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Opinion | Pride is more than a rainbow

Companies should create year-round approach to the LGBTQ consumer

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Pride season is here. Tens of thousands of ATMs across the country will sport rainbow adornments, Target and H&M will devote sections of their stores to a panoply of rainbow trinkets and garments, companies from nearly every business segment in America will wish the LGBTQ community a “Happy Pride.” Rainbow flags will be festooned across storefronts nationwide and then disappear.

What many companies fail to realize is this annual ritual known as ‘rainbow washing,’ can have unintended negative consequences. Pride is 24/7/365 and companies that relegate their LGBTQ outreach to one month a year are often perceived as pandering and “tokenistic.”

What forward thinking marketers understand is the need for brands to talk to the LGBTQ consumer on a year-round basis. So time to move off of the Pride-month-only strategy.

A $1 trillion spending engine, LGBTQ consumers are recognized as having the highest discretionary household income, estimated to be 23% above the national average. Recent surveys say that a whopping 20% of trendsetting millennials ages 25-34 identify as LGBTQ. The math speaks for itself.

The LGBTQ segment is not homogenous or monolithic. There is no one-size-fits-all approach, creating the need for nuanced outreach efforts. Fully, 61% of respondents in a recent poll found that diversity in marketing and advertising was highly important, positively impacting a brand’s bottom line. All aspects of marketing messaging can be customized and delivered to segments and subsegments of the LGBTQ consumer sector through multiple mediums.

LGBTQ consumers are highly enthusiastic, recognized as the earliest adopters and greatest influencers representing disproportionate control of a brand’s profitability. Brands should develop emotional connections. Qualitative research shows that ‘positive image enforcement’ leads to positive purchasing decisions. Oreo’s “Proud Parent” outreach and commercial is an of-the-moment illustration, making this connection. This community responds favorably to the perception of being treated equally, as friends or family, rather than as outsiders. 

Savvy marketers must carefully navigate a fine line, necessitating tactile communication, devoid of stereotypes, while staying laser focused on brand messaging. LGBTQ relatable lexicon and imagery should be employed, wherever possible, to create a stronger bond between a brand and this consumer. This consumer understands sincerity and authenticity. 

Not to be underestimated is the power and outsize impact of social media ‘influencers’ on brand building and purchasing decisions. LGBTQ influencers have surged on all main platforms, including Instagram, YouTube, Twitter, and Facebook. More than 92% of those aged 18-34 respond that they seek recommendations from a trusted source. Choosing relatable influencers that connect with consumers on emotional levels is key. Impactful LGBTQ ‘champion’ Tyler Oakley, reaching more than 7.5 million followers, connects daily with core consumers’ values and aspirations.

The pandemic has forced companies to be creative in their marketing outreach. For example, many alcohol companies are hosting online happy hours and dance events with prominent DJs. A prime example is Jack Daniels’ drag queen hosted virtual entertainment parties. 

Recently, companies such as Budweiser, Walgreens, IBM and Microsoft, to name a few, have launched consumer specific campaigns representing the ‘world around us.’ Geico’s affectionate portrayal of a male couple is another example of how these slice-of-life moments are all encompassing, reflecting a melting pot of the USA.

Sponsorships are also highly effective ways to bond with the LGBTQ consumer. Molson Coors’ Vizzy Hard Seltzer’s $1 million sponsorship of the Human Rights Campaign is extremely visible, as is Kellogg’s collaboration with GLAAD (Gay and Lesbian Alliance Against Defamation) on its “Together with Pride” cereal launch.

When Pride season comes to an end, farsighted companies will cease the 11-month hibernation, and will use 2021 to create a holistic approach to the LGBTQ consumer, talking to them throughout the year. One thing will become crystal clear: These visionary companies will jump over the rainbow into a pot of gold.

Andrew Isen has more than 30 years of experience in brand engagement with LGBTQ consumers and has helped more than 1,000 companies target these consumers and create valuable relationships. He is the founder and president of the award-winning marketing firm WinMarkconcepts.com.

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Ozempic: Is it worth the risk?

