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UK Starbucks ad shows trans teen using new name for the first time

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Image via YouTube.

A new Starbucks ad featuring a transgender boy is making a push for trans acceptance in the UK.

According to LGBTQ Nation, the commercial is part of a partnership with the UK transgender youth organization Mermaids. Part of the coffee chain’s “What’s your name?” campaign, the ad follows a trans teen named James as he goes about his day; we see him being repeatedly called by his deadname – at the doctor’s office, on his student ID card, by family.

At the end of the ad – which won the Channel 4 Diversity Award 2019 – he goes into Starbucks to place an order. The barista asks him his name, and he responds, “It’s James,” as the employee writes it on his cup.

Response to the ad on social media was welcoming. Many transgender people took the opportunity to share stories of their own first time using their name at Starbucks.

On Twitter, @Daniel83522138 commented, “As someone who is trans, I can not express how much this means to me. It may seem like a small thing, but to a trans person it means everything. Thank you Starbucks.”

@Harperexpress posted a picture of her own cup from the first time she used her true name at Starbucks, with the caption, “This was from 2 years ago at Schiphol Airport, Amsterdam. It was such a beautifully written confirmation of who I am.”

Another, @remembrancermx, wrote, “I knew the moment my name was said in Starbucks that it was my name & always meant to be my name. I’ve officially changed it now, but still family won’t accept it, & it’s good to know there’s a place it will always be respected.”

Some comments came from family and allies of trans individuals, such as @mimmymum, who commented, “Gorgeous ad! As the parent of a trans son, this put a real lump in my throat.”

Starbucks is also selling limited edition mermaid cookies in an effort to raise up to £100,000 – that’s $130,000 – of funds for Mermaids. The ad will air on television in the UK and online elsewhere in the world.

You can watch it below.

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Photos

PHOTOS: Denali at Pitchers

‘Drag Race’ alum performs at Thirst Trap

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Denali performs at the Thirst Trap Thursday drag show at Pitchers DC on April 9. (Washington Blade photo by Michael Key)

Denali (@denalifoxx) of “RuPaul’s Drag Race” performed at Pitchers DC on April 9 for the Thirst Trap Thursday drag show. Other performers included Cake Pop!, Brooke N Hymen, Stacy Monique-Max and Silver Ware Sidora.

(Washington Blade photos by Michael Key)

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Arts & Entertainment

In an act of artistic defiance, Baltimore Center Stage stays focused on DEI

‘Maybe it’s a triple-down’

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Last year, Baltimore Center Stage refused to give up its DEI focus in the face of losing federal funding. They've tripled down. (Photo by Ulysses Muñoz of the Baltimore Banner)

By LESLIE GRAY STREETER | I’m always tickled when people complain about artists “going political.” The inherent nature of art, of creation and free expression, is political. This becomes obvious when entire governments try to threaten it out of existence, like in 2025, when the brand-new presidential administration demanded organizations halt so-called diversity, equity and inclusion (DEI) programming or risk federal funding.

Baltimore Center Stage’s response? A resounding and hearty “Nah.” A year later, they’re still doubling down on diversity.

“Maybe it’s a triple-down,” said Ken-Matt Martin, the theater’s producing director, chuckling.

The rest of this article can be found on the Baltimore Banner’s website.

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Books

Susan Lucci on love, loss, and ‘All My Children’

New book chronicles life of iconic soap star

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(Book cover image courtesy of Blackstone Publishing)

‘La Lucci’
By Susan Lucci with Laura Morton
c.2026, Blackstone Publishing
$29.99/196 pages

They’re among the world’s greatest love stories.

You know them well: Marc Antony and Cleopatra. Abelard and Heloise. Phoebe and Langley. Cliff and Nina. Jesse and Angie, Opal and Palmer, Palmer and Daisy, Tad and Dixie. Now read “La Lucci” by Susan Lucci, with Laura Morton, and you might also think of Susan and Helmut.

When she was a very small girl, Susan Lucci loved to perform. Also when she was young, she learned that words have power. She vowed to use them for good for the rest of her life.

Her parents, she says, were supportive and her family, loving. Because of her Italian heritage, she was “ethnic looking” but Lucci’s mother was careful to point out dark-haired beauties on TV and elsewhere, giving Lucci a foundation of confidence.

That’s just one of the things for which Lucci says she’s grateful. In fact, she says, “Prayers of gratitude are how I begin and end each day.”

She is particularly grateful for becoming a mother to her two adult children, and to the doctors who saved her son’s life when he was a newborn.

Lucci writes about gratitude for her long career. She was a keystone character on TV’s “All My Children,” and she learned a lot from older actors on the show, and from Agnes Nixon, the creator of it. She says she still keeps in touch with many of her former costars.

She is thankful for her mother’s caretakers, who stepped in when dementia struck. Grateful for more doctors, who did heart-saving work when Lucci had a clogged artery. Grateful for friends, opportunities, life, grandchildren, and a career that continues.

And she’s grateful for the love she shared with her husband, Helmut Huber, who died nearly four years ago. Grateful for the chance to grieve, to heal, and to continue.

And yet, she says of her husband: “He was never timid, but I know he was afraid at the end, and that kills me down to my soul.”

“It’s been 15 years since Erica Kane and I parted ways,” says author Susan Lucci (with Laura Morton), and she says that people still approach her to confirm or deny rumors of the show’s resurrection. There’s still no answer to that here (sorry, fans), but what you’ll find inside “La Lucci” is still exceptionally generous.

If this book were just filled with stories, you’d like it just fine. If it was only about Lucci’s faith and her gratitude – words that happen to appear very frequently here – you’d still like reading it. But Lucci tells her stories of family, children and “All My Children,” while also offering help to couples who’ve endured miscarriage, women who’ve had heart problems, and widow(ers) who are spinning and need the kindness of someone who’s lived loss, too.

These are the other things you’ll find in “La Lucci,” in a voice you’ll hear in your head, if you spent your lunch hours glued to the TV back in the day. It’s a comfortable, fun read for fans. It’s a story you’ll love.

The Blade may receive commissions from qualifying purchases made via this post.

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