percent today.

“What that means is people no longer have a fear of being gay, they don’t really care,” Allen says. “That confidence and that freedom is from 40 years of activism.”

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Have yourself a merry John Waters Christmas

Annual holiday show returns to Alexandria and Baltimore

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John Waters performs his annual John Waters Christmas spoken word show on Dec. 20 in Alexandria at The Birchmere, and on Dec. 23 in Baltimore at SoundStage. (Blade file photo by Michael Key)

When it comes to iconic Christmas scenes in movies, none can top the tree-toppling tantrum thrown by cha-cha heels-deprived Dawn Davenport in John Waters’s fifth full-length feature “Female Trouble” from 1974. Therefore, it’s not surprising that Waters continues to make art out of Christmas, performing his spoken word Christmas tour in cities across the country. Waters has even more reason to celebrate with the release of his new red vinyl 7” single, a cover of Little Cindy’s “Happy Birthday Jesus (A Child’s Prayer)” on the A-side, and “A Pig Latin Visit From St. Nicholas” on the B-side. If you’re still looking for unique Christmas gifts, consider this record. As always, John was kind enough to make time for an interview in advance of his tour dates.

BLADE: John, in preparation for this interview with you, I went back and listened to Little Cindy’s original rendition of “Happy Birthday Jesus (A Child’s Prayer)” on your “A John Waters Christmas” CD.

JOHN WATERS: One thing I did, if you notice, I make the same stumble in my recording that she did in the original.

BLADE: It sounded to me like she got choked up.

WATERS: No, I think she just stumbles over a word, so I stumbled over the same word. It’s appropriation, insanely.

BLADE: Is this a song you first became aware of in your youth or when you were an adult?

WATERS: When I was doing the Christmas album, I had this friend named Larry Benicewicz. He was kind of my idea man with music. He knew every single old record. I would say to him, “Weird Christmas songs,” when we were doing a soundtrack, or a song about bears, or a song about this, and he would give me all these tapes. It was one of the ones he played for me. A lot of the songs I put in my movies and on my records, I did know as a kid. I did not know this one, but I immediately embraced it. I don’t think it’s campy. I think it really is spiritual in a weird way. My doing it makes it a novelty record. I am really for novelty records, and there aren’t any anymore. Why was there not a COVID novelty record? That’s insane. The dance “The Bug” that’s on the “Hairspray” soundtrack would be perfect for COVID. 

BLADE: The thing that struck me was that for a Christmas song in the voice of a child, a kind of death pall hangs over it, with lines like, “If I was good you’d let me live with you” and “they nailed you to the cross, they wanted you to die.”

WATERS: All of it! When I see children at midnight mass kneeling in front of a nude man nailed to a cross, I feel like I’m at The Eagle! It is S&M, it’s creepy. I took the same cover (photo) from her record to parody and put my face on it. The same thing I did with The Singing Dogs last year when I covered (their version of) “Jingle Bells.” I’m really into novelty records. I love them and I’m trying to bring them back. I don’t expect anybody to ever play these records. Even The Singing Dogs one said on it, “Please do not play this record” [laughs]. And the flipside, the Pig Latin version, is almost impossible to listen to.

BLADE: I’m so glad you mentioned that. “A Pig Latin Visit From St. Nicholas” reminded me of the lost art of speaking in Pig Latin. I also recall watching the PBS series “Zoom” as an adolescent and learning to speak “ubbi dubbi,” a distant relative of Pig Latin. Do you think that the time is right for a Pig Latin or ubbi dubbi revival?