Semaglutides have innumerable benefits, but should be taken properly

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(Photo by CarolinaR/Bigstock)

When my partners and I opened ProMD Health, an aesthetic medicine clinic in City Center, I anticipated my “glow up” would include less wrinkles, more volume, and smoother, healthier skin. What I did not expect was to lose 37 lbs. in just five months. Offering injectables such as botox, sculptra, and filler, along with IV therapy, body contouring, and various spa treatments — I was eager to try all of our treatments except one: Semaglutide. I too was one who believed the things I heard, from upset stomach to hollowness in the face. It wasn’t until I was left without a choice that I embarked on the journey. 

What is semaglutide?

Semaglutide, a GLP-1 known as the brand name Ozempic, has become a global phenomenon that can help individuals lose up to 10 pounds a month with consistent diet and exercise. It works by sending signals to our hypothalamus (the part of the brain that controls hunger and sex drive) to be satiated with less food, regulating our cravings and urges. The drug is currently being studied for addiction therapy as patients with existing substance abuse have also noticed a reduction in their inclinations. 

Why I joined the celebrity craze

In January 2023, I had learned from my primary physician that I was pre-diabetic, with a BMI of 30, and had alarming triglyceride, cholesterol, and blood pressure levels. At only 33 years old, I felt defeated. On one end, I was a young entrepreneur celebrating the opening of a new business, where on the other, we were discussing medication to help me lower my blood pressure and analyzing my diet (which consisted mostly of nachos, red wine, and chocolate ice cream.) The stress of life was consuming me, where each time I craved something unhealthy — I rationalized that it was deserved for all the many things I was doing.

My mental and physical health was in a bad place, where the more I’d work out — the hungrier I would get, where ice cream was my reward for stepping on the treadmill. Due to my inability to regulate my cravings and intake, I decided to finally start semaglutide, as a change was needed to happen or illness diagnosis would follow. 

The journey

The first week was horrendous. I was puking endlessly. I had completely ignored our provider’s advice, continuing to eat what I normally did which semaglutide rejected. I realized then that me eating in the way I did was not only based on hunger, it was emotional. Food was my boyfriend, my comfort, and gift to myself. The puking was like a self-induced hazing process, because after that — I no longer craved foods that were not compatible with the drug. Essentially — fatty foods, highly processed meals, and foods high in sugar will leave you sick. 

The nausea and sickness went away after a week (probably would have never come had I made the diet change on day one) and I started to have to force myself to eat as the hunger signals I relied on were no longer there. After eating half of what I would normally consume, I would feel satiated and full. 

As my body got used to the drug, we would go up in dose — where I started to have to force myself to eat. The well balanced diet of protein, vegetables, and carbs gave me the nutrients needed to sustain my day of meetings and post-work gym sessions. 

In just one month, my clothes are slipping off and my face had became noticeably slimmer. I started receiving levels of attention I hadn’t since my early 20s, and my confidence and belief in myself skyrocketed. 

Getting to my goal weight month four, we decided to lower the dosage and taper off while incorporating more whole foods in my diet to supplement my workouts. With the weight off, my current focus is muscle growth. 

With social media misinforming viewers on a daily basis — I have put together a list of myths, do’s, and don’ts from my experience.

Myths:

– Ozempic Face: The drug does not make your face cave in. When folks lose a lot of weight in a short period of time (with or without GLP-1), they will experience volume loss. One of the few aesthetic benefits of being overweight is fullness in the face, where our wrinkles and signs of aging are less noticeable. Eating too much sugar and having a high fat intake can also cause acne — so it is a double edged sword. Our providers usually recommend slowly increasing the dosage where treatments such as mid-face filler can address new concerns around visible aging. 

– You will need to be on it forever. 

– Your GI will be ruined. 

Do’s:

– Take a probiotic daily.

– Drink a lot of water to help with your digestion and to flush your system. 

– Take an anti-nausea prescription, nauzene, or fresh ginger in the first two weeks.

– Make sure you are eating a well-balanced diet of protein, carbs, and vegetables. Even if you have to force yourself to eat it — without the nutrients, you will have no energy for the gym and could experience hair loss or malnutrition symptoms.

– Eat fruit: Although the cravings will decrease, if a sweet tooth has its requests — eat fresh fruit. It is somehow way more refreshing and satisfying while on semaglutide and will aid in digestion. 

Don’ts: 

– Get semaglutide from an inexpensive online retailer — the price you pay will match the dosage and quality of product.

– Eat foods high in sugar. You will pay for it. 

– Eat oily foods. 

– Binge drink.

