Sports
Apparel companies expand LGBT product lines
Nike, Adidas, others marketing to new generation of out fans
After decades of a misconception that the LGBT community isnāt interested in sports, the secret is finally out.
The LGBT community likes to play sports, talk about sports and watch sports. It also actively supports local professional teams. All over the country, LGBT community nights are popping up at college, minor league and major league sports games. And, similar to other community nights that recognize the military and children’s charities among others, sports apparel is starting to appear in support of the LGBT community.
Obtaining the necessary licensing to produce sports clothing related to teams can be tricky. Everything down to the design has to be checked off before items can be produced by approved apparel companies. ’47 is a company that sees a huge opportunity and market for licensed sports merchandise.
Located in Westwood, Mass., ā47 is a licensed partner with Major League Baseball, the National Hockey League, the National Football League, the National Basketball Association and more than 650 colleges.
ā47Ā has a niche market with its Black Fives clothing line that honors the all-black basketball teams and their associated cities. The teams existed in the United States between 1904 and 1950 until they were integrated into the National Basketball Association.
ā47 is one year into testing the market for the response on another niche market ā LGBT sports apparel.
“We are still in the infancy of our LGBT line of apparel,” said Brian Maurer, a sales rep for ’47. “We started on a small scale and so far have only produced caps and shirts.”
’47 first reached out to Major League Baseball, which first approved apparel for the Boston Red Sox, San Francisco Giants and the New York Yankees.
“We don’t want to focus on the team’s logo. Instead we want to show off the city, the sport and the pride in the city,” Maurer says. “This is about people representing their city.ā
Washington, D.C. is home to the popular Night OUT Series hosted by Team DC with LGBT community nights held annually with professional sports teams such as the Washington Nationals, D.C. United, Washington Mystics, Washington Kastles and the Washington Prodigy.
The 11th Annual Night OUT at the Nationals was held in June and ā47 was contacted by the Washington Nationals to create an LGBT-themed cap and shirt for the event.
āThe feedback has been overwhelmingly positive as evidenced by how quickly we sold out of the items,ā says Jennifer Giglio, vice president of communications for the Nationals. āWe have heard from fans both in person and via social media who loved the items and asked us to stock more of them in the store.ā
Due to popular demand, both of the items have been re-issued for this season. The shirt is available at the main team store at Nats Park. The cap is expected to arrive in the next couple weeks and will be available there as well.
āBeginning on opening day in 2016, fans should expect to see more options arriving at the stadium,ā Giglio says.
The annual United Night OUT event with D.C. United will be held on Sept. 19 at RFK Stadium and the idea of LGBT apparel was recently proposed to their front office.
āWe donāt have anything at the moment, but we certainly support our LGBT fans,ā said Craig Stouffer, director of communications for D.C. United. āWeāre always listening to the community and considering new and different ideas.ā
Three major sports apparel companies have jumped into the market in a different way.
The #BETRUE collection from Nike offers a variety of shoes and shirts that feature rainbow colors as a reflection of the diversity in sports. At least $300,000 has been donated to groups that are furthering the LGBT sports movement such as GO! Athletes.
In honor of LGBT Pride, Adidas released its Pride Pack, which re-imagined three types of iconic footwear into rainbow-themed styles. Proceeds from the line are being donated to Portland-area LGBT groups, including New Avenues for Youth, an LGBT youth advocacy program.
Converse, which is Nike-owned, released three items in the Proud to Be line of its Chuck Taylor All-Stars. Two designs were dedicated to San Francisco and New York because of their history with the LGBT community.
Perhaps the most interesting show of apparel support is coming in the form of minor league teams wearing LGBT awareness uniforms during a match. In some cases it is just in warm-ups, but others such as the San Francisco Bulls (hockey) and Detroit City FC (soccer) played a complete match in those uniforms.
Itās a little far-fetched to think that a team in major professional sports would outfit themselves in LGBT apparel for games that are part of their regular schedule. However, a soccer team in Madrid has set an inclusive example with the release of its first away kit for next season.