WATERS: Here’s the thing, I never could pick up any language, except Pig Latin. I’ve been in every foreign country. Foreign countries have given me money to learn to speak the language. I can never do it! But Pig Latin…my parents and other parents in the ‘50s spoke Pig Latin so kids couldn’t understand what they were saying. Then my mother taught it to me, and I used it. The hardest take to shoot in “Pink Flamingos” was not eating the dog shit. It was when the cast skipped, in one take, saying “E-way, are-yay e-they ilthiest-fay eople-pay in-hay e-they ole-hay ide-way orld-way.” We’re the filthiest people in the whole wide world in Pig Latin. We had to do so many takes so they could do it once without screwing it up. In “Polyester,” Edith (Massey) answers the phone, “ello-hay.” I did a photo piece where it was all subtitled in Pig Latin. Like “osebud-Ray” (from “Citizen Kane”) or in “Streetcar,” “ella-Stay!” [Laughs] All the iconic dialogue translated into Pig Latin. My assistant who helped me do it, had never heard of Pig Latin. She really got good at it because she lived in many foreign countries and can pick up languages. But it’s not that easy to do it correctly and read it. Your computer will translate into Pig Latin.

BLADE: AI understands Pig Latin?

 WATERS: I guess that’s AI. It wasn’t 100% right, but it was close. I can speak it if I look at it, but just do a bit at a time. It was a challenge that no one would possibly care about or want to do.

BLADE: I think you pulled it off very well.

WATERS: If you want people to leave on Christmas morning, you put it on. That’s how you get your guests to leave. It’s time to go.

BLADE: Ood-gay i-bay! How did your relationship with record label Sub Pop, which released 2021, 2022, 2024, and new 2025 holiday singles, come about?

WATERS: I believe the first thing I did for them was “Prayer to Pasolini.” They came to me through Ian Brennan. He’s won a couple Grammys for World Music, but he is also is one of my agents who does the Christmas tour and a lot of my shows, anything with music. He helped me arrange each one of the songs. He had a relationship with Sub Pop. It was perfect. My friends in Baltimore, (the band) Beach House, have had huge success.

BLADE: That’s right, they’re on Sub Pop!

WATERS: Yes! I’m happy to be on it. I’ve even been to the warehouse and posed for pictures like Jackie Suzanne used to do.

BLADE: Is there any chance that “A John Waters Christmas” might be reissued on vinyl by Sub Pop?

WATERS: No. It’s such a nightmare to get the rights and to renew them. You have to find the publisher and the writer, and they usually hate each other. It doesn’t matter if it’s obscure or famous, it’s hard to get. You have to make the deal. The singer doesn’t get anything unless they play it on the radio. It would be so complicated legally, and there would be such a [laughs] tiny audience for it. I hope it will come out again. The same thing with the one for Valentine’s Day. I had two of them that did quite well when they came out; “A Date With John Waters and “A John Waters Christmas.” The “John Waters Christmas” album is still the soundtrack that plays whenever I’m doing my spoken word Christmas show as people are entering the theater.

BLADE: Aside from your annual Christmas show tour, what else do you do for the holidays now, and are there any traditions that you’ve carried over from your family?

WATERS: Certainly! I have two sisters, my brother’s widow, and me, so there are four and we take turns each year to have the Christmas dinner. Mine was last year. An entire sit-down dinner. Mom’s China, the silverware, the entire full dinner. It’s pretty traditional. I don’t have a Christmas tree, but I do decorate the electric chair from “Female Trouble.” That is a tradition in my family. We do have Christmas decorations, but they’re usually weird ones that fans sent me. I have one with Divine knocking over the Christmas tree, and the Christmas tree lights up, all sorts of amazing things. There is definitely a tradition here that might be a little altered, but it is definitely a tradition. I used to have a giant party every year, but COVID ended that. I still wouldn’t want 200 people in my house breathing right now.

BLADE: I was looking at your tour schedule and wondered if there are any new cities in which you’ve never performed the John Waters Christmas show that have been added to this year’s schedule?

WATERS: I don’t think there’s a city in America in which I haven’t done one show! The only places I haven’t been to are Hawaii and Alaska. I could do it there, but it’s too long on a tour. I can’t think of a city I haven’t played in in America over the last 50 years. The Christmas show is completely different every year. It doesn’t matter if you saw it last year.

