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A striking new ‘View’ on 14th Street

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David Franco, a longtime local entrepreneur who co-owns Level 2 Development, opened View 14, a 185-unit apartment building in the bustling 14th and U corridor. (DC Agenda photo by Michael Key)

David Franco laughs as he recalls his foray into the entrepreneurial arena. It was 1989 and his good friend, John Guggenmos, was pulling together a group of investors to buy the nightclub Tracks. Franco, a fresh-faced 24-year-old, could not have known that Tracks would shortly experience its heyday and become the focal point of D.C.’s gay nightlife scene, making it a hugely profitable venture, but he smelled opportunity. Or at the very least a really good time. He was ready to jump at the chance.

There was just one snag: “I was not out at the time.”

Franco wasn’t among the legions of gay men and lesbians who came to D.C. to explore and embrace life outside the closet. The recent University of Maryland graduate was a native Washingtonian who had never lived anywhere else. He and his four brothers worked for the family business, a chain of discount department stores run by their father, and they all lived within a mile of each other in the Maryland suburbs. How would his family, especially his Orthodox Jewish father, react to having a family member who was not only gay but owned a gay nightclub?

“I went to my father and said, ‘Dad, I have this opportunity and the opportunity requires me to leave the family business.’” When his father asked what the opportunity was, Franco forced the words out. “I said, ‘I have the opportunity to go in with a group of guys to buy a [gay] nightclub.’ I thought my father was going to hit the roof.  But instead he said, ‘If this is going to make you happy, you have my blessing.’”

The Tracks venture was the first step along a career path that would see Franco launch with his Tracks associates a new gay establishment in D.C., Trumpets restaurant, and with business partner Keith Clark start Universal Gear, a chain of clothing stores popular with gay men. Those accomplishments, however, were dwarfed with the opening last month of View 14, a $90 million 185-unit apartment building that he and business partner Jeff Blum developed and built through their real estate firm, Level 2 Development.

The building’s interior was designed in collaboration with local furniture store owners Jason Claire and Eric Kole of Vastu and has the feel of a boutique hotel:  funky but modern, stylish with some flashes of whimsy. It boasts the usual upscale finishes like granite countertops and stainless steel appliances and an enviable array of amenities, some the kind you would expect in a new luxury building – roof decks with Weber grills, a party room, 24-hour concierge service, fitness center, underground parking – but some you might not have seen elsewhere, including a sculpture garden, yoga studio, fully loaded theater, and a screen in the cavernous lobby that tells you when the next green and yellow line trains will be arriving at the U Street Metro Station.

Franco likens View 14 itself to a “giant ship coming down 14th Street.” It’s a very fitting image, with the sleek and majestic glass, steel and stone structure seeming to glide down the hill from Columbia Heights to the U Street area. How View 14 came to be is a harrowing voyage in itself, fraught with the squalls and swells of a tanking real estate market and the ensuing lending crisis.

It was 2005, and Franco and Blum were finishing their first venture together, the development of a 12-unit apartment building on the 1400 block of Chapin Street, N.W., called the Mercury at Meridian Hill Park. The real estate market was moving from high gear into overdrive, Franco said, and the building sold out very quickly. Flush with excitement, the two decided that for their second project together they would go big in order to capitalize on the red hot market.

After losing a bid on a property in the NoMa neighborhood, they set their sights on the Petrovich Auto Repair garage at the corner of 14th Street and Florida Avenue, around the corner from the Mercury. The property was perfectly situated on a hill that would afford stunning views of the city, and was within a stone’s throw of the popular U Street corridor.

Unfortunately, owners Paolo and Pedro Petrovich weren’t exactly jumping at the opportunity.

“They weren’t prepared [to sell] at that time,” said Franco. “They wanted to reinvest [whatever profit they would make from the sale] but didn’t know what to do.”

Undeterred, Franco and Blum made themselves a fixture at the Petroviches’ garage. “One of us would be in there at least once a week, seeing how things were,” often over lunch. “We really cultivated a relationship.” Franco, meanwhile, diligently researched opportunities for the Petroviches to reinvest their money. When the brothers took him up on a suggestion to tour some CVS stores in the Baltimore area, Franco began to feel guardedly optimistic.

