Arts & Entertainment

Bud Light pulls LGBT-friendly ‘Bud Light Party’ ads after poor sales

commercials supported gay marriage and gender fluidity

Published

9 years ago

November 3, 2016

Mariah Cooper

(Photo via Weber Shandwick)

Bud Light has ended its “Bud Light Party” ads after a poor third quarter in sales, AdWeek reports.

The ad campaign, which starred Amy Schumer and Seth Rogen, was a political parody on the presidential election and included LGBT-friendly commercials such as Schumer and Rogen attending a gay wedding. The comedians also starred in another ad titled “Labels” that promoted the company’s acceptance of all gender identities.

“Despite continued positive signs in brand health evolution, driven by millennials and Hispanics, 3Q was the softest performance of Bud Light for the year from a volume and share perspective,” Lisa Weser, Bud Light senior director of marketing communications, told AdWeek.

“The Bud Light Party campaign helped us improve these brand attributes, but it did not translate to improved volume and share performance,” Weser continued. “While we are clearly not satisfied with Bud Light’s performance, we are already leveraging what we’ve learned to develop and execute new work.”

Adweek reports the company will now focus on NFL marketing and the Bud Light x Lady Gaga Dive Bar Tour.

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Sports

‘Heated Rivalry’ stars to participate in Olympic torch relay

Games to take place next month in Italy

Published

9 hours ago

January 23, 2026

Staff reports

(Photo courtesy of Crave HBO Max)

“Heated Rivalry” stars Hudson Williams and Connor Storrie will participate in the Olympic torch relay ahead of the 2026 Winter Olympics that will take place next month in Italy.

HBO Max, which distributes “Heated Rivalry” in the U.S., made the announcement on Thursday in a press release.

The games will take place in Milan and Cortina from Feb. 6-22. The HBO Max announcement did not specifically say when Williams and Storrie will participate in the torch relay.

Bars & Parties

Here’s where to watch ‘RuPaul’s Drag Race’ with fellow fans

Entertainers TrevHER and Grey host event with live performance

Published

10 hours ago

January 23, 2026

Tinashe Chingarande

(Photo by New Africa/Bigstock)

Spark Social Events will host “Ru Paul’s Drag Race S18 Watch Party Hosted by Local Drag Queens” on Friday, Jan. 23 at 8 p.m.

Drag entertainers TrevHER and Grey will provide commentary and make live predictions on who’s staying and who’s going home. Stick around after the show for a live drag performance. The watch party will take place on a heated outdoor patio and cozy indoor space.

This event is free and more details are available on Eventbrite.

Bars & Parties

‘Queer Eye’ watch party set for Friday

DC Center to host event

Published

11 hours ago

January 23, 2026

Tinashe Chingarande

Members of the cast of 'Queer Eye' speak at an event at Crush Dance Bar in August. (Blade photo by Michael Key)

The DC Center is hosting a watch party for an episode of the 10th and final season of “Queer Eye,” which was filmed in D.C. The screening will be held on Friday, Jan. 23 from 5:30-7:30 p.m. at the Center.

The screening will last 45-55 minutes, with community time both before and after the episode. Drinks and snacks will be provided and organizers promise a “surprise or two.” For information on tickets, visit the DC Center’s website.