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Presidential hopefuls not showing love to LGBTQ media

Few ad buys in niche outlets in 2020 campaign

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political advertisement, gay news, Washington Blade
This ad for Mike Bloomberg’s failed campaign appeared in Gay City News.

When it comes to covering the concerns of our community, nobody does it better than LGBTQ print and digital media outlets. Readers hungry for in-depth journalism know the value of hearing it from the horse’s mouth—so why is that lost on the lion’s share of donkeys and elephants?

“I personally have reached out to Buttigieg, Biden, Sanders, Warren, and Bloomberg, with no response from anyone about advertising,” said Justin Wyse, sales manager for South Florida Gay News, in a Feb. 23 email (before Buttigieg, the gay former mayor of South Bend, Ind., suspended his campaign). Democratic presidential hopefuls may be rebuffing Wyse’s overtures, but PACs sometimes have the paper’s back: The Log Cabin Republicans, he notes, planned to advertise in the two issues prior to Florida’s March 17 primary.

Still, not a single candidate has advertised with the paper in past presidential election cycles, says Wyse. “They all say they support our community, but do they? They sure don’t show it, by their silence.”

That silence, if broken, could speak volumes, says Rivendell Media president and CEO Todd Evans. “For a million dollars, you could completely saturate the LGBTQ media market. For $100,000, you will get the back cover in most gay print publications in top U.S. markets,” notes Evans, who places advertisements for the National LGBT Media Association—whose 12 members have a combined weekly print and online reach of approximately 500,000. (The Washington Blade and Los Angeles Blade are members.)

Of that niche market, says activist and Philadelphia Gay News publisher Mark Segal, “One of the things we share with the African-American and Latino community is, LGBTQ print is king. When candidates are trying to get to a community, they go in all manners—mailings, targeted social media. So when you go after our votes,” says Segal, of LGBTQs, “part of that is advertising.”

Over the years, says Evans, “We have compiled campaigns and reach-outs to the DNC. They’ve asked for it, even. But they’ve never done anything on a national scale, to my knowledge, ever… Let’s go back to the reason companies target LGBTQs: Primarily, for trend-setting. Why wouldn’t you want to carry that into getting yourself more visibility within our community?”

In anticipation of Pennsylvania’s April 28 primary, Segal notes that despite early outreach to Democrats with designs on the White House, “What they all say is, ‘Get back to us on April 1.’ ” (Sanders and Clinton did advertise with the paper in 2016; the former, with a mainstream ad, and the latter, with one designed for LGBTQ+ readers.)

Using the National LGBT Media Association as his calling card, this reporter requested comment from the RNC, DNC, and Democratic candidates. Only two campaigns responded.

Touting their track record of “locking arms and marching during Pride” as well as attending the National LGBTQ Task Force’s Creating Change Conference and RuPaul’s Drag Con, “Team Warren knows the importance of meeting LGBTQ+ voters where they are,” said Daniel Lander, Elizabeth Warren’s National Director for LGBTQ+ Outreach, in a Feb. 24 email.

This article’s deadline forced us to call off the search for answers to our reply, in which we asked if the Warren campaign had taken its message directly to the LGBTQ, Hispanic, or African-American press, via paid advertising.

Bloomberg campaign rep Natalie Johnson assured, in a Feb. 20 email, “We have great team members that can speak to this topic.” But after a phone call at her behest, “to get a better sense of the interview,” it was radio silence after we declined to send a list of questions prior to securing an interview.

Past NYC mayor and present billionaire Michael Bloomberg, who dropped out of the race on March 4 after a dismal Super Tuesday showing, did indeed purchased a presence in the LGBTQ press, albeit a general interest ad that appeared as part of a company-wide buy with Schneps Media, whose properties include NYC’s Gay City News (GCN), a member of the National LGBT Media Association.

When we spoke with GCN founding editor-in-chief and associate publisher Paul Schindler, he noted the issue that hit the streets on Jan. 30 had a back page ad from Bloomberg.