Several months later, after a delicate dance with the Petroviches that could only be described as a wooing, complete with the appearance of a rival suitor, Franco and Blum won the sale.

Once that first major hurdle was cleared other challenges followed – finding a suitable architect and investment partner, navigating city bureaucracy to get the requisite permits to build a large scale condo building where an auto repair shop used to be, making expensive arrangements for the grounds to be cleansed of several decades worth of oil and gasoline seepage – but those were overcome with hard work and perseverance.

Franco and Blum quickly found strong support for their project among D.C. politicians, with Mayor Adrian Fenty attending the groundbreaking and Ward 1 Council member Jim Graham stepping in to facilitate communication with Comcast, which had been unresponsive to Franco and Blum’s appeals to discuss with them the relocation of Comcast-owned satellite dish equipment and a signal receiver tower from the View 14 site. Graham would later champion legislation that gave the View 14 project $5.7 million in tax abatement.

The View 14 developers also won kudos from local community leaders and the city government by donating $1 million to the residents of Cresthill Apartments toward the purchase of their building and the formation of a cooperative. This was done as part of their deal with the city, which requires developers to provide affordable housing if they are building a high-density project. Rather than set aside units in the new building for that purpose, as is normally done, the View 14 developers, seeing need in their community, chose instead to donate needed funds to the Cresthill residents, whose building was less than a block away and was soon to be sold on the open market.

“I never will forget the first day I met David,” said Sankofa Cooperative president Sheila Royster, who has lived in the Cresthill Apartments building for 40 years. “He came to my unit and he brought me a plant. I thought that was wonderful. It was a genuine gesture and to me it just demonstrated his respect for us and what we were doing.”

Dark clouds began to loom though as speculation that the housing market was cresting gave way to fears of a housing bubble that could burst at any moment and send property values tumbling.  Still, Franco and Blum were confident. More than 1,000 people attended the lavish launch party in September of 2006. Rival developers nervously dubbed View 14 “The Death Star” because it was expected to “suck up all the other condo purchasers in the market,” Franco said. “We were excited.”

Contracts trickled in, a dozen and a half in the first two months, and the cold reality set in: they weren’t selling enough units to finance the start of construction on time. It might be months, or even a year, before they reached that point. If they were able to reach that point.

The two men sat down with their project partners and made the difficult decision to re-engineer View 14 as a rental project. “It was literally the million dollar decision for us,” said Franco. “We had spent a million dollars in marketing and building a sales center.”

Franco said that he and Blum have accepted a letter of intent from a “well-known retail and services establishment in the area” that will use 8,000 square feet of space to expand their facilities.

“The neighborhood is going to be ecstatic when they learn who’s going to be there,” he promises. A signed lease and announcement is expected soon.

Franco is just as ebullient when he talks about the 14th and U Street neighborhood and its future. He points out that the Solea, a condo building directly across 14th Street from View 14, has nearly sold out. And there is just one unit left for sale at Union Row, the massive, 216-unit condo building that also houses Yes! Market, a CVS, and the restaurant Eatonville.

“That speaks volumes to the desirability of this neighborhood,” said Franco.

About 25 leases have been signed so far and the first View 14 residents moved in over Thanksgiving weekend, among them Galan Panger, a 24-year-old gay man who is leasing a studio. Panger, who works in Google’s downtown D.C. office, said he was impressed by the quality of the building’s construction and with the finishes. The amenities solidified the decision to trade in his digs at nearby Union Row for View 14.

“It was nice of them to create these community spaces,” Panger said. “My boyfriend and I have been grilling even though it’s been cold.” They have been sticking to the east roof deck after Franco joked during a tour of the building that it was the gayer of the two rooftop spaces since it has “the more fabulous view.”

Franco himself is one of View 14’s newest tenants, along with his dog; last week he sold his home near Meridian Hill Park and they moved into one of the penthouse units.

