For Matt McTighe, the strategy for passing the Employment Non-Discrimination Act is similar to the one he oversaw guiding the legalization of same-sex marriage in Maine: Having LGBT people tell their stories about the harms they face under current law.

“The big things are just the need for personal interactions, really trying to educate people using our own personal stories,” McTighe said.

The gay 34-year-old veteran political strategist, who in addition to leading the 2012 ballot campaign that brought marriage equality to Maine had a hand in efforts as a Gill Action Fund operative in defeating anti-gay marriage efforts in Massachusetts and New Hampshire, has been contracted through the fall to head the $2 million LGBT campaign known as “Americans for Workplace Opportunity.” The campaign has a singular goal: pass ENDA.

During an interview with the Washington Blade on Tuesday, McTighe said he wanted to bring the recent success the LGBT community has seen on marriage equality to ENDA in the wake of legalization of same-sex marriage at the ballot in three states and in legislatures in two states.

“We can take those same proven tactics and apply them to other issues that haven’t had as much resources behind them or as much as a concerted push behind them in recent years and see if we can get it done,” McTighe said.

Ian Grady, the Equality Maine communications director who worked with McTighe under the Maine marriage campaign, said his former boss’ ability to work with people of different political affiliations makes him “a great choice” to lead the new coalition.

“In Maine, while he led the efforts to secure marriage, he brought together people and groups from across the political spectrum to build the support we needed to win,” Grady said. “He’s a natural choice to lead this new, bi-partisan effort.”

Foremost on McTighe’s mind is ensuring successful, bipartisan passage of ENDA in the Senate, where a vote is expected in the fall. The campaign has identified several key states with undecided senators where it’ll concentrate on building grassroots support: Arizona, Arkansas, Florida, Idaho, Indiana, Nevada, New Hampshire, New Jersey, Ohio, Pennsylvania, Tennessee and West Virginia.

With U.S. senators at home in their districts during August recess, McTighe said the immediate focus of the campaign includes efforts “to generate a high number of quantity contacts and quality contacts” of individuals and business leaders who have a personal connection to lawmakers and are able to talk with them about ENDA.

“And so far, that outreach has been going really well, we have a growing list of supportive companies, a growing list of faith leaders who are coming on board and some really high-profile prominent advocates on both sides of the aisle,” McTighe said.

Also on the agenda while Congress is on hiatus is updating the research and polling on ENDA, which McTighe says has remained stagnant for some time.

“The last real massive comprehensive poll on this was done in early 2011,” McTighe said. “So, we need updated research, we need updated numbers. Our guess is that support has only increased in recent years because we’ve seen support increase on marriage and growing acceptance of LGBT Americans across the country.”

Amid anticipated plans for town halls for lawmakers and their constituents, McTighe said he encourages ENDA supporters to question their representatives in Congress about ENDA “as long as they do it in a respectful way that gives them space.”

“It’s never helpful for them to do it in an accusatory way that’s going to put it on the defensive and frame it as, ‘Why aren’t you supporting this thing already?'” McTighe said. “Because the case is for some of these legislators, yeah, we wish all of them were supportive, but some of them just really haven’t had the exposure to the education.”

Three of the undecided senators on ENDA are Democrats: Sens. Bill Nelson (Fla.), Mark Pryor (Ark.) and Joe Manchin (W.Va.). Nelson has been quoted in the Tampa Bay Times about having concerns over the transgender protections in ENDA, including whether private business insurance policies would have to pay for gender reassignment surgery.

While expressing faith that Nelson would cast a vote in favor of ENDA based on the lawmaker’s record, McTighe said the way to bring the Florida senator on board is through additional education and lobbying from transgender constituents.

“I think the things that Sen. Nelson has said and certainly his past voting record shows that he’s open-minded, fair-minded who, I think, gets that these are his constituents, too, and anybody needs to be protected,” McTighe said.

McTighe said he’s “optimistic” that ENDA would find 60 votes to overcome a filibuster in the Senate, but added “it’s not going to be easy” getting there and he wouldn’t predict the number of votes that would be ultimately won on the Senate floor.

The Senate vote has such prominence in McTighe’s strategy that he said he wouldn’t openly speculate about the strategy for passing ENDA in the House, saying it’s “premature” to talk about ideas like a discharge petition or the Senate inserting ENDA into a larger bill that the House would later pass.

“The biggest thing is that we know for sure that we’re not going to get anywhere until we actually have a successful bipartisan vote that actually comes to the floor and can overcome a filibuster in the Senate,” McTighe said. “To me, it’s pointless to speculate about what’s going to happen in the House, or what’s going to happen on the executive order in the administration until we really give it our all to get a full Senate vote.”

Still, McTighe said his work during the short-term on the Senate vote is meant to build support for success in the lower chamber of Congress.

“Even though I’m only contracted to oversee this effort through the Senate vote this fall, everything I’m doing and all the plans, field and research groundwork I’m putting into place is predicated on the notion that the coalition will need to keep the fight going in the House,” McTighe said.

McTighe said he sees a path forward in the House following a bipartisan vote on the Senate floor if other GOP lawmakers joins Sens. Mark Kirk (R-Ill.), Lisa Murkowski (R-Alaska), Susan Collins (R-Maine) and Orrin Hatch (R-Utah) in supporting the bill.

