Arts & Entertainment
Magnum ad criticized for comparing ice cream ‘guilty pleasure’ to homophobic discrimination
The Spotify commercial aired in the U.K.

Magnum is under fire for an ad that aired on Spotify in the U.K. which compared the “guilty pleasure” of eating ice cream to being imprisoned for being gay.
Newsweek reports that the ad features a narrator with “an indeterminate accent” saying, “A hug for my boyfriend—that’s my guilty pleasure. Because in my country, just a simple hug with the man I love could send me to prison for more than 10 years.”
Some people didn’t think the “guilty pleasure” of eating ice cream equated with homosexuality being illegal in some countries.
I know most of y'all probs have Spotify premium so don't hear the ads, but really unsure about the Magnum ad that's talking about homosexuality being a "guilty pleasure" in countries where homosexuality is illegal, like thanks for the awareness but also like not okay
— Kyle Flynn-Davies (@kflynndavies) August 2, 2019
What the hell?!? There are at least 3 versions of the magnum ice cream ad that does a bit about being gay would get me X years in prison followed by a get a magnum, pleasure should be guilty. That's fucked. pic.twitter.com/T0j6Hbxl4g
— Tia (@Tatty_is_ALIVE) August 4, 2019
Magnum is comparing the guilt of eating an ice cream to the guilt of being gay in a country where homosexuality is illegal. Bold move Magnum, but maybe no:https://t.co/klfR0jtjpp
— Hidayah (@HidayahLGBTQI) August 9, 2019
An ad for #Magnum ice cream bars just popped up on my #Spotify and it is the cringiest/funniest gay baiting ad ever. A foreign accented man laments how dangerous it is to hug his boyfriend in his country, but he won't get arrested for eating a Magnum! pic.twitter.com/S6WdzW9p51
— Christa Blackmon (@TheOdalisque) August 2, 2019
@MagnumIceCream your advert comparing the potential to be killed if you're gay to the guilty pleasure of eating a magnum is disgusting, racist and homophobic. Please withdraw it immediately.
— nell blane (@firegoat67) August 5, 2019
A Magnum spokesman told Newsweek that the ad was meant “to remind people that what is considered a guilty pleasure isn’t always what you would expect.”
Movies
‘Hedda’ brings queer visibility to Golden Globes
Tessa Thompson up for Best Actress for new take on Ibsen classic
The 83rd annual Golden Globes awards are set for Sunday (CBS, 8 p.m. EST). One of the many bright spots this awards season is “Hedda,” a unique LGBTQ version of the classic Henrik Ibsen story, “Hedda Gabler,” starring powerhouses Nina Hoss, Tessa Thompson and Imogen Poots. A modern reinterpretation of a timeless story, the film and its cast have already received several nominations this awards season, including a Globes nod for Best Actress for Thompson.
Writer/director Nia DaCosta was fascinated by Ibsen’s play and the enigmatic character of the deeply complex Hedda, who in the original, is stuck in a marriage she doesn’t want, and still is drawn to her former lover, Eilert.
But in DaCosta’s adaptation, there’s a fundamental difference: Eilert is being played by Hoss, and is now named Eileen.
“That name change adds this element of queerness to the story as well,” said DaCosta at a recent Golden Globes press event. “And although some people read the original play as Hedda being queer, which I find interesting, which I didn’t necessarily…it was a side effect in my movie that everyone was queer once I changed Eilert to a woman.”
She added: “But it still, for me, stayed true to the original because I was staying true to all the themes and the feelings and the sort of muckiness that I love so much about the original work.”
Thompson, who is bisexual, enjoyed playing this new version of Hedda, noting that the queer love storyline gave the film “a whole lot of knockoff effects.”
“But I think more than that, I think fundamentally something that it does is give Hedda a real foil. Another woman who’s in the world who’s making very different choices. And I think this is a film that wants to explore that piece more than Ibsen’s.”
DaCosta making it a queer story “made that kind of jump off the page and get under my skin in a way that felt really immediate,” Thompson acknowledged.