– Be inconsistent.

– Stop abruptly. It takes time but worth the journey! 

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Trump administration is set to abandon LGBTQ Africans

Ugandan officials have applauded incoming U.S. president

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President-elect Donald Trump at the 2024 Republican National Convention in Milwaukee. (Washington Blade photo by Michael Key)

As the results of the U.S. presidential election came in on Nov. 5, showing that former President Donald Trump had won a second term, homophobic political leaders celebrated 7,000 miles away, in Uganda’s capital of Kampala.  

“The sanctions are gone,” Anita Among, the country’s parliamentary speaker, told members of parliament, referring to the fact that she had been barred from entering the U.S. by the Biden administration on June 16, 2023, after Uganda passed what was known as the “Kill The Gays” act on May 28, 2023.  

The act, officially called the Anti-Homosexuality Act, was signed into law by President Yoweri Museveni on May 28, 2023. The new Ugandan law imposes life imprisonment for same-sex acts, up to 20 years in prison for “recruitment, promotion, and funding” of same-sex “activities,” and anyone convicted of “attempted aggravated homosexuality” faces the death penalty.    

On May 8, Among proclaimed that the enactment of the law demonstrated that “the Western world will not come and rule Uganda.” And on May 9 Among tweeted: “The president … has assented to the Anti-Homosexuality Act. As the parliament of Uganda, we have answered the cries of our people. We have legislated to protect the sanctity of [the] family. We have stood strong to defend our culture and [the] aspirations of our people,” she said, thanking Museveni for his “steadfast action in the interest of Uganda.”  

Among said in his tweet that Ugandan MPs had withstood pressure from “bullies and doomsday conspiracy theorists” and called for the country’s courts to begin enforcing the new law. The passage of the bill and that fact that Among and other African homophobes celebrated Trump’s re-election tells us what the next four years are going to be like for Africa’s LGBTQ+ people.

African political leaders and religious zealots (both Christian and Muslim) have used homophobia as a tool for political and religious power for many years. They say that same-sex relations and gay rights are imports from the West. They have used homophobia to portray themselves as nationalists and defenders of African and religious values. They have used homophobia to frighten and divide people to mobilize popular support and votes.

But it is homophobia, as others have said before me, that is the real import from the West. And the whole panoply of weapons employed by the homophobes in Uganda and elsewhere in Africa are themselves colonial imports, ranging from sodomy laws that were a legacy of colonial rule to the parliaments that pass these laws.

And homophobia is growing stronger in Africa.  

In mid-March 2023, Museveni was quoted by the Monitor newspaper website as saying that the “Western countries should stop wasting the time of humanity by imposing their social practices on us.” And Kenyan President William Ruto declared the same month that “our culture and religion does not allow same-sex marriages.”  

On April 2, 2023, Museveni called upon African leaders to reject “the promotion of homosexuality” and said homosexuality was “a big threat and danger to the procreation of human race.” According to Museveni, “Africa should provide the lead to save the world from this degeneration and decadence, which is really very dangerous for humanity. If people of opposite sex stop appreciating one another then how will the human race be propagated.”

On Dec. 29, 2023, Burundian President Evariste Ndayishimiye, speaking at an event in the country’s eastern Cankuzo province, where he answered questions from journalists and members of the public, defiantly proclaimed that powerful nations “should keep” their aid if it comes with an obligation to give rights to LGBTQ+ persons.  “I think,” Ndayishimiye declared, “that if we find these people in Burundi they should be taken to stadiums and stoned, and doing so would not be a crime.”

In Ghana, legislators have been debating the Proper Human Sexual Rights and Ghanaian Family Values Bill since it was introduced in August 2021. Same-sex relations are already punished by up to three years in jail under current law in Ghana, but this new bill will impose punishment for even identifying as LGBTQ+. It will also criminalize being transgender and includes jail sentences of up to 10 years for advocating for LGBTQ+ rights. It also imposes a legal obligation on all persons and entities to report any people perceived to be LGBTQ+ or any homosexual activity to the police or community leaders.  

The bill was passed by the Ghanaian parliament on Feb. 28. President Nana Addo Dankwa Akufo-Addo has not yet announced whether he will sign it, saying he will await the results of two Supreme Court cases challenging its constitutionality. And on July 17, the Supreme Court issued a ruling that delayed judgement on the bill until all related legal issues have been resolved.

