Actor François Arnaud made a splash as gay hockey player Scott Hunter in “Heated Rivalry.” Now the Under Armour athletic apparel company is counting on the actor to make a splash promoting its HeatGear sportswear line.

The Baltimore-based company announced on July 23 that it has made Arnaud its newest global brand ambassador and that he will headline “For When It’s Hot,” a promotional campaign celebrating its HeatGear franchise.

 A 45-second video released by the company features Arnaud exercising in Under Armour gear – lifting weights, doing crunches and battling ropes while the neighbors gawk — and then taking his shirt off, wiping his face with it and throwing it at the camera. A jogger passing by is apparently so flustered that he runs into a couple of trash cans.

“It’s hot out there,” an announcer says. “Temperatures are expected to keep rising.” 

Arnaud, 41, never made it to The Cottage, but he had a prominent role in the steamy gay hockey romance show, which debuted last fall on HBO Max and the Canadian streaming service Crave. His character wore tight-fitting Under Armour products throughout the series, including a memorable scene where he meets his love interest Kip, played by Robbie G. K. (Robbie Graham-Kuntz), at the fictional Straw + Berry smoothie shop. Hunter’s Under Armour logo is hard to miss as he waits for his extra-banana blueberry smoothie.

“Arnaud has earned international recognition for his dynamic work across film and television, most recently captivating audiences with his breakout role in ‘Heated Rivalry,’” Under Armour said in announcing its partnership with the actor. “His performance sparked widespread fan engagement and conversation online, including enthusiasm around the character’s connection to sport, training and Under Armour products featured throughout the series.”

 “What drew us to François was more than his obvious talent and looks, it was what he represents,” said Matt Dornic, chief communications officer for Under Armour, in a statement. “The character he portrays ultimately finds his greatest success when he stops trying to fit someone else’s mold and embraces who he truly is. That’s a lesson that resonates deeply with us. The best athletes perform with confidence, conviction and authenticity, and we believe the strongest brands do too. As Under Armour continues to evolve, we’re focused on being unmistakably ourselves, and François embodies that mindset in everything he does.”

 Long known for its partnerships with professional athletes, Under Armour also names ambassadors from the fields of entertainment and culture. Others include country music star Parker McCollum and Grammy-nominated rapper Gunna. These partnerships, the company says, “reflect the brand’s expanding view of performance and its belief that athletic mindset extends far beyond the field of play.”

 “The connection between sport and culture is stronger than ever, and that’s creating exciting opportunities to engage athletes and fans in new ways,” said Tyler Rutstein, Under Armour’s Senior Vice President of Global Brand and Americas Marketing, in a statement.

 “François is at the center of a moment that fans are genuinely passionate about, and we’re excited to be part of it,” he continued.” As a brand, we’re focused on showing up in authentic sport moments and clever cultural crossovers. When we recognized François wearing Under Armour organically, we knew a partnership would feel authentic to both of our fan bases.”

 “François’s character held a cultural mirror up to the brand and we liked what it reflected — hardworking, relentless and an athlete whose performance improved when he embraced his authentic self,” Dornic told ADWEEK. “That is especially meaningful at this moment for UA. With [founder] Kevin [Plank] returning as CEO, we’ve been really intentional about connecting with our roots and reigniting what makes UA great.” 

Arnaud identifies as bisexual. His “For When It’s Hot” campaign for Under Armour has launched globally and will run across Under Armour’s social channels, including Instagram, TikTok, and YouTube.

 To celebrate the occasion, Under Armour had a pop-up “HeatGear Smoothie Bar” at its headquarters over the weekend. One popular flavor was named “Blue Moon over Baltimore” – a nod to Scott Hunter’s favorite smoothie in the show, “Blue Moon over Brooklyn.”

“If you’d told the skinny awkward kid I used to be that one day I’d be an ambassador for a sportswear brand, I would’ve laughed,” Arnaud said in Under Armour’s announcement. “What makes this moment feel so special is that it’s [a] reminder that we don’t always end up where we expect, and growth can look very different from what we imagined. Grateful and honored to partner with Under Armour who were willing to meet me right where I want to be.”

 Fan reaction to the collaboration was overwhelmingly positive, with one commenter on social media suggesting that Under Armour rename itself “Under Arnaud.”

 “It’s a great day to be bisexual,” said a second.

 “Such a big deal to have an out and proud bisexual man to be the new ambassador of a major sports brand campaign like this!” said a third. “Love our bi king François and shoutout to Under Armour!”

The third annual Front Royal Pride was held at the Main Street Gazebo in Front Royal, Va. on Saturday, July 25.