Franco sees a wide mix of people coming to View 14, from single young professionals to retired couples. There is also a fair bit of traffic from gay and lesbian renters like Panger, which Franco attributes to a variety of factors, including the fact that the building bears the strong imprint of two openly gay men, he and Blum, as well as the influence of other gay men they know like Claire and Kole of Vastu and Chris Cahill, a good friend of Franco’s who works for Botanical Decorators and came up with the idea for using the courtyard space as a sculpture garden and helped select the sculptures and interior plants.

People, gay and straight alike, Franco observed, appreciate quality and, “not to rely too heavily on stereotypes, but gay men have a natural attention to detail. We as gay men are [attuned] to high style, high design and convenience. This building delivers that.”

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Maryland LGBT Chamber holds expo

Business event held in Columbia, Md.

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Maryland LGBT Business Expo. (Washington Blade photo by Linus Berggren)

Over 35 Maryland LGBT Chamber of Commerce member businesses and organizations participated in the 2022 LGBT Business Expo in Columbia, Md. on Thursday, Sept. 15.

Panels and presentations at the event covered a variety of business topics, including:
We will also feature panel talks and presentations on a variety of business topics throughout the afternoon including: “Master Your Budget: 3 Simple Steps to go from Surviving to Thriving” presented by Financial Coach, Amy Scott; How we got our Rehoboth Beach cottage (without saving up for it)… And how YOU can too!!!” presented by the Retire on Real Estate author, K. Kai Anderson and “Why and How to get your small business LGBTQ Certified”, presented by NGLCC.

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Fla. ‘Pride Leadership’ firm survives pandemic to face anti-LGBTQ legislation

‘Are gay leaders better? Of course we are!’

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Dr. Steven Yacovelli has spent more than 25 years delivering diversity training and developing LGBTQ leaders.

(Editor’s note: This is the sixth in a multi-part summer series of stories taking a closer look at how a group of diverse LGBTQ entrepreneurs survived and thrived during the pandemic. The series is sponsored by the National LGBT Chamber of Commerce. All installments in the series are available on our website.)

Dr. Steven Yacovelli has spent more than 25 years delivering diversity training and developing LGBTQ leaders, but after surviving a nearly half-million-dollar loss during the pandemic, the “Pride Leadership” author and Top Dog Learning Group co-founder now fears legal repercussions from Florida’s “Stop W.O.K.E. Act.”

“I can go to a Florida-based client and potentially both the company and an employee could now sue me as the deliverer of the diversity training,” Yacovelli told the Blade. “That training is now potentially illegal because of the Act.”

Top Dog Learning Group is a diversity and inclusion consulting firm based in Orlando and has been delivering training, to include leadership development for the LGBTQ community since 2002, initially as Yacovelli’s “side hustle” while a corporate executive.

At the height of the pandemic’s economic crisis in 2020, Yacovelli said he lost nearly half of his business earnings in two weeks. They were able to survive and recover mostly due to his previous experience with Zoom and other virtual platforms.

But while they could increase their instructional capacity by going virtual, and grow through the crisis, the current impact of Florida’s anti-LGBTQ legislation now threatens his small business.

In April, Florida Gov. Ron DeSantis (R), whom conservative voters in a 2024 presidential election straw poll chose over former President Donald Trump for the second year in a row, signed the new law he dubbed the “Stop Wrongs Against our Kids and Employees Act.” It took effect July 1, despite First Amendment legal challenges.  

The Florida law, though targeting the alleged teaching of critical race theory in public schools, also prohibits instruction that “compels” employees or students to believe privilege or oppression “is necessarily determined by his or her race, color, sex, or national origin.”

This legislation, and the popularly known “Don’t Say Gay” bill passed earlier, have served to decrease Florida’s score on Out Leadership’s 2022 State Level Business Climate Index, published amid a cascade of anti-LGBTQ measures pursued across state legislatures.

New York’s LGBTQ business climate ranked No. 1 for the second year in a row, earning 93.67 out of 100 points, while South Carolina scored last with 33.63 points.

Florida, ranked 31, and Oklahoma, ranked 49, lost points for their “Don’t Say Gay” bills among other anti-LGBTQ legislation.

“LGBTQ-friendly environments are business-friendly environments,” Todd Sears, Out Leadership founder, told Axios in June.