John Dramani Mahama, the former president of Ghana and a leading presidential candidate in the country’s upcoming elections, standing for the National Democratic Congress, said during a meeting with members of the clergy in eastern Ghana that gay marriage and being transgender were against his Christian beliefs. “The faith I have will not allow me to accept a man marrying a man, and a woman marrying a woman,” Mahama said while responding to a church leader’s call against LBGTQ+ people. “I don’t believe that anyone can get up and say I feel like a man although I was born a woman and so I will change and become a man,” he added. Mahama did not say whether or not he would sign the anti-LGBTQI+ bill should he win the presidential election in December 2024.

In Kenya, opposition parliamentarian Peter Kaluma introduced the Family Protection Bill in February 2023. The bill mirrors many aspects of the Ugandan law and would punish gay sex with prison for up to ten years or even death in some cases. The new bill is “cut from the same cloth” as the Ugandan legislation, said Kevin Muiruri, a Nairobi-based lawyer. The bill is being vetted by a parliamentary committee, which is expected to refer it to the full chamber for a vote. And President William Ruto, an evangelical Christian, has already endorsed the legal repression of LGBTQI+ rights.  

“We cannot travel down the road of women marrying their fellow women and men marrying their fellow men,” he declared in March 2023.

More recently, the National Transitional Council of Mali, which has effectively served as the country’s legislature since the military seized power in 2020, voted on Oct. 31 to approve a penal code that criminalizes same-sex relations by 132 votes to one. The media was not able to obtain a copy of the new penal code and the penalties imposed for same-sex acts are unknown. But, according to the Malian Justice and Human Rights Minister Mamadou Kasogue, “anyone who indulges in this practice, or promotes or condones it, will be prosecuted.” The bill still requires the signature of the country’s military junta, which is led by General of the Army Assimi Goita.

Trump’s foreign policy advisors have already drawn up an explicitly anti-LGBTQ+ rights foreign policy agenda for his second term in office. The Project 2025 report (prepared under the leadership of the Heritage Foundation, so the new administration can start implementing this agenda as soon as it comes into office in January 2025) states that the U.S. should “stop promoting policies birthed in the American culture wars” and stop pressing African governments to respect the rule of law, human rights/LGBT+ rights, political and civil rights, democracy, and women’s rights, especially abortion rights.

“African nations are particularly (and reasonably) non-receptive to the US social policies such as abortion and pro-LGBT initiatives being imposed on them,” by the U.S., the report declares. Therefore, “the United States should focus on core security, economic, and human rights engagement with African partners and reject the promotion of divisive policies that hurt the deepening of shared goals between the U.S. and its African partners.”

The principal responsibility for implementing this policy reversal on LGBTQ+ rights in Africa will fall on Trump’s nominee for Secretary of State, Marco Rubio, and whoever Trump chooses as his Assistant Secretary of State for African Affairs. It will be up to them to direct the activities and programs that Trump wants in order to endorse, encourage, promote, and fund homophobic groups and organizations in Africa, and there is no doubt that they will implement this agenda energetically and zealously.

African homophobes say they are standing up to the West and saving the continent and the world from homosexuality, but they are just serving their own selfish interests and the interests of right-wing Christian nationalists in the West. Gay communities in Africa and the West share a common interest in fighting back, and civil society groups and all genuine supporters of human rights are increasingly active. As Eric Gilari, an LGBTQ+ activist in Kenya said, “one day we shall defeat these assaults on our human rights and triumph in equality and inclusion for LGBTQ persons within African countries. This ideal must be our guiding light in this moment of darkness and tears.”

Daniel Volman is the director of the African Security Research Project in Washington, D.C. and a specialist on U.S. national security policy toward Africa and African security issues.

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Christian Nationalism: a ‘prop’ to achieving power?

The drive toward an authoritarian theocracy

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(Photo by ehrlif/Bigstock)

“Ladies and Gentlemen, please stand for the Pledge of Allegiance.” I clearly remember this call from a pulpit decades ago because it seemed so odd to hear such a thing in church. Rev. D. James Kennedy, a ballroom dancing instructor in the 1950s who became senior pastor of Coral Ridge Ministries in Fort Lauderdale, Fla., grandly announced: “The Pledge of Allegiance to the Bible!”  

