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Caitlyn Jenner is face of new H&M Sport campaign

‘I Am Cait’ star kicks off modeling career

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Caitlyn Jenner is branching out into a modeling career as the face of H&M Sport’s new campaign. Jenner confirmed on Twitter she was partnering with the fashion brand with a picture of herself backstage during an H&M photoshoot. She teased future photos with the hashtag “#MoreIsComing.” H&M backed up Jenner with a Twitter announcement of their own. 

According to E!, H&M addressed choosing Jenner as the spokesperson for the campaign in a Q&A.

“We want to illustrate that everything is possible—in sports, and in life,” a spokesperson for H&M said in the Q&A. “It is a collection of performance sportswear made to celebrate individuality and self-belief.”

“We strive to convey an image of diversity in all that we do and we welcome all people inspired by fashion. We want our advertising to inspire as many people as possible and we target a wide and diverse target group,” the spokesperson continued.

The reality star isn’t the first trans person to partner with H&M. Andreja Pejić and Hari Nef have walked in H&M fashion shows. She also isn’t the first Jenner to work with the clothing company; her daughter Kendall Jenner has also modeled for the brand.

Jenner hasn’t just been making waves in the fashion world. She recently announced she is delving into beauty by launching her own lipstick Finally Free with MAC Cosmetics.

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PHOTOS: Equality Prince William Pride

Fifth annual LGBTQ celebration held in Manassas, Va.

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Mayor of Manassas Michelle Davis-Younger, center, cuts the ribbon to open Equality Prince William Pride at Harris Pavilion in Manassas, Va. on Saturday, May 16. (Washington Blade photo by Landon Shackelford)

Equality Prince William Pride was held at the Harris Pavilion in Manassas, Va. on Saturday, May 16.

(Washington Blade photos by Landon Shackelford)

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PHOTOS: Blade Summer Kickoff Party

Ashley Biden accepts award for Beau Biden at annual Rehoboth fundraiser

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Ashley Biden accepts an award on behalf of her brother, Beau Biden, at the Washington Blade's Summer Kickoff Party in Rehoboth Beach, Del. (Washington Blade photo by Daniel Truitt)

The 19th annual Blade Foundation Summer Kickoff Party was held on Friday, May 15 at Diego’s in Rehoboth Beach, Del. An award presentation was held for former Delaware Attorney General Beau Biden. Ashley Biden accepted the award on her brother’s behalf and gave remarks. Other speakers included Delaware state Rep. Claire Snyder-Hall, CAMP Rehoboth Executive Director Dr. Robin Brennan and Washington Blade Editor Kevin Naff. The event was a fundraiser for the Steve Elkins Memorial Fellowship in Journalism.

(Washington Blade photos by Daniel Truitt)

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PHOTOS: Taste of Point

Annual fundraiser supporting LGBTQ youth scholarships and mentorships held at Room & Board

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Taste of Point was held at Room & Board on Wednesday, May 13. (Washington Blade photo by Michael Key)

The Point Foundation held the annual Taste of Point fundraiser at Room & Board on Wednesday, May 13.

(Washington Blade photos by Michael Key)

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