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Bud Light pulls LGBT-friendly ‘Bud Light Party’ ads after poor sales

commercials supported gay marriage and gender fluidity

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(Photo via Weber Shandwick)

(Photo via Weber Shandwick)

Bud Light has ended its “Bud Light Party” ads after a poor third quarter in sales, AdWeek reports.

The ad campaign, which starred Amy Schumer and Seth Rogen, was a political parody on the presidential election and included LGBT-friendly commercials such as Schumer and Rogen attending a gay wedding. The comedians also starred in another ad titled “Labels” that promoted the company’s acceptance of all gender identities.

“Despite continued positive signs in brand health evolution, driven by millennials and Hispanics, 3Q was the softest performance of Bud Light for the year from a volume and share perspective,” Lisa Weser, Bud Light senior director of marketing communications, told AdWeek.

“The Bud Light Party campaign helped us improve these brand attributes, but it did not translate to improved volume and share performance,” Weser continued. “While we are clearly not satisfied with Bud Light’s performance, we are already leveraging what we’ve learned to develop and execute new work.”

Adweek reports the company will now focus on NFL marketing and the Bud Light x Lady Gaga Dive Bar Tour.

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PHOTOS: Lambda Legal in the Pines

Fundraiser held at ‘Normal Heart’ house

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A scene from the 'Lambda Legal in the Pines' fundraiser on July 25. (Photo by Santiago Felipe)

The LGBTQ organization Lambda Legal held its annual “Lambda Legal in the Pines” fundraiser on Saturday, July 25. The event was held at a house on Fire Island featured in Ryan Murphy’s 2014 HBO film, “The Normal Heart.”

Organizers say over $500,000 was raised to support Lambda Legal’s national litigation and advocacy work.

(Photos by Santiago Felipe)

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Come showcase your singing, poetry talent

Spark Social open mic night planned for Aug. 13

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Spark Social will host “Open Mic Night” on Thursday, Aug. 13 at 8 p.m. (Washington Blade file photo by Michael Key)

Spark Social will host “Open Mic Night” on Thursday, Aug. 13 at 8 p.m.

Get ready to share your talent or just kick back and enjoy some great performances. This event is a fun, laid-back vibe where everyone’s welcome to take the stage. Sign-ups are first-come, first-served, but you can also DM Spark Social on Instagram to reserve a performance spot. Whether you’re a singer, poet, or comedian, this is your chance to get on stage and share your art. More details are available on Eventbrite

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Calendar

Calendar: July 31-August 6

LGBTQ events in the days to come

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Friday, July 31

Go Gay DC will host “LGBTQ+ Community Happy Hour” at 7 p.m. at DIK Bar. This is a chance to relax, make new friends, and enjoy happy hour specials at this classic retro venue. Attendance is free and more details are available on Eventbrite

Saturday, August 1

Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ+ community, including allies, together for delicious food and conversation. Attendance is free and more details are available on Eventbrite.

Sunday, August 2

“Black Gay Flea: Summer Kickback” will be at 12 p.m. at Wunder Garten. This is a space created to celebrate Black LGBTQ+ creatives, artists, makers, entrepreneurs, and the community that shows up for them. Come spend the afternoon shopping with local vendors, discovering new brands, supporting small businesses, and connecting with people from across the DMV. More details are on Eventbrite

Monday, August 3

“Center Aging: Monday Coffee Klatch” will be at 10 a.m. on Zoom. This is a social hour for older LGBTQ+ adults. Guests are encouraged to bring a beverage of choice. For more information, contact Adam ([email protected]).

Tuesday, August 4

The DC Anti-Violence Project will host “Soul Centered” at 7 p.m. at Thurst Lounge. This is not a dating event in the traditional sense. It is a space to meet kindred spirits, future collaborators, mentors, friends, or maybe someone who reminds you of what’s possible. Romance may happen, but it’s not the expectation. For more details, visit DCAVP website.

Wednesday, August 5

Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit thedccenter.org/careers.

Center Aging Women’s Social & Discussion Group will be at 6 p.m. on Zoom. This group is a place where older LGBTQ+ women can meet and socialize with one another. To register, visit the DC LGBTQ+ Community Center’s website.

Thursday, August 6

The DC LGBTQ+ Community Center’s Fresh Produce Program will be held all day at the Center. People will be informed on Wednesday at 5 p.m. if they are picked to receive a produce box. No proof of residency or income is required. For more information, email [email protected] or call 202-682-2245. 

Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breath work and meditation that allows LGBTQ+ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC LGBTQ+ Community Center’s website.  

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