“In his mayoral campaigns,” recalls Schindler, of Bloomberg, “he blanketed our newspapers and our digital with ads. He so outspent his Democratic rivals, there was no competition.”

The Stonewall Democratic Club of NYC and Lambda Independent Democrats of Brooklyn “have endorsed Elizabeth Warren,” notes Schindler, “so if Warren remains viable by the time of the [April 28 NY Democratic] primary, I think there’s a decent shot those clubs would buy an ad, but not much more than two or three weeks before the primary.” (Those clubs, if advertising, won’t be bolstering Warren: The Massachusetts senator called it quits on March 5.)

There’s good reason, says Schindler, that candidates are absent from the local landscape until their time in the primary sun is at hand. “Unlike other consumer products, they are not ‘on sale’ everywhere at the same time… I want to make it very clear that I’m stepping aside from my role as editor, when I say I’m glad they’re spending their money where they are [in battleground states and pre-primary buys]. That’s not something smart for me to say, businesswise, but it’s a cold political fact.”

Even colder and considerably more calculated, is the quest to bypass ads altogether, by pricking up LGBTQ+ ears with a compelling sound bite.

“Candidates [in 2020] do seem to be a bit more reluctant to tap into niche markets by paying for media,” says T.J. Billard, a Ph.D. candidate at the USC Annenberg School for Communication & Journalism. “They tend to focus on the mainstream,” or rely on “earned media,” i.e., no-cost editorial coverage, as was the case numerous times, notes Billard, when Warren, “just in the course of talking about violence, mentioned transgender women of color. For a general audience, it doesn’t do much. But the fact that she said it is going to be news in the LGBTQ press. So by throwing that in, she’s able to assure a certain degree of visibility in the LGBTQ community that requires no [financial] investment.”

“I’ve seen the tone shift, now that we’re in a post-marriage equality era,” says public affairs and media professional Kenn Campbell, who served as a national advance associate on behalf of the Obama White House, the Office of Secretary Hillary Rodham Clinton, and Hillary for America. “Campaigns aren’t reaching out as early as they were, and they aren’t targeting the LGBT community as aggressively as I think they should be … I would hope DNC Chair Perez has a [general election] plan for that. But at this point, I haven’t seen any outreach effort.”

Scott Wazlowski, vice president of advertising for San Francisco’s Bay Area Reporter, was in talks with a presidential candidate when we spoke, but under “a fairly comprehensive” non-disclosure agreement. Wazlowski notes the paper’s “strong voting bloc” garners advertising from the city’s Department of Elections “prior to every election in the city and county,” as well as advertising from Congresswoman Nancy Pelosi, prior to annual Pride celebrations.

Even for a paper of BAR’s visibility, notes Wazlowski, “Reaching the right person who makes the decision on who buys media for anything other than a small local campaign is almost impossible.”

Of the LGBTQ press, “We are on the front lines, in terms of our local communities,” says Michael Yamashita, president and CEO of BAR Media Inc., and BAR publisher. “I don’t think campaigns really appreciate that direct and close relationship we have.”

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Real Estate

Boosting your rental property’s curb appeal

Affordable upgrades to attract and keep tenants happy

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Spruce up your curb appeal with new plants and trees.

In the District of Columbia, the rental market tends to open up significantly during the springtime for several reasons. First, spring brings about a sense of renewal and change, prompting many individuals and families to seek new living arrangements or embark on relocations. Additionally, the warmer weather and longer daylight hours make it more conducive for people to explore housing options, attend viewings, and make decisions about moving. Furthermore, spring often coincides with the end of academic terms, leading to an influx of students and young professionals entering the rental market. 

Landlords and property managers also tend to schedule lease renewals or list new vacancies during this time, capitalizing on the increased demand and ensuring a steady turnover of tenants. In the competitive world of rental properties, attracting and retaining quality tenants can be challenging. However, with some strategic upgrades, property owners can significantly enhance their units’ appeal without breaking the bank. From enhancing curb appeal to interior upgrades, here are some practical and cost-effective ideas to make your rental property stand out in the market.