“It wants to explore sort of pathways to personhood and gaining sort of agency over one’s life. In the original piece, you have Hedda saying, ‘for once, I want to be in control of a man’s destiny,’” said Thompson.
“And I think in our piece, you see a woman struggling with trying to be in control of her own. And I thought that sort of mind, what is in the original material, but made it just, for me, make sense as a modern woman now.”
It is because of Hedda’s jealousy and envy of Eileen and her new girlfriend (Poots) that we see the character make impulsive moves.
“I think to a modern sensibility, the idea of a woman being quite jealous of another woman and acting out on that is really something that there’s not a lot of patience or grace for that in the world that we live in now,” said Thompson.
“Which I appreciate. But I do think there is something really generative. What I discovered with playing Hedda is, if it’s not left unchecked, there’s something very generative about feelings like envy and jealousy, because they point us in the direction of self. They help us understand the kind of lives that we want to live.”
Hoss actually played Hedda on stage in Berlin for several years previously.
“When I read the script, I was so surprised and mesmerized by what this decision did that there’s an Eileen instead of an Ejlert Lovborg,” said Hoss. “I was so drawn to this woman immediately.”
The deep love that is still there between Hedda and Eileen was immediately evident, as soon as the characters meet onscreen.
“If she is able to have this emotion with Eileen’s eyes, I think she isn’t yet because she doesn’t want to be vulnerable,” said Hoss. “So she doesn’t allow herself to feel that because then she could get hurt. And that’s something Eileen never got through to. So that’s the deep sadness within Eileen that she couldn’t make her feel the love, but at least these two when they meet, you feel like, ‘Oh my God, it’s not yet done with those two.’’’
Onscreen and offscreen, Thompson and Hoss loved working with each other.
“She did such great, strong choices…I looked at her transforming, which was somewhat mesmerizing, and she was really dangerous,” Hoss enthused. “It’s like when she was Hedda, I was a little bit like, but on the other hand, of course, fascinated. And that’s the thing that these humans have that are slightly dangerous. They’re also very fascinating.”
Hoss said that’s what drew Eileen to Hedda.
“I think both women want to change each other, but actually how they are is what attracts them to each other. And they’re very complimentary in that sense. So they would make up a great couple, I would believe. But the way they are right now, they’re just not good for each other. So in a way, that’s what we were talking about. I think we thought, ‘well, the background story must have been something like a chaotic, wonderful, just exploring for the first time, being in love, being out of society, doing something slightly dangerous, hidden, and then not so hidden because they would enter the Bohemian world where it was kind of okay to be queer and to celebrate yourself and to explore it.’”
But up to a certain point, because Eileen started working and was really after, ‘This is what I want to do. I want to publish, I want to become someone in the academic world,’” noted Hoss.
Poots has had her hands full playing Eileen’s love interest as she also starred in the complicated drama, “The Chronology of Water” (based on the memoir by Lydia Yuknavitch and directed by queer actress Kristen Stewart).
“Because the character in ‘Hedda’ is the only person in that triptych of women who’s acting on her impulses, despite the fact she’s incredibly, seemingly fragile, she’s the only one who has the ability to move through cowardice,” Poots acknowledged. “And that’s an interesting thing.”
Arts & Entertainment
2026 Most Eligible LGBTQ Singles nominations
We are looking for the most eligible LGBTQ singles in the Washington, D.C. region.
Are you or a friend looking to find a little love in 2026? We are looking for the most eligible LGBTQ singles in the Washington, D.C. region. Nominate you or your friends until January 23rd using the form below or by clicking HERE.
Our most eligible singles will be announced online in February. View our 2025 singles HERE.
The Freddie’s Follies drag show was held at Freddie’s Beach Bar in Arlington, Va. on Saturday, Jan. 3. Performers included Monet Dupree, Michelle Livigne, Shirley Naytch, Gigi Paris Couture and Shenandoah.
(Washington Blade photos by Michael Key)










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