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UK Starbucks ad shows trans teen using new name for the first time

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Image via YouTube.

A new Starbucks ad featuring a transgender boy is making a push for trans acceptance in the UK.

According to LGBTQ Nation, the commercial is part of a partnership with the UK transgender youth organization Mermaids. Part of the coffee chain’s “What’s your name?” campaign, the ad follows a trans teen named James as he goes about his day; we see him being repeatedly called by his deadname – at the doctor’s office, on his student ID card, by family.

At the end of the ad – which won the Channel 4 Diversity Award 2019 – he goes into Starbucks to place an order. The barista asks him his name, and he responds, “It’s James,” as the employee writes it on his cup.

Response to the ad on social media was welcoming. Many transgender people took the opportunity to share stories of their own first time using their name at Starbucks.

On Twitter, @Daniel83522138 commented, “As someone who is trans, I can not express how much this means to me. It may seem like a small thing, but to a trans person it means everything. Thank you Starbucks.”

@Harperexpress posted a picture of her own cup from the first time she used her true name at Starbucks, with the caption, “This was from 2 years ago at Schiphol Airport, Amsterdam. It was such a beautifully written confirmation of who I am.”

Another, @remembrancermx, wrote, “I knew the moment my name was said in Starbucks that it was my name & always meant to be my name. I’ve officially changed it now, but still family won’t accept it, & it’s good to know there’s a place it will always be respected.”

Some comments came from family and allies of trans individuals, such as @mimmymum, who commented, “Gorgeous ad! As the parent of a trans son, this put a real lump in my throat.”

Starbucks is also selling limited edition mermaid cookies in an effort to raise up to £100,000 – that’s $130,000 – of funds for Mermaids. The ad will air on television in the UK and online elsewhere in the world.

You can watch it below.

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Theater

A hilarious ‘Twelfth Night’ at Folger full of ‘elegant kink’

Nonbinary actor Alyssa Keegan stars as Duke Orsino

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Alyssa Keegan (Photo courtesy Folger Theatre)

‘Twelfth Night’
Through June 22
Folger Theatre
201 East Capitol St., S.E.
$20-$84
Folger.edu

Nonbinary actor Alyssa Keegan (they/them)loves tapping into the multitudes within. 

Currently Keegan plays the melancholic Duke Orsino in Folger Theatre’s production of Shakespeare’s romantic comedy “Twelfth Night.” Director Mei Ann Teo describes the production as “sexy, hilarious, and devastating” and full of “elegant kink.” 

Washington-based, Keegan enjoys a busy and celebrated career. Her vast biography includes Come From Away at Ford’s Theatre; Cat on a Hot Tin Roof (Helen Hayes Award, Best Actress) and Paula Vogel’s How I Learned to Drive, both at Round House Theatre; Diana Son’s Stop Kiss directedby Holly Twyford for No Rules Theatre Company; and Contractions at Studio Theatre, to name just a few. 

In addition to acting, Keegan works as a polyamory and ethical non-monogamy life and relationship coach, an area of interest that grew out of personal exploration. For them, coaching seems to work hand in hand with acting. 

WASHINGTON BLADE: You’re playing the lovesick Orsino in Twelfth Night. How did that come about? 

ALYSSA KEEGAN: The director was looking to cast a group of actors with diverse identities; throughout auditions, there were no constraints regarding anyone’s assigned sex at birth. It was really a free for all. 

BLADE: What’s your approach to the fetching, cod-piece clad nobleman?

KEEGAN: Offstage I identify as completely nonbinary; I love riding in this neutral middle space. But I also love cosplay. The ability to do that in the play gives me permission to dive completely into maleness. 

So, when I made that decision to play Orsino as a bio male, suddenly the part really cracked open for me. I began looking for clues about his thoughts and opinions about things like his past relationships and his decision not to date older women.

Underneath his mask of bravura and sexuality, and his firmness of feelings, he’s quite lonely and has never really felt loved. It makes sense to me why his love for Olivia is so misguided and why he might fall in love with the Cesario/Viola character.

BLADE: As an actor, do you ever risk taking on the feelings of your characters? 

KEEGAN: Prior to my mental health education, yes, and that could be toxic for me. I’ve since learned that the nervous system can’t tell the difference between real emotional distress and a that of a fully embodied character. 

So, I created and share the Empowered Performer Project. [a holistic approach to performance that emphasizes the mental and emotional well-being of performing artists]. It utilizes somatic tools that help enormously when stepping into a character. 

BLADE: Has changing the way you work affected your performances?

KEEGAN: I think I’m much better now. I used to have nearly debilitating stage fright. I’d spend all day dreading going onstage. I thought that was just part of the job. Now, I’ve learned to talk to my body. Prior to a performance, I can now spend my offstage time calmly gardening, working with my mental health clients, or playing with my kid. I’m just present in my life in a different way. 

BLADE: Is Orsino your first time playing a male role?

KEEGAN: No. In fact, the very first time I played a male role was at the American Shakespeare Center in Staunton, Va. I played Hipolito in Thomas Middleton’s The Revenger’s Tragedy. 

As Hipolito, I felt utterly male in the moment, so much so that I had audience members see me later after the show and they were surprised that I was female. They thought I was a young guy in the role. There’s something very powerful in that.

BLADE: Do you have a favorite part? Male or female? 

KEEGAN: That’s tough but I think it’s Maggie the Cat. I played the hyper-female Maggie in Tennessee Williams’ Cat on a Hot Tin Roof at Round House. In the first act she didn’t stop talking for 51 minutes opposite Gregory Wooddell as Brick who barely had to speak. That lift was probably the heaviest I’ve ever been asked to do in acting. 

BLADE: What about Folger’s Twelfth Night might be especially appealing to queer audiences?

KEEGAN: First and foremost is presentation. 99% of the cast identify as queer in some way. 

The approach to Shakespeare’s text is one of the most bold and playful that I have ever seen.  It’s unabashedly queer. The actors are here to celebrate and be loud and colorful and to advocate. It’s a powerful production, especially to do so close to the Capitol building, and that’s not lost on any of us.

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PHOTOS: WorldPride Boat Parade

Blade’s inaugural event held at The Wharf

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The WorldPride 2025 Boat Parade (Washington Blade photo by Michael Key)

The Washington Blade hosted the inaugural WorldPride Boat Parade at The Wharf DC on Friday, June 6. NBC4’s Tommy McFly served as the emcee.

(Washington Blade photos by Michael Key)

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PHOTOS: Capital Pride Honors

Annual awards ceremony held at National Building Museum

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From left, Raven-Symoné presents Kriston Pumphrey with the Capital Pride Breaking Barriers Award at the 2025 Capital Pride Honors on Thursday, June 5. (Washington Blade photo by Michael Key)

The 2025 Capital Pride Honors awards ceremony and gala reception was held at the National Building Museum on Thursday, June 5. Honorees included Cathy Renna, Jerry St. Louis, Ernest Hopkins, Lamar Braithwaite, Rev. Dr. Donna Claycomb Sokol, Kriston Pumphrey, Gia Martinez, Kraig Williams and SMYAL. Presenters and speakers included U.S. Rep. Mark Takano (D-Calif.), Amber Ruffin, Raven-Symoné and Paul Wharton.

(Washington Blade photos by Michael Key)

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