Florida’s “Stop W.O.K.E. Act” also vaguely states that an individual shouldn’t feel “discomfort, guilt, anguish, or any other form of psychological distress” as a result of the training experience due to their “race, color, sex, or national origin.”

This “discomfort” ban worries Yacovelli as he facilitates difficult conversations in a currently accepting community.

“I look at this as a taxpayer and as a human who lives here,” he said. “But the good news is I live in a very inclusive community because of the Pulse [shooting] and for other reasons. We’ve got each others’ back.”

Yacovelli said his local government and representatives have been very supportive, “but it’s hard.”

The problem of capital

When he was between jobs in 2008, after having been terminated from an executive position without explanation (Florida is an “at-will” state meaning an employer can fire an employee without cause), he followed his friend and co-founder, Ruth Bond, to Paris where he had an epiphany.

In a Paris cafe, he saw a simple yet elegant logo for a French telecommunications company and decided it was time to design a similar, simple logo for his side-hustle and move it into full-time reality.  

Years later, he now sees the comforting spirit of his “fur-daughter” Ella, a mini-Labradoodle who died from cancer last summer, in the friendly dog visitors encounter on the company’s website.

“2008 wasn’t a good time to start a business,” Yacovelli said. “But there’s never going to be a good time. You’ll always find an excuse not to do this, but put that aside. Whether it’s the economy, or your own limited finances – just put that all aside and just do it.”

Access to startup capital has been a historic problem for minority business owners. The Federal Reserve Banks reported in 2018 that limited access to credit was a “compounding factor that hurts the underlying health of minority-owned small businesses.”

Many, like Yacovelli, turn to personal funds to get their dream off the ground.

“I was self-funded,” Yacovelli said. “But on the advice of a friend, I took out one small business loan. And thank goodness I did, because I had an established relationship with a bank when COVID hit.”

During the height of the pandemic, the Paycheck Protection Program was administered through banks, limiting access to the survival funding, according to a Brookings Institute report in 2020.

Brookings also pointed out that closing the financial and other disparities could add millions more new small businesses to the U.S. economy and with them more jobs.

The National LGBTQ Chamber of Commerce states LGBTQ-owned businesses contribute more than $1 trillion to the U.S. economy, and in 2015 more than 900 certified LGBTQ-owned businesses created more than 33,000 jobs across the country.

But pandemic challenges continue.

“In the years since the start of the COVID-19 pandemic, LGBTQ+ businesses have faced severe financial challenges and many are at risk of permanently closing,” Zack Hasychak, Director of Membership Outreach at the Human Rights Campaign, told the Blade.

To help LGBTQ businesses, HRC teamed up with Showtime to start their “Queer to Stay” initiative. For two years the partnership awarded funds to 30 LGBTQ-owned businesses across the country and has committed to supporting at least 25 businesses this round.

Applications are accepted via their website until Aug. 31.

The U.S. Small Business Administration is also shining a spotlight on LGBTQ-owned small businesses.

SBA Deputy Press Director Cecelia Taylor told the Blade about the Elevating Small Business webinar series in June that celebrated LGBTQ small businesses across the country while focusing on financial wellness and the importance of equity and opportunity.

“Equity is a top priority for me and for the Biden-Harris administration, and we believe all of America’s entrepreneurs deserve a level playing field, regardless of zip code, race, gender, gender identity, or sexual orientation” said SBA Administrator Isabella Casillas Guzman in a Pride month statement.

“During COVID, we’ve learned how critical equitable access is to surviving and thriving, and at the SBA we are working to build better connections to and for the 1.4 million LGBTQ+ owned businesses in communities across this country,” Guzman said.

Still, Yacovelli emphasized the need for the federal government to step up and make the process of procuring contracts easier.

“The federal government is the largest opportunity for contracts,” he said. “Yet, the process to get them is insanely hard. That’s a missed opportunity.”

Yacovelli said it took a week away from his business to complete a “dissertation-type application” only to have it “go into a black hole” without any feedback.

“It was for diversity training for 911 operators,” he said, stunned by why he didn’t hear back about his application. “Coach me so I can make the application better. It took us a week to get this packet done, and that’s a week I didn’t work on any client proposals.”