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Ultimate guide to queer gift giving

Champagne, candles, cologne, lawnmowers, and more

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Some gifts scream practical, others whisper luxury, and a few flat-out blur the lines. From cocoa that feels ceremonial to a cologne that linger like a suggestive smirk, this year’s ultimate gift picks prove that thoughtful (and occasionally naughty) presents don’t have to be prosaic. Welcome to your holiday cheat sheet for festive tangibles that get noticed, remembered, and maybe even result in a peck of gratitude planted under the mistletoe. Consensually, of course.


Amber Glass Champagne Flutes

Pop the champs – but make it vintage. These tulip-shaped stunners in amber-tinted glass bring all the Gatsby vibes without the Jazz-age drama. Whether you’re toasting a milestone or celebrating a Tuesday, their seven-ounce capacities and hand-wash-only care make ‘em as practical as they are pretty. Pair with a thoughtful bottle of bubs and gift with a glittering wink. $18, NantucketLooms.com


Disaster Playbook by Here Comes the Apocalypse

Because the end of the world shouldn’t be a solo act, this spiral-bound guide is your step-by-step roadmap to surviving and thriving when everything else goes sideways, which might be sooner than you think. Packed with checklists, drills, and a healthy dose of humor, it’s like a survival manual written by your most prepared (and slightly snarky) friend. Whether you’re prepping for a zombie apocalypse or, more realistically, REVOLUTION!, this playbook’s got your back. $40, HereComesTheApocalypse.com


Wickless Vulva Candles

Bold, luxurious, and completely flame-free, CTOAN’s wickless candles melt from beneath on a warmer, releasing subtle, sophisticated fragrances, like sandalwood or lavender. The vulva-shaped wax adds a playful, provocative element to any space –perfect for a bedroom, living room, or anywhere you want elegance with an edge. A gift that celebrates form, intimacy and self-expression, no fire required. $39, CTOANCO.com


Villeroy & Boch Royal Classic Christmas Collection

Every meal is a mini celebration – with whimsy at every place setting – in Villeroy & Boch’s Royal Classic festive dinnerware collection that hits all the right notes. Made from premium German porcelain, it features nostalgic little toys, nutcrackers, and rocking horses in delicate relief, giving your holiday spread a playful but refined twist. Dishwasher- and microwave-safe, it’s luxe without the fuss. Gift a piece to a special someone, or start a collection they’ll use (and show off) for years to come. $22-$363, Villeroy-Boch.com


Greenworks Electric Lawnmower

You a ’hood queen who considers lawn care performance art – or just wants to rule the cul-de-sac in quiet, emission-free glory? Greenworks’ zero-turn electric mower has the muscle of a 24-horsepower gas engine but none of the fumes, drama or maintenance. Six 60V batteries and a 42-inch deck mean you can mow up to two-and-a-half acres on a single charge – then plug in, recharge, and ride again. It’s whisper-quiet, slope-ready, and smooth enough to make you wonder why you ever pushed anything besides your queer agenda. The perfect gift for the homeowner who loves sustainability, symmetry, and showing off their freshly striped yard like that fresh fade you get on Fridays. $5,000, GreenworksTools.com


Molekule Air Purifier

For the friend who treats their space like a sanctuary (or just can’t stand sneezes), the Molekule Air Pro is magic in motion. Covering up to 1,000 square feet, it doesn’t just capture allergens, VOCs, and smoke – it destroys them, leaving your air feeling luxury-clean. FDA-cleared as a Class II medical device, it’s serious science disguised as modern design. Gift it to your city-dwelling, pet-loving, candle-burning friend who likes their living room as pristine as their Instagram feed. $1,015, Molekule.com


Cipriani Prosecco Gift Set

Effervescent with stone-fruit sweetness and a touch of Italian flair, the Cipriani Bellini & Prosecco gift set brings brunch-level glamour to any day of the week. The Bellini blends rich white-peach purée with sparkling wine, while the dry ’secco keeps things crisp and celebratory. Pop a bottle, pour a flute, and suddenly winter weeknights feel like a party – even with your pants off. $36, TotalWine.com