Curb appeal

First impressions matter, and curb appeal plays a crucial role in attracting potential tenants. Simple enhancements like freshening up the exterior paint, adding potted plants or flowers, and ensuring a well-maintained lawn can instantly elevate the property’s appearance. Installing outdoor lighting not only adds charm but also enhances safety and security.

Interior upgrades

Upgrade the kitchen and bathroom fixtures to modern, energy-efficient options. Consider replacing outdated appliances with newer models, which not only appeal to tenants but also contribute to energy savings. Fresh paint and updated flooring can transform the look of a space without a hefty investment. Additionally, replacing worn-out carpets with hardwood or laminate flooring can make the unit more attractive and easier to maintain.

Enhance storage

Maximize storage options by installing built-in shelves, cabinets, or closet organizers. Tenants appreciate ample storage space to keep their belongings organized, contributing to a clutter-free living environment.

Improve lighting

Brighten up the interiors by adding more lighting fixtures or replacing old bulbs with energy-efficient LED lights. Well-lit spaces appear more inviting and spacious, enhancing the overall ambiance of the rental unit.

Upgrade window treatments

Replace outdated curtains or blinds with modern window treatments that allow natural light to filter in while offering privacy. Opt for neutral colors and versatile styles that appeal to a wide range of tastes.

Focus on security

Invest in security features such as deadbolts, window locks, and a reliable alarm system to ensure the safety of your tenants. Feeling secure in their home is a top priority for renters, and these upgrades can provide meaningful, genuine peace of mind.

Enhance outdoor spaces

If your rental property includes outdoor areas like a patio or balcony, consider sprucing them up with comfortable seating, outdoor rugs, and potted plants. Creating inviting outdoor spaces expands the living area and adds value to the rental property.

As landlords, investing in the enhancement of your rental properties is not merely about improving aesthetics; it’s about investing in the satisfaction and well-being of your tenants, and ultimately, in the success of your investment. By implementing these practical and affordable upgrades, you’re not only increasing the desirability of your units but also demonstrating your commitment to providing a high-quality living experience. 

These efforts translate into higher tenant retention rates, reduced vacancy periods, and ultimately, a healthier bottom line. Moreover, by prioritizing the comfort, safety, and happiness of your tenants, you’re fostering a sense of community and trust that can lead to long-term relationships and positive referrals. So, let’s embark on this journey of transformation together, turning rental properties into cherished homes and landlords into valued partners in creating exceptional living spaces.

Scott Bloom is owner and Senior Property Manager of Columbia Property Management. For more information and resources, visit ColumbiaPM.com.

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Real Estate

Real estate agents work hard for that commission

Despite recent headlines, buyers and sellers benefit from our expertise

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Realtors work hard for that rare six percent commission.

With there being a lot of noise in the media lately as I am sure you have read and heard headlines like “Gone are the days of the 6% commission” and “End of the good days of Realtors,” etc., I wanted to re-run a very short article of the long laundry list of things that well versed real estate agents bring to the table to earn that seldom 6% commission. It’s typically split in half and it has always been negotiable).

As a real estate professional you will go on listing appointments and buyer meetings to not only attempt to gain business but in doing so you also educate the general public on what it is that we as real estate professionals do. I know what you’re thinking – and if you’ve seen my photo before you wouldn’t be wrong to assume that I am cast in “Selling DC” as the lead villain. I am just waiting for that phone call! But in all seriousness, when I sit down to come up with a list of things to prove to prospective clients the value in working with me as their real estate professional, I am pretty blown away at the items and qualities that a trusted professional representing you in a real estate transaction is responsible for managing a myriad of tasks, including but not limiting to the following:

• Have a pulse on the marketplace to truly understand exactly what is happening from a buying and selling standpoint while also understanding the economic side of things – not just looking at interest rates. Why are rates where they are? What employers are laying off and could cause an influx of inventory? What are the trends for individuals moving IN or OUT of an area looking like? Forecasting the marketplace of all things that truly affect real estate is vital.