Down from the rafters, hanging on wires above the pulpit descended a huge Bible seemingly ablaze. Accompanied by old time miracle-riffs on an organ, Kennedy’s congregants stood with hand over heart to recite a chilling pledge of allegiance to The Word: “I pledge allegiance to the Bible….”.  I went to Coral Ridge to see for myself how Kennedy preached about “the infamous men of Sodom who have moved into our churches.” I was one of those men.  In the 1980s, when visiting my hometown Dallas, I attended what is still considered the largest LGBTQ church in the world, the Cathedral of Hope. I had helped this church raise money for a chapel to be designed by gay architect Philip Johnson (1906-2005). I had not experienced Christian Nationalists warning about the “men of Sodom moving into our churches” until I saw that giant hanging Bible in Fort Lauderdale.

A pledge of allegiance to a flying Bible seems quaint compared to today’s Christian Nationalist movement, now a pillar of the new Trump presidency, which evangelical leaders liken to a “Red Sea moment in America.” One leader recently compared Donald Trump to Moses parting the Red Sea allowing his people safe passage into a new Promised Land. Amanda Tyler, the lead organizer of  the Christians Against Christian Nationalism Campaign of the Baptist Joint Committee for Religious Liberty in Washington, D.C., warns in her new book the U.S. is now at “a high tide of Christian Nationalism.”  

Tyler, a devout Baptist from Austin, is direct about the threat Christian Nationalism poses to religious freedom in the U.S. “Christian Nationalism is a political ideology that seeks to fuse American and religious identities….into one set of political beliefs…..It is pernicious and insidious,”  she explains in her book, “How to End Christian Nationalism.” Besides being written by a Christian from Texas who asks hard questions, what makes this “how to” book such a good read is Tyler’s rejection of the despondency of the moment. She has no time for that. “We all have a role to play in ending Christian Nationalism,” she explains, by organizing in our communities, churches and with our legislative allies nationwide. This, she emphasizes, includes all who are impacted by Christian nationalism in unequal ways including “people of color, people who are not Christian, LGBTQIA+ people and people who belong to more than one of those identity groups.”

Tyler lays it out: Christian Nationalism exists in a multiverse beyond the old-school haters we once knew and loved. How can one forget “God Hates Fags” Rev. Fred Phelps of the Westboro Baptist Church? When my friend the conservative Republican Sen. Alan Simpson of Wyoming said he favored same-sex marriage, Phelps called him a “Senile Old Fag Lover” (2003). Today, Tyler writes, Christian Nationalists have smoothed those rough edges “using Christianity as a prop to achieving power” in their drive toward an authoritarian theocracy. She explains with cool precision how they evolved into a “well-funded and highly organized political” movement that “points not to Jesus of Nazareth but to the nation….as the object of allegiance.”

A Texan to her Baptist core, Tyler draws from her unique experience working at “ground zero of the culture wars,” the Texas Legislature. Following a proposal to post the Ten Commandments in every classroom in the Texas public school system (which passed in Louisiana) came legislation to replace licensed counselors in the public schools with religious chaplains.  Using her “how to” logic she tells the story of Texas State Rep. James Talarico (D-Austin), a committed Christian and seminarian, who successfully opposed the school chaplain bill. Talarico told Tyler that his years as a public school teacher and his Christian faith meant he couldn’t stay silent “in the face of the Christian Nationalist agenda.” Tyler asks, “What would happen if a broad-based coalition of people of faith joined state Rep. James Talarico in saying we don’t want religious instruction happening in our public schools?” Tyler puts this to readers as a basis for action to be carried from the lawmaking trenches of Austin to Washington itself.  Tyler’s how-to book rises beyond anger, despondency and “hopium” into concrete ideas for organizing and action among believers and non-believers alike. 

Maybe Amanda Tyler’s campaign will take root in states like Oklahoma where the Superintendent of Schools issued a request for vendors to supply 55,000 Bibles (for $59.99 each) that sounded a lot like Donald Trump’s “God Bless the USA” Bible printed in China for $3. The Bibles were to be used for classroom instruction in history, supporters claimed. After a storm of derision, the superintendent’s request was revoked without explanation. 

Charles Francis is president of the Mattachine Society of Washington, D.C., and author of “Archive Activism: Memoir of a ‘Uniquely Nasty’ Journey.”

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