Woo(e)d Cologne

British GQ recently crowned Woo(e)d by ALTAIA the “Best Date Night Fragrance,” and honestly, they nailed it. Confident without being cocky – smoky gaïac and Atlas cedarwood grounds the room while supple leather and spicy cardamom do all the flirting – it’s a scent that lingers like good conversation and soft candlelight. Gift it to the one who always turns heads – or keep it for yourself and let them come to (and then on) you. $255, BeautyHabit.com


Lococo Cocoa Kit

Keep the run-of-the-mill mugs in the cabinet this Christmas and pull out Lococo’s handcrafted Oaxacan versions that demand you slow down and sip like it matters. Paired with a wooden scoop, rechargeable frother, and Lococo’s signature spice hot-chocolate blend (vegan, gluten-free, with adaptogenic mushrooms), this holiday kit turns Mexi-cocoa into a mini ritual you’ll look forward to. Perfect for anyone who loves a little indulgence with a side of ¡A huevo! energy.


Manta Sleep Mask

Total blackout, zero pressure on the eyes, and Bluetooth speakers built right into the straps, this ain’t your mama’s sleep mask — but it could be. The Manta SOUND sleep mask features C-shaped eye cups that block every hint of light while ultra-thin speakers deliver your favorite white noise, meditation, or late-night playlist straight to your ears. With 24-hour battery life, breathable fabric, and easy-to-adjust sound, it turns any bed (or airplane seat) into a five-star sleep suite. Perfect for anyone who treats shut-eye like an art form (or just wants to escape their roommate’s late-night bingin’ and/or bangin’). $159, MantaSleep.com


Shacklelock Necklace

Turn the industrial-chic vibe of a shackle into a sleek statement. Mi Tesoro’s platinum-plated stainless-steel necklace sits on an 18-inch wheat chain, featuring a shackle-style latch pendant that’s waterproof, tarnish-free, and totally fuss-les. Beyond style, it nods to a classic gesture in the queer leather community: replacing a traditional Master lock with something elegant to quietly signal belonging to someone special. Wear it solo for a minimalist edge or layer it like you mean it; either way this piece locks in both your look and your intentions. $90, MiTesoroJewelry.com


Parkside Flask Mojave Edition

Wine nights get a desert glow-up with Parkside’s limited-edition 750-milliliter all-in-one flask draped in sun-washed bronze and badland hues like sage, sand, and terracotta – with magnetic stemless tumblers that snap on for effortless shareability. It keeps your vino chilled for 24 hours, pours without drips (no tears for spilled rosé, please), and even lets you laser-engrave your own mantra or inside joke. Perfect for picnics, surprise rooftop clinks, or gifting to your favorite wine (or desert) rat. $149, HighCampFlasks.com


Mikey Rox is an award-winning journalist and LGBT lifestyle expert whose work has published in more than 100 outlets across the world. Connect with him on Instagram @mikeyroxtravels.

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Meet Mr. Christmas

Hallmark’s Jonathan Bennett on telling gay love stories for mainstream audiences

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Hallmark’s Jonathan Bennett

Jonathan Bennett believes there are two kinds of people in the world — those who love Hallmark movies and liars. And in Season 2 of Finding Mr. Christmas, which the Mean Girls star co-created with Ben Roy, Bennett is searching for Hallmark’s next leading man.

“It’s so fun for people because everyone in their life has someone they know that they think should be in Hallmark movies, right? The UPS driver, the barista at the coffee shop, the dentist,” Bennett says. “So we’re testing their acting abilities, we’re testing who they are, but we’re also looking for that star quality — the thing that makes them shine above everyone else. It’s almost something you can’t explain, but we know it when we see it.”