But despite challenges, Top Dog grew to exceed its pre-pandemic levels, making 2021 its best year to date.

“Are gay leaders better?” asked Yacovelli who literally wrote the book on “Pride Leadership,” which has been widely praised as influential by multiple business and political leaders. “Of course we are! We’re fabulous. I looked at my queer siblings in leadership roles and moving our community forward in areas of equality and justice. They exercise competencies all leaders could use.”

“You play with a lot of leaders in my business,” Yacovelli, a.k.a “The Gay Leadership Dude,” told the Blade. “You start to see patterns of behaviors for leaders that are crushing it and those that are crashing and burning.”

In his book “Pride Leadership,” Yacovelli combines academic insights gained though his doctorate in education and his years as a corporate leader to identify six leadership traits: being authentic, leading with courage, having empathy, effective communication, building relationships, and influencing organizational culture.

Yacovelli pointed out that the LGBTQ coming out process also involves using these leadership skills to navigate that tough line between being authentic and respecting the feelings and experiences of others.

“You have those difficult conversations. You’re having empathy for yourself and for the person receiving the news for the first time,” he said. “That one experience can be translated into leadership courage, and those traits are the foundation for a really effective leader.”

He stated that for trans siblings to live their lives authentically is powerful, and to channel that energy into a leadership role is using their “rainbow superpowers.”

“And we freakin’ need it now more than ever,” he added.

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From early struggles to Obama’s White House, Black pansexual exec talks resilience, self-love

Williams’s advice to entrepreneurs: Do the research and make it happen

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Marcus A. Williams is the principal consultant and owner of D.C.-based MW Consulting. (Photo by Kea Dupree-Alfred)

(Editor’s note: This is the fifth in a multi-part summer series of stories taking a closer look at how a group of diverse LGBTQ entrepreneurs survived and thrived during the pandemic. The series is sponsored by the National LGBT Chamber of Commerce. All installments in the series are available on our website.)

The road to loving himself as a Black gay man hasn’t been easy for a 38-year-old business owner who once worked as a communications expert for both the U.S. House of Representatives and former President Barack Obama.

When Marcus A. Williams, the principal consultant and owner of D.C.-based MW Consulting, sat as a child around the dinner table with his family, his mother told them their house was going to be foreclosed on.

Williams recalled how he admired the strength it took for her to calmly tell them where they each were going to stay until his parents figured things out. Fortunately, the phone rang with an 11th hour offer to rent a home they could move into immediately.

Williams never forgot that day at the table or that lesson in resilience.

“I grew up in a rough neighborhood with drug abuse and family members who were incarcerated,” Williams said. “To be able to come from that environment and go to Penn State and then start a business — I take that as a sign to my community that it is possible.”

As the owner of a full-service communications and Information Technology consulting firm generating gross revenues of $568,000 in 2019, Williams wants to show others that they can also beat the odds.

But a major problem historically for Black-owned businesses has been unequal access to capital.

According to the 2018 Small Business Credit survey, large banks approved about 60 percent of loan applications from white small business owners, but only 29 percent from those identifying as Black, meaning most Black small business owners who apply for loans are turned down.

This problem was exacerbated during the height of the pandemic when the Payroll Protection Program, intended to shore up small businesses through the crisis, was administered primarily through large banks that favored their preexisting clients, according to a 2020 report by the Brookings Institute.

When Williams applied for a PPP loan, he was turned down without a clear reason. He was fortunate he could turn to the National LGBTQ Chamber of Commerce (NGLCC), which helped him secure grants and access to other programs that helped his business survive the crisis.

Cision PR Newswire reported only 2.3 percent of employer businesses in the U.S. are Black owned, and in the IT field specifically, Black and Latinx workers remain underrepresented in tech jobs by nearly 50 percent, according to Brookings 2018 data.

Additionally, Black LGBTQ adults are more likely to experience economic insecurity than non-LGBTQ Black adults, according to a 2021 report from the Williams Institute. Research by the Movement Advancement Project from 2013 points to discrimination and unsafe schools as two factors contributing to the disparity.

Williams told the Blade how he came to deal with these challenges to business and to his identity in his own way.