“We think we’ve got a really good shot of getting anywhere between two to five more,” McTighe said. “If we can do that, and show that this isn’t a partisan issue, I think a lot of Republicans in the House are going to look at this and probably put some pressure on leadership that this is an issue that so many Americans support, this is an issue in every state you’ll see, in every poll you’ll see support growing, and the polls are only going in one direction.”

McTighe says executive order would ‘inject level of partisanship’ into debate

The campaign is focused on the Senate without looking for additional help beyond what the administration is currently offering. McTighe said he’s happy with the level of support from the administration and Obama’s position on the legislation is clear.

“I think the president has been great in expressing his support for this legislation and expressing his support for the pathway of trying to actually get a bill passed because the administration recognizes and has a long track record of supporting workplace protections,” McTighe said.

Notably, McTighe expressed a lack of interest in Obama issuing an executive order that would prohibit LGBT workplace discrimination among federal contractors, saying that kind of unilateral administrative action “injects a level of partisanship into whatever that debate is.”

“We want to embrace the legislative process here instead and actually work with the Senate, and work eventually with the House to get this passed because an executive order would only cover approximately 20 percent of the American workforce or less through federal contractors, whereas passing a full ENDA, which we’re only going to get to with a bipartisan majority, is going to cover everybody,” McTighe said. “The minute an executive order is invoked, now you’re going to make it a lot harder for people from whatever party the current administration is not in, so in this case Republicans coming on board, it makes it harder for them because now this is much more of a partisan issue.”

The Americans for Workplace Opportunity coalition includes more than 90 groups seeking to pass ENDA headed by a steering committee of eight prominent groups — LGBT-affiliated and otherwise — seeking to pass the legislation. The steering committee consists of American Civil Liberties Union, American Federation of Teachers, American Unity Fund, Human Rights Campaign, Leadership Conference on Civil & Human Rights, National Center for Transgender Equality, National Gay & Lesbian Task Force and the Service Employees International Union.

McTighe said these groups working under a single umbrella to pass ENDA is more effective than each of them working individually because a bigger pool of resources will be combined toward a larger goal.

“We know there’s a focus and we know that we’ve got significant resources that are going to be better spent and more effectively utilized because they’re going to all flow through one entity, and in this case it’s going to be overseen by me as campaign manager, and I can treat it as I would any other campaign, focusing on a deadline and a specific goal,” McTighe said.

Getting access to the steering committee, McTighe said, required organizational strength as well as shared belief that the tactics employed to win marriage equality are the right ones to pass ENDA.

“This is a very specific campaign where funding is being allocated for very specific purposes, so we’re working with the organizations that do that, that actually do that level of research-driven targeted field [work] with a tailored message and message-testing like what we’ve seen done with all the marriage states,” McTighe said.

Still, the steering committee lacks some groups known for their work on ENDA, including GetEQUAL, the National Center for Lesbian Rights, Lambda Legal, Log Cabin Republicans and Freedom to Work. Freedom to Work’s absence is particularly striking because that group is focused specifically on winning LGBT workplace protections.

McTighe emphasized that each of these organizations is part of the larger 90-group coalition to pass ENDA and emphasized that inclusion on the steering committee “really depends on the tactics” that these organizations pursue.

“I look at it as a pie; this is one slice of the pie,” McTighe said. “There’s a much bigger movement, and this is true of every movement and every campaign. There are going to be groups that are supportive, some of them are going to be part of the coalition some might be on a board, some might be on a separate advisory board.”

Asked whether he was happy with Freedom to Work’s contributions to the effort to pass ENDA, McTighe replied, “I haven’t had a lot of firsthand experience working with Freedom to Work, but everything that I’ve seen, I know they’re really dedicated to this issue, and I look forward to working with them as part of the broader coalition that we’re all going to be working in.”

Tico Almeida, president of Freedom to Work, said he hasn’t met McTighe, but looks forward to collaborating as part of the effort to pass ENDA.

“I’ve never met Mr. McTighe, but I’ve heard really wonderful things about him from our contacts at the Gill Foundation, in Maine, and elsewhere in our movement,” Almeida said. “I’m looking forward to learning more about AWO’s efforts, especially since Freedom to Work has a full docket of lobbying, litigation, field organizing, Republican outreach, Spanish-language Latino outreach, collaboration with faith and business leaders, and social media efforts that we will roll out in September.”

The presence of another group on the steering committee, the ACLU, is also noteworthy because that group is the chief organization that’s seeking to narrow a religious exemption to enable a greater number of meritorious cases for LGBT workplace discrimination. McTighe denied the group’s inclusion means the campaign would share this goal, nor did the issue come up during negotiations in bringing the ACLU on board.

“The opportunities to amend it — whether it was in the committee process, or previous years, or in the early drafting stages — some of these organizations had positions were they were really trying to advocate for narrow exemptions or different wording or additional language, but in the case of coming together in the steering committee, we’re united in trying to get a bill passed that’s already passed the committee and that’s the version that’s out there right now,” McTighe said.

But the main message that McTighe had for supporters of ENDA was that people need to make clear the federal employment non-discrimination protections don’t exist to grow the number of voices calling for its passage.

“You need to get those same people who are shocked and even outraged when they hear protections don’t currently exist … trying to contribute in a productive way whether it’s supporting the organization — supporting Americans for Workplace Opportunity in this case — also just talking to the legislators, telling them them in an open-minded way why they care about it,” McTighe said.