Rayo Vallecano has produced a rainbow-themed kit and will donate roughly $10 from the sale of each jersey to seven causes that represent the colors of the rainbow. The seven charitable causes are environmental protection, the fight against HIV/AIDS, sexual discrimination, child abuse, gender-based violence, discrimination for disabilities, and to ”never lose hope.”
Sports
JK Rowling condemns history-making transgender Paralympian
Valentina Petrillo will race again Friday after failing to qualify in 400m final
Valentina Petrillo ran her personal best Monday at the Paralympics in Paris, but it was not enough to qualify for Tuesdayās finals in the 400m T12 competition. Losing to two cisgender women was also not enough to quell a social media firestorm of transphobia and hate directed at the first out trans Paralympian runner.
Hajar Safarzadeh Ghahderijani of Iran was first across the finish line, followed by Venezuelaās Alejandra Perez. Petrillo, the Italian sprinter, finished third with 57.58.
āI tried until the end, I couldnāt do it,ā Petrillo, 51, told reporters after the race. āI missed that last straight. I pushed harder than this morning and I tried. They are stronger than me. There is nothing I can do. I had to do 56 to get into the final. Itās impossible, 57.58. I have to be happy even though Iām a little upset.ā
Petrillo also spoke indirectly about haters, but what concerned her most, she said, was the perspective of her son, 9-year-old Lorenzo, who calls her āDad.ā
āI hope my son is proud of me,ā Petrillo, said, amid tears. āThatās important to me because Iām a trans dad, itās not everyoneās dream dad. But I hope he will be proud of me. I hope he will always stand by me, I hope that he loves me even if I am like this. I canāt help it if Iām like this, Iām sorry. Donāt treat trans people badly. We suffer. Itās not fair. We donāt hurt anybody.ā
JK Rowling disagrees.
In a social media post on what was Twitter, the outspoken opponent of trans rights and inclusion denounced Petrillo as an āout and proud cheat.ā
Why all the anger about the inspirational Petrillo? The cheat community has never had this kind of visibility! Out and proud cheats like Petrillo prove the era of cheat-shaming is over. What a role model! I say we give Lance Armstrong his medals back and move on. #Cheats #NoShame pic.twitter.com/bvqhs3DexI
— J.K. Rowling (@jk_rowling) September 2, 2024
Others condemned Petrillo as a āpervert,ā a ādisgraceā and of course, a man, and a ābiological maleā who ārobbed a young disabled womanā of her chance to compete.Ā
šØBREAKINGšØ
A biologically male runner has just qualified for the Women's 400m T12 semi-finals at the Paris Paralympic Games.
Valentina Petrillo, a father of two, previously won 11 national titles in the men's category before beginning to identify as a "woman." pic.twitter.com/7CqLuFD8dB
— REDUXX (@ReduxxMag) September 2, 2024
The 50-year-old Italian transgender athlete Valentina Petrillo robbed a young disabled woman from a spot in the semifinals of the Paris Paralympics today
Petrillo has previously said that those who don't want Petrillo to compete against females are "on the same level as Hitler." pic.twitter.com/DLU2hxWEVD
— VisegrĆ”d 24 (@visegrad24) September 2, 2024
Petrillo has one more chance to compete for a medal this Friday in the 200m T12 visual impairment competition. Sheāll compete against Katrin Mueller-Rottgardt of Germany.
āBasically, everyone should live how they like in everyday life,ā Mueller-Rottgardt told the German tabloid Bild. āBut I find it difficult in professional sports. She lived and trained for a long time as a man, so thereās a possibility that physical conditions are different than for someone who comes into the world as a woman. So, she could have advantages from it.ā
For her part, Petrillo is not letting detractors stop her from running as the woman she is and living as the woman she is.
āThere are lots of people dying only for being trans, people are killed because they are trans, people commit suicide because they are trans and lose their jobs, or are not included in sport,ā she said. āBut I made it. If I can make it, everyone can make it.ā
As for so-called āadvantages,” Petrillo cites a study funded by the IOC ā and published in April in the British Journal of Sports Medicine ā showing that trans women are actually at a physical disadvantage compared to cis women across several areas, including lung function and lower body strength.
āThis means rather that I have a disadvantage, because apart from anything else, going through hormonal treatment means I am going against my body so against the biology of my body and thatās certainly something thatās not good for it,ā Petrillo told the Associated Press in an interview in a suburb of Bologna, where she lives and works in the IT sector.
She was diagnosed with Stargardt disease, a degenerative eye condition, at the age of 14, and can only see 1/50thĀ of what most people can. Petrillo cannot drive and uses public transportation to get around, and told me in aĀ 2020 podcast interview thatĀ the trauma of her disability has haunted her all her years.
āI tried to lead a normal life as much as possible,ā she said through a translator.Ā Ā
Although her condition forced her to give up running as a teen, she picked it up again in her 40s, telling me it felt empowering, āKnowing I have two good legs,ā she said. āRunning is life.ā
But it was not enough. Petrillo, who was raised as a boy, had been keeping a secret since she was a child, saying that even at age seven, she knew who she was. āI didnāt feel like myself.ā
āI decided to transition after years of fighting myself and not understanding what was the problem,ā Petrillo said. āIt was a very difficult decision.ā
Petrillo came out to her wife, Elena, in 2017, just one year after they wed. With Elenaās support, she transitioned in 2018 and started her medical transition the following January. They remained married, for a time, and have another child in addition to Lorenzo. āMy wife is very supportive,ā Petrillo told me in 2020. ā99 percent of the stories end up in divorce, but my wife is the most important love of my life.ā
Elena and Valentina have since divorced but remain friends. She and Lorenzo and Petrilloās brother, Francesco, were in Paris to cheer her on.
āFamily is everything,ā she said this week.Ā
Petrillo won 11 national competitions in the male T12 category between 2015 and 2018, then won gold in her first official race as the woman she is, in the 100m, 200m and 400m T12 events at the 2020 Italian Paralympics Championship. Last year, she won two bronzes at the World Para Athletics Championships.
In that competition, she narrowly beat Melani Berges of Spain, who placed fourth in the semifinal. That meant Berges didnāt qualify for the final and missed her chance to make it to the Paralympics.
Calling it an āinjustice,ā Berges told Spanish sports site Relevo that she āaccepts and respectsā trans people, but āwe are no longer talking about daily life, we are talking about sport, which requires strength, a physique.ā
The International Paralympic Committee says it āwelcomesā Petrillo, who is not the first out trans Paralympian. That honor belongs to Dutch discus thrower Ingrid van Kranen, who finished ninth in the 2016 Rio Games. The rules of the World Para Athletics organization state a person who is legally recognized as a woman is eligible to compete in female categories. She legally changed her name and gender in 2023.
Back in 2020, Petrillo told me the 200m race she will compete in this Friday is her favorite, because of the performance of her personal hero, 1980 Olympic champion Pietro Mennea, who holds Italyās world record in the event.Ā
āIām dreaming about this,ā she said, recalling the memory of seeing him compete when she was seven years old. āThe determination that Mennea showed was something he taught all of us. That is how I feel when I am running. That same determination and that same drive.ā And she said again, āRunning is life.ā
Enjoy world-class soccer at Audi Field and celebrate United Night Out on Aug. 24. Bring your friends and family for an evening full of fun and inclusivity. Experience the thrill of the crowd at Audi Field, have some delicious food at the concessions, and cheer on DC United as they take on Dallas FC.Ā Visit D.C. Unitedās website for tickets.
DC United will host the 13th annual āPride Night Outā on Saturday, Aug. 24 at 7:30 p.m.
There will be a special tailgate in Heineken Hall at 6 p.m., providing exclusive giveaways and swag. When purchasing tickets, please use the same email used for your Ticketmaster account, and your tickets will be transferred. Proceeds from the ticket sales will go to Federal Triangles Soccer Club and Team DC.
Tickets start at $41 and can be purchased on DC Unitedās website.