• Soft Skills – these are the skills often considered as customer service skills. The ability to be approachable by all types of people and ensure that you are open to receive information. Also – when telling you bad news – it’s important to ensure that it is done in a manner in which you, the receiver, will be pleasantly receptive.

• Pre-market vendors – not only are real estate professionals expected to market your home for sale or locate a home for you to purchase, we are also expected to have a list of pre-market vendors to which you can use for your lending needs, home inspection, title work, any fluffing and buffing needed pre market for the sale of your home such as a contractor, painter, landscaper etc. We have a book of extremely well vetted vendors that either I personally have used or past clients have used that can assist with your needs. This beats Googling for hours and accidentally choosing the wrong contractor. Section A of the pre-market vendor list includes those in which we real estate professionals use for marketing materials for your property – we will use the best photographers, have floor plans drawn for your property, video, staging, catering for brokers opens and the list goes on. Again – this is a well vetted list that we have worked on for years and done all of the heavy lifting and had those uncomfortable conversations when things are not properly executed – so you don’t have to.

• On Market Tasks – these are the tasks that most clients are unaware that we do. Oftentimes when a listing is on market – folks think that I am just cruising around in my convertible buying nice things. However I am in fact going around checking each listing on market to ensure that they are clean, the booties are replaced, marketing materials are stocked, light bulbs are all working, staging looks crisp and the list truly goes on. That of course, doesn’t include the tasks we do to properly market the property such as weekly email blasts, reaching out several times to follow up with showing agents to get their feedback, check the market to see what our competition looks like, what’s under contract and why, and again…..I could go on. Needless to say the most important and time consuming tasks are those that are done when the property is on market.

• “Contract to close” management – the term contract to close is pretty much what it sounds like – it’s what happens from the time we go under contract until we reach the closing finish line and you have those keys. Once a trusted real estate professional has fiercely negotiated on your behalf as a buyer, the fun starts. Again pops up this vendor list – helping guide you though selection of a home inspector, termite inspector, etc. for the inspections. A title attorney is needed (depending on your jurisdiction) and any other vendors for quotes like renovations, etc., that you might want done to the property. Once the inspection is completed and we go through possible re-negotiations then we must ensure that the lender has the documents needed from you completed in order to have the appraisal done to prove the value of the home you are under contract for. Now we are getting into the weeds – but once we are on the other side of things and the appraisal comes back at value and the loan is clear to close then we are at the finish line to your new home.

A similar story can be told if you are selling your home. The appraisal is a very important part of the checklist as that is the value in which your home is worth. The appraiser is a third party that neither the buyer, seller, lender or myself have any allegiance to. I do, however, have the duty to educate said appraiser on why I chose the listing price and how I came up with that value. 

• Post-market vendors. As mentioned before, a real estate professional should have a book of well vetted vendors from which to choose. Looking at the list of vendors now that we are on the other side of the table – I can provide a cleaning person, HVAC contractor, someone to repair the sprinkler system, a dog walker, the best caterers and bakery in town. Further down the road I am able to provide a wonderful wealth manager who can tell you what to do with that piece of real estate you purchased some time ago and we could go on for days.

While you are fully entitled to not use a real estate agent during your real estate transaction, I do believe that it is well within the realm of possibilities to say that without one there would be loose ends not completely tied up, things mismanaged and possible delays that could cost real cash. All of that aside, it is also such a truly wonderful experience to work alongside a trusted professional that at the end of the transaction becomes a new friend and family member. Real estate professionals love what they do, they love real estate and people and sheepherding you through the home buying or selling process is what it’s all about to us.

Justin Noble is a Realtor with Sotheby’s international Realty licensed in D.C., Maryland, and Delaware for your DMV and Delaware Beach needs. Specializing in first-time homebuyers, development and new construction as well as estate sales, Justin is a well-versed agent, highly regarded, and provides white glove service at every price point. Reach him at 202-503-4243,  [email protected] or BurnsandNoble.com.

