(Photo by Edinaldo E. Santo; courtesy Wikimedia Commons)
CHICAGO — The Centers for Disease Control is launching the fourth annual anti-smoking campaign targeted to LGBT smokers, its largest ever, the CDC announced in a press release picked up by the Windy City Times and other LGBT news outlets.
The campaign, dubbed “Tips from Former Smokers,” or the “Tips” campaign, has spurred about 1.64 million gay tobacco users to attempt cessation, the CDC claims. New information from the surgeon general’s 50th anniversary report on tobacco notes the disproportionate impact of smoking on LGBT people but also links smoking to higher rates of other cancers and diabetes for the first time, the CDC said.
“LGBT people spend an estimated $7.9 billion dollars each year on smoking, yet we still think of it as a personal choice; it’s time we realize we smoke at such high rates because of systematic targeting by the tobacco industry” said Dr. Scout, director of LGBT HealthLink. “We’re deeply pleased CDC is doing this level of marketing to reach the LGBT population, because the tobacco industry has been doing it for a long time.”
The CDC said LGBT people smoke about 50 percent more than straight people. The Tips ads will run through mid-August.