(Photo via Hilton Worldwide)

The American Family Association (AFA) is attacking Hilton Worldwide for an ad featured in Travel + Leisure magazine that displays two men cuddling together in bed.

In a post written on the AFA website, the organization accused the hotel chain of not advertising in a “family friendly manner.”

“Hilton Worldwide shocked readers by placing a full-page ad that featured two men in bed together,” the AFA writes. “If Hilton had advertised two men playing tennis, cards or having lunch, that would have been reasonable.

“Travel and Leisure isn’t a gay-specific magazine sent directly to homosexual’s homes,” the AFA continued. “It’s a widely distributed mainstream publication that can be found in many public places such as doctors’ or auto repair waiting rooms.”

Hilton Worldwide responded to the AFA saying “Hilton Worldwide is a global company of diverse cultures serving diverse guests…We are proud to depict and reflect our guest diversity in our advertising…”

AFA has started a petition to ask Hilton Worldwide to change their marketing strategies in mainstream media.

The full ad can be found here.