Marcus A. Williams (Photo by Kea Dupree-Alfred)

‘I am Black first ’

Williams recently returned from a trip to Ghana where he visited the former ports used during the transatlantic slave trade. The experience was a moving one for him, as well as insightful.

“We have been resilient since we were first captured and brought to this country to build it,” he said, acknowledging the strength he saw in his mother and his grandparents. “Resilience is an innate survival trait for us. It is what is in our blood from our ancestors.”

The experience gave him a deeper understanding of who he was and what that meant historically. He understood that for him and how he carried himself, his color was often the most visible part of him, and people made assumptions about him based on that.

“When I graduated [from Penn State], I wasn’t getting any job offers,” Williams said, adding he was excited to see friends do amazing things with their careers but wanted more for himself.

He finally landed an interview with the CW network in New York in his field of broadcast journalism. His mother wanted to lend her hard-earned money to help him attend the interview, but he wasn’t certain this path was in his future.

After watching a friend die from cancer at age 28, he heard one of his “guardian angels” encouraging him to go for his dreams — a path that eventually led him to Obama’s White House.

He called this his “Janet Jackson ‘Control’ moment,” comparing the decision to take control of his future to the similar feelings the legendary pop star expressed in her breakthrough song and album. But he wants others to understand that path wasn’t easy.

His business struggled financially during the pandemic crisis, and though he was reluctant to take on more debt, he applied for a PPP loan only to be rejected. He grew desperate.

The NGLCC helped him access grants and programs that helped keep his business afloat, but he also had to rely on his mother to help him pay his bills – something his pride usually didn’t allow him to do, but he had to bend in order to survive.

“I am Black first and I want people in the Black community to see that and absorb it,” Williams said. “I’m not an activist out here trying to be a role model, but I understand that the more visible you are, the more you can be an inspiration to others.”

NGLCC ‘helps me feel comfortable in my skin’

Years earlier, Williams had traveled to Paris for his 30th birthday. While he was there, he had another life-changing moment about realizing how far he’d come and appreciating the journey and his many blessings.

“When I said to love myself more, it made me emotional and I cried for 15 minutes,” he said. “My soup got cold. They brought me a fresh one.”

Some Black LGBTQ people have reported challenges with their intersectionality, which can lead to feelings of disconnection from larger communities. The Williams Institute found only 49 percent of Black LGBTQ adults felt socially connected to the larger Black community.

This is in contrast to 62 percent of Black LGB adults who reported feeling connected to the larger LGBTQ community (only 29 percent of Black trans adults felt connected to their larger gender communities).

These numbers indicate the difficulties Black LGBTQ people can face when navigating intersecting identities. And for Black gay business owners, this can be an additional layer to deal with on top of running a business during a crisis.

Despite these challenges, Williams said during that moment of reflection in Paris, he moved to a new place of self-acceptance. But he also admitted that “one cry doesn’t make you feel like you’re going to be out and proud,” but it was a step in the right direction.

Williams said each time he told others about owning a certified LGBTQ business enterprise, it was a little easier, and he became a little more proud.

“The more I say ‘yes, I am LGBTQ,’ and the more I talk in focus groups about the challenges I face, the more it allows me to be more comfortable in my skin,” he said. “It’s not about if people can tell if you’re in the community, it is about your comfort in being able to say it. And that is another thing about how beautiful this process about being a business owner has been.”

Marcus A. Williams (Photo by Kea Dupree-Alfred)

Williams is extremely grateful for the mentoring he has received from the NGLCC, particularly from its Community of Color initiative and from being part of the inaugural entrepreneurial cohort.

He said having such initiatives shows NGLCC understands that LGBTQ business owners of color have special needs within the larger community and often need a little more help.

“That understanding is a level of respect and cultural competency that I encourage others to implement,” Williams said, for a moment donning his hat as a professional strategic communications consultant.

Williams’ advice to Black LGBTQ youth and others who are interested in starting a business is to do the research and make it happen, and to see failures as opportunities to develop resilience.

He also advises businesses seeking long-term economic recovery to have both minority business owners and consumers at the table as part of the conversation.

Marcus A. Williams (Photo by Kea Dupree-Alfred)

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