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Real Estate

Do you need title insurance?

Facilitating smoother and more efficient real estate transactions

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A title search is an important part of the home buying process.

A title search is an examination of public records to determine the legal ownership of a property and identify any claims or liens against it. This comprehensive investigation delves into deeds, mortgages, court records, tax records, and other documents related to the property’s history. The objective is to verify that the seller has the legal right to transfer ownership of the property and that there are no undisclosed issues that could cloud the title.

I would surmise that most buyers have never read their title report or policy and I confess that I was one of them until 2005, when I bought a house in San Diego. While I was “in escrow,” my agent presented me with a title report. My first reaction was, “What do I do with this?” He replied, “review it and sign indicating that it is acceptable.” I had no idea what to look for, since I had always had title companies to rely on for interpreting the results. Thankfully, it was a clean report with no liens on it other than the mortgage the seller would be paying off at settlement. 

Here, only if anything is amiss will the title attorney notify the agents and advise what the parties need to do to satisfy any conditions that could prevent them from closing. Otherwise, you won’t see the report up front.

Why are title searches important?

  • They verify the seller’s legal right to transfer ownership of the property, providing assurance to the buyer that they are purchasing a legitimate asset. 
  • They identify any outstanding liens, mortgages, or other encumbrances that could affect the property’s value or the buyer’s ability to obtain financing. 
  • A title insurance policy provides coverage for losses arising from title defects such as disputes, undisclosed easements, forgery, or fraud, offering peace of mind to both buyers and lenders.

The process starts with the retrieval of documents from various sources, including county clerk offices, tax assessor’s offices, and court records. 

The records are then inspected to trace the chain of ownership and identify any potential issues. The title examiner verifies the accuracy of legal descriptions, checks for inconsistencies or errors, and identifies any red flags that may indicate title defects.

If found, resolution of issues or discrepancies, such as unpaid taxes, outstanding liens, or boundary disputes must be addressed before the transaction can proceed. This may involve negotiating with creditors to satisfy outstanding debts, requesting more information from sellers, and resolving legal disputes.

Once complete, the firm will issue a title report on which to base a title policy. The buyers will receive a copy at settlement. The report provides a detailed summary of the property’s ownership history, any encumbrances or defects found during the search, and recommendations for mitigating risks.

Title insurance for the lender is required, but buyers often ask whether they need owner’s title insurance coverage too. I always recommend buying an owner’s policy. If a buyer chooses not to, then only the lender is protected from any claims revealed after the issuance of the title report. For a one-time fee, an owner’s policy protects your interest in the property and that of any heirs from future claims until the house is ultimately sold. 

For example, I attended a settlement with a buyer who was purchasing a rowhouse. A woman who had power of attorney to sign for the seller was also there and, because he was overseas, the actual seller was on speaker phone to address his concerns or ask any questions. 

The closing agent began reading the settlement statement aloud to indicate what was being deducted from the seller’s proceeds. The seller was fine with the amount shown for the remainder of his first mortgage, but when she read out the amount of the second mortgage, the seller, now agitated, asked, “What second mortgage?”

It then became clear that the woman, the owner’s former fiancée, had used her power of attorney to obtain a second mortgage after the title search had been done. Thanks to the title companies’ involvement, the seller was able to post a bond for the missing funds to allow settlement to proceed while he took on a legal battle with his former fiancée. Don’t try this at home, kids.

By uncovering potential issues early in the process, title searches help facilitate smoother and more efficient real estate transactions by resolving issues upfront, ensuring a seamless transfer of property ownership. But nobody knows when great Uncle Bob or your former tenant may show up with a claim to the house. You’ll need your owner’s title policy to have someone on your side.

Valerie M. Blake is a licensed Associate Broker in D.C., Maryland, and Virginia with RLAH Real Estate / @properties. Call or text her at 202-246-8602, email her via DCHomeQuest.com, or follow her on Facebook at TheRealst8ofAffairs.

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