Season 2’s cast includes a former NFL player for the Green Bay Packers, a few actors, and a realtor. The 10 men compete in weekly festive-themed acting challenges, one of which included having to ride a horse and act out a scene with Alison Sweeney. The contestants were chosen from a crop of 360 potential men, and Bennett gives kudos to the show’s Emmy-nominated casting director, Lindsay Liles (The Bachelor, Bachelor in Paradise).

“She has a tough job because she has to find 10 guys that are going to be good reality television, but also have the talent to act, carry a scene, and lead a Hallmark movie eventually,” he says. To be the right fit for a Hallmark leading man, Bennett singles out five key characteristics: you have to be funny, charming, kind, have a sense of humor, and you have to do it all with a big heart.

Of course, Finding Mr. Christmas wouldn’t be Finding Mr. Christmas without its signature eye candy — something Bennett describes as “part of the job” for the contestants. “I can’t believe Hallmark let me get away with this. I dressed them as sexy reindeer and put them in harnesses attached to a cable 30 feet in the air, and they had to do a sexy reindeer photo shoot challenge,” he says with a laugh. “This season is just bigger and bolder than last. People are responding to not only all the craziness that we put them through, but also comparing and contrasting the guys in their acting scenes when we do them back-to-back.”

Season 1 winner Ezra Moreland’s career has been an early testament to the show’s success at finding rising talent. On seeing the show’s first winner flourish, Bennett says, “Now to watch him out in the world, just booking commercial after commercial and shining as an actor and a model, I think the show gave him the wings to do that. He learned so much about himself, and he took all that into his future auditions and casting. He just works nonstop. I’ve never seen an actor book more commercials and modeling gigs in my life.”

Bennett has been a star of plenty of Hallmark movies himself, including the GLAAD-award-winning The Groomsmen: Second Chances, which makes him a fitting host. Among those movies are 2020’s Christmas House, which featured the first same-sex kiss on the network and had a major impact on Bennett’s career as an openly gay man. “Hallmark’s been so great about supporting me in queer storytelling. But again, I don’t make gay movies for gay audiences. I make gay love stories for a broad audience, and that’s a huge difference, right? We’re not telling stories inside baseball that only the gay community will understand.”

He continues, “The backdrop of a Hallmark Christmas movie is very familiar to these people who watch. And so when you tell a gay love story, and you tell it no differently than a straight love story in that space, they’re able to understand. It’s able to change hearts and minds for people who might not have it in their lives.”

While Hallmark has become a major staple of Bennett’s career, he started off wanting to be a Broadway actor. And before the first season of Finding Mr. Christmas aired, Bennett took a break from TV to make his Broadway debut in Spamalot, replacing Michael Urie as Sir Robin and starring alongside Ethan Slater and Alex Brightman.

“That was my dream since I was five years old – then I booked a movie called Mean Girls, and everything kind of changes in your life. You no longer become a person pursuing Broadway, you become a part of pop culture,” Bennett recalls. “And to be honest, when I hit 40, I was like, ‘I’m probably never going to get to live that dream.’ And that’s okay, because I got to do other dreams and other things that were just as cool but different. So I honestly never thought it would happen.”

Bennett is still determined to make his way back on Broadway with the right role — he calls Spamalot the “best experience” of his life, after all — but he’s got another Hallmark show lined up with Murder Mystery House, which he co-created. The show was recently greenlit for development and intends to bring the Hallmark mystery movie to life. “It’s kind of like our version of The Traitors,” Bennett admits.

Looking back on both seasons, Bennett says that what makes Finding Mr. Christmas stand out in the overcrowded reality TV landscape is that everyone involved makes it with heart: “This isn’t a show where you’re going to watch people throw drinks in each other’s faces and get into big fights. The thing that has amazed me so much about this show, the more we’ve done it, is that every season, 10 guys come in as competitors, but they leave as a family and as brothers. That’s something you don’t get on any other network.”

Finding Mr. Christmas airs every Monday on Hallmark through December 20, with episodes available to stream on Hallmark+.

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