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Rimmel London adds male YouTuber to campaign

the 17-year-old beauty guru has more than 150,000 subscribers

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(Screenshot via YouTube.)

(Screenshot via YouTube.)

Rimmel London is taking a page from fellow makeup brands CoverGirl and Maybelline’s marketing playbook and including men in its new campaign.

Lewys Ball is now one of the faces of Rimmel London for its #LivetheLondonLook ad campaign. The 17-year-old British beauty guru, known as lookingforlewys on YouTube, does makeup tutorials and challenges for his more than 150,000 subscribers.

“Anybody can wear makeup no matter who you are,” Ball says in the ad.

Montse Passolas, Rimmel London’s VP of global marketing, explained the purpose of the new ads to Campaign.

“This is a positive call to action encouraging people to express themselves in an authentic way,” Passolas says. “The new brand platform conveys a clear point of view of Rimmel’s edgy and streetwise personality; inviting girls and guys to mix things up and try new looks.”

The ad also includes bisexual model Cara Delevingne.

Watch below.

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Madonna announces release date for new album

‘Confessions II’ marks return to the dance floor

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Pop icon Madonna on Wednesday announced that her 15th studio album will be released on July 3.

Titled “Confessions II,” the new album is a sequel to 2005’s “Confessions on a Dance Floor,” an Abba and disco-infused hit. 

The new album reunites Madonna with producer Stuart Price, who also helmed the original “Confessions” album. It’s her first album of new material since 2019’s “Madame X.”

“We must dance, celebrate, and pray with our bodies,” Madonna said in a press release. “These are things that we’ve been doing for thousands of years — they really are spiritual practices. After all, the dance floor is a ritualistic space. It’s a place where you connect — with your wounds, with your fragility. To rave is an art. It’s about pushing your limits and connecting to a community of like-minded people,” continued the statement. “Sound, light, and vibration reshape our perceptions. Pulling us into a trance-like state. The repetition of the bass, we don’t just hear it but we feel it. Altering our consciousness and dissolving ego and time.”

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PHOTOS: Denali at Pitchers

‘Drag Race’ alum performs at Thirst Trap

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Denali performs at the Thirst Trap Thursday drag show at Pitchers DC on April 9. (Washington Blade photo by Michael Key)

Denali (@denalifoxx) of “RuPaul’s Drag Race” performed at Pitchers DC on April 9 for the Thirst Trap Thursday drag show. Other performers included Cake Pop!, Brooke N Hymen, Stacy Monique-Max and Silver Ware Sidora.

(Washington Blade photos by Michael Key)

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Arts & Entertainment

In an act of artistic defiance, Baltimore Center Stage stays focused on DEI

‘Maybe it’s a triple-down’

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Last year, Baltimore Center Stage refused to give up its DEI focus in the face of losing federal funding. They've tripled down. (Photo by Ulysses Muñoz of the Baltimore Banner)

By LESLIE GRAY STREETER | I’m always tickled when people complain about artists “going political.” The inherent nature of art, of creation and free expression, is political. This becomes obvious when entire governments try to threaten it out of existence, like in 2025, when the brand-new presidential administration demanded organizations halt so-called diversity, equity and inclusion (DEI) programming or risk federal funding.

Baltimore Center Stage’s response? A resounding and hearty “Nah.” A year later, they’re still doubling down on diversity.

“Maybe it’s a triple-down,” said Ken-Matt Martin, the theater’s producing director, chuckling.

The rest of this article can be found on the Baltimore Banner’s website.

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