(Washington Blade photos by Michael Key)

From late-night museum visits and outdoor jazz concerts to free movie screenings and America250 exhibitions, Washington’s summer calendar is packed with events that don’t charge admission. Here’s a look at some of the free activities happening across the District through September and beyond.

Museum exhibitions

The Renwick Gallery is presenting State Fairs: Growing American Craft, an exhibition that looks at unique and unconventional crafts from the 19th century to the present. It will run until Sept. 7, and admission is free. 

The Arts and Industries Building, located next to the Smithsonian Castle, is presenting the exhibition Voices and Votes: Exploring Democracy Across America. The exhibition features the development of American independence and what that has meant over time, beginning with the Revolutionary War. Admission to the museum is free, and the exhibition runs until Sept. 7.

The National Gallery of Art presents Dear America, an exhibit featuring more than 100 pieces of work, including letters, photographs, and drawings that depict American landscapes and depictions of freedom. The exhibition will run until Sept. 20.

The National Museum of Women in the Arts is exhibiting Burnished: Pueblo Pottery until Sept. 27. The exhibit features pottery from the Southwest, and while most of the pottery belongs to women artists, a few also reflect those who have advocated for women.

Extending past this summer, the exhibition ¡Puro Ritmo! The Musical Journey of Salsa will be at the National Museum of the American Latino until July 2028. The exhibition shows how Afro-Cuban music has become a staple in the U.S. Admission is free.

The Martin Luther King Jr. Memorial Library will feature the exhibition District Vibes / American Pride: How DC Changed American Culture, which will highlight all of the ways D.C. has impacted American life. The exhibit will run until Sept. 27.

At the Folger Shakespeare Library, the exhibit Imagining Shakespeare: Mythmaking and Storytelling in the Regency Era will be on view through Aug. 2. All the portraits on display come from the Boydell Shakespeare Gallery in London.

The United States Botanic Garden will be open until 8 p.m. on Aug. 20 and Sept. 17, as part of America’s State Flowers: An America250 Celebration. The evenings will include live music, mocktails, ice cream, and snacks.

The National Gallery of Art Sculpture Garden will have extended hours, staying open until 8 p.m. Wednesday to Saturday until Sept. 3. 

Live performances

On Aug. 7, the postgame Nationals concert series will continue with Jordan Davis performing. To see the concert, guests just need to buy tickets to the Nationals game. 

Jazz in the Garden will run each Friday until Aug. 14. The event has free admission, but those interested have to enter a lottery due to the high demand for the event.

From May to October, Capital Harvest Market occurs every Wednesday from 10 a.m.-2 p.m. at the Ronald Reagan Building and International Trade Center. The market features fresh foods, crafts, and recipes for unique dishes. A full list of vendors is available on Capital Harvest’s website.

Live! Concert Series on the Plaza will feature live performances at Woodrow Wilson Plaza until Sept. 25. The performances run Monday to Friday from 12-1 p.m. Admission is free to the performances. 

DowntownDC Live! at Anthem Row is running until July 30, with free performances every Thursday from 5:30 p.m. to 9:00 p.m. The final performance will feature HUE and a vintage flea market hosted by Get Flee Marketplace. 

Located in Adams Morgan, AdMo Vibe will present live performances every Thursday at 6 p.m. in Kalorama Park. Guests are encouraged to check out Adams Morgan before and after shows, and it is an event for all ages.

Other events

Union Market is hosting drive-in movies on Aug. 8, featuring “Monsters, Inc.”, and Sept. 12, featuring “Wicked.” On Aug. 8, the parking lot will open at 7:30 p.m., with the movie starting at 8:25 p.m. On Sept. 12, the parking lot will open at 6:35 p.m., and the movie will start at 7:30 p.m.

Sunset Cinema at the Wharf will also be available one day a month. On Aug. 12, “10 Things I Hate About You” will premiere, and on Aug. 26, “Project Hail Mary.” No tickets are necessary. 

The Library of Congress will also show movies. On Aug. 6, guests are invited to watch “Apollo 13.” The movie will be shown at 8 p.m., with additional live performances beginning at 7 p.m.

For fans of Asian media, the Okaton convention will be at Walter E. Washington Convention Center from July 31-Aug. 2. Festivities will include cosplay contests, skits, live music, and panel discussions.

Washington Spirit’s season also begins in August. The Spirit is Washington’s National Women’s League, with matchups occurring between the San Diego Wave, the North Carolina Courage, the Orlando Pride